Landing Page Tutorial Part 2
In Part 1 of this tutorial we went over a few things on market research and understanding your demographics, that not only applies to landing pages but to your entire marketing efforts. A very important step. Glad to see there were some questions asked and many comments made. You can find the Questions & Answers from Part 1 at the end of todays post. Let us jump right in to today’s topics.
Styles of Landing Pages
1. Review Style – Shows and reviews mutliple products in the same niche.
2. Comparison Style – Similar to review style except you go more into detail on the pros and cons of each product and do a cross product comparison.
3. Single Offer Style – Focused on promoting a single offer or product.
4. Multi-Offer Style – Pitching mutliple offers such as a main offer and a complimentary offer, in an attempt to increase EPCs.
5. Testimonial Style – Usually involves a personal testimony (most of the time its a fictional story) but be careful with fake testimonials, the BBB can come and bite you on the butt.
6. Email Opt-in Style – The main purpose is to develop a list of emails that are related to a certain niche or theme for later email distributions that you will send offers to.
Key Elements of Landing Pages
There are a few very important elements to consider when designing a landing page.
1. Color Scheme – Be sure to use coloring that best fits your demographics of people. For example, if you are targeting elderly people, ages 50+ don’t use a lot of colors that blend really easy together. Instead choose more bold colors with better contrast. We all know that with age comes the deterioration of eyesight. Make your landing page easy to read and easy on the eyes for your demographics.
Landing Page Tutorial Part 1
I recall many questions and comments were asked in relations to the landing page section of the PPC Case Study videos that I did late last year. So I have decided to begin a landing page tutorial series to help unmask any hidden elements and to better educate you. I just read a post from Chad at CDFNetworks about landing pages and the importance of them, I had already planned for this series and to go a little further in depth than most. There were actually two different workshops at affiliate summit west that spoke on the topic of landing page optimization and I was able to meet the author of the book “Landing Page Optimization” by Tim Ash.
More experienced internet marketers understand the importance of landing page testing and optimizing, however many newcomers fail to grasp how big of a factor landing pages play in determining how profitable or unprofitable a campaign will be. One of the biggest mistakes I tend to find amongst marketers, when they are talking to me about their unprofitable campaign, is they fail to test multiple designs on their landing pages. No matter how many blogs, websites, ebooks they read or experts they talk to, some people just never seem to listen. If you want to find a profitable campaign do two things. First, watch all of the ppc case study videos and follow it word for word, if you have any questions about it you can ask them in the forum. Secondly, follow this landing page tutorial. That’s pretty simple to do right? WRONG! Most of you will read this, you won’t interact with this tutorial by making a comment below, you’ll just read and not take action. However you’ll continue your daily lives working for some job that you are totally disgusted with, making rude comments about your boss and job all day. The other half who isn’t complaining about their job are at home complaining because they have no job! (I’m sure this doesn’t apply to some of you but MOST of you it does.) Why don’t you just leave the perfectly polished and dust-free TV remote alone for a while and challenge yourself to improve your life and what you get out of it.
Why You’re Poor – PPC Income Tracker
Don’t know why you are poor and your pay per click or internet marketing business is not doing well? Have you even thought about properly tracking your spend/revenue/profit/losses? Check out the video and start using our Free CashTactics PPC Income Tracker right now!
Download Here and don’t forget to View Other Free Tools.
Do you want to see what makes me sad?
I have to give credit to Saczilla for this. Tonight I was chatting with him about some marketing techniques. Saczilla showed me this article from ABC. Now normally I wouldn’t be showing this sort of thing but I don’t think a lot of affiliates take the time to find pages that they shouldn’t advertise on.
You need to make sure that you put negative keywords and block out specific URLs that are not conducive of your website or your niche. If you are trying to sell someone on “acai berry” don’t let your ad appear on a site that is against acai berries.
I was running an ad for one of those wedding giveaways. It was strictly for the content network. I let the offer run for a couple weeks before Ruck yelled at me and told me to find out the sites I was appearing on. Did you know that your advertisement can be in english yet you will show up on non English websites? It’s ridiculous how Google can tell you that you are going to target a related site yet your advertisements pops up on a niche site in the opposite direction. I was showing my “Wedding” advertisement on a “Super Cars” website! And the worst part about it was I was receiving clicks. How targeted do you think that was?
Remember to always add negative keywords and to block out URLs. You can literally take a non profitable campaign to profit just by doing this one little thing that can take less than 30 mins.
Now… Get back to work.
Getting down to business
I wanted to take some time tonight (and possibly over a few days) to talk about setting up your business. Now you may think that this isn’t necessary… And to be honest, for most it isn’t. For most people reading this right now they will never go anywhere with their “Make Money Online” venture. I encourage you to read this post only if you are serious about working for yourself and not for “the man”. Also as a side note… This is geared towards US affiliates/marketers. And when in doubt please seek professional legal advice. This is meant to be a guide not the bible on this subject.
So with every great venture we do that involves money, we invoke laws upon ourselves. Unfortunately are also need to protect ourselves FROM these laws and protect ourselves WITH these laws. Here’s what I mean. There are laws that are set into place that can harm you financially if you do not follow them. At the same time there are laws set in place that will protect you financially if you do follow them.
The key to setting up a legal business entity is to avoid costly mistakes and legal problems. Now this doesn’t mean that if you make $10 a month from Adsense that you have to follow these guidelines. For most affiliates starting out in this business you are fine not setting up a legal entity. However, I strongly suggest affiliates making enough income to support themselves to form a legal entity.
Their are several different types of business entities that an affiliate can form. The main 3 are these: Sole Proprietor, Limited Liability Company, S-Corporation.
Tuesday Tips – Improving Landing Page CTR
In PPC you really gain a huge advantage when using landing pages versus direct linking, it puts the control of preselling the visitors in your hands and can result in MUCH higher conversion rates. Of course you have to presell them properly. I’m about to begin a series covering all aspects of landing pages so stay tuned. For now I wanted to give you two tips that you can implement immediately. You may have read these before but have you actually used these tips?
Tip #1 – In some cases, adding a video, audio or a video simulator can dramatically increase your CTR to the offer. Here is an example of what I mean. There are many other images like this that can be used as well. This tip isn’t new but maybe you have a campaign you can try this out on. I KNOW it works, so report back with your own results.
Tip #2 – This one is very important to your landing pages and most of you who are struggling with getting decent conversions from your landing pages don’t test this enough. Always test your headline! Think of it like this, if you only had one sentence or phrase that would determine if someone gives you a FREE $1,000,000 check or not, I bet you would put more thought into how you used that one sentence versus just saying, “I Want $1,000,000″ “Don’t Be Scammed” or “Find Out the Only True Source for Green Tea Products”. Those are merely examples of titles with little thought put into them but also remember to make the heading stand out in very large lettering and even colors.
ASW 09 – My Point-of-View
Would I be where I am today if I had not attended the Affiliate Summit in Boston back in August of 2007? Probably not and there is no way of describing the growth I’ve seen in my own business since that time. What were my expectations of attending ASW 09 in Vegas, other than it being in Vegas? Honestly, I didn’t really have any expectations, my main purpose of attending was to refresh and continue to build the business relationships/friendships that I had begun in Boston. I get energized and always come back with new ideas with all conferences I go to, even those not related to affiliate or internet marketing. The point is, in business you can only go so far without having business contacts. How did I find a mentor/person to ask my questions to? I definitely wasn’t able to afford one in the beginning, so I made as many friends as I possibly could. Friends help friends. Maybe I’ll write a post sometime in the future on how to go about making friends with other affiliate marketers while not seeming to be a blood thirsty, question asking Newb.
CashTactics.net Interviewed on TV202.com
Just wanted to let you know that during ASW 09′ Andrew and I had the opportunity to be interviewed by the Wes Mahler of Tracking202. You can check out the vid on their new site TV202.com or just click play below.
Stay tuned for theses up and coming interviews:
If you haven’t already, you can catch the recently posted interviews for these guys as well: