Archive for the ‘Traffic Building And Tactics’ Category

November 14th, 2010

A Lesson Learned in Mobile Marketing

—This post was originally removed as we worked on some things with an advertiser. It is now being re-posted for your learning pleasure. —
Over the past couple week I have had some opportunity to work closely with EliteClicksMedia.com. ECM provided me with a Pay-Per-Call offer that paid out $10 per phone call no matter the length. So… naturally I jumped on the opportunity to run traffic to the offer.

In the past I have marketed on mobile networks such as Admob, Inmobi, and Mojiva.  I knew for a fact that Admob offered a “click-to-call” function for their mobile advertisers (so does Inmobi, don’t know about Mojiva) so I chose to try out their traffic.  Basically what happens is when someone clicks on your advertisement they are shown a message that states “Are you sure you want to call XXXXXXXXXX” Then the person clicks call or cancel.  Now, the theory behind this is that if someone clicks the call button then they genuinely want to call your company.  At least that was my thought on this process.

Here was the first banner creative

This was the first creative that was used.  This was a text version of an Admob ad.  Originally the ad just said “Free Debt Elimination Kit – Call Now!”.  However, we noticed a terrible CTR for the offer.  Because we were sending traffic after business hours we assumed that people just weren’t clicking.  Most people know that if you call after business hours you will have to deal with an automated system instead of an actual phone operator. So to combat the issue we put on Call 24/7 to the ad to help ease people’s minds. 21k impressions, 130 clicks, 6 confirmed calls, $48.xx spend, average $0.30 a click. Not the best… so we moved to a banner ad approach so we could add more info to the creative.

Here was the second/final creative

This was an actual image instead of using the Admob default background and custom text.  Image ads on mobile networks allow you to add more content to the actual creative.  You can also see that we were pre-qualifying people by letting them know that if they click they will need to continue with a phone call to us. The creative also let the surfer know what they would be receiving for calling in.   1,316,753 impressions, 9,871 clicks, $1,353.50 spend (about $0.14 a click)… you ready for this?… 410 calls.  That’s $4,100.  AWESOME RIGHT?  Well… yes and no… The advertiser wasn’t too thrilled about the quality of traffic… Don’t worry… they’re going to pay up… but…

Here is what I learned

Mid day we received a report of the traffic quality.  Unfortunately it was quite low. And here’s why…

Any good marketer knows that they should always track their stats with a third party company. For this project I chose to go with Dynamicic.com (a phone number tracking service). Dynamicic also offers the option to record the phone call so that you can hear what exactly is going on. Out of my own curiousness for how the calls went I made sure to turn on the recording function from the beginning.  After we received the report from the advertiser I went back and listened to about 50 phone calls.  While some of them were indeed real people the majority were remnant noises of little kids… WHAT?  Yeah… little tykes making their little googoo gaga sounds.

So… While I did make a HUGE return for the investment, the quality of the actual phone call was utter $#!^ to say the least.  This venture in mobile marketing taught me that 85%+ clicks on the advertisement come from kids that are playing with their parents phone.  Now… Normally this wouldn’t be an issue but when you have an advertiser that is paying you for a phone call of ANY length then this is a critical matter that needs to be resolved.

That traffic was ran on Friday.  Right now the campaign is paused until I can get a full report as to the quality of the leads. If it’s extremely bad I’ll just ask for a pay decrease and hope that I can keep pushing traffic.  Even at a couple dollars a lead I’ll still be making oodles of dinero from this campaign.

Here’s some screen shots for you

April 29th, 2010

Article Directory Submission (Free Traffic)

Most of us do not enjoy writing Articles.

But understanding that although it is not the “best” source of traffic, it is a “Free” source that with a little time and effort can generate traffic, and ultimately revenue.

When writing your articles the common misconception is that they must be very informative and based solely on your specific niche. While the majority of articles you submit should follow protocol, don’t be afraid to throw in some fun and interesting articles that will grab the readers attention.

Also, if you have dipped your hand in this type of traffic generation method before, you know that MANY of the articles out there are low-quality dime-a-dozen type articles.

It may seem like the more the better, but that does not mean you can not write rich, interesting, and exciting articles. If you want people to read them and come to your site.

Take some time and write well.

Now, there are several places where you can post your articles, but I personally recommend article directories above all else. Article directories are places where you can get your articles published quickly and easily for free.

You can submit your articles to dozens of different directories,  but here is a list of directories I think you should start at:

www.Ezinearticles.com
www.GoArticles.com
www.Articlecity.com
www.Isnare.com
www.Amazines.com
www.ApprovedArticles.com
www.SubmitYourArticle.com
www.Articlesbase.com

These directories will allow you to publish your articles and post a one-way link back to your website. Before creating your link, think about what page you want to send traffic to. For example, do you want to send your readers directly to your sales page? Or do you want to send them to a page with more information to warm them up a bit. This all depends on your product, and should be split tested to see what converts the best.

So there you have it. Just a simple breakdown of Article submissions. With some intellect and moderate writing skills this can and will generate free traffic to your website.

Kris – One of the great things about article submissions is that people will often scrap your article to fill in content on their website. This will place a link on their site back to yours… 1 article submitted to an article directory can turn into a handful of inbound links to your site!

April 26th, 2010

MySpace and Facebook Blog Commenting (Free Traffic)

Hey guys, I will be sharing with you some free traffic sources that are simple and effective over the next few weeks.

Today we will be focusing on Blog-Commenting.

The simplest way of doing this is using Facebook and Myspace.

MySpace is a great medium because it is full of younger adults who are eager to become an adult; whereas, Facebook is full of adults who are employed and generally have a college education.

You should know your demographic and choose accordingly.

The first step of joining either of these communities is to create an account. The process is simple and takes less than 2 minutes.

Once you have created your account, you can access the creation page, where you can begin to promote yourself and your business on your profile.

For now, let’s skip right to searching for other people’s blogs and commenting on those blogs. I will give you a breakdown on how to do this.

The first step is to search for the different blogs about your business. We will use “surfing” as our example topic.

  1. Start by going to http://blog.myspace.com. You should see the following page:MySpace’s blog search page. From here, you can locate all MySpace blogs through searches.
  2. Search for your niche topic. In the case of my example, I have entered the word “surfing” and then searched for it. MySpace’s engine returned 13,400 results:A sample of some of the profiles that contain surfing blogs.
  3. Move from blog-to-blog until you find one that both receives traffic and is relevant to your particular niche, as well as your goals. In my case, I found a surfing blog that may be worth commenting on occasionally:
  4. Select a blog to comment on.(Some bloggers require you to be there friend before you can comment). If necessary, become the blogger’s friend by sending a friend request.Once they have accepted your friend request, you can begin to comment on their blog.
  5. Be sure and compose a constructive comment that is useful to the blogger and its readers. Under your comment be sure and include a link to your site. (This step is VERY important, as it would be a waste of time if you do not drive traffic back to you).

This is a great method for pointing one way links towards your site and can drive a large number of visitors to your site. Additionally, it has the potential to increase your site’s SERP. This process should be done regularly as it keeps you involved in your niches community. It may be faster and simpler to have the comments written elsewhere, like on Word, and then simply copy and paste them onto the blog page.

In addition to MySpace and Facebook blogs, you can find places to leave comments in Technorati and Yahoo! Blog Directory, you should also consider checking out the various blogs on http://www.squidoo.com and http://hubpages.com/.

March 1st, 2010

(Series) – Just an Update on Everything

Hey Cashtactics.net readers! I just wanted to give you an update as to what is going on with the series. I know I haven’t written anything in a while but that’s because there really isn’t anything to write about at this point in time.  But I do apologize for not keeping you in the loop sooner.  I’ve been in the process for the last week or so moving into a new office building as well as moving in one of my employees and a business partner.

So here is your update to the series.

First thing I did a couple of weeks ago is I put the site together. Not just a bunch of random pages like it was before, but now the site is hooked up and working. The first page you hit is the squeeze page.  We used aweber for the autoresponder.  After they sign up for aweber they get pushed off to a secret tip.  This secret tip should be good enough to keep them coming back for more. At the bottom of the secret tip they are presented with a link to the sales letter.

For this product we used paypal as the payment gateway.  If you don’t know how to set that up you can ask in the members forum.  I’ll be more than happy to jump in there and help you out. Anyways, after they purchase the product paypal will push them off to a thank you page.  This thank you page should only have a little thank you message and another autoresponder form.  This form will be for a different mailing list.  Not the original list we had people sign up to before.  This is how we separate our buyers from the rest of the group. Once they sign up they get pushed on to a page so that they can download their product.

The URL for the thank you page and the download page should be some weird combination of numbers and letters.  For example your thank you page could be www.domain.com/thankyoualakajlewjc9393aj9309cj409jcojrrlkcjsli4jje.html . This will keep people from guessing the link.

Then you can use a robot.txt file to block the thank you page and the download page from being indexed into the search engines.  Here is the code for blocking pages from the search engines.

# robots.txt for your site

User-agent: *
Disallow: /thankyoupage.html
Disallow: /downloadpage.html
Disallow: /orthewholefolder/

Ok if you didn’t understand that User-agent: * means every search engine spider/bot. Then you are telling them to not have access to specific pages or folders… It’s really easy. Just upload that into a regular .txt file, name it robot.txt and then upload it into the root of your website.

Okay once the site was all set up I sat down for a couple of hours and I showed the two guys how to do some basic FREE marketing.  We went over yahoo answers, blog marketing, forum marketing, and youtube video ripping.

You can see we have begun to gather visitors to the site. Here are our results for optins from aweber.

So, we’ve begun to get some results.  I’m sure some of those optins come from readers here.  I promise… there isn’t any reason for you to sign up so please don’t if you don’t have to we would like to try and keep these numbers as close to accurate as possible.

We have yet to make a sale, but we are in there working hard to drive traffic to the site. Once we get some more data I will begin to tweak the site to make it convert better.  I’ll also be installing a click map over the site.  This will help me determine what actions I need to take.

That’s it for an update.  I’ll get with these guys tonight and tomorrow.  I’ll make sure to have something for you on Thursday!

February 12th, 2010

VIDEO – Site Flipping for Profit

Click Here for better quality!

Here’s the webinar we had with Ryan Moran. I apologize for the audio issues. The first 8 minutes have no sound except mine… Weird I know… Then we started to pick up the audio.
If you have any questions feel free to jump into the members forum and ask away!

ENJOY!

OH HEY… Thank you Nick and Jesse for the audio. (Mine didn’t record Ryan’s half of the conversation.) I used their audio recording for this vid.

January 5th, 2010

A New CashTactics Exclusive Series!

It’s the beginning of a new year and I wanted to start this off right for everyone.

While everyone is giving you BS posts on PPV marketing I’ll be taking you down a real road for profit! Let me explain some things first.  I’ve been making a full time income from PPV for quite a while. If you have questions on PPV feel free to post them in the members forum.  I’m not saying that you shouldn’t try PPV I’m just saying there are other more profitable ways to generate money.  Unfortunately not everything you do with PPV will make you rich.  Don’t buy into the hype of it all.

Over the next few weeks I’m going to cover a method for making money online that you can use for ANY niche! Best of all it is GUARANTEED to make you money. How many people can GUARANTEE you that you will make money.  I’ll tell you what… If you follow this course and can’t make money after putting in some honest effort then I will pay back any and all expenses that you incur (just make sure to document everything that you do)

This method isn’t a one hit wonder that will die out in 2 weeks so you have to pump it back up and start all over again.  I’m going to show you how to build a profitable online business.

I once paid $5,000 for what I’m about to teach you. So why am I going to give this away?  Let’s just say that I am tired of all the bullshit that goes around online.  I’m tired of people saying “HEY YOU CAN MAKE $14,597 A DAY WITH PPC”.  While it may be true… You won’t start out making that much money.  And most of the time the courses are full of holes.

I said it before and I’m going to say it again so you fully understand what I’m doing here…  I’m going to walk you through step by step what I have done to build a huge online business that has allowed me to work from home.  I’m not just going to cover PPC, PPV, SEO, Media Buys, but other forms of marketing.  Plus I’m going to show you how to set it up from the beginning so that you can capture emails and market to a group of people over and over and over and over and over and over and over and over and over and over and over and over and over and over… Okay you get the point… and over again.

This is for the beginner.  This is for the person that isn’t making money right now… This is also for the person who wants a more stable online income something that isn’t going to die away once the FTC says something…  This is for YOU. I’m going to start out slow with the most least amount of expenses possible.  But as we move along with the series we will be opening the doors to some more costs as we grow.  Don’t worry.  You don’t have to spend money until your ready to.  No need to buy into PPC until you are ready!

Here is what I want you to do… Sign up below so that you can be alerted to new updates when we have them here. You don’t want to miss out on anything.









Now that you have signed up… Just wait… I’ve already got the next post written up. It will come out very shortly! You don’t have to be signed up to see the next post. It’s just a way to be notified when the next post comes out :)

That’s it for now!

To Your Success!

September 9th, 2009

9 marketing methods

9In homage to the date today (9/9/09) I am going to post 9 of my favorite marketing methods. This list is in no particular order. I even threw in a little about offline marketing for your CPA offers. Who knows… Maybe I’ll even take some time over the next week to explain some of these methods for marketing.

  • Pay Per Click- This is the most widely known method for Internet marketing. It is super easy to jump onto Google, Yahoo, or Bing, and create an advertisment. There are other networks that you can use as well. Don’t just stick with the big three. One of my most profitable campaigns ever came from a second tier search engine.
  • Media Buying- You may or may not have heard of Media Buying before. It’s where you advertise banners on other websites, blogs, or forums. This can be one of the most profitable forms of advertising that I have ever seen. It can also kill your bank account if you don’t do it right. They key (as with any advertising) is to match a sites demographic with the banner you want to place.
  • Social Networking- I’m sure we all have a facebook or myspace account. What about a twitter account? Anytime you can use your “friends” to make a quick buck you should give it a shot. Leveraging the power of the social networks can be very beneficial to your long term success. It’s all about the power of the “word”… word of mouth that is. What are other people saying about you?
  • Mass Mailing- Not the spammy type of messages. I’m talking about building your own list. Or even renting a list from someone who has done the leg work for you. Of course it will be more profitable if you build the list yourself, however, you can always make money from someone elses list. Building a relationship with the reader is the #1 way to get them to buy what your selling!
  • Advertise with Online Classifieds- There are tons of classified ad sites online. It is very easy to jump in and create an advertisement for an offer you want to promote. However, you have to watch out. On some of the advertising networks you can get your ads taken down pretty fast. They key here is to be creative and post your ad in multiple cities. Take it one step further… hire someone to post for you!
  • Promote with Blogs and Forums- One of the easiest ways to gain traffic is by showing people how much you know. I don’t mean to create your own blog or forum. What you should do is find a related blog/forum in the niche you want to promote, then take some time to answer peoples questions. Don’t forget to include your website in the signature. Whatever you do… Don’t blatantly promote your product.
  • Article Directories- Here is a tactic that can cost you either money or time. Create articles and post them in article directories. Just give out general information on your niche. These articles don’t have to be long. They just have to prove that you know what your talking about. Remember to site your sources with a reference to your own site. This is sure to help your SEO and generate some easy traffic.
  • Web 2.0- Squidoo, Blogger, Xanga, Tumblr, and HubPages all have one thing in common. They all cater to thousands of people on a daily basis. All creating little information portals. These sites can receive quick and easy rankings in the search engines. Using many of these tied together with links can create a huge web of success in terms of traffic and traffic rankings.
  • Offline Advertising- Billboard for 30 days =$500. Visitors to my website =2423. Leads created=171. Commission generated =$897.75. And that was just for a dating offer. Imagine if you purchased billboard space for Google Bizopp. Or have you ever tried purchasing space in a newspaper? Think about college scholarship offers in college newspapers… The possibilities for offline advertising are endless!
May 12th, 2009

Did you hear about Google’s NEW rule?

That’s right… Effective June 4th Google will no longer be protecting trademark terms. That means you can now bid on your favorite music artists, celebrities, and brands. This is HUGE if you run polls or even competing company offers. Here are my three favorite picks from the list of over 150 countries that Google will no longer investigate.

  • United States (US)
  • United Kingdom (UK)
  • Canada

BAM That’s money right there. Unfortunately my #1 country isn’t on the list.

Click here to see Googles official list!

Click here for the article in Search Engine Journal!

Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!

You will need to remember to look at the original TOS for the offers that you are running.  Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.