Strategic Marketing At Warp Speed

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So the other day I had t3leads.com request an advertising spot on the blog. Of course I’m all down for allowing people to take a spot when they are available. So since they decided to join up with CT, I decided to check out their site.

This, just so you know, is a review of t3leads.com. This is not a solicitated review. I am doing this of my own free will.

t3leads.com focuses on financial offers. They are a PPL program. That means that they pay per lead. Now, they do work a little bit differently from most CPA networks that we find online. While most CPA networks pay you a flat fee for the leads that you generate, t3leads pays on a different scale. From what I can tell, you generate a lead for them, and then they turn around a sell the lead to companies who bid for the information. This means that there is no set pay for the different offers. However, you can definitely make some GOOD money generating financial leads for this network!

We all know that the financial industry is huge and very lucrative. t3leads obviously knows this as well. You’ll never find an offer for dating, or health on their network. Its all about insurance, loans, and debt relief.

t3leads is populated with several websites that they refer to as “public”. This means that you can send traffic to them via your referral link. However, you also have the opportunity to design your own landing page for sending them traffic. This is a pretty neat feature. Sometimes I don’t like something about a specific landing page. t3leads gives me the opportunity to create a landing page that I can be satisfied with 100%.

Okay guys and gals… here you go! Click Here to be taken to the LP example. Also, don’t forget to check out the other LP example that I posted a couple weeks back. Click Here if you missed that post…

Now. As I said before. I am a fan of clean-templates.com. This LP template was from lpelite.com which is from the same guy that created clean templates. I don’t know why… but I love these templates that he has created. Check them out. Buy them if you don’t know how to design your own pages.

The content I actually took from another site. I did change up some of the wording. But the images I hijacked…

Anyways. Remember these points for a review style page.

1. Clean
2. 3-5 offers to be reviewed
3. Place the reviews first, then the content. (Some people do it the other way around… But I found it best to put the reviews first).
4. Always include a blurp about the site
5. Add multiple links to the offer. (the image is clickable, the visit site is clickable, and the visit link is clickable. Then at the bottom there are the sites again.)
6. Place the offer you want to convert in the #2 spot (again… I found this is the spot most chosen.).

Thats all the points I can think of right now. If I think of more, or if you think of any add them in the posts!

Sorry it has taken me a bit to get on here. I have a client that is having some major SEO issues. If you didn’t notice. Google went around a few days back and started hitting people hard. So I’ve been really working hard to help this client get his rankings back in the search engines.

I promise I haven’t forgotten about the landing page I said I would show you. I’ll get it up tomorrow evening. (It’s 11:00 pm right now).

Working with this client of mine really made me think about some SEO factors that I know about… But have been slacking on. When you are trying to optimize your site for a specific keyword you have to realize that there are other people online that are trying to do the same thing for their website… for the EXACT same keyword/phrase. If you leave a website site without working on it… You will have problems.

Take my client for example. He is using me for SEO Consultation. In other words I find out why his competition is ranked higher than him. I then let him know what I feel is the best action for him to take in order to dominate the keyword/phrase. My client did an excellent job of implementing my strategy for his website. However, that is all he did. He took my suggestions and then left the site alone. He did the bare minimum. So when time came, his competition had done more work. They found more link partners, they had a higher keyword to content ratio… They were just overall better than him.

Hey everyone.  This weekend I have been thinking a lot on the simple little concept of landing pages.  I am a HUGE believer in giving people choices over different “brands” of product.  We have all seen the websites that review different items.  Many of these review style landing pages offer a point system for product or service ratings.  These landing pages can command armies of people to buy a specific product!

Why are review style landing pages so powerful?  Because people surfing for things online like two things…

1. They like to be guided to a products to buy AND they like to be told which of those products is best and which is worst.
2. They like to make the choice for themselves which of the products to purchase/choose.

Those two little points are POWERFUL.  1 give them choices.  2 let them make the decision what to do. I always find it funny that when I create a review style landing page, people don’t always choose the offer that I have selected to be the top choice.  Even if that offer is the cheaper choice.

When I am making a review style landing page I like to compare 3-5 different offers.  I rate these offers on a scale of 1-5.  It’s important to not give all of the offers the same score.  And if you have 5 offers, make sure you rate one of them a 1. It’s all a psychological thing.

So I’ve taken a bit of time here and compared all of the sites I gathered. Now I am ready for the next step. That is, I can send out my prospect letters. I now have a nice list of 18 sites that I want to advertise on.

Several of the sites had little to no traffic. And a few had boat loads of traffic. Now if I was new to media buying I would want to advertise on those sites that have around 10,000 visitors a month. However, I still want to prospect all of the sites. You never know who might respond. The person getting 100,000 visitors a month might have no clue about the monetization possibilities and you could get a way robbing the bank with them.

In order to contact the people you will need to have a savvy little letter written up for them. This letter shouldn’t sound generic either. And it should be tailored for them. Something along the lines of:

“Dear ________,

My name is _________ and I was visiting your website ________.com/net/org. I really like how your site is laid out and I was wondering if I could purchase an advertising spot on this page ______<link to page>______. I too have a website in the _______ niche and think that your website would be a great advertising opportunity.

If you are interested I would greatly appreciate it.

Here is my contact information:
<email address>
<phone number>

Thank you for your time,

<your name>
<your email> ”

Now thats not the greatest letter, but for most of these people whose sites we want to target this will suffice. Remember, we want to target the non web savvy people.

I’m ready to really start sending out advertising inquires to website owners for my Media Buy. I have a list of 30 websites that I would LOVE to advertise on. Some of them are obviously going to be quite expensive. But to help me narrow down my potentials I need to know more about the traffic that they are receiving.

For this I use 4 websites. Quantcast.com, Compete.com, Alexa.com, and Google.com. I’m sure there’s better ways to do this but you have to find what works for you.

Compete and Alexa I use to find the traffic volume. Now, I like to compare websites against a site whose traffic source and volume I am sure of. In other words, I compare traffic against one of my own sites. Compete is pretty cool because it give you an estimation of actual traffic volume. Alexa gives you a percentage of the daily reach of Internet users.

Now Quantcast can also be used to find traffic volume. However, Quantcast gives a very very rough estimate of traffic volume. Because they are so new a lot of their information is incomplete. So I try to not rely 100% on Quantcasts traffic estimations. Instead I like to use Quantcast for demographic research. It’s important to know who visits a website. We need to make sure we can find offers that match the demographic. Just remember… Quantcast is a very rough estimate of traffic volume.

Google I use to find how sites rank for certain keywords. If I was going to advertise on a health related site I would be more happy to advertise on a site that ranked on the 1st or 2nd page for weight loss as opposed to a site that ranks on the 99th page for the same keyword.

If you haven’t noticed yet… A lot of this Internet Marketing business is about research. This is one of the most critical steps in selecting a site to use for a Media Buy. Remember, a media buy is buying advertising space on someone elses website. Whether it be a blog, forum, or general information filled website.

The blog post at Convert2Media that talks about finding the right site to advertise on with Alexa has brought in some excellent points. We want to find sites with high traffic so that we know our banner impressions will not be put to waste. At the same time. We need to be careful on the sites that we prospect out to so that we don’t find someone that wants $5000 for a month long banner ad placement.

Jump on over to the Alexa Category pages and find yourself a nice little niche to hit up. Three of the top earners online are Health, Wealth, and Relationships. If you can find something to advertise in one of those three niches you are sure to make some money.

I’ve jumped into the “Health” category. From here I browse for an even more specific section or health related niche. Eventually I’ll be lead to a list of websites that I can begin to research even more.

Alexa is just one way to find websites. You can also search through DMOZ, Google, Yahoo, and even MSN. Just type in a keyword and there you will have a huge list of websites HAHA.