Archive for the ‘Landing Pages’ Category

November 30th, 2009

Landing Pages with 74% Click-Thru-Rates. Believe it!!…

I’m not going to sit here and give you a long pitch as to why you should check this out… instead I am just going to give you a link so that you can purchase this product for almost half the price.

Click Here to Go To

If you’re any kind of marketer then you will undoubtably know that your landing pages can make a big difference in whether or not you are profitable in a campaign.

Andrew has set up an amazing opportunity for affiliate marketers. He dug into his own pockets and purchased about 150+ landing pages that he has made available to purchase online. Now, normally this program is set at $47 a month. But I worked out a deal for everyone here to purchase the product at $27 a month. The only way that we were able to work this out was if I cut out my commissions all together. So… Have at it. Pick up Andrew’s new product Landing Page Classroom with over 150+ landing pages and the landing page tutorial videos!

Inside you will receive WordPress, HTML, and PSD files for the themes he has available. This is more than any other Landing Page membership site offers!

PLUS… He has provided several videos for you to watch inside of the members area that will show you how to increase your CTR for your landing pages. The videos include:

1. Split Testing
2. Landing Page headlines
3. Call to Actions
4. Using Images in Your Landing Page
5. Copywriting and Sales Copy
6. Testing Different Colors

There are 7 other tutorial videos, but I’ll let you find out what those are once you log in to the members area.

So… Stop waiting and pick up Landing Page Classroom NOW before we take away this exclusive deal!

Click Here to Go To

You’re more than welcome to go read the sales letter… just click the link above…

July 21st, 2009

Urgent Update: Did Google Just Bomb Review Landing Sites?

This is going to be a very short and brief post. I am subscribed to Perry Marhsall’s newsletter (I recommend if you are a PPC marketer to do so) and he just sent out an urgent update about affiliate review sites. Although none of my assests have been affected at this time, I’ve talked to numerous affiliates and personal mentor students who’ve been having issues with Google slapping them from a 10 to a 1 on their review sites. Repeatedly!

Perry Marshall – Product Review Google Slap

For those of you who have not been affected by it yet, you may want to take a precaution and keep a closer eye on your campaigns.

Best of Wishes,
– Andrew

June 11th, 2009

Apply this Free PPC Tip Immediately

web-red-dotHello ladies and gents. It’s been a while since I’ve made a post, so here I am again. This will be a rather short post, however, do not over look this lightly. I love to network with people, learning from other marketers (or business minded individuals) and by networking is how you discover potential mentors that help you succeed in your given field. Today I want to talk to you about a nifty little script that you can modify your Prosper202 software with that will allow you to see what your landing page click-through-rate is for both individual keywords and individual ad texts that you’ve got in 202.

My friend Jasper, from had this put together and it’s something I had put on my to do list, but he beat me to it. He has pushed it on his blog at this post: 202 KW CTR Script , you can go there and read more details about it and I highly suggest implementing it immediately if you are using prosper202 for your PPC campaigns. What is the benefit of this you say?

Being able to identify which individual keywords have a poor LP CTR, will enable you to take a much faster action in improving your campaigns performance and ROI. Let me simply illustrate a way that you can see improvements by implementing this script ASAP. Keyword #1 may be getting a 43% LP CTR to the merchant offer but Keyword #5 may be getting only a 23% LP CTR to the merchant offer. Yet, you are sending the traffic from both keywords to the same exact landing page. So let’s take keyword #5 and direct it to its own LP that you’ve customized the text copy and images to directly influence that exact keyword, you will be able to test and improve upon its CTR in a whole new way. Just imagine if that keyword is breaking even or already profitable before you implement this, you can greatly increase your ROI with just a few small efforts.

These are the types of tips, explanations and clarifications you will find by having a mentor or experienced marketing friend.

Have you joined the CashTactics Free PPC Mentoring forum yet? Sign-up Now!

Serious about becoming profitable? Inquire about private mentoring:

I know the red dot image has nothing to do with anything. But it stands out :)

April 12th, 2009

PPC Suicide – Part 2

ppc-suicide-part-2This post is going to be a short one and straight to the point. I kind of like this little series on mistakes that lead to PPC suicide. By the way, I hope each of you had a wonderful Easter! So let us jump straight into what I have to say.
Last time I pointed out that probably one of the biggest issues is not getting your landing page click through rate up high enough to properly test your traffic and ultimately become profitable. This time I want to hit on the topic, for those of you lazy wanna-be marketers, about learning atleast the basics of HTML coding yourself.

Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team. Meaning, what would normally take a team of five to do, you have to do all yourself. You have to learn how to build a website, how Adwords and the other search engines work, how to write content and ads, how to track data properly, how to negotiate deals, how to work out technical problems and a bunch more. That atleast applies to you if you are trying to do this business on a very small budget in the beginning. Thus, my main point I want to focus on is, YOU HAVE TO LEARN HTML CODING!

Why? Because, even though you may have a landing page designer/coder that you outsource your work to, if you don’t understand how the HTML coding and sometimes php coding works, you are not going to even be able to make a small adjustment to your own page, thus having to submit it to your outsourcer, taking a couple days to get back to you and setting you way back. You are never going to be able to understand exactly how things should be done unless you know how to do them to a certain degree yourself. Your landing page designer may not even be an ‘affiliate landing page’ designer. He might be use to corporate landing pages or just designing website layouts in general, each of which have a completely different approach than the landing page you need. You must not rely upon someone to do any job, unless you fully know how the job should be done and have relayed that information to your outsourcer or whoever.

After all is said and done, those that make the money are those that have worked for it. Those that complain about not knowing how to do this or that, and saying that is the reason you are not able to move forward. You just need to keep your day job. You will never make sizable money online. But I encourage you to move forward, learn new things, push yourself with challenges and it will pay off many times over. Be consistent in your efforts and you will see progress.
Until next time!

March 28th, 2009

PPC Suicide – Part 1

gun-to-headHello everyone, it’s been a while since I last made post and I decided that it was time for another one. Today I’m not really focusing on any specific strategy or methods but this won’t be a waste of your time. If you haven’t heard about our Free PPC Mentoring here at the CashTactics blog, you best check it out now, its completely FREE and there is a good group in there that are not only actively involved but they are doing well. So don’t be left behind.

What I am about to tell you is something that one of my paid mentors and I were discussing earlier today. And many of the affiliates inside of our free ppc mentoring forum have had an issue with understanding this particular item, so I figured I’d lay it out in plain terms for everyone. One of the most overlooked pieces of the pie that new affiliates miss and just don’t seem to understand. And all of you affiliates (yes there were a lot of you!) that have instant messaged me on AIM and have asked why this or that hasn’t worked for you, 9 times out of 10 it was because your landing page click through rate was so low. Let me describe it in much more detail below for a visual. If you are spending $100/day on a campaign at $1 per click, which means you are sending/buying 100 clicks of traffic per day. Let’s just say that you are promoting a $30 payout offer. When you launch a campaign, despite what your ad ctr is, number of keywords you have, what your quality score is, or how much you are spending on PPC traffic. If you don’t have a good LANDING PAGE CLICK THROUGH RATE you are just taking a lighter and catching each and every dollar you have on fire and then you wonder “why didn’t I make any money? I thought I’d get atleast 1 or 2 conversions”. Let’s say you are sending 100 clicks to your landing page but if you landing page is only getting a 20% click through rate, that means only 20 clicks/visitors/potential conversions, are getting to see the actual offer and are tempted to purchase or fill out the form. So the other 80 clicks you spent are literally (in a sense) jumping off a cliff and taking your money with them. So then after you have spend $500 over 5 days and only made $120 back in commission, you automatically assume that niche/campaign is too saturated or just isn’t a profitable niche. That’s ok, keep thinking like that while I keep banking on your errors! Another reminder, if you are bidding on 100 keywords only a small percentage, like 10% will have a good conversion rate, the others will such miserably. So once you have a landing page click through rate of 50% or more (atleast!) and you can actually test the keywords you are bidding on accurately, remove the bad keywords and keep the good keywords. That’s when you see profits! It’s not a super simple process but it’s something you need to understand so that you can stop wasting your money and my time!

Here is how you can improve your landing pages click through rates:

Sign up for our FREE PPC Mentoring by click the image at the top right of our blog!

An accelerated Paid PPC Mentoring is available. Email me at: andrew -at-

February 27th, 2009

Landing Page Tutorial Update

February 23rd, 2009

Landing Page Tutorial Part 3

Review – Landing Page Tutorial Part 1 and Part 2

Ok people, sorry for the lack of posts the last week or so, things have been busy busy. The private and Free PPC Mentoring section of the forum is alive and well and I will be posting some hot stuff in there this week! I’ve already answered tons of questions that would have taken a lot of trial and error to figure out, so if you haven’t joined our Free PPC Mentoring yet, better hurry. I’ve already talked about finding your targeted demographics and designing your landing pages accordingly. And in part 2 we identified key components in a landing page. In this post I want to cover some basic optimization tips and things you need to continually focus on to improve your landing pages. So let’s begin!

Landing Page Testing and Optimization

Here is a very important tip when you are first about to launch a campaign. You want to create atleast 3-4 different landing page designs. And when I say different, I mean completely different. Each one should have their different colors, header, layout, HEADLINE (the attention grabbing one), different approaches, so instead of saying “Check out these Reviews”, a secondary test would be “The Most Trusted Products are” or whatever creativity you want to put into your market. Try with a picture of your product, try without, try with a video, try without, test it all.

So the Basic Steps Are:

1. Create atleast 3-4 completely different LP designs, with different approaches, colors, looks and headline. (Most of the time you can keep the same body content but it wouldn’t hurt to test different body copy too.)

2. When you launch the campaign you should immediately be split testing 2 LPs, run them until each LP has received at least 70 clicks from the LP to the offer and a minimum of 3 conversions. Take the LP with the best CTR and CR and test the LP #3 with the winner of round one, the find the best of those two and repeat the same process with LP #4. After you have chosen the best design/layout concept of atleast 3-4 different LPs, you can now begin the next step.

3. Split testing the same LP and changing one variable at a time. So now you’ve identified the best layout/design concept for your LP, so you duplicate it. Now you have an Original LP (the winner of all your designs) and the Test LP (which is the exact same LP as the original except we are going to test one change at a time on it.). The first thing you want to test is the headline. On the Original LP you never touch a thing, on the Test LP, you want to change the headline to something completely different and test it against the original LP. Take the best performing LP of the two and repeat that a couple of times. (By the way, after each test you run, the best performing LP then becomes your Original LP and you duplicate that LP and test a new change.) Then work on testing your call to action that is above the fold. Then maybe add or test different images if you have some on your page. Try adding a video to your LP if it would be relevant. Test different color schemes, test the location of the call to action, maybe add an arrow pointing to it. Test absolutely every single thing but do it one at a time and NO more than ONE at a time.

4. Test different offers. If you are running a single offer landing page, if you are aware of similar offers in your niche, test each offer to see which one converts the best. If you are doing a review style landing page, test the positions of the offers you are running. You might have the best performing offer in position #3 when it could be the only thing keeping you from being profitable, if you had it in position #1, you could very well be banking!

5. Use tools like CrazyEgg, Clickheat and Clicktale to help you better understand what type of interaction is going on with your landing page. Exactly where are they clicking, what they are doing, what attracts them the most. That is priceless data.

6. And be creative, try split testing your normal top converting LP against the same LP but with an exit pop that auto redirects to the offer, might be able to gain a few more conversions that way. Or make the exit pop ask them leaving visitor for their email address and name, so that you can inform them of special offers or related information to what they are searching for. Then you can do email marketing on them later. And email marketing is highly effective!

7. Final Point – TEST EVERYTHING ONE AT A TIME! And don’t give up so easily!

Landing Page Optimizing for Great Quality Score

Some people make the biggest deal about getting a high Google quality score. I can honestly say I’ve rarely had a problem with my QS. The reason is, I’ve fed the hungry beast of an engine, GOOGLE, and they are always satisfied with my cooking. And believe me, you’d probably have already found your first successful campaign if you would focus on your landing pages and quality score and do it right. There are many point of views about how to get a good QS with Google, I’m merely going to list the things that I do to get a good QS. This mostly applies to Google’s terms because Yahoo and MSN QS is VERY simple to please.

1. I almost always build my websites/affiliate sites from a WordPress foundation. I’m not an extremely great designer/web programmer so I tend to take the easy route. I put a WordPress CMS (Content Management System) in place, which essentially means I make my wordpress blog look like an actual website even though it is powered by WordPress. I make static pages, remove the blog posts from the front page and relocate them to another page typically names ‘Articles’. WordPress is superb when it comes to being SEO friendly, which helps it get indexed quicker, more likable by Google, tons of nifty plugins to manipulate things however I want. Both SEO and non-SEO. Another reason why I use wordpress as my foundation is because its so easy to update. I can teach literally anyone to update new content or whatever else that needs to be done.

2. Absolute must have pages: Home, About Us, Contact Us, Privacy Policy, Disclaimer, Terms and Conditions, Resource Links and Articles.

3. You need to have at least 5 (preferably 10) unique article pages on the site as well. It helps if they are written were they sound factual and professional with external reference points. As you begin to optimize your campaign and realize that it has profitable potential, you need to continually add more articles to it. Two articles a week is a good number (ex:1 on Monday, 1 on Friday.)

4. On your landing page, at the very bottom, you want to link to the following pages: Home, About Us, Contact Us, Privacy, Disclaimer, Terms and Conditions, Resource Links and Articles and 3 additional links to high authority external sources, like Wikipedia, CNN, FOX, .edu’s, etc.

5. Perhaps put A, as in 1, one, numero uno, Adsense box, that blends extremely well with your website and is nowhere near the call to actions so they wouldn’t effect it and only place the Adsense on your CMS section, not the landing pages. My theory behind it is if Google sees you are also trying to monetize by Adsense, you are continually adding new content, getting organic traffic, you are looking to be around a while and not just throw up a page and a campaign for a one night stand.

Those tips right there are some important steps that will put you way ahead of the game and competition. Feel free to ask whatever questions you have about this tutorial series in the comments below and I will answer them on my next part in the serious, which will include some rather fun stuff, so stay tuned!

February 3rd, 2009

Landing Page Tutorial Part 2

In Part 1 of this tutorial we went over a few things on market research and understanding your demographics, that not only applies to landing pages but to your entire marketing efforts. A very important step. Glad to see there were some questions asked and many comments made. You can find the Questions & Answers from Part 1 at the end of todays post. Let us jump right in to today’s topics.

Styles of Landing Pages

1. Review Style – Shows and reviews mutliple products in the same niche.

2. Comparison Style – Similar to review style except you go more into detail on the pros and cons of each product and do a cross product comparison.

3. Single Offer Style – Focused on promoting a single offer or product.

4. Multi-Offer Style – Pitching mutliple offers such as a main offer and a complimentary offer, in an attempt to increase EPCs.

5. Testimonial Style – Usually involves a personal testimony (most of the time its a fictional story) but be careful with fake testimonials, the BBB can come and bite you on the butt.

6. Email Opt-in Style – The main purpose is to develop a list of emails that are related to a certain niche or theme for later email distributions that you will send offers to.

Key Elements of Landing Pages

There are a few very important elements to consider when designing a landing page.

1. Color Scheme – Be sure to use coloring that best fits your demographics of people. For example, if you are targeting elderly people, ages 50+ don’t use a lot of colors that blend really easy together. Instead choose more bold colors with better contrast. We all know that with age comes the deterioration of eyesight.  Make your landing page easy to read and easy on the eyes for your demographics.

2. Above the Fold – For those of you who may not know what ‘above the fold’ means, it refers to the portion of your landing page that shows when a visitor first visits your landing page, without scrolling down. Be sure to consider the various screen resolutions that will be used, 800 x 600 will show differently than 1280 x 800, etc. Design with that in mind. Review the two screenshots below. These are the portions of the landing pages that show up on my 14″ Dell laptop with a 1280 x 800 resolution.

Acai Berry Detox – Convert2Media

acaidetoxAcaiPure – Convert2Media


Want to know the 2 big factors as to why these two offers are the absolute best Acai offers to run and the reason they out perform all other similar offers? Reason 1: They both list easy to read benefits with a strong call-to-action arrow pointing (this is important) to the free trial sign-up box. Reason 2: They don’t list how much shipping and handling charges are on the front page, so more people sign up and don’t completely realize they have to pay a couple bucks for shipping until page #2 or #3. That’s a little tricker method to achieve leads but those two reasons are huge factors as to why those offers are HOT! Check out the MONSTER payouts on Convert2Media.

3. Qualifying / Attention Grabbing Statement – If you noticed, both of the offers above are using the statement, “Flush pounds from your system with the power of Acai!” That is a pretty solid attention grabber. You want to qualify the visitor and at the same time keep their attention. Here is why, the purpose of qualifying the visitor is to ensure that they indeed are taken to a page that relates to what your Ad copy suggested. That way they find what they are looking for and don’t just click the back button immediately or close out. Why you want to keep their attention is pretty obvious, you want them to read the rest of your ‘sales pitch’. And yes, your landing page is a sales pitch of sorts in whatever fashion you are using it in. You want to encourage them to continue reading and take action with a belief of trust and confidence with your offer.

4. Call-to-Action – Don’t overlook this, one thing I learned when working for Dell computers, always ask for the ‘sale’ (lead or sale in this case). Provide quality and accurate information and then don’t be afraid to ask for the sale, ask them to sign up, ask them to try it out, tell them how much they will benefit from it. The point is you basically want to TELL THEM WHAT TO DO! Customers/visitors are usually influenced by the recommendations you make based upon the ‘trust’ factor you’ve built with them and what YOUR opinion is. So if you have a review style page listing 3 different offers and you title offer #1 as “Voted #1” or “Top Ratings”, etc. Chances are, more people will choose that offer just because you recommended it. And have a call to action more than just once. You might have a main call to action like the Acai offers above use the arrows and point to the sign up box. You want to hyperlink text within your pre-sell content, ALL of your images should link to the offer and then you still want 2-3 main call-to-action places (depending upon the type of offer).

5. Professional or Realistic Design – Without a doubt you want a professional or realistic design. It can’t look like my grandmother built the landing page. And believe me, my grandmother probably has more landing page design abilities than alot of you. Some of these landing pages floating around are just horrible. Doesn’t have to be professional as in Gucci catalog website. But make it believable. Simple. Clean. No clutter. Only the information you want the visitor to know about. Good LP Design and Bad LP Design . Notice the difference? See the simpleness of both but the difference of functionality and the less confusion the Good LP has over the Bad LP? There is a clear decision to be made and you are pointed to what needs to be done in the Good LP, were as the Bad LP, its just their main website and tons of other links that you can click on. So without a doubt they get less leads for their business.

6. Content and Pre-Selling – I kinda hit some tips when it comes to pre-selling but copywriting and LP content is a whole tutorial on its own. It boils down to this: list the most important benefits or advantages, have accurate information, show facts, studies, reports, statistics, true testimonials, videos, pictures and call to actions. Thats a brief overview of what you need. I can’t write the content for you word for word. Once you find a LP design that works, you want to continually test your LP copy, starting with the attention grabbing statement. Just look at each of the items above and consider them when doing your copywriting.

I can’t hold your hand and guide you through step-by-step when designing your landing pages. Basically it comes down to you either, learning how to use Photoshop CS and Dreamweaver (or Fireworks, Frontpage, Expressions Web, etc) so you can design your own landing pages to gain experience or secondly, you search for a LP designer until you find a good one. The best place I know of to learn how and to get familiar with Photoshop and the rest is at Its not free but its by far the fastest route to learning those programs. Also, there are a ton of photoshop tutorials online that are completely free. That show you step by step what to do and how to create specific things, just Google them. Don’t complain about having to challenge yourself. Affiliate marketing is nothing compared to going to school to be a doctor or lawyer, and it even has equal to or better compensation opportunities. To hire an LP designer, just look on places like Elance, GetAFreelancer, ODesk, 99Designs, etc. Its costly though. Best to get an understanding of how to use those programs yourself and as you grow, start outsourcing or hire a full time designer.

Questions & Answers


a) So say you were trying to target this demographic and offer in Facebook… how would you focus in on race such as African-American? The female part would be easy but I’m very curious to know if it’s possible to do so for race.

b) In the landing page series, can you tackle the issue of fake blog-style landers… if/where do you think affiliates should draw the lines in terms of deceptive testimonial/results, comments, etc.

A. As I’m not too experienced on facebook marketing, I asked my friend Neil from this question. He said there isn’t a way to specifically target groups by race but you can target groups of people according to their interests. For example, if you are using keyword targeting on facebook, targeting keywords that you know the african american population would have a strong interest in would be a way to capture a portion of that type of traffic. Using words like “Lil Wayne”, etc.

B. To tackle the the fake blog style landing pages is something more of a personal moral conviction. To say I’ve never done it would be lying. However, I do not support or promote that method of landing pages publicly and there can be severe consequences to those who in the past/present/future use those style of landing pages. I think each affiliate should try their best to provide truthful, adequate testimonials, comments and statistics.


I haven’t got a clue on how to create one. I’m decent at graphic design so I tried creating one in Photoshop, slicing it, and then coding it in Dreamweaver. But I realized I had no clue what I was doing (especially when trying to add text with divs and css). I could outsource this task, but I don’t have the money, and would like to be able to create my campaign from the ground up (demographic-keywords-landing page). Once I know what I am doing I can always outsource it later.

Not to mention the fact that I’m not sure how to do DKI (dynamic keyword insertion), split testing, or PHP. Do you have any recommendations as to where I could learn how to design these myself?

Refer to my suggestions about, that is going to be one of the best ways to learn how to better design landing pages. You just need to better understand how DIVs, CSS and the other coding aspects work. Join a few design/graphic forums and you will learn alot. Also, don’t forget to Google the questions you have and you will be amazed to find how many different tutorial there are out there. Then over a little bit of time you have gained all of the skills necessary.

As far as DKI, split testing and PHP. Those are things that you will learn more about in the future, once you completely understand the basics. In the near future I will cover DKI and Split Testing.

I is Celebrities

Hey Andrew, love your case study series. A quick question, do you test the offer first before building a landing page, or do you already know for sure that it’s a good offer without first testing it? Thanks

Most of the time the offers that I chose to run, I start with landing pages. I rarely do direct linking because its not a solid business model. I don’t build out the website until I see that it converts well enough to make profitable. But I almost always use a landing page.


That’s a great article. Even though Facebook has great targeting options I always had a really low CTR. I guess you almost have to have multiple offers/ads going on the network to make it really worthwhile.

I had a question though. When creating landing pages/sites for offers how much time do you initially spend on any one offer? With more content I know you have a better QS but if it takes you 2-3 days it’s hard to test multiple offers at the same time. Any ideas? Thanks Tom

With facebook, if you are running one offer, you want to test a bunch of ads and really narrow groups of demographics. Find the best version of your ad and focus exclusively on the best demographic with the best ad. For a better reference, again refer to this video interview of my friend Neil, Video Interview.

Not sure if I totally understand your question, however, to answer it to the best of my interpretation. It typically takes me 1 day to prep an offer for lauching and I launch it on day 2. That is for a test. If you are new, I would focus on testing one offer at a time. And if you want a shortcut start with Yahoo as their quality score requirements are much much easier than Google.

Joe Schleswig-Holstein

Very good post, I ll come back to your blog. Thank you also, i just discovered quantcast, whichis a very good tool!
I wish you showed a concrete example how you reach your audience, after having done such a research on that target audience.

I do not understand what your question is about the audience? If you can explain in more detail I will try to answer it.

That will be all for tonight. I will continue this series later this week.