Strategic Marketing At Warp Speed

Ever want to know what people are doing on your landing pages? I was recently introduced to Crazyegg.com by a friend of mine here in the DFW area. After only using it for a day I quickly realized the potential of the program. Basically what happens is you get a nice little piece of javascript to place on your website. After you attach the javascript you can then log into your Crazyegg account and begin to check out the statistics.

So what does Crazyegg track? Visits basically. Infact it tracks the clicks on your page that the visitors make. You get a nice visual look at whats going on. There are two main views that you can see the first is called “heatmap”.  Heatmap places heatspots on your page where visitors have clicked.  So in other words places where no visitors click are left a transparent gray and those where visitors click start from blue (meaning not alot of action) to bright white (lots of click!).

The other view for seeing your visitors is called “confetti”.  I like this method because I can see the EXACT spot that someone clicked and I can see who referred the person to my website.  I like this view a lot better than heatmap because it makes the page all colorful. HAHA.

Anyways, check out these screen shots.  This was after a couple of hours on the CashTatics homepage:

There you have both the heatmap and the confetti views of the side banners.  Remember that was only after a couple of hours.  The data seems to be real time which is definitely a plus in my book.

CashTactics got a make over tonight.  Bare with me as I tweak the look a little.  I’m also going to compile an ebook from posts as well as add my own thoughts.  So keep an eye out for that!

Let me know what you think of the look! (If there are any logo designers reading this and want to make a logo please do.  I’ll be sure to give you props and a plug in the blog!)

So the contest is now over.  I’m going to open up another window here and let you know who I think take the cake.

Okay here you go:

• John’s Weight Loss Blog - HAHA That made me laugh so you get some dough.
• Digital Point Noob! - Buying ebooks is a waste of money unless they come with scripts or forum access. HAHA You get some dough :D
• lordsir31 - Your son is ugly.  You get some dough, not for boxing for your kid, but for plastic surgery.
• Kris (no not me) - You get some dough because I know how it feels to have to mow your own lawn.  Maybe you can pay lordsir31’s son to do the job?
• da buck - I’ll give you some dough if you admit to me that crack is bad…
• Andrew - I’ll give you some dough only if you promise to buy the steaks HAHAHA
• Justin - Because your wife gave got mad I’ll give you some dough.  I definitely know how that feels LOL
• Amanda - Okay you can have some :) But you better win!
• JV - This isn’t Rucks money.  However, I too know how it feels to need gas… You get some dough.
• Jonathan Volk - HAHAHAHAHAHAHAHAHAHAHAHAHAHA….

It’s my Birthday today… Actually tomorrow Sept 6th.

SO for some reason I feel like giving away some money.

You weekend readers are in for a treat.  Readership always drops off on the weekends because people are at home and not at work. So from now until my next post on Monday you can have a chance to win some cash.  Here is what you have to do…

1. Post here and tell us why you need the cash.  Are you a struggling affiliate that needs to pay the bills? Maybe you need to pay your child support because adsense isn’t shelling out the cash like the good old days. Tell us why.  Be creative.

2. Join the forum (click here) and post your forum name in your comment for #1.

Your post should start like this…

“Forum name: ————–

I need the cash because…”

I mean it… creativity will win.  I’m not looking for an honest answer… Just a fun one.

How much am I going to give? Probably around $100.  It could all goto one or it can goto several.

Happy commenting!

 Dynamic Keyword Insertion (DKI) is a nice little feature that the PPC networks provide.  However, it can also be a huge headache. So how do you get this great little feature to work to your benefit.  Easy… Read this post and then emulate it… For sanities sake we are only going to talk about the Adwords DKI token so as not to confuse anyone.

DKI is basically inserting the searched term into your ad copy and ultimately into your website. This makes your ad copy relevant to your website.  AND it makes it look like you have a lot of dynamic ads on the Internet. The downside to using the DKI with Adwords is that your QS will go down initially.  However, because your CTR will… or should… go up your QS should be fine in the end.

How do you  do this?

Google has a place holder that you can insert anywhere into your ad.  That insert looks like this:  {keyword:default}
Now lets break this down into the individual parts. The word “keyword” can be written several ways in Google. Here is a little chart from Google to help you remember this!

This list was taken from Google.  The link to their DKI page can be found below

Quality Score or QS as we know it can be a HUGE headache. Basically for those dabbling in PPC QS determines a couple of things for you.

1. ad position

2. cost per click

Okay.  That being said, what does Google have to say about it?

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Quality Score for Google and the search network

Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its minimum bid and the better its ad position.

The components of Quality Score vary depending on whether it’s calculating minimum bid or ad position:

• Quality Score for minimum bid is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account’s historical performance, and other relevance factors.
• Quality Score for ad position is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword and ad to the search term, your account’s historical performance, and other relevance factors.

_____________________________

Okay Great… Straight from the horses mouth… Our QS effects out minimum bid and our ad position. And its “calculated” using a “variety” of factors.  This is fancy for… “We look at your ad, link, domain root, content on domain, and content on subpages you want to link to… We then figure out how relevant your content is to the keyword… and we grade you on it.”

Just wanted to let you guys know that I want to run a contest soon.  Don’t know when, don’t know what.  I’m going to see if any CPA networks would like to donate something. I will also be fronting some cash as well as a website that I have made some money with in the past. The website will be one of my search engines along with a copy of my ebook isearchebook.

Anyways, I will also be doing a case study once the RSS feed hits over 1000.  Thats part of the reason why I will be running a contest.  Contests always boost readership.

Thats it for tonight.  I’ll get back to posting the goods in the morning.  I hope you all had a good labor day :) I know I sure did.  I didn’t work at all this weekend HAHAHA.

PPC, as we all should know by now, is pretty profitable… When we can get the ball rolling of course. Many times we set up our PPC campaign with Adwords, we make it profitable, then we ask, “How do I scale this?”

Scaling an offer means bringing in more targeted traffic. Now I say TARGETED traffic for a reason. You may think that just bringing in any old traffic will do. However, as it has been said in this blog before, “Not all Traffic was created equal.” There is a big difference between ordering 10000 visitors from some traffic vendor, and gathering 10000 visitors from your PPC keywords.

Okay so Google is sending you XX amounts of visitors. How do you get XXX amount of targeted visitors?

One way to do this is to refine your ads themselves. However, sometimes that gets old. We have a campaign that is making money… but we want to make MORE money NOW. So this is what I like to do…

Duplicate the campaign on other PPC networks!

Okay that’s easier said then done. Actually… It’s easier done then said. All you have to do is sign up with Yahoo, MSN, and other PPC networks and start bringing in the traffic with them.

So what are some other PPC engines that you can join up with? Here is my list. In no specific order (This list excludes the big guys Google, Yahoo, and MSN):

• AdBrite – When people get banned from Google they go to AdBrite. I have found some of my highest returns from these guys!
• SearchFeed - Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.