Nov 15 2007

Why MSN Adcenter Pisses Me Off

I apologize right now for the amount of rants over the last few days. We just have some really smart operators running around the Internet and somehow, someway my path just keeps crossing with them. Pay close attention though, I am going to teach you a couple of things to get past the MSN Inactive Keyword crap they seem to pull on me every other day on one of my campaigns.

So my ad rep, she loves me. She gets a call from me at least every 3 days for the last month. I have explained my background, that I am smart enough to optimize a landing page for the almighty Google’s relevancy formula and get a low minimum CPC but I for the life of me cannot understand why MSN makes keywords inactive for me. Furthermore, every time they get reactivated they have only last no longer than a week before they are inactive and I have to call her again. God bless heart, she will surely have someone else being my Rep or she might do something drastic to herself. Who knows, I do know that this woman can take a verbal beating. Yes, I know we should not talk down on women and I assure you that I don’t but I damn sure make it a point that the company she works with are COMPLETE BAFFOONS!

So here goes the conversation the other day. I am well aware that they have a different bot crawling pages for each country. The MSN bot is a sensitive little prick. If you want a misspelling as a keyword in your campaign, you damn well better have it on your page.

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Nov 10 2007

GTrends Made Easy

I won’t post much about this. This is a free tool that was developed to analyze Google results. Yes I know, how friggin awesome is that? I been using the software since last night and I am impressed. It does everything it says it does and it’s pretty damn fast. This guy would probably make a damn nice bit of coin selling it, but he offers it free here:

GTrends Made Easy

He has some information and a few training videos to get you up and running using it. Also, the owner posted in a forum
I Moderate that he will be coming out with some more videos in relation to utilizing the software with afiiliate marketing. I got to give the guy props, this is a super nice thing to do. If you feel like a Samaritan, remember to donate to him.

I haven’t posted all week. Yes I know, I suck right? I been super busy as November and December are my two busiest months of the year. I mainly do PPC in these two months and it requires a lot of testing, tracking, landing page setup, autoresponder sequence writing and all of that good jive. I love it! Anyway, enjoy that tool!

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Nov 5 2007

Utilizing Yahoo Buzz To Gage Trends And Methods To Dominate Them

Yahoo BuzzBefore I even think about entering a market I try to gage as much demand as I can for the product or offer I am promoting. This really only applies to Pay Per Click promotions as I usually just go balls out on keywords I like when generating sites or blogs. When I am paying for my traffic though, this is a different story. I am very strict and disciplined to gage the demand of what I will be promoting. I got burned so many times last year it almost makes me sick to look at the money I just threw away for not engaging in market analysis.

Lately, the forums have been erupting with paid advertisements such as polls on landing pages that sent the surfer to a CPA offer after they voted. I do not know why all the talk is just now going on, as this has been going on for over a year that I know of. I only know this because I was doing it.

If your not familiar with the method, it’s basically watching all the news sites and trying to anticipate a hot story that will likely explode in large amounts of search volume. Take the Michael Vick incident and Paris Hilton going to jail as examples. People were making polls on their landing pages asking surfers if they thought Vick was guilty or if Paris was going to jail. Yes, you can make some money at this but you had be very smart and try to get in there at least a week before the story actually breaks. If you get there when the story breaks, then it really defeats the purpose. If Paris went to jail and your advertising a landing page with a poll asking if she WILL go to jail or not, it kind of kicks you in the tail right? Capitalizing on the buildup and beating everyone to the punch is where it’s at.

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