Strategic Marketing At Warp Speed

Keyword Research Tools

KeywordSpy

Wordze

Google Keyword Tool

Keyword Discovery

GTrends for Wordtracker

Another thing that I forgot to mention are the tools located inside of PPC-Coach. There are a handful of excellent keyword tools, like the keyword expander tool and more. Not to mention there is a landing page generator that is priceless. I’ll talk more about that next week. I’m sure that this keyword research video will generate some questions. I apologize for this video being a little more chopped up than the last. I had a rough night and haven’t been feeling too well today. The main points I wanted to stress when doing keyword research on a small budget are :

1. Focus on targeted, mid-level volume keywords. Some short-tails are fine but make sure you do just as much research on finding negative keywords (keywords that you know are not related to the offer) before you launch your campaign.

2. Bidding on a wide range of related keywords both in and out of this direct niche will work but it usually requires a bigger budget. The approach I am showing here is to focus on the keywords related to this specific niche, get those profitable and expand your testing from there. However, I do recommend bidding on some initial related niche keywords as well, that way you do have some width to your campaign.

3. Change your thinking to that of someone who would be searching for a product. If you were about to buy a digital camera and you already had one in mind, you’d search for: ‘canon sdxxxx review’, ‘canon sdxxxx coupons’, ‘canon sdxxxx price’, etc. You would not search for ‘canon sdxxxx photo paper’ or ‘canon warranties”. Think like a consumer who is in the buying mode, what would you search for? That’s what they will search for.

1. Affiliate Networks:

Convert2Media

Market Leverage

Hydra

2 & 3. Competition Research and Offer Selection:

Google Trends

Google Keywords Tool

Associated Content

Ezinearticles

If you have more questions about this video and the topics covered, please sign up to the forum and post a question in the ‘Case Studies’ area in the appropriate section – Visit Forum Here

Our sole purpose is to help each of you understand how to build a profitable PPC or other method of an internet business. It takes alot of our time and efforts to publish any content on this blog. I read a comment in one of my earlier posts, where someone suggested that I start a blog of my own. To be honest, I’m not sure if I want to. It’s not an easy thing to keep up and there is very little monetary return. It is proven that my business will grow faster and better by not blogging at all. Then why am I blogging on CashTactics? Because, blogs where my main source of information at one point in time. So I want to give back and do what I can to help. If you plan to join any networks or products that we recommend, we would greatly appreciate it if you joined through us. It helps us cover the expenses of the blog and forum, which isn’t cheap.

We do plan to produce more case studies and perhaps on a regular basis. By the way, if you want to kick start your marketing budget, sign up for the CashTactics RSS feed, you’ll be in for a big suprise! Don’t wait too late.

Case Study for Making Cash

Everything is still on track to begin the case study, so be on the lookout for part 1 to be released on Monday. You didn’t hear this from me but there is something special in store for our RSS subscribers, so if you haven’t signed up, I would recommend doing so NOW! I just wanted to a take a few minutes and kind of discuss what we will be covering in the case study. I also would like to provide some answers to some of the questions and comments I have been receiving.

First let’s talk about mindset and how it really plays a big factor in your success or failure. Many people think that an online business means you can make money from virtually nothing, that is a misconception.  In this case study we will be using only $100 in marketing expenses.  That does not include the purchasing of a domain name, your hosting account or any other tools needed throughout the process.  And to be completely honest with you $100 is the bare minimum necessary to even begin to test a market. It will merely give you an idea of whether or not this niche has potential or move onto the next one.  You can’t magically turn $100 into $10,000 and definitely not overnight. If you think you can make money without spending money, you are not in the right mindset and unless you change that thinking you will never own a successful business of any type. I highly recommended if you’re just starting out, you need to have some type of a job, whether part-time or full time. You need income coming in to cover your expenses of living and money to spend on marketing.

Hello all! I’d like to thank Kris for the introduction in the earlier post. My name is Andrew and I am a 22 year old internet entrepreneur living in the Dallas area. I first come across affiliate marketing about 2 years ago, at first I guess you could say I was a little skeptical that you could make money online but after a few months I put up my first website. A few weeks into it I made my first sale using SEO strategies! Even with the potential I knew it had, I didn’t really have a focus until about August of last year. I was introduced to Pay Per Click marketing through some online videos of a past conference. So I began to read and learn in whatever way possible so that I could try it out. My very first campaign was instantly profitable. Within the first 4 days I had profited over $1,000 and to say the least, I was hooked! Earlier this year I have transitioned to being a full time internet marketer and absolutely love it.

To encourage you and help you understand how it is possible to make a career with an online business let me briefly fill you in on my situation at the time. I moved to Texas when I was 18 and was living on my own, no family and only had a few friends. I began full time college and also had to work full time to be able to cover my living expenses. I was only making about $1,800/month and most of that went to pay bills, so I didn’t have a whole lot left over.  Here I am today, I have downgraded my school and I am a part time student, focusing my attention more on my business endeavors. Do I make 6 figures a month? Not yet, and if I did I probably wouldn’t share that information. Understand that you don’t have to be making $10,000/month to take the plunge and become self employed. We’ll talk more about that later.

So a couple months back I met another PPC marketer here in the DFW (Dallas Fort Worth) area. His name is Andrew. If you see him in any forums he goes by Creatunity.

Andrew started PPC a marketing full time a few months back.  He has been really successful.  He is one of those guys that can get along with anyone.

Anyways, I will let him introduce himself.  Andrew is going to be writing up a case study for us.  Over the next few weeks he is going to show us how he makes money with CPA Networks via PPC.

While he is giving the PPC case study and other PPC information I’ll be free to post about SEO, List Building, Email Marketing, and other related topics.

So keep with us here.  We’ll be giving you some good juice!

Here are some questions I found from Here.org.uk. I often get questions from people that follow along these same lines. Here are the questions from that post with my answers.

1. What is the best affiliate network?

There are several networks that I am apart of. It’s like an addiction. When I see that sign up page I sign up. HAHA. You can check out a list of my favorite networks by clicking here. Most of the networks that I am apart of are apart of the “direct track” networks. Direct Track is the company that puts the direct track script out.
The coolest part of direct track is the fact that offers can be published to other direct track networks. This “CrossPublication” allows for the offers to be placed on hundreds of networks. This means that you can essentially ask an affiliate manager from your favorite network to grab the offer and place it on their network.
My favorite of all the networks are these: Convert2media, Market Leverage, and Hydra. Yeah I use other networks. But those are on the top of the list for me.

2. What is a good CTR for PPC?

That really depends. Just like the article mentioned above says you can have a CTR of 70% with poor conversions and a CTR of 2% with an excellent conversion rate. So it’s really just an issue of how well your clicks convert that’s important. Although you should expect no less than 2% and to be on a more realistic don’t expect higher than 15%. Not saying higher isn’t possible. Just don’t expect it right off the bat.

3. Should I start on the Search or the Content network?

 Dynamic Keyword Insertion (DKI) is a nice little feature that the PPC networks provide.  However, it can also be a huge headache. So how do you get this great little feature to work to your benefit.  Easy… Read this post and then emulate it… For sanities sake we are only going to talk about the Adwords DKI token so as not to confuse anyone.

DKI is basically inserting the searched term into your ad copy and ultimately into your website. This makes your ad copy relevant to your website.  AND it makes it look like you have a lot of dynamic ads on the Internet. The downside to using the DKI with Adwords is that your QS will go down initially.  However, because your CTR will… or should… go up your QS should be fine in the end.

How do you  do this?

Google has a place holder that you can insert anywhere into your ad.  That insert looks like this:  {keyword:default}
Now lets break this down into the individual parts. The word “keyword” can be written several ways in Google. Here is a little chart from Google to help you remember this!

This list was taken from Google.  The link to their DKI page can be found below