Archive for the ‘Landing Pages’ Category

November 30th, 2009

Landing Pages with 74% Click-Thru-Rates. Believe it!!…

I’m not going to sit here and give you a long pitch as to why you should check this out… instead I am just going to give you a link so that you can purchase this product for almost half the price.

Click Here to Go To Landingpageclassroom.com

If you’re any kind of marketer then you will undoubtably know that your landing pages can make a big difference in whether or not you are profitable in a campaign.

Andrew has set up an amazing opportunity for affiliate marketers. He dug into his own pockets and purchased about 150+ landing pages that he has made available to purchase online. Now, normally this program is set at $47 a month. But I worked out a deal for everyone here to purchase the product at $27 a month. The only way that we were able to work this out was if I cut out my commissions all together. So… Have at it. Pick up Andrew’s new product Landing Page Classroom with over 150+ landing pages and the landing page tutorial videos!

Inside you will receive WordPress, HTML, and PSD files for the themes he has available. This is more than any other Landing Page membership site offers!

PLUS… He has provided several videos for you to watch inside of the members area that will show you how to increase your CTR for your landing pages. The videos include:

1. Split Testing
2. Landing Page headlines
3. Call to Actions
4. Using Images in Your Landing Page
5. Copywriting and Sales Copy
6. Testing Different Colors

There are 7 other tutorial videos, but I’ll let you find out what those are once you log in to the members area.

So… Stop waiting and pick up Landing Page Classroom NOW before we take away this exclusive deal!

July 21st, 2009

Urgent Update: Did Google Just Bomb Review Landing Sites?

This is going to be a very short and brief post. I am subscribed to Perry Marhsall’s newsletter (I recommend if you are a PPC marketer to do so) and he just sent out an urgent update about affiliate review sites. Although none of my assests have been affected at this time, I’ve talked to numerous affiliates and personal mentor students who’ve been having issues with Google slapping them from a 10 to a 1 on their review sites. Repeatedly!

Perry Marshall – Product Review Google Slap

For those of you who have not been affected by it yet, you may want to take a precaution and keep a closer eye on your campaigns.

Best of Wishes,
- Andrew

June 11th, 2009

Apply this Free PPC Tip Immediately

web-red-dotHello ladies and gents. It’s been a while since I’ve made a post, so here I am again. This will be a rather short post, however, do not over look this lightly. I love to network with people, learning from other marketers (or business minded individuals) and by networking is how you discover potential mentors that help you succeed in your given field. Today I want to talk to you about a nifty little script that you can modify your Prosper202 software with that will allow you to see what your landing page click-through-rate is for both individual keywords and individual ad texts that you’ve got in 202.

My friend Jasper, from www.nerdyaffiliate.com had this put together and it’s something I had put on my to do list, but he beat me to it. He has pushed it on his blog at this post: 202 KW CTR Script , you can go there and read more details about it and I highly suggest implementing it immediately if you are using prosper202 for your PPC campaigns. What is the benefit of this you say?

Being able to identify which individual keywords have a poor LP CTR, will enable you to take a much faster action in improving your campaigns performance and ROI. Let me simply illustrate a way that you can see improvements by implementing this script ASAP. Keyword #1 may be getting a 43% LP CTR to the merchant offer but Keyword #5 may be getting only a 23% LP CTR to the merchant offer. Yet, you are sending the traffic from both keywords to the same exact landing page. So let’s take keyword #5 and direct it to its own LP that you’ve customized the text copy and images to directly influence that exact keyword, you will be able to test and improve upon its CTR in a whole new way. Just imagine if that keyword is breaking even or already profitable before you implement this, you can greatly increase your ROI with just a few small efforts.

April 12th, 2009

PPC Suicide – Part 2

ppc-suicide-part-2This post is going to be a short one and straight to the point. I kind of like this little series on mistakes that lead to PPC suicide. By the way, I hope each of you had a wonderful Easter! So let us jump straight into what I have to say.
Last time I pointed out that probably one of the biggest issues is not getting your landing page click through rate up high enough to properly test your traffic and ultimately become profitable. This time I want to hit on the topic, for those of you lazy wanna-be marketers, about learning atleast the basics of HTML coding yourself.

Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team. Meaning, what would normally take a team of five to do, you have to do all yourself. You have to learn how to build a website, how Adwords and the other search engines work, how to write content and ads, how to track data properly, how to negotiate deals, how to work out technical problems and a bunch more. That atleast applies to you if you are trying to do this business on a very small budget in the beginning. Thus, my main point I want to focus on is, YOU HAVE TO LEARN HTML CODING!

March 28th, 2009

PPC Suicide – Part 1

gun-to-headHello everyone, it’s been a while since I last made post and I decided that it was time for another one. Today I’m not really focusing on any specific strategy or methods but this won’t be a waste of your time. If you haven’t heard about our Free PPC Mentoring here at the CashTactics blog, you best check it out now, its completely FREE and there is a good group in there that are not only actively involved but they are doing well. So don’t be left behind.

February 27th, 2009

Landing Page Tutorial Update

February 23rd, 2009

Landing Page Tutorial Part 3

Review – Landing Page Tutorial Part 1 and Part 2

Ok people, sorry for the lack of posts the last week or so, things have been busy busy. The private and Free PPC Mentoring section of the forum is alive and well and I will be posting some hot stuff in there this week! I’ve already answered tons of questions that would have taken a lot of trial and error to figure out, so if you haven’t joined our Free PPC Mentoring yet, better hurry. I’ve already talked about finding your targeted demographics and designing your landing pages accordingly. And in part 2 we identified key components in a landing page. In this post I want to cover some basic optimization tips and things you need to continually focus on to improve your landing pages. So let’s begin!

Landing Page Testing and Optimization

Here is a very important tip when you are first about to launch a campaign. You want to create atleast 3-4 different landing page designs. And when I say different, I mean completely different. Each one should have their different colors, header, layout, HEADLINE (the attention grabbing one), different approaches, so instead of saying “Check out these Reviews”, a secondary test would be “The Most Trusted Products are” or whatever creativity you want to put into your market. Try with a picture of your product, try without, try with a video, try without, test it all.

So the Basic Steps Are:

1. Create atleast 3-4 completely different LP designs, with different approaches, colors, looks and headline. (Most of the time you can keep the same body content but it wouldn’t hurt to test different body copy too.)

February 3rd, 2009

Landing Page Tutorial Part 2

In Part 1 of this tutorial we went over a few things on market research and understanding your demographics, that not only applies to landing pages but to your entire marketing efforts. A very important step. Glad to see there were some questions asked and many comments made. You can find the Questions & Answers from Part 1 at the end of todays post. Let us jump right in to today’s topics.

Styles of Landing Pages

1. Review Style – Shows and reviews mutliple products in the same niche.

2. Comparison Style – Similar to review style except you go more into detail on the pros and cons of each product and do a cross product comparison.

3. Single Offer Style – Focused on promoting a single offer or product.

4. Multi-Offer Style – Pitching mutliple offers such as a main offer and a complimentary offer, in an attempt to increase EPCs.

5. Testimonial Style – Usually involves a personal testimony (most of the time its a fictional story) but be careful with fake testimonials, the BBB can come and bite you on the butt.

6. Email Opt-in Style – The main purpose is to develop a list of emails that are related to a certain niche or theme for later email distributions that you will send offers to.

Key Elements of Landing Pages

There are a few very important elements to consider when designing a landing page.

1. Color Scheme – Be sure to use coloring that best fits your demographics of people. For example, if you are targeting elderly people, ages 50+ don’t use a lot of colors that blend really easy together. Instead choose more bold colors with better contrast. We all know that with age comes the deterioration of eyesight.  Make your landing page easy to read and easy on the eyes for your demographics.