Apply this Free PPC Tip Immediately
Hello ladies and gents. It’s been a while since I’ve made a post, so here I am again. This will be a rather short post, however, do not over look this lightly. I love to network with people, learning from other marketers (or business minded individuals) and by networking is how you discover potential mentors that help you succeed in your given field. Today I want to talk to you about a nifty little script that you can modify your Prosper202 software with that will allow you to see what your landing page click-through-rate is for both individual keywords and individual ad texts that you’ve got in 202.
My friend Jasper, from www.nerdyaffiliate.com had this put together and it’s something I had put on my to do list, but he beat me to it. He has pushed it on his blog at this post: 202 KW CTR Script , you can go there and read more details about it and I highly suggest implementing it immediately if you are using prosper202 for your PPC campaigns. What is the benefit of this you say?
Being able to identify which individual keywords have a poor LP CTR, will enable you to take a much faster action in improving your campaigns performance and ROI. Let me simply illustrate a way that you can see improvements by implementing this script ASAP. Keyword #1 may be getting a 43% LP CTR to the merchant offer but Keyword #5 may be getting only a 23% LP CTR to the merchant offer. Yet, you are sending the traffic from both keywords to the same exact landing page. So let’s take keyword #5 and direct it to its own LP that you’ve customized the text copy and images to directly influence that exact keyword, you will be able to test and improve upon its CTR in a whole new way. Just imagine if that keyword is breaking even or already profitable before you implement this, you can greatly increase your ROI with just a few small efforts.
PPC Suicide – Part 3 – Must Read
Ok, so I decided to scratch the idea I had for this post and write about a new idea that literally EVERYONE struggles with, even those so called Super Duper Affiliates. As I write this I am presently on a plane flying to visit my family for a few days and if I’ve never told you so, I completely enjoy the ability to work from almost anywhere. I am a bit frustrated at the moment as my flight was not only delayed for almost an hour but once we did board we had to turn around and de-board 20 minutes later and wait on a totally new plane altogether. No worries, by now I am calm and collected and don’t mind sacrificing time for safety. Moving on…
The issue of today’s discussion is something everyone has heard before (repeated tips doesn’t mean it’s outdated or bad) but not everyone understands the life or death effects that can result from the decisions encountered, at least relating to PPC marketing. I bet you’re asking, “Well, what the heck is it…” and I say, “PATIENCE!”. No, I’m serious, PATIENCE is the tip. Why? How come? What for? I’m not a patient person, I can’t have patience, and what should I do? I’m not going to lie to you, I’m not the most patient person in the world and in some cases I have no patience at all but being an entrepreneur that is a characteristic you MUST develop in order to succeed. Quick decisions usually result to be your biggest mistake, that is, until you’ve developed enough experience and skills to know how to follow through with a good decision even if it’s made quickly.
Did you hear about Google’s NEW rule?
That’s right… Effective June 4th Google will no longer be protecting trademark terms. That means you can now bid on your favorite music artists, celebrities, and brands. This is HUGE if you run polls or even competing company offers. Here are my three favorite picks from the list of over 150 countries that Google will no longer investigate.
- United States (US)
- United Kingdom (UK)
- Canada
BAM That’s money right there. Unfortunately my #1 country isn’t on the list.
Click here to see Googles official list!
Click here for the article in Search Engine Journal!
Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!
You will need to remember to look at the original TOS for the offers that you are running. Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.
PPC Suicide – Part 2
This post is going to be a short one and straight to the point. I kind of like this little series on mistakes that lead to PPC suicide. By the way, I hope each of you had a wonderful Easter! So let us jump straight into what I have to say.
Last time I pointed out that probably one of the biggest issues is not getting your landing page click through rate up high enough to properly test your traffic and ultimately become profitable. This time I want to hit on the topic, for those of you lazy wanna-be marketers, about learning atleast the basics of HTML coding yourself.
Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team. Meaning, what would normally take a team of five to do, you have to do all yourself. You have to learn how to build a website, how Adwords and the other search engines work, how to write content and ads, how to track data properly, how to negotiate deals, how to work out technical problems and a bunch more. That atleast applies to you if you are trying to do this business on a very small budget in the beginning. Thus, my main point I want to focus on is, YOU HAVE TO LEARN HTML CODING!
PPC Suicide – Part 1
Hello everyone, it’s been a while since I last made post and I decided that it was time for another one. Today I’m not really focusing on any specific strategy or methods but this won’t be a waste of your time. If you haven’t heard about our Free PPC Mentoring here at the CashTactics blog, you best check it out now, its completely FREE and there is a good group in there that are not only actively involved but they are doing well. So don’t be left behind.
Affiliate Themes.net From UBD!
If you have been one to make the rounds to the different marketing blogs then you will have no doubt seen that Unique Blog Designs has been hard at work for other bloggers. Today (March 17th) UBD has launched an affiliate marketing product for WordPress that will blow your mind!
This product is for Affiliate Marketers and more specifically for those affiliate marketers that like to use wordpress for LPs and Review style LPs. Take a look at their promo video:
Is that not the koolest WordPress tool you have ever seen! Now don’t get me wrong… This isn’t for those affiliates that can make their own pages and designs. If you can do it on your own then I suggest you do it on your own. But everyday I get asked from affiliates who they can out source design and coding too. A lot of the readers here are new to affiliate marketing and don’t know how to layout div tags or even basic HTML. This tool will solve that problem.
Here is a screen shot of my favorite part of this tool:
Do you see that? You have complete control over the layout! Complete control over how your review site will look!
Now if you ask me I would suggest getting the middle package. That way you have a license to use this on multiple domains. If however, you aren’t comfortable messing with html and designs then go with the largest package. There are over 30+ designs filled with a whole slew of layouts for review style landing pages. The only thing you have to do is configure the look by selecting drop down boxes and then add your content!
Landing Page Tutorial Part 3
Review – Landing Page Tutorial Part 1 and Part 2
Ok people, sorry for the lack of posts the last week or so, things have been busy busy. The private and Free PPC Mentoring section of the forum is alive and well and I will be posting some hot stuff in there this week! I’ve already answered tons of questions that would have taken a lot of trial and error to figure out, so if you haven’t joined our Free PPC Mentoring yet, better hurry. I’ve already talked about finding your targeted demographics and designing your landing pages accordingly. And in part 2 we identified key components in a landing page. In this post I want to cover some basic optimization tips and things you need to continually focus on to improve your landing pages. So let’s begin!
Landing Page Testing and Optimization
Here is a very important tip when you are first about to launch a campaign. You want to create atleast 3-4 different landing page designs. And when I say different, I mean completely different. Each one should have their different colors, header, layout, HEADLINE (the attention grabbing one), different approaches, so instead of saying “Check out these Reviews”, a secondary test would be “The Most Trusted Products are” or whatever creativity you want to put into your market. Try with a picture of your product, try without, try with a video, try without, test it all.
So the Basic Steps Are:
1. Create atleast 3-4 completely different LP designs, with different approaches, colors, looks and headline. (Most of the time you can keep the same body content but it wouldn’t hurt to test different body copy too.)
