Strategic Marketing At Warp Speed

If you have been one to make the rounds to the different marketing blogs then you will have no doubt seen that Unique Blog Designs has been hard at work for other bloggers. Today (March 17th) UBD has launched an affiliate marketing product for WordPress that will blow your mind!

This product is for Affiliate Marketers and more specifically for those affiliate marketers that like to use wordpress for LPs and Review style LPs. Take a look at their promo video:

Is that not the koolest WordPress tool you have ever seen! Now don’t get me wrong… This isn’t for those affiliates that can make their own pages and designs. If you can do it on your own then I suggest you do it on your own. But everyday I get asked from affiliates who they can out source design and coding too. A lot of the readers here are new to affiliate marketing and don’t know how to layout div tags or even basic HTML. This tool will solve that problem.

Here is a screen shot of my favorite part of this tool:

Do you see that? You have complete control over the layout! Complete control over how your review site will look!

Now if you ask me I would suggest getting the middle package. That way you have a license to use this on multiple domains. If however, you aren’t comfortable messing with html and designs then go with the largest package. There are over 30+ designs filled with a whole slew of layouts for review style landing pages. The only thing you have to do is configure the look by selecting drop down boxes and then add your content!

Landing Page Rotator Script from Prosper202

Free PPC Mentoring from CashTactics

Review – Landing Page Tutorial Part 1 and Part 2

Ok people, sorry for the lack of posts the last week or so, things have been busy busy. The private and Free PPC Mentoring section of the forum is alive and well and I will be posting some hot stuff in there this week! I’ve already answered tons of questions that would have taken a lot of trial and error to figure out, so if you haven’t joined our Free PPC Mentoring yet, better hurry. I’ve already talked about finding your targeted demographics and designing your landing pages accordingly. And in part 2 we identified key components in a landing page. In this post I want to cover some basic optimization tips and things you need to continually focus on to improve your landing pages. So let’s begin!

Landing Page Testing and Optimization

Here is a very important tip when you are first about to launch a campaign. You want to create atleast 3-4 different landing page designs. And when I say different, I mean completely different. Each one should have their different colors, header, layout, HEADLINE (the attention grabbing one), different approaches, so instead of saying “Check out these Reviews”, a secondary test would be “The Most Trusted Products are” or whatever creativity you want to put into your market. Try with a picture of your product, try without, try with a video, try without, test it all.

So the Basic Steps Are:

1. Create atleast 3-4 completely different LP designs, with different approaches, colors, looks and headline. (Most of the time you can keep the same body content but it wouldn’t hurt to test different body copy too.)

The Landing Page Tutorial will continue soon, I promise :) Please watch this video.

The Landing Page Tutorial will continue later this week.

Ok, so we told you we had some good things in store for you. Well, here is one. We have decided to help our readers and anyone else who is interested in learning how to build a profitable online PPC business (or to help you expand your current one) and we will do it for FREE! You will not pay us a penny! Of course there are requirements and let me explain the only way we are capable of doing this. There has to be a way for us, Kris and I, to be rewarded for the huge amount of time involved from answering questions one on one. So here is how it works.

Requirements

1. You must  create an account with MarketLeverage through this link –>MarketLeverage <– or have already created an account through this blog in the past. If you already have an account with MarketLeverage that isn’t underneath us and you still want to join the Free PPC Mentoring, you must contact me via the contact form. Basically, we are able to make the mentoring completely FREE for you, only if we are able to receive referral commissions from you being underneath us. We are not trying to hide this, nor are we trying to “Bank” off of you. But there has to be some return on our time that we will have to put into this. Also, if you have been too cheap to sign up for PPC Classroom, The Black Ink Project or PPC-Coach, then this is an alternative for you. But don’t think we are going to let you sign up, help you and you never make a dollar with MarketLeverage. So read the next requirement.

In Part 1 of this tutorial we went over a few things on market research and understanding your demographics, that not only applies to landing pages but to your entire marketing efforts. A very important step. Glad to see there were some questions asked and many comments made. You can find the Questions & Answers from Part 1 at the end of todays post. Let us jump right in to today’s topics.

Styles of Landing Pages

1. Review Style – Shows and reviews mutliple products in the same niche.

2. Comparison Style – Similar to review style except you go more into detail on the pros and cons of each product and do a cross product comparison.

3. Single Offer Style – Focused on promoting a single offer or product.

4. Multi-Offer Style – Pitching mutliple offers such as a main offer and a complimentary offer, in an attempt to increase EPCs.

5. Testimonial Style – Usually involves a personal testimony (most of the time its a fictional story) but be careful with fake testimonials, the BBB can come and bite you on the butt.

6. Email Opt-in Style – The main purpose is to develop a list of emails that are related to a certain niche or theme for later email distributions that you will send offers to.

Key Elements of Landing Pages

There are a few very important elements to consider when designing a landing page.

1. Color Scheme – Be sure to use coloring that best fits your demographics of people. For example, if you are targeting elderly people, ages 50+ don’t use a lot of colors that blend really easy together. Instead choose more bold colors with better contrast. We all know that with age comes the deterioration of eyesight.  Make your landing page easy to read and easy on the eyes for your demographics.

I recall many questions and comments were asked in relations to the landing page section of the PPC Case Study videos that I did late last year. So I have decided to begin a landing page tutorial series to help unmask any hidden elements and to better educate you. I just read a post from Chad at CDFNetworks about landing pages and the importance of them, I had already planned for this series and to go a little further in depth than most. There were actually two different workshops at affiliate summit west that spoke on the topic of landing page optimization and I was able to meet the author of the book “Landing Page Optimization” by Tim Ash.

More experienced internet marketers understand the importance of landing page testing and optimizing, however many newcomers fail to grasp how big of a factor landing pages play in determining how profitable or unprofitable a campaign will be. One of the biggest mistakes I tend to find amongst marketers, when they are talking to me about their unprofitable campaign, is they fail to test multiple designs on their landing pages. No matter how many blogs, websites, ebooks they read or experts they talk to, some people just never seem to listen. If you want to find a profitable campaign do two things. First, watch all of the ppc case study videos and follow it word for word, if you have any questions about it you can ask them in the forum. Secondly, follow this landing page tutorial. That’s pretty simple to do right? WRONG! Most of you will read this, you won’t interact with this tutorial by making a comment below, you’ll just read and not take action. However you’ll continue your daily lives working for some job that you are totally disgusted with, making rude comments about your boss and job all day. The other half who isn’t complaining about their job are at  home complaining because they have no job! (I’m sure this doesn’t apply to some of you but MOST of you it does.) Why don’t you just leave the perfectly polished and dust-free TV remote alone for a while and challenge yourself to improve your life and what you get out of it.