Click Here to Go To Landingpageclassroom.com

If you’re any kind of marketer then you will undoubtably know that your landing pages can make a big difference in whether or not you are profitable in a campaign.

Andrew has set up an amazing opportunity for affiliate marketers. He dug into his own pockets and purchased about 150+ landing pages that he has made available to purchase online. Now, normally this program is set at $47 a month. But I worked out a deal for everyone here to purchase the product at $27 a month. The only way that we were able to work this out was if I cut out my commissions all together. So… Have at it. Pick up Andrew’s new product Landing Page Classroom with over 150+ landing pages and the landing page tutorial videos!

Inside you will receive Wordpress, HTML, and PSD files for the themes he has available. This is more than any other Landing Page membership site offers!

PLUS… He has provided several videos for you to watch inside of the members area that will show you how to increase your CTR for your landing pages. The videos include:

1. Split Testing
2. Landing Page headlines
3. Call to Actions
4. Using Images in Your Landing Page
5. Copywriting and Sales Copy
6. Testing Different Colors

There are 7 other tutorial videos, but I’ll let you find out what those are once you log in to the members area.

So… Stop waiting and pick up Landing Page Classroom NOW before we take away this exclusive deal!

Click Here to Go To Landingpageclassroom.com

You’re more than welcome to go read the sales letter… just click the link above…

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It’s been a while since I’ve posted on here. I do apologize for that. I’ve had a lot of things going on with several product launches and just life in general.

Anyways I want to tell you about a pretty AWESOME and FREE tool that the guys over at PPC Bully are giving away.

It’s…

A tool bar… Thats it really… But this toolbar has some pretty good functionality in it for PPC marketers!

Now, if you are like any other affiliate in the industry then you know very well how quickly you can have ” Information Overload”, especially when it comes to research and just keeping all of your most visited “PPC related websites” in line.

Luckily for us someone wised up and put together a great list of resources into one easy to install toolbar.

How many of us have a TON of bookmarks but no order to the list? I literally have HUNDREDS of bookmarks… And the worst part is I know that many of my bookmarks are duplicates because they get lost in the list… So I type in the URL manually and hit the “Bookmark” button all over again. Yeah I could organize them… But that takes too much of my time, especially with how many I have…

err… Anyways… PPC Bully’s new tool bar gives you all of the PPC links that you need in one location. They have resources for offer research, keyword research, niche research, website research, articles, and a bunch more.

There is even some build in functionality that works with the PPC Bully databases. You can essentially grab PPC Bully results for keywords. I paid $1400+ for the PPC Bully tool when it first came out… And now you can have it basically for free…

It all comes down to this… The PPC Bully Tool Bar is your one stop for anything PPC related. The only thing it doesn’t do is teach you how to market online… But I’m hoping that you know the basics already.

Seriously… There’s NOTHING to buy… No upsells, no “pro” version. Nothing.

Don’t believe me? See it for yourself:
Click Here To Go To The PPC Bully Tool Bar

Go to their site and download their new tool for free NOW.

Really.

Stop reading right now and do it before they start charging for it.

Here’s the link again:

BAM… CLICK HERE!

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Perry Marshall – Product Review Google Slap

For those of you who have not been affected by it yet, you may want to take a precaution and keep a closer eye on your campaigns.

Best of Wishes,
- Andrew

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I’m not going to sell you on the reason why you should sign up for the new Revolution202 network, the quality of their products are far more of a testimonial and statement to be made than anything I could ever come up with. Behind the Revolution202 team, you have a strong affiliate marketing background combined with a great insight on how to make products that simplify the process of achieving profitability; you are sure to benefit from the integration of Revolution202. You can check out their top notch team by visiting HERE! And as an affiliate marketer, you most definitely need to check out their latest update on their Global Affiliate Program, it’s very appealing.

I encourage you to take a few minutes and review the Revolution202 Partner Network. And while you’re at it, sign up and check out some of the free tools you get access to. As always, stay focus and determined, you shall succeed!

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My friend Jasper, from www.nerdyaffiliate.com had this put together and it’s something I had put on my to do list, but he beat me to it. He has pushed it on his blog at this post: 202 KW CTR Script , you can go there and read more details about it and I highly suggest implementing it immediately if you are using prosper202 for your PPC campaigns. What is the benefit of this you say?

Being able to identify which individual keywords have a poor LP CTR, will enable you to take a much faster action in improving your campaigns performance and ROI. Let me simply illustrate a way that you can see improvements by implementing this script ASAP. Keyword #1 may be getting a 43% LP CTR to the merchant offer but Keyword #5 may be getting only a 23% LP CTR to the merchant offer. Yet, you are sending the traffic from both keywords to the same exact landing page. So let’s take keyword #5 and direct it to its own LP that you’ve customized the text copy and images to directly influence that exact keyword, you will be able to test and improve upon its CTR in a whole new way. Just imagine if that keyword is breaking even or already profitable before you implement this, you can greatly increase your ROI with just a few small efforts.

These are the types of tips, explanations and clarifications you will find by having a mentor or experienced marketing friend.

Have you joined the CashTactics Free PPC Mentoring forum yet? Sign-up Now!

Serious about becoming profitable? Inquire about private mentoring: andrew-at-cashtactics.net

P.S.
I know the red dot image has nothing to do with anything. But it stands out :)

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The issue of today’s discussion is something everyone has heard before (repeated tips doesn’t mean it’s outdated or bad) but not everyone understands the life or death effects that can result from the decisions encountered, at least relating to PPC marketing. I bet you’re asking, “Well, what the heck is it…” and I say, “PATIENCE!”. No, I’m serious, PATIENCE is the tip. Why? How come? What for? I’m not a patient person, I can’t have patience, and what should I do? I’m not going to lie to you, I’m not the most patient person in the world and in some cases I have no patience at all but being an entrepreneur that is a characteristic you MUST develop in order to succeed. Quick decisions usually result to be your biggest mistake, that is, until you’ve developed enough experience and skills to know how to follow through with a good decision even if it’s made quickly.

Many of you know about the Free PPC Mentoring Forum we have here at CashTactics.net and even my private mentorship. Every time I look at a scenario presented by a student there are two things that typically pop in my mind. One, I can tell that they need to be more patient or two, they need to better understand the metrics and data that needs to be collected to make appropriate decisions. Let me outline a simple scenario for you and the reasons I suggest looking over your own performance and decision making.

Scenario #1:

Lets say Marketer 1 has setup a campaign with a daily budget of $100/day on Google Adwords. Great, he’s excited, he has a mentor or part of the free mentoring forum and he’s confident he can get this profitable and fly around the world helping others through his blogs posts. He’s starts the campaign by split testing two ads per adgroup and two landing pages, per instructions and as common sense lays out.

Day 1 Results:
Spent: $104.00 (his max budget is $500 for this ‘test’ campaign.)
Revenue: $0.00
Avg. CPC: $2
Total Clicks Purchased: 52
Landing Page 1: 20% CTR – (a total of 5.2 clicks came to this page.)
Landing Page 2: 23% CTR – (a total of 5.98 clicks came to this page.)
Offer payouts range from $30-38 per lead but with 0 conversions, he has $0 revenue. So he loses $100 and a total of about 11 clicks even made it to the offer. * Side Note – And some of you wonder how come you don’t get a conversion after spending $104+ on a campaign. It’s because you don’t focus enough attention and patience on your landing pages to get them improved enough, so you waste 80% of your budget by just throwing it into the Google Trash can. * He then makes drastic changes such as, changing his daily budget to $50/day, adds new keywords thinking the ones he does have don’t convert, pausing keywords before they reach a certain cost/conv stat and many more. Marketer 1 repeats the above results all the way through Day 5, discarding attempts to improve his landing page or ad copy and lowering CPC costs.

Scenario #2:

Marketer 2 actively reads CashTactics, joins the Free PPC Mentoring forum or gets some form of good mentoring, follows the advice given coupled with their own desire to succeed. Take all of that, dip it in PATIENCE and you will be profitable before you know it.

The most terrifying thing to people is the fact that they log on every day and see that they are losing money, perhaps your optimization strategy is flawed or do you even have one? But rest assured that every PPC marketer has had to deal with that same issue of patience, and some still have to keep their self in check. That is why I suggest you set aside a budget of at least $1500, do your research, set up tracking, setup the campaign, and launch it with a fixed daily budget of say $50/day. Then you can compare one day’s data and results to the previous day’s data and results. Slowly making improvements on your landing page, ad copy, filtering out bad keywords that get 2x payout and 0 conversion, adding in new keywords in small batches, and slowly you will develop a group of converting and profitable keywords. So what if you spend $5,000 in two months and lose $3,500 of it, if by the end of 60 days you are profitable doing $100+/day in profits. Isn’t it worth the wait? The agony? The horror? But of course!

A very reasonable goal of $100/day net profits is achievable within a 3-6 week period. You just have to dig in and be mindful of the decisions you made. Another tip I want to leave you with, if you launch a campaign, only to rebuild and relaunch the same campaign a week later, it’s basically like starting over from scratch and you will end up losing more overall.

Get to it! Join our Free PPC Mentoring Forum and take the pain!

*I shall not be held liable for any of your successes or failures. I am simply a contributor of information gained from my personal experience, which most have done very well with.*

Peace!

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• United States (US)
• United Kingdom (UK)
• Canada

BAM That’s money right there. Unfortunately my #1 country isn’t on the list.

Click here to see Googles official list!

Click here for the article in Search Engine Journal!

Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!

You will need to remember to look at the original TOS for the offers that you are running.  Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.

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Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team. Meaning, what would normally take a team of five to do, you have to do all yourself. You have to learn how to build a website, how Adwords and the other search engines work, how to write content and ads, how to track data properly, how to negotiate deals, how to work out technical problems and a bunch more. That atleast applies to you if you are trying to do this business on a very small budget in the beginning. Thus, my main point I want to focus on is, YOU HAVE TO LEARN HTML CODING!

Why? Because, even though you may have a landing page designer/coder that you outsource your work to, if you don’t understand how the HTML coding and sometimes php coding works, you are not going to even be able to make a small adjustment to your own page, thus having to submit it to your outsourcer, taking a couple days to get back to you and setting you way back. You are never going to be able to understand exactly how things should be done unless you know how to do them to a certain degree yourself. Your landing page designer may not even be an ‘affiliate landing page’ designer. He might be use to corporate landing pages or just designing website layouts in general, each of which have a completely different approach than the landing page you need. You must not rely upon someone to do any job, unless you fully know how the job should be done and have relayed that information to your outsourcer or whoever.

After all is said and done, those that make the money are those that have worked for it. Those that complain about not knowing how to do this or that, and saying that is the reason you are not able to move forward. You just need to keep your day job. You will never make sizable money online. But I encourage you to move forward, learn new things, push yourself with challenges and it will pay off many times over. Be consistent in your efforts and you will see progress.
Until next time!

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What I am about to tell you is something that one of my paid mentors and I were discussing earlier today. And many of the affiliates inside of our free ppc mentoring forum have had an issue with understanding this particular item, so I figured I’d lay it out in plain terms for everyone. One of the most overlooked pieces of the pie that new affiliates miss and just don’t seem to understand. And all of you affiliates (yes there were a lot of you!) that have instant messaged me on AIM and have asked why this or that hasn’t worked for you, 9 times out of 10 it was because your landing page click through rate was so low. Let me describe it in much more detail below for a visual. If you are spending $100/day on a campaign at $1 per click, which means you are sending/buying 100 clicks of traffic per day. Let’s just say that you are promoting a $30 payout offer. When you launch a campaign, despite what your ad ctr is, number of keywords you have, what your quality score is, or how much you are spending on PPC traffic. If you don’t have a good LANDING PAGE CLICK THROUGH RATE you are just taking a lighter and catching each and every dollar you have on fire and then you wonder “why didn’t I make any money? I thought I’d get atleast 1 or 2 conversions”. Let’s say you are sending 100 clicks to your landing page but if you landing page is only getting a 20% click through rate, that means only 20 clicks/visitors/potential conversions, are getting to see the actual offer and are tempted to purchase or fill out the form. So the other 80 clicks you spent are literally (in a sense) jumping off a cliff and taking your money with them. So then after you have spend $500 over 5 days and only made $120 back in commission, you automatically assume that niche/campaign is too saturated or just isn’t a profitable niche. That’s ok, keep thinking like that while I keep banking on your errors! Another reminder, if you are bidding on 100 keywords only a small percentage, like 10% will have a good conversion rate, the others will such miserably. So once you have a landing page click through rate of 50% or more (atleast!) and you can actually test the keywords you are bidding on accurately, remove the bad keywords and keep the good keywords. That’s when you see profits! It’s not a super simple process but it’s something you need to understand so that you can stop wasting your money and my time!

Here is how you can improve your landing pages click through rates:

http://cashtactics.net/01/30/landing-page-tutorial-part-1/

http://cashtactics.net/02/03/landing-page-tutorial-part-2/

http://cashtactics.net/02/23/landing-page-tutorial-part-3/

Sign up for our FREE PPC Mentoring by click the image at the top right of our blog!

An accelerated Paid PPC Mentoring is available. Email me at: andrew -at- cashtactics.net

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This product is for Affiliate Marketers and more specifically for those affiliate marketers that like to use wordpress for LPs and Review style LPs. Take a look at their promo video:

Here is a screen shot of my favorite part of this tool:

Do you see that? You have complete control over the layout! Complete control over how your review site will look!

Now if you ask me I would suggest getting the middle package. That way you have a license to use this on multiple domains. If however, you aren’t comfortable messing with html and designs then go with the largest package. There are over 30+ designs filled with a whole slew of layouts for review style landing pages. The only thing you have to do is configure the look by selecting drop down boxes and then add your content!

This product just amazes me. I have this running on several campaigns I have running right now. I set it up initially to see how quickly it would take to implement a design. I normally use Dreamweaver, but this has eliminated the NEED to use Dreamweaver for most of my LPs.

Inside of the members area you will find 20+ vids on how to work this system. You will also find some podcasts from other Internet/Affiliate marketers such as Jonathan Volk, Jim Kukral, Yaro Starks, and even Spiderman. This tool is revolutionizing the way that we as affiliate marketers use WordPress to manage our PPC campaigns!

Enough of my blabbing about the product. You really need to jump over to their website and check it out! If you are truely serious about creating a PPC business then this is hands down a product you need in your arsenal! I am only promoting this because it really is a gem to have for those that want a quick and easy way to create LPs. You really need to jump over to their website and read about all of the features this product provides! They even have several examples set up for you to view. If anything, look at the examples so you can get a better idea of what truly great review site should look like!

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Landing Page Rotator Script from Prosper202

Free PPC Mentoring from CashTactics

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Ok people, sorry for the lack of posts the last week or so, things have been busy busy. The private and Free PPC Mentoring section of the forum is alive and well and I will be posting some hot stuff in there this week! I’ve already answered tons of questions that would have taken a lot of trial and error to figure out, so if you haven’t joined our Free PPC Mentoring yet, better hurry. I’ve already talked about finding your targeted demographics and designing your landing pages accordingly. And in part 2 we identified key components in a landing page. In this post I want to cover some basic optimization tips and things you need to continually focus on to improve your landing pages. So let’s begin!

Landing Page Testing and Optimization

Here is a very important tip when you are first about to launch a campaign. You want to create atleast 3-4 different landing page designs. And when I say different, I mean completely different. Each one should have their different colors, header, layout, HEADLINE (the attention grabbing one), different approaches, so instead of saying “Check out these Reviews”, a secondary test would be “The Most Trusted Products are” or whatever creativity you want to put into your market. Try with a picture of your product, try without, try with a video, try without, test it all.

So the Basic Steps Are:

1. Create atleast 3-4 completely different LP designs, with different approaches, colors, looks and headline. (Most of the time you can keep the same body content but it wouldn’t hurt to test different body copy too.)

2. When you launch the campaign you should immediately be split testing 2 LPs, run them until each LP has received at least 70 clicks from the LP to the offer and a minimum of 3 conversions. Take the LP with the best CTR and CR and test the LP #3 with the winner of round one, the find the best of those two and repeat the same process with LP #4. After you have chosen the best design/layout concept of atleast 3-4 different LPs, you can now begin the next step.

3. Split testing the same LP and changing one variable at a time. So now you’ve identified the best layout/design concept for your LP, so you duplicate it. Now you have an Original LP (the winner of all your designs) and the Test LP (which is the exact same LP as the original except we are going to test one change at a time on it.). The first thing you want to test is the headline. On the Original LP you never touch a thing, on the Test LP, you want to change the headline to something completely different and test it against the original LP. Take the best performing LP of the two and repeat that a couple of times. (By the way, after each test you run, the best performing LP then becomes your Original LP and you duplicate that LP and test a new change.) Then work on testing your call to action that is above the fold. Then maybe add or test different images if you have some on your page. Try adding a video to your LP if it would be relevant. Test different color schemes, test the location of the call to action, maybe add an arrow pointing to it. Test absolutely every single thing but do it one at a time and NO more than ONE at a time.

4. Test different offers. If you are running a single offer landing page, if you are aware of similar offers in your niche, test each offer to see which one converts the best. If you are doing a review style landing page, test the positions of the offers you are running. You might have the best performing offer in position #3 when it could be the only thing keeping you from being profitable, if you had it in position #1, you could very well be banking!

5. Use tools like CrazyEgg, Clickheat and Clicktale to help you better understand what type of interaction is going on with your landing page. Exactly where are they clicking, what they are doing, what attracts them the most. That is priceless data.

6. And be creative, try split testing your normal top converting LP against the same LP but with an exit pop that auto redirects to the offer, might be able to gain a few more conversions that way. Or make the exit pop ask them leaving visitor for their email address and name, so that you can inform them of special offers or related information to what they are searching for. Then you can do email marketing on them later. And email marketing is highly effective!

7. Final Point – TEST EVERYTHING ONE AT A TIME! And don’t give up so easily!

Landing Page Optimizing for Great Quality Score

Some people make the biggest deal about getting a high Google quality score. I can honestly say I’ve rarely had a problem with my QS. The reason is, I’ve fed the hungry beast of an engine, GOOGLE, and they are always satisfied with my cooking. And believe me, you’d probably have already found your first successful campaign if you would focus on your landing pages and quality score and do it right. There are many point of views about how to get a good QS with Google, I’m merely going to list the things that I do to get a good QS. This mostly applies to Google’s terms because Yahoo and MSN QS is VERY simple to please.

1. I almost always build my websites/affiliate sites from a Wordpress foundation. I’m not an extremely great designer/web programmer so I tend to take the easy route. I put a Wordpress CMS (Content Management System) in place, which essentially means I make my wordpress blog look like an actual website even though it is powered by Wordpress. I make static pages, remove the blog posts from the front page and relocate them to another page typically names ‘Articles’. Wordpress is superb when it comes to being SEO friendly, which helps it get indexed quicker, more likable by Google, tons of nifty plugins to manipulate things however I want. Both SEO and non-SEO. Another reason why I use wordpress as my foundation is because its so easy to update. I can teach literally anyone to update new content or whatever else that needs to be done.

2. Absolute must have pages: Home, About Us, Contact Us, Privacy Policy, Disclaimer, Terms and Conditions, Resource Links and Articles.

3. You need to have at least 5 (preferably 10) unique article pages on the site as well. It helps if they are written were they sound factual and professional with external reference points. As you begin to optimize your campaign and realize that it has profitable potential, you need to continually add more articles to it. Two articles a week is a good number (ex:1 on Monday, 1 on Friday.)

4. On your landing page, at the very bottom, you want to link to the following pages: Home, About Us, Contact Us, Privacy, Disclaimer, Terms and Conditions, Resource Links and Articles and 3 additional links to high authority external sources, like Wikipedia, CNN, FOX, .edu’s, etc.

5. Perhaps put A, as in 1, one, numero uno, Adsense box, that blends extremely well with your website and is nowhere near the call to actions so they wouldn’t effect it and only place the Adsense on your CMS section, not the landing pages. My theory behind it is if Google sees you are also trying to monetize by Adsense, you are continually adding new content, getting organic traffic, you are looking to be around a while and not just throw up a page and a campaign for a one night stand.

Those tips right there are some important steps that will put you way ahead of the game and competition. Feel free to ask whatever questions you have about this tutorial series in the comments below and I will answer them on my next part in the serious, which will include some rather fun stuff, so stay tuned!

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Ok, so we told you we had some good things in store for you. Well, here is one. We have decided to help our readers and anyone else who is interested in learning how to build a profitable online PPC business (or to help you expand your current one) and we will do it for FREE! You will not pay us a penny! Of course there are requirements and let me explain the only way we are capable of doing this. There has to be a way for us, Kris and I, to be rewarded for the huge amount of time involved from answering questions one on one. So here is how it works.

Requirements

1. You must  create an account with MarketLeverage through this link –>MarketLeverage <– or have already created an account through this blog in the past. If you already have an account with MarketLeverage that isn’t underneath us and you still want to join the Free PPC Mentoring, you must contact me via the contact form. Basically, we are able to make the mentoring completely FREE for you, only if we are able to receive referral commissions from you being underneath us. We are not trying to hide this, nor are we trying to “Bank” off of you. But there has to be some return on our time that we will have to put into this. Also, if you have been too cheap to sign up for PPC Classroom, The Black Ink Project or PPC-Coach, then this is an alternative for you. But don’t think we are going to let you sign up, help you and you never make a dollar with MarketLeverage. So read the next requirement.

2. To maintain your free access into the PRIVATE PPC MENTORING section of the forum, you must generate atleast $20/month in gross revenue on MarketLeverage. That is simply one sale or a few small sales a month. That is totally easy for even a new person and will help us to eliminate people who will just waste our time and never benefit from our help. Also, it will show us who is serious and really wants to succeed.

That is all the requirements that you must accept to apply for the mentoring help. Kris and I enjoy helping people and as long as we can help and still be compensated for the time we take away from our own business, we are more than happy to help you build a business and succeed online.

BONUS for PPC Mentoring Students

You will also have full access to an SEO mentoring section and for those students who learn to master PPC and build up to 10K or more a month, will gain EXTREMELY EXCLUSIVE access to a PPV Mentoring Section, where you will be able to explode your profits many times over!

If your CD number is listed below, send a message to kris@cashtactics.net with the subject line saying “PPC Mentoring” and Kris will add you so that you will have access to the Private Section of the forum. Currently there is no information in this section of the forum. But there will be very soon. The main idea of this is for you to be able to ask specific questions of any kind and we will directly answer them or point you to the right location to find the answer. Your success = Our Success = We All Happy! We will also release some exclusive tips and strategies that you won’t find floating around the internet. All information shared in the private section of the forum will be exclusively for the students who join it and no others!

ATTENTION – Please Include Your Forum Name and the MarketLeverage CD# When Emailing KRIS So That We Can Add You. Thanks!

We hope this will help to motivate you and bring you to where you want to be in your online ventures. So Apply Now —–> MarketLeverage <—–!

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Styles of Landing Pages

1. Review Style – Shows and reviews mutliple products in the same niche.

2. Comparison Style – Similar to review style except you go more into detail on the pros and cons of each product and do a cross product comparison.

3. Single Offer Style – Focused on promoting a single offer or product.

4. Multi-Offer Style – Pitching mutliple offers such as a main offer and a complimentary offer, in an attempt to increase EPCs.

5. Testimonial Style – Usually involves a personal testimony (most of the time its a fictional story) but be careful with fake testimonials, the BBB can come and bite you on the butt.

6. Email Opt-in Style – The main purpose is to develop a list of emails that are related to a certain niche or theme for later email distributions that you will send offers to.

Key Elements of Landing Pages

There are a few very important elements to consider when designing a landing page.

1. Color Scheme – Be sure to use coloring that best fits your demographics of people. For example, if you are targeting elderly people, ages 50+ don’t use a lot of colors that blend really easy together. Instead choose more bold colors with better contrast. We all know that with age comes the deterioration of eyesight.  Make your landing page easy to read and easy on the eyes for your demographics.

2. Above the Fold – For those of you who may not know what ‘above the fold’ means, it refers to the portion of your landing page that shows when a visitor first visits your landing page, without scrolling down. Be sure to consider the various screen resolutions that will be used, 800 x 600 will show differently than 1280 x 800, etc. Design with that in mind. Review the two screenshots below. These are the portions of the landing pages that show up on my 14″ Dell laptop with a 1280 x 800 resolution.

Acai Berry Detox – Convert2Media

AcaiPure – Convert2Media

Want to know the 2 big factors as to why these two offers are the absolute best Acai offers to run and the reason they out perform all other similar offers? Reason 1: They both list easy to read benefits with a strong call-to-action arrow pointing (this is important) to the free trial sign-up box. Reason 2: They don’t list how much shipping and handling charges are on the front page, so more people sign up and don’t completely realize they have to pay a couple bucks for shipping until page #2 or #3. That’s a little tricker method to achieve leads but those two reasons are huge factors as to why those offers are HOT! Check out the MONSTER payouts on Convert2Media.

3. Qualifying / Attention Grabbing Statement – If you noticed, both of the offers above are using the statement, “Flush pounds from your system with the power of Acai!” That is a pretty solid attention grabber. You want to qualify the visitor and at the same time keep their attention. Here is why, the purpose of qualifying the visitor is to ensure that they indeed are taken to a page that relates to what your Ad copy suggested. That way they find what they are looking for and don’t just click the back button immediately or close out. Why you want to keep their attention is pretty obvious, you want them to read the rest of your ’sales pitch’. And yes, your landing page is a sales pitch of sorts in whatever fashion you are using it in. You want to encourage them to continue reading and take action with a belief of trust and confidence with your offer.

4. Call-to-Action – Don’t overlook this, one thing I learned when working for Dell computers, always ask for the ’sale’ (lead or sale in this case). Provide quality and accurate information and then don’t be afraid to ask for the sale, ask them to sign up, ask them to try it out, tell them how much they will benefit from it. The point is you basically want to TELL THEM WHAT TO DO! Customers/visitors are usually influenced by the recommendations you make based upon the ‘trust’ factor you’ve built with them and what YOUR opinion is. So if you have a review style page listing 3 different offers and you title offer #1 as “Voted #1″ or “Top Ratings”, etc. Chances are, more people will choose that offer just because you recommended it. And have a call to action more than just once. You might have a main call to action like the Acai offers above use the arrows and point to the sign up box. You want to hyperlink text within your pre-sell content, ALL of your images should link to the offer and then you still want 2-3 main call-to-action places (depending upon the type of offer).

5. Professional or Realistic Design – Without a doubt you want a professional or realistic design. It can’t look like my grandmother built the landing page. And believe me, my grandmother probably has more landing page design abilities than alot of you. Some of these landing pages floating around are just horrible. Doesn’t have to be professional as in Gucci catalog website. But make it believable. Simple. Clean. No clutter. Only the information you want the visitor to know about. Good LP Design and Bad LP Design . Notice the difference? See the simpleness of both but the difference of functionality and the less confusion the Good LP has over the Bad LP? There is a clear decision to be made and you are pointed to what needs to be done in the Good LP, were as the Bad LP, its just their main website and tons of other links that you can click on. So without a doubt they get less leads for their business.

6. Content and Pre-Selling – I kinda hit some tips when it comes to pre-selling but copywriting and LP content is a whole tutorial on its own. It boils down to this: list the most important benefits or advantages, have accurate information, show facts, studies, reports, statistics, true testimonials, videos, pictures and call to actions. Thats a brief overview of what you need. I can’t write the content for you word for word. Once you find a LP design that works, you want to continually test your LP copy, starting with the attention grabbing statement. Just look at each of the items above and consider them when doing your copywriting.

I can’t hold your hand and guide you through step-by-step when designing your landing pages. Basically it comes down to you either, learning how to use Photoshop CS and Dreamweaver (or Fireworks, Frontpage, Expressions Web, etc) so you can design your own landing pages to gain experience or secondly, you search for a LP designer until you find a good one. The best place I know of to learn how and to get familiar with Photoshop and the rest is at Lynda.com. Its not free but its by far the fastest route to learning those programs. Also, there are a ton of photoshop tutorials online that are completely free. That show you step by step what to do and how to create specific things, just Google them. Don’t complain about having to challenge yourself. Affiliate marketing is nothing compared to going to school to be a doctor or lawyer, and it even has equal to or better compensation opportunities. To hire an LP designer, just look on places like Elance, GetAFreelancer, ODesk, 99Designs, etc. Its costly though. Best to get an understanding of how to use those programs yourself and as you grow, start outsourcing or hire a full time designer.

Questions & Answers

Allen

a) So say you were trying to target this demographic and offer in Facebook… how would you focus in on race such as African-American? The female part would be easy but I’m very curious to know if it’s possible to do so for race.

b) In the landing page series, can you tackle the issue of fake blog-style landers… if/where do you think affiliates should draw the lines in terms of deceptive testimonial/results, comments, etc.

A. As I’m not too experienced on facebook marketing, I asked my friend Neil from NeilsWeb.com this question. He said there isn’t a way to specifically target groups by race but you can target groups of people according to their interests. For example, if you are using keyword targeting on facebook, targeting keywords that you know the african american population would have a strong interest in would be a way to capture a portion of that type of traffic. Using words like “Lil Wayne”, etc.

B. To tackle the the fake blog style landing pages is something more of a personal moral conviction. To say I’ve never done it would be lying. However, I do not support or promote that method of landing pages publicly and there can be severe consequences to those who in the past/present/future use those style of landing pages. I think each affiliate should try their best to provide truthful, adequate testimonials, comments and statistics.

TipJar

I haven’t got a clue on how to create one. I’m decent at graphic design so I tried creating one in Photoshop, slicing it, and then coding it in Dreamweaver. But I realized I had no clue what I was doing (especially when trying to add text with divs and css). I could outsource this task, but I don’t have the money, and would like to be able to create my campaign from the ground up (demographic-keywords-landing page). Once I know what I am doing I can always outsource it later.

Not to mention the fact that I’m not sure how to do DKI (dynamic keyword insertion), split testing, or PHP. Do you have any recommendations as to where I could learn how to design these myself?

Refer to my suggestions about Lynda.com, that is going to be one of the best ways to learn how to better design landing pages. You just need to better understand how DIVs, CSS and the other coding aspects work. Join a few design/graphic forums and you will learn alot. Also, don’t forget to Google the questions you have and you will be amazed to find how many different tutorial there are out there. Then over a little bit of time you have gained all of the skills necessary.

As far as DKI, split testing and PHP. Those are things that you will learn more about in the future, once you completely understand the basics. In the near future I will cover DKI and Split Testing.

I is Celebrities

Hey Andrew, love your case study series. A quick question, do you test the offer first before building a landing page, or do you already know for sure that it’s a good offer without first testing it? Thanks

Most of the time the offers that I chose to run, I start with landing pages. I rarely do direct linking because its not a solid business model. I don’t build out the website until I see that it converts well enough to make profitable. But I almost always use a landing page.

Thomas

That’s a great article. Even though Facebook has great targeting options I always had a really low CTR. I guess you almost have to have multiple offers/ads going on the network to make it really worthwhile.

I had a question though. When creating landing pages/sites for offers how much time do you initially spend on any one offer? With more content I know you have a better QS but if it takes you 2-3 days it’s hard to test multiple offers at the same time. Any ideas? Thanks Tom

With facebook, if you are running one offer, you want to test a bunch of ads and really narrow groups of demographics. Find the best version of your ad and focus exclusively on the best demographic with the best ad. For a better reference, again refer to this video interview of my friend Neil, Video Interview.

Not sure if I totally understand your question, however, to answer it to the best of my interpretation. It typically takes me 1 day to prep an offer for lauching and I launch it on day 2. That is for a test. If you are new, I would focus on testing one offer at a time. And if you want a shortcut start with Yahoo as their quality score requirements are much much easier than Google.

Joe Schleswig-Holstein

Very good post, I ll come back to your blog. Thank you also, i just discovered quantcast, whichis a very good tool!
I wish you showed a concrete example how you reach your audience, after having done such a research on that target audience.

I do not understand what your question is about the audience? If you can explain in more detail I will try to answer it.

That will be all for tonight. I will continue this series later this week.

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