Strategic Marketing At Warp Speed

Niche Marketers all over are always wanting to know what it takes to become the “Big Gun” within their respective niches. What exactly does it take to become a success, repeat it many times over and ultimately become the #1 authoritative figure that people will turn to within the niche?

While I do not claim to be an expert on the characteristics and techniques of specific Niche Marketing, I do however have my foot in the door, without much competition in a variety of niches. Allow me to share some points, tactics and strategy I develop and use when I decide it is time to get “seriously” involved with a niche.

1. Keyword research is going to have go a long way. Analyzing searches to results to optimized competition is an absolute must if you want to compete in the Search Engines. Researching your keywords will also lead you right to your competition in the engines. This will give you a huge advantage. If you already know how much competition your facing, and you also know that with your strategies your going to be able to rank against these sites, then you have just put yourself into a huge “leveraging” situation. Whether these other sites want to link with you or not, really does not matter to you, but you could let them know that it is in their “best interest” to do so. While you may not know their SEO skills, you do know yours. Confidence can turn your competitors into your partners or even friends.

2. Your going to have to come to the realization that you NEED to know your target market inside and out. Your going to have to know their needs and wants faster than your competitors. This also gives you an added advantage, as you will be the first to present a product that could provide solutions to the problems associated in the niche.

I have been on both sides of these tactics so I know right now, that I favor Information Selling as my primary tactic online. My JV Partner and friend Joseph Tierney is also on both sides of these tactics as well. I can honestly say after seeing all the support he provides for the programs he creates, he has one hell of a heart that he pours into customer support. Do not get me wrong, I am the same way when I sell information online. I prefer to write and distribute my tactics, but my doors are always open to help people succeed with the information I provide, granted I have the time.

I do not really consider Software Production a long term income goal that I would be comfortable with. It is in my experience that providing information requires a heck of a lot more technical skills, and a lot less support. I would prefer to have my businesses run more on autopilot so that I could expand and leverage other niches. Although providing Coaching and Support is a must, it is a lot easier to do when the information has been supplied to the best of your knowledge.

Another thing that I have found that cuts down on the amount of “post” support or help after supplying information is I have made it very clear since I started Marketing Online, that I only report with tactics I have used and succeeded with. Furthermore, in all of my disclaimers, I clearly state that not doing exactly what I say and how I say, can warrant results which I would be unfamiliar with. I find it quite hilarious of all the crap floating about on the Net that has been rehashed. This is just bad information selling at its best. The more you speculate in your findings, the more support you are going to have to provide.

I have gone and written a Free Report Download On How To Make Money With Yahoo Answers. In the report I covered some of the basic methods that I have already blogged about before.

You will also find a few bonus tactics in it as well. You will also find a method I use to get my Questions on Yahoo Answers indexed within 2 days. Some of the tactics may feel a little extreme to some. While I do not condone spamming or being lazy on Yahoo Answers, I have made it very imperative in the report, that if you do not use the techniques outlined in the report as I use them, I cannot guarantee anything. These are personal tactics I use and have had success with.

I failed to put two tactics in there for a reason. I am currently testing two methods out currently that I am unable to report positive results with. I just started using these yesterday, and if they turn out as planned, I will release an updated version (free) as well. For now, you can head over here and download it. There is no optin or any hassles. I do not believe in that crap, at least not with my own reports.

Enjoy,

Blogging your business to increase profits will kind of tie into Tips On How To Sell Information Products. The days of “marketing to the herd” so to speak are not working as well as they used to be. While some “big wigs” and “businesses” will still have their protected “target markets” it is becoming increasingly aware that people are getting more “internet savvy” and thus, are looking for and actually requiring more infomation before a purchase.

This works out really well if your like me, and give almost everything away at no cost. It does not work well if your from the “Stone-Age” where you instilled fear and hype to nab the dollar. While you may still be selling, it is apparent that there is a downhill trend in selling just by having hype and a sense of urgency as your two weapons of choice.

When your Blogging Your Business, your giving your “ultimate” weapon (The Search Engines) the ammunition they need to keep you fully loaded and firing away. Sorry for the analogy, it just came to me and sounds really cool. Keeping content up and consistently updated is what it takes these days to keep favor in the Engines. Keeping your visitors coming back and increasing your awareness thru Search Engine Optimization is the biggest and most important thing you can do with your blog. Everything else just falls into place.

Your blog should build credibility, respect, awareness and trust for you and your business. While building all of these your also building another characteristic that you may not realize (but you should), and that is –>Action. If people trust you, they respect you, they know you only come forward with the best content and products, and they are aware that you are an authority in everything you do, they WILL buy from you. It only makes sense right? Of course it does, as your going to great lengths to capitalize on your talents and researching abilities.

At least it means it is residual as long as it keeps repeating. One of the key things that I had going for me during my Craigslist SEO Ad Posting days was that I was able to retain EVERY single client that I had provided a Consultation for. The Consultation was my “presell” method way of getting the Clients squeezed into to my optimization, link building, and overall ranking services.

The only reason I ever once lost a client was because I had to let a few of the larger companies go. The amount of information they were publishing was just too overwhelming. I initially intended to use my SEO Service as a way for supplemental income. Marketing was what I wanted to do, and SEO Consulting was basically a way for me to fund it, without enduring out of pocket expenses.

 The reason for my success in retaining repeat clients was really based around one thing –> An Autoresponder! I kid you not, my autoresponse service saved me so much time and was able to pull (and keep) so much business. It eventually got to the point where I had to stop, because I could not handle the amount of consultations and referrals I was getting from word of mouth. I know some people would love to have that problem, but I actually hated it.

I was able to consult many clients at once. All I would really do was provide support and training thru the use of broadcasts. The Autoresponder saved me a lot of time and it actually “bought” me a lot of time. Whenever I got behind, I could put together a broadcast enabling me to have a little more time to get caught up. In the end though, I turned my focus on doing my own SEO for my Marketing purposes.

I got a lot of questions and feedback from my previous post on Make Money With Yahoo Answers. One of the most frequently asked questions (though it was not asked during the Q and A session) was how people who could not outsource handle this? If you cannot outsource, I see a considerable amount of time being spent over there. Although, it is well worth it. Building traffic, capturing subscribers and affiliate marketing (not to mention lead generation for other networks) are the easiest ways to monetize Yahoo Answers.

Some have suggested that outsourcing was not an option. While this has no effect on me, I am always in the mood to do my best and find solutions to these types of problems. I was able to come across a pretty nifty script that will make your life a lot easier. Matter of fact, I have it installed already and have begun to use it myself. My next step is to turn it over to my staff member and get them rocking and rolling. Here are just a few things this script does:

• Automatically finds OPEN Questions for you to Answer
• Automatically finds the questions based on the keywords you input
• Makes for the least amount of time spent as possible
• Allows you to answer all the Open Questions for your keywords

Pretty darn nifty if you ask me. There is no more sorting or spending valuable time searching thru tons of questions that have already been resolved. You can get the script here. Included with the script is a PDF on how to use Answers effectively, a video about Yahoo Answers, The Yahoo Answers Search Software, and a detailed video showing you how to install and easily edit the script. It took me about 30 minutes to read the guide, watch the two videos and successfully have the software up and running. Give it a go, sure going to save a lot of time.

In today’s post I want to talk about a few things that can better prepare you on how to sell information products. With the ever changing evolution that surrounds Affiliate Marketing, it is becoming increasingly apparent that the best way to go would be to create your own information products. I say “increasingly apparent”, but I do not mean that “it is a requirement”. I was and still am a successful affiliate marketer. When I started creating my own products though, I saw a whole new venue of earning online open up for me.

I believe that one of the key steps of developing your own product is to actually write about it before it even exists. Sound crazy? Well maybe just a little, but hear me out ok? When you start writing your own product, it should be essential to either A. Have a website or B. Have a blog. Social interaction can lead to great things, and in the case of product creation, your going to find out how to identify EXACT problems and what people NEED as far as a solution goes. If you have a topic but do not know the “ins and outs” of the niche and/or problem associating with it, then it only makes sense to get started talking what you DO know and ARE familiar with. As readers start to interact, your going to find out that all the marketing insight your going to need is coming at from all directions. Let the people explain their specific instances and your going to be armed with a very valuable arsenal to attack the problems associated in the niche.