Strategic Marketing At Warp Speed

Blogging your business to increase profits will kind of tie into Tips On How To Sell Information Products. The days of “marketing to the herd” so to speak are not working as well as they used to be. While some “big wigs” and “businesses” will still have their protected “target markets” it is becoming increasingly aware that people are getting more “internet savvy” and thus, are looking for and actually requiring more infomation before a purchase.

This works out really well if your like me, and give almost everything away at no cost. It does not work well if your from the “Stone-Age” where you instilled fear and hype to nab the dollar. While you may still be selling, it is apparent that there is a downhill trend in selling just by having hype and a sense of urgency as your two weapons of choice.

When your Blogging Your Business, your giving your “ultimate” weapon (The Search Engines) the ammunition they need to keep you fully loaded and firing away. Sorry for the analogy, it just came to me and sounds really cool. Keeping content up and consistently updated is what it takes these days to keep favor in the Engines. Keeping your visitors coming back and increasing your awareness thru Search Engine Optimization is the biggest and most important thing you can do with your blog. Everything else just falls into place.

Your blog should build credibility, respect, awareness and trust for you and your business. While building all of these your also building another characteristic that you may not realize (but you should), and that is –>Action. If people trust you, they respect you, they know you only come forward with the best content and products, and they are aware that you are an authority in everything you do, they WILL buy from you. It only makes sense right? Of course it does, as your going to great lengths to capitalize on your talents and researching abilities.

At least it means it is residual as long as it keeps repeating. One of the key things that I had going for me during my Craigslist SEO Ad Posting days was that I was able to retain EVERY single client that I had provided a Consultation for. The Consultation was my “presell” method way of getting the Clients squeezed into to my optimization, link building, and overall ranking services.

The only reason I ever once lost a client was because I had to let a few of the larger companies go. The amount of information they were publishing was just too overwhelming. I initially intended to use my SEO Service as a way for supplemental income. Marketing was what I wanted to do, and SEO Consulting was basically a way for me to fund it, without enduring out of pocket expenses.

 The reason for my success in retaining repeat clients was really based around one thing –> An Autoresponder! I kid you not, my autoresponse service saved me so much time and was able to pull (and keep) so much business. It eventually got to the point where I had to stop, because I could not handle the amount of consultations and referrals I was getting from word of mouth. I know some people would love to have that problem, but I actually hated it.

I was able to consult many clients at once. All I would really do was provide support and training thru the use of broadcasts. The Autoresponder saved me a lot of time and it actually “bought” me a lot of time. Whenever I got behind, I could put together a broadcast enabling me to have a little more time to get caught up. In the end though, I turned my focus on doing my own SEO for my Marketing purposes.

 I always try to keep up with the latest in technology. It is a huge part in how I am able to stay ahead or at least on top of the game in the Online Business World. It was recently announced that Skype has just released the all new Mac Beta Skype 2.7 Download. Such a great tool to use, especially in my case, for keeping up with JV’s and Consultations or just to get in touch on a one on one basis with other Business oriented people. Here are some of the key features that it presents:

• Group contacts – organize your contacts into as many groups as you need. While there are some pre-defined groups (like Online, Waiting Authorization, Recently Contacted), you’re free to add new ones that suit your life. This should be a godsend to those whose contact list has ballooned to hundreds of Skype users. Explore this nifty feature under the cogwheel icon on the main screen.
• See your Apple Address Book contacts in Skype – easily call or SMS anyone who has a phone number in their address-book profile. When texting, just make sure the number is one that belongs to a mobile phone.
• Create and manage public chats by clicking on Chats in the menu bar and choosing Start Public Chat. A public-chat assistant will walk you through the necessary steps.
• Auto Redial for busy or unconnected calls. When your call hits the busy signal, Skype will give you the option of automatic redial every two minutes until the call goes through. This setting can also be adjusted in Skype > Preferences > Calls.
• Easy sound-level controls – when you need to tweak the sound level during a call, use a simple slider in the call window

I got a lot of questions and feedback from my previous post on Make Money With Yahoo Answers. One of the most frequently asked questions (though it was not asked during the Q and A session) was how people who could not outsource handle this? If you cannot outsource, I see a considerable amount of time being spent over there. Although, it is well worth it. Building traffic, capturing subscribers and affiliate marketing (not to mention lead generation for other networks) are the easiest ways to monetize Yahoo Answers.

Some have suggested that outsourcing was not an option. While this has no effect on me, I am always in the mood to do my best and find solutions to these types of problems. I was able to come across a pretty nifty script that will make your life a lot easier. Matter of fact, I have it installed already and have begun to use it myself. My next step is to turn it over to my staff member and get them rocking and rolling. Here are just a few things this script does:

• Automatically finds OPEN Questions for you to Answer
• Automatically finds the questions based on the keywords you input
• Makes for the least amount of time spent as possible
• Allows you to answer all the Open Questions for your keywords

Pretty darn nifty if you ask me. There is no more sorting or spending valuable time searching thru tons of questions that have already been resolved. You can get the script here. Included with the script is a PDF on how to use Answers effectively, a video about Yahoo Answers, The Yahoo Answers Search Software, and a detailed video showing you how to install and easily edit the script. It took me about 30 minutes to read the guide, watch the two videos and successfully have the software up and running. Give it a go, sure going to save a lot of time.

WARNING: This Post WILL Offend The People I Am Directing This Towards

Begin Rant: I was really trying to hold this off as long as I could. Unfortunately, at the expense of yet another forum blowup and yet another reputation shot to hell, I feel I must stick a really sharp needle in this balloon, and burst this bubble that has been nagging me for ages.

There is a new age of Internet Marketers among us. Whether we accept or not is irrelevant, they are here and they are penetrating more and more forums everyday. It seems that this generation of Internet Marketer likes to take on the persona that they are someone else. Whether it be a person who is successful, a copy of a persona already portrayed online, or just a blatant liar who thinks that what they are doing is “cool”. I have personally known, and still know people that portray this image. Do I agree with it? No. Do I hound them like it was my business? No. I probably should, yet I wait and let them destruct themselves.

Most of the people who I approached in the past that portrayed a “false” persona, usually turned into an argument. Sometimes it spilled right out into the public view. I have since held my tongue since the last person I went after, as it almost cost me a forum membership. I knew for a fact he was a fraud, I didn’t want to prove it. What I really wanted to do is push him over the edge, until he admitted it himself. In most cases, I must have a gift or something, because I can usually push people to the edge, and when they actually realize how deep the whole is going to be, they give up, admit they were wrong and usually disappear.

In today’s post I want to talk about a few things that can better prepare you on how to sell information products. With the ever changing evolution that surrounds Affiliate Marketing, it is becoming increasingly apparent that the best way to go would be to create your own information products. I say “increasingly apparent”, but I do not mean that “it is a requirement”. I was and still am a successful affiliate marketer. When I started creating my own products though, I saw a whole new venue of earning online open up for me.

I believe that one of the key steps of developing your own product is to actually write about it before it even exists. Sound crazy? Well maybe just a little, but hear me out ok? When you start writing your own product, it should be essential to either A. Have a website or B. Have a blog. Social interaction can lead to great things, and in the case of product creation, your going to find out how to identify EXACT problems and what people NEED as far as a solution goes. If you have a topic but do not know the “ins and outs” of the niche and/or problem associating with it, then it only makes sense to get started talking what you DO know and ARE familiar with. As readers start to interact, your going to find out that all the marketing insight your going to need is coming at from all directions. Let the people explain their specific instances and your going to be armed with a very valuable arsenal to attack the problems associated in the niche.

Just sharing my joy :)

Hope he gets a kick out of that,