Cash Tactics » Lead Generation And Networks

A Lesson Learned in Mobile Marketing

Kris — Sun, 14 Nov 2010 20:29:51 +0000

—This post was originally removed as we worked on some things with an advertiser. It is now being re-posted for your learning pleasure. —
Over the past couple week I have had some opportunity to work closely with EliteClicksMedia.com. ECM provided me with a Pay-Per-Call offer that paid out $10 per phone call no matter the length. So… naturally I jumped on the opportunity to run traffic to the offer.

In the past I have marketed on mobile networks such as Admob, Inmobi, and Mojiva. I knew for a fact that Admob offered a “click-to-call” function for their mobile advertisers (so does Inmobi, don’t know about Mojiva) so I chose to try out their traffic. Basically what happens is when someone clicks on your advertisement they are shown a message that states “Are you sure you want to call XXXXXXXXXX” Then the person clicks call or cancel. Now, the theory behind this is that if someone clicks the call button then they genuinely want to call your company. At least that was my thought on this process.

Here was the first banner creative

This was the first creative that was used. This was a text version of an Admob ad. Originally the ad just said “Free Debt Elimination Kit – Call Now!”. However, we noticed a terrible CTR for the offer. Because we were sending traffic after business hours we assumed that people just weren’t clicking. Most people know that if you call after business hours you will have to deal with an automated system instead of an actual phone operator. So to combat the issue we put on Call 24/7 to the ad to help ease people’s minds. 21k impressions, 130 clicks, 6 confirmed calls, $48.xx spend, average $0.30 a click. Not the best… so we moved to a banner ad approach so we could add more info to the creative.

Here was the second/final creative

This was an actual image instead of using the Admob default background and custom text. Image ads on mobile networks allow you to add more content to the actual creative. You can also see that we were pre-qualifying people by letting them know that if they click they will need to continue with a phone call to us. The creative also let the surfer know what they would be receiving for calling in. 1,316,753 impressions, 9,871 clicks, $1,353.50 spend (about $0.14 a click)… you ready for this?… 410 calls. That’s $4,100. AWESOME RIGHT? Well… yes and no… The advertiser wasn’t too thrilled about the quality of traffic… Don’t worry… they’re going to pay up… but…

Here is what I learned

Mid day we received a report of the traffic quality. Unfortunately it was quite low. And here’s why…

Any good marketer knows that they should always track their stats with a third party company. For this project I chose to go with Dynamicic.com (a phone number tracking service). Dynamicic also offers the option to record the phone call so that you can hear what exactly is going on. Out of my own curiousness for how the calls went I made sure to turn on the recording function from the beginning. After we received the report from the advertiser I went back and listened to about 50 phone calls. While some of them were indeed real people the majority were remnant noises of little kids… WHAT? Yeah… little tykes making their little googoo gaga sounds.

So… While I did make a HUGE return for the investment, the quality of the actual phone call was utter $#!^ to say the least. This venture in mobile marketing taught me that 85%+ clicks on the advertisement come from kids that are playing with their parents phone. Now… Normally this wouldn’t be an issue but when you have an advertiser that is paying you for a phone call of ANY length then this is a critical matter that needs to be resolved.

That traffic was ran on Friday. Right now the campaign is paused until I can get a full report as to the quality of the leads. If it’s extremely bad I’ll just ask for a pay decrease and hope that I can keep pushing traffic. Even at a couple dollars a lead I’ll still be making oodles of dinero from this campaign.

Here’s some screen shots for you

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T3Leads updated their look and platform.

Kris — Mon, 18 Oct 2010 21:52:36 +0000

About 2 years ago I gave a review of T3Leads.com. You can see it here: Check out this Financial PPL site!

So… T3Leads has asked me to give them another review… So here I am… Just so we’re clean, I did get paid for this review.

What’s changed?

For starters, the T3Leads website has a brand new look. Unfortunately, the website now looks like a low end gentlemen’s club… Black and Gold. But that’s okay because their member’s area is a nice crisp white. T3 is currently on the 3rd generation of their backend tracking platform. Dirty on the outside, clean on the inside. A little deceptive if you ask me… but that’s not the point of the network.

The real change has come from how T3Leads now supplies their payout to affiliate. Previously your leads were valued based on a bid method sort of like an “auction” for your data. Now T3 does a straight sale depending on the data that is given as well as the exact niche the lead is for.

Payouts range from $1.50 on the low end and go all the way up to $100 for a payday loan offer

Reporting for T3 hasn’t changed much. Just the look really. They’ve upgraded to better looking graphs and a cleaner navigation through the reports. You can also see a report for leads that errored on conversion. And of course there are the standard filters for on date ranges, product, channel type, etc. I happen to like the fact that I can see my stats for Today, Yesterday, last Week, previous Week, Last month, and Current Balance all in the header from any page in their system. This saves me time when I just want a quick look at how my conversions went.

Ahh I can also see when my next check is going to be sent from any page. This helps me with budgeting out my campaigns. And as always, T3leads pays out twice a month with a minimum payment of $100. Of course if you generate more than $1000 in a week, you can always receive faster payment terms.

What makes them different from the rest?

Easy answer really. Because T3 is not your average affiliate network, they provide you with two… umm… creative options. The first is called a “Public Website” this is their generic webpage that everyone has access to. This allows you to promote to something that already has branding. Your Affilite ID is carried through the URL and you will be credited accordingly for your lead.

The second method of promotion that they offer is called a “Private Website”. This is by far the coolest function of T3Leads because they are essentially allowing you to white label their form onto your website. That means that you have 100% control over the look and feel of the landing page. You can create a whole site based around funneling people into the form or you can do a one page lander to get people to sign up. The integration is super easy and their customization functions to get the form to blend in with your site is absolutely a life saver.

Just a little more information

T3Leads.com has gone a long way to set themselves up as a special niche specific network. By focusing on financial leads they can gather the best financial advertisers and hook them up with the best financial affiliate.

If your an affiliate in the financial services space then I highly suggest T3Leads.com. I’ve been using them for the last couple of years and I am definitely satisfied with what they have to offer.

Click Here to Check out T3Leads.com!

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Don’t Stand Still – Check out Revolution202 Right Now!

Andrew — Tue, 07 Jul 2009 21:07:09 +0000

They did it again! I constantly remain impressed and in awe of the wonderful products that the Tracking202 team develop. From the very first day I found out about the Tracking202 product, I have not only been a hardcore user but have gotten to know Wes and Steven from 202 very well, and I’m glad to count them both as friends. I want to introduce to you their latest weapon in the 202 Empire but before I do, I want to remind you of what make some products and services great and others not. Simply, it’s the team of people behind the product or service. I guarantee you won’t find a better team than the 202Team, they take every possible effort to assist you in succeeding in your online affiliate marketing business and they have demonstrated that from their opening day. It would be hard to track the number of online marketers that would have to owe a huge part of their success online to the 202 Team and/or their products. That being said let me now introduce to you the Revolution202 Partner Network.

I’m not going to sell you on the reason why you should sign up for the new Revolution202 network, the quality of their products are far more of a testimonial and statement to be made than anything I could ever come up with. Behind the Revolution202 team, you have a strong affiliate marketing background combined with a great insight on how to make products that simplify the process of achieving profitability; you are sure to benefit from the integration of Revolution202. You can check out their top notch team by visiting HERE! And as an affiliate marketer, you most definitely need to check out their latest update on their Global Affiliate Program, it’s very appealing.

I encourage you to take a few minutes and review the Revolution202 Partner Network. And while you’re at it, sign up and check out some of the free tools you get access to. As always, stay focus and determined, you shall succeed!

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Did you hear about Google’s NEW rule?

Kris — Tue, 12 May 2009 19:55:06 +0000

That’s right… Effective June 4th Google will no longer be protecting trademark terms. That means you can now bid on your favorite music artists, celebrities, and brands. This is HUGE if you run polls or even competing company offers. Here are my three favorite picks from the list of over 150 countries that Google will no longer investigate.

United States (US)
United Kingdom (UK)
Canada

BAM That’s money right there. Unfortunately my #1 country isn’t on the list.

Click here to see Googles official list!

Click here for the article in Search Engine Journal!

Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!

You will need to remember to look at the original TOS for the offers that you are running. Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.

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Christmas Came Early – Not 1 but 2 Free Affiliate Summit West Silver Passes – Hurry and Get Yours ($700 Value) CashTactics is proud to hold a drawing on behalf of...

Christmas Came Early – Not 1 but 2 Free Affiliate Summit West Silver Passes – Hurry and Get Yours ($700 Value)

Andrew — Thu, 11 Dec 2008 20:58:48 +0000

CashTactics is proud to hold a drawing on behalf of Direct Agents for not 1 but 2 FREE Affiliate Summit West Silver Passes to the conference event taking place on January 11-13, 2009. If I was to talk about one of the biggest turning points in my business, the first thing I would think of is the contacts I’ve made and the networking I’ve done. Making friends within the industry you are trying to build a business within is a very vital aspect in becoming successful and you should start immediately, it will put you way ahead of the learning curve! If you would like the exciting chance to win one of the FREE passes, please read ALL the details that are written below.

First, let me briefly talk about the company that is providing the 2 Free ASW passes. To be completely honest with you, I’ve never personally used them, at least yet. Their name is Direct Agents, they have been in operation for over 5 strong years and are continuing to grow rapidly. Just this year they doubled their office and client base, which says a lot! What I’ve noticed about Direct Agents, are the many exclusive offers they carry and each person I’ve talked to whether on the phone or through the internet has had an amazing attitude and focus heavily on one on one interaction with publishers, that’s a HUGE help especially for new affiliates. The biggest thing that has impressed me with them has been their selfless generosity, they didn’t ask me to write this, I actually offered because a company with characteristics like this is who you want to work with. Just an insider tip, some of their hottest offers right now is DirecTV, Fandango and USO. Each of these offers are goldmines!

So How Do You Win a Free Silver Pass to ASW in Las Vegas?

This is going to be the easiest drawing in the world, all you have to do is sign up for a new account with Direct Agents and your name will be automatically entered into the drawing. If you make a comment below this post or make a video comment telling me why you would like to go to ASW (drawing is open to those who have never been and those who have), your name will be entered in twice, giving you 2x the chances to win and that will greatly increase your odds of getting 1 of the 2 free tickets being given away. Time is short because the conference begins January 11-13, 2009, the winners of the 2 free passes will be selected on Tuesday December 16th (announced on Wed), to allow enough time (approximately 3 ½ weeks) to prepare for the trip to Las Vegas. Please do not enter the drawing if you know for sure you’re not able to go. If you still want to sign up with Direct Agents you can but please notify me that you want out of the drawing. To save on travel expenses, I recommend going to Priceline and buying your plane and hotel together in an area close to the conference hotel, which will save you money. You must sign up for Direct Agents through this post and we will confirm that the chosen winners have opened an account with Direct Agents. Like I said, this is the easiest drawing in the world, you can easily win and I’m guessing many people aren’t able to go or have already bought their ticket, that’s better for you, so sign up now!

To Win 1 of 2 Free Affiliate Summit West Las Vegas Silver Passes - Sign Up Below

Direct Agents

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CS1.1 – Pay Per Click Case Study Part 1

Andrew — Mon, 20 Oct 2008 21:22:40 +0000

1. Affiliate Networks:

Convert2Media

Market Leverage

Hydra

2 & 3. Competition Research and Offer Selection:

If you have more questions about this video and the topics covered, please sign up to the forum and post a question in the ‘Case Studies’ area in the appropriate section – Visit Forum Here

Our sole purpose is to help each of you understand how to build a profitable PPC or other method of an internet business. It takes alot of our time and efforts to publish any content on this blog. I read a comment in one of my earlier posts, where someone suggested that I start a blog of my own. To be honest, I’m not sure if I want to. It’s not an easy thing to keep up and there is very little monetary return. It is proven that my business will grow faster and better by not blogging at all. Then why am I blogging on CashTactics? Because, blogs where my main source of information at one point in time. So I want to give back and do what I can to help. If you plan to join any networks or products that we recommend, we would greatly appreciate it if you joined through us. It helps us cover the expenses of the blog and forum, which isn’t cheap.

We do plan to produce more case studies and perhaps on a regular basis. By the way, if you want to kick start your marketing budget, sign up for the CashTactics RSS feed, you’ll be in for a big suprise! Don’t wait too late.

UPDATE:
So I obviously didn’t say the word ‘Acai’ just right. So I Googled it and provided a link so that we can all learn to say it properly :) Hear the word pronounced. Read the pronunciation.

If you’d like a full screen high quality version, visit the link just below the video.

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Motive Network’s kick ace interface!

Kris — Sun, 12 Oct 2008 04:24:00 +0000

The Motive Network is yet another affiliate network on the line. Now I know you have all see a bunch of affiliate networks out there. So what is so different about Motive? It’s the interface!

As I’ve mentioned before I have signed up with a lot of CPA networks. They are like a drug to me. But Motive has definitely stood out to me as a cut above. The reason for this? Their killer interface. I must say, this is some serious interactive stuff. I’m going to attach a YouTube vid at the end of this post of their new Advent 2.0 interface so you can see how nice the interaction is once inside.

Motive Interactive was started up in 2003 by Brendan Smith. Currently they are located in San Diego, CA. Brendan started out working for NetCreations which is an opt-in email marketing company. They work with large corporations such as MSNBC and CNET. Brendan is also a founding member of The Online Lead Generation Association (OLGA).

Advent 2.0 is pretty advanced for an affiliate platform. My favorite feature would have to be the simple fact that I can log in and look at a huge graph right in my face that tells me how well I am doing. The graph they got is from Maani, but it definitely integrates well with the site. Also, once inside you have the option of adding several offers to a quick view. That means that once your in right under the graph is a list of offers that you are currently promoting and their live stats. If all affiliate networks integrated this quick view I would be much happier.

Their user interface after the front page is also clean and streamlined. It is very easy in the Advent 2.0 platform to navigate your way to the offers that you want to run. Not only that but they have a tab for hot offer, exclusive offers, new offers, and of course all offers. Koolest part is the ease for viewing the description, offer preview, and the available creatives.

The Advent 2.0 uses a lot of AJAX. This allows for several parts of the page to load while still allowing you to go about your business on the website. For example, if you want to view an offer you just click the offer and the section that the offer is in will open up allowing you to view more information. There is no new page to load, and no window that pops up. This definitely saves time and we all know that in business… Time is Money!

Oh and REPORTING! This beats the cake. Reporting on the Advent platform is definitely above par! With the click of a button I can have my reports downloaded in PDF, EXCEL or CSV formats… Or all 3 if I wanted. Like other networks they allow you to select the time period to view reports for. And of course you can create those excel spread sheets with the click of a button. Man it’s easy.

Anyways view the video below to see how the inside looks! You definitely won’t be disappointed.

I can’t say I have ever seen anything like it. It definitely makes CPA marketing fun HAHA.

Now go join them!

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2 ways to choose your offer

Kris — Thu, 22 May 2008 01:50:47 +0000

There has already been a post in regards to choosing your CPA offers. However, I have had several requests to start from the beginning and break everything down a little further.

The most common types off offers you will see are as follows:

Zip/email submits (One field)
Short forms (3-4 fields)
Long forms (More than 4 fields)
2 page (2 pages of fields)
Sales based (Surf the site, make a purchase)
etc, etc

If you’re starting out and your trying to run a sales based offer, I promise you will be discouraged with PPC-CPA. We often hear about Polls and creating polls for CPA offers. Great! Do it! But don’t run a sales based offer on your backend. A beginner’s key to converting an offer is to allow for the least amount of clicks possible. That means we want to start with zip submits or email submits.

Method 1

Well great… Out of the hundreds of possible offers which should I choose? That depends on you. When your starting out pick an offer that appeals to you. Don’t try and pick an offer that would appeal to a crowd that you don’t know and understand yet.

If you pick something that you know and understand then you have knocked your research down quite a bit. If you’re a fan of fishing choose a fishing offer. If you like video games choose a gaming offer. I promise you, if you start with something you are familiar with you’re way ahead of the game.

Method 2

Watch TV, Listen to the Radio, and read a Magazine. Chances are if its being advertised on the Tube, the Radio, or in a Magazine then someone is buying. Don’t try and reinvent the wheel. I saw an ad for Wal-Mart “Rolling Back Prices Everyday!” First thing I did was surfed the CPA networks for available Wal-Mart related offers. There’s a gift card out there. Go find it, advertise it. I often sit in front of the TV with my laptop for this specific reason.

When I’m in my car and I hear the radio playing I make sure to jot down specific advertisements that I hear so I know what is selling.

Make it as simple as possible for yourself. Someone has already done the work and knows what converts. Your goal is to then find the converting audience (we’ll discuss that soon).

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Convert2Media Officially Launches

Ruck — Thu, 01 May 2008 08:48:06 +0000

A word first to readers, forum members and future publishers that Convert2Media CPA Network has officially launched. The Press Release is soon to come where you will be able to read the entire Official Release Package. For now, the network is live and the C2M team is thrilled. It has been quite a trip for us over the last couple of months. The thing about Convert2Media is that it’s ran by a succesful group of like-minded marketers who are experienced in Retail Affiliate Marketing, Lead Generation, Email And Pay Per Click. On top of that we bring a team of dedicated Managers who’s main focus is to build long-term, prosperous relationships between advertisers and affiliates.

A few things that Convert2Media is striving for is Advertiser and Affiliate transparency as well as dedicated managers devoted to tracking and payouts. As marketers we realize one of the most common problems is the lack of communication and straight answers coming from Affiliate Managers about offers, terms and payouts. With our dedicated team, we hope to set a new standard on advertising transparency on both sides of the “fence”.

There will be more to come in the following days, but if you are interested in becoming a publisher for Convert2Media you may feel free to signup and a manager will be in contact with you.

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Successful Affiliate Network Application Tips

Ruck — Tue, 29 Apr 2008 23:24:33 +0000

This is important. This is vital. Not taking this seriously is the exact same reason why people may gripe about the time it takes getting accepted to programs or not getting accepted at all. Time is money in this business. Treat network applications as if you were applying for another job. Does half-assing your resume increase your chances of banging out that new office with a view? No it dont. The same applies online. Take your business seriously so others will as well.

Personally being a Co-Network owner and not even launching live to public publishers I have deleted over 400 fraudulent applications in the last 24 hours. That’s just one day on a network that is nothing yet. I wonder how people like Market Leverage and Hydra feel? I can only imagine.

The theory that networks only glance at your applications is partly correct. How would you feel looking over 410 applications only to find out that 400 of them were not legitimate? That cuts your production time down and does not allow you to focus more time, energy and dedication to the people who are legitimate.

Here are some tips on getting accepted to Affiliate Networks:

Dont have a website, build one. It’s an instant red flag. Another red flag is if you dont have a website then using something like Google or Yahoo will get you denied pretty quick. Fact of the matter is that silly things like that are seen hundreds of times daily. Your best bet is to ALWAYS utilize the comment box located in applications. You better be telling why you dont have a site and what your intentions are.
Get on the phone – Immediately after filing an application go try to locate a contact number. You take the innitiative not the network. While it’s always nice for the networks to do that, I think I covered an important point of all the bullshit networks deal with.
Dont use the same website 5 times – Automatic deletion in my book. This looks like you used form filling software. I use form filling software but I examine every application I ever submitted so to not allow a silly mistake that looks unprofessional like this. If you dont have 5 websites then dont put anything there.
State your strengths and intentions – Comment boxes are on applications for a reason. Skipping them shows laziness. Filling them out shows professionalism. How serious would you like your online businesses and account to be taken?
Use a reliable email client – If I see asia.com or usa.com or mail.com, I automatically delete it. Use your head because aside from all the bullshit spam some networks send you, the really good ones with good Affiliate Managers are going to send you tips that you dont want to miss.

Short and sweet folks. Nothing complicated here, just a general outline for successful Affiliate Network applications.

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Advaliant CPA Network Overview

Ruck — Wed, 05 Mar 2008 21:55:12 +0000

Advaliant is one of the “diamonds in the rough” (so to speak) of the CPA Network world. They have one of the simplest interfaces you could ever want from a CPA Network inside. Honestly sometimes I get a bit lost. A lot of CPA Networks try to develop and integrate their sites around the Direct Track network (which serves as their tracking servers). I dont have anything against that at all. The big perk about about their network though is the “Val-Track Technology”. They are definitely one of those networks established for the long haul and you can tell as they have their own proprietary tracking system.

On top of a lot of unique campaigns, damn high payouts, and a detailed track record for being a top notch CPA Network, they also have some perks on the side as well. They have a referral program which pays out 5% and right now they have a very cool $2,500 Vegas Style Incentive Program.

If you are new to Advaliant or have not run a program with us in the past 12 months, then you qualify for our $2,500 Affiliate Summit bonus program.

Simply drive $2,000 to any offer and we will pay you an extra $500. This is valid for up to 5 offers. That’s $2,500 in extra commission just for doing what you already do as an affiliate. This particular offer expires on March 31st, although we will have a new promotion set for Ad:Tech in San Francisco.

As a network, we have been around for 4 years. The network has roughly 150 live campaigns covering all verticals and offers affiliates weekly payments. As an affiliate on the network you will have a dedicated AM ready to help you out 24 hours a day.

Now if your like me and just really want to know how to “get in”, then simply sign up to Advaliant and request Luke. Let them know you came from here and they will get you all set up. They will will also be a featured Network in the upcoming Affiliate Directory as Jeff and I plan to shift a lot of our business their way and basically because they rock!

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Make Money With CPA Empire

Ruck — Fri, 22 Feb 2008 18:03:31 +0000

I been getting quite a few emails asking about which CPA Networks have a lot of email and zip submits. While I love every network I work with, I had to put CPA Empireon the hotseat. If you like CPA Marketing then your going to have a field day with CPA Empire. They got more offers and campaigns than you can shake a stick at and this does not even include all the private offers and exclusives they have.

Currently their are over 540 offers and campaigns you can work with. One notable thing about them is the sheer size of their email and zip submit offers. Another cool thing is that their International campaigns are no slouch either. This is good for Ruckles because he does not really care to promote in the US in respect to email/zip campaigns. As a matter of fact his International volume VS. US volume for these types of offers sits at around 80% to 20%. While you cant really get a zip code Internationally, those Brits, Canadians and Australians tend to dish out their email like they could care less.

I will not reveal any of the offers within CPA Empire nor will I disclose any payouts. While some people do this and think they are doing good by revealing information…your really not. That’s one perk about CPA Networks is generally they dont care to have a bunch of public information on their offers. This brings other networks *coat-tailing* and creating competition. So I will not be soliciting information on specific offers, payouts or information about them.

Here’s one thing I find interesting about them as well. They write a blog. While this may seem minuscule to a lot of people, I find it refreshing. Even if they are just jerking around about nonchalant stuff it lets me know their are humans and not robots behind the system (so to speak). This gives you more of an opportunity to get personable with them.

CPA networks can be a real pain in the ass to join sometimes. Seriously, if your a new affiliate who wants to get started with Affiliate Marketing what are you supposed to do when it asks you to list a website and you dont have one? What if they call you to confirm your identity and speak with you and you dont know what to say? These things seem very small to some of us but I know and remember the feeling when I signed up for my first network. So that’s where I am going to help you.

{Insert Self Promotion Here}

If you would like to join CPA Empire and look over what they got then getting approved is as simple as doing the following:

Sign up thru this link. In the comments box at the bottom of the signup form request LAURA as your AM. Also in the comments box tell them that Ruck from CashTactics sent you. It’s as easy as that.

Anyway this was just a short post about them. I will be featuring them along with other networks in the upcoming Affiliate Directory that I am putting together but wanted to cover the topic of who has a bunch of email and zip submits as well as a few perks about CPA Empire.

PS.

Thanks for the UnderArmor shirt & card Laura!

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Tips On Picking Out An Email Or Zip Submit CPL Offer

Ruck — Thu, 24 Jan 2008 18:10:11 +0000

After 30+ comments and now dozen of emails over CPA Offers, Keyword Research and Landing Page Setup I thought I would take a crack and try to trim down the amount of incoming questions here in one shot. Let’s jump into looking exclusively at an email or zip submit offer from a CPA Network. We are not even going to worry about keywords right now but instead let’s focus entirely at looking at the offer before we even switch tabs or windows and start our market research. Chances are that if it does not somewhat appeal to you, you may not have success with it. This can spell D O O M from the get go.

After going thru TONS of offers you will come to find out that quite simply, some are a lot easier to profit from than others. This is really my main area of focus. While I COULD work on the offer and TRY to make it MORE profitable, I usually dont. I really dont have the time. So there are some things we can apply to ourselves and towards the offer before we ever start researching it.

Go to your account and choose and offer. Run your link in the browser and look at the landing page and what the offer is giving away. Now what I am about to say may seem downright cold-hearted. Chances are that if your not just the least bit *dirty* in your thinking then you will probably just earn peanuts in this type of business (if anything at all).

Lesson #1 – Who is this offer going to appeal to?

After identifying who the offer may appeal to you will definitely want to put yourself in this type of person’s mindset. We are looking for both strengths and weaknesses here. Not only that but we are looking for an impulsive behavior too. Impulsive behaviors are good, they trigger emotions that can lead to conversions. What are some good words that will tie OUR prospects to such an offer?

Desperate?
Emotional?
Egotistical?
Witty?

Those are all things we want to ask ourselves about the type of people our offer will appeal to. These types of emotions are weaknesses we can exploit. Sounds horrible right? Well quite honestly I am being brutally honest here and keeping this VERY whitehat for now. If you can exploit weaknesses in people’s emotions you can trigger responses that are likely to skyrocket your conversions. Simple as that.

After picking our your prospect’s emotions you now have become a lion in the grass waiting on its prey. We dont jump in and attack just yet though. We have only singled out a certain aspect of our prey and there are more options to consider if this is going to be our best choice.

Great, now we have identified the emotions of prospect, and we have identified their weaknesses so we can setup with an offer that will do the job of triggering a response which in the end could/would be the best chance of us getting a conversion. Now, we have to look at the group in a whole. Survey in your mind the entire market now. Ask yourself this:

Lesson #2 – Identifying the market as a whole.

Are these people internet smart?
Do they pay really close attention?
Have they already been hammered with offers?
Are the gullable?
Can they see deception clearly?
Are they a freebie seeker?

Now I am not telling you to be deceptive. I am merely telling you to ask yourself if they are likely to spot an offer and NOT fill it out based on them KNOWING it is an offer from someone who is going to get paid if they input their information. If your just starting out then I would suggest not getting into tech and Internet savvy markets until you get the art of CPL acquisition down. Targeting people who dont know that much about the Net and are really looking for a freebie.

Lesson #3 – Pick an honest offer.

This just goes without saying. You can test this yourself but I have found that the more believable the offer appears, the higher my conversions are. Quite simply, here’s an example:

A zip submit offering a $1,000 cash or an Email submit offering $100

An email offer giving away a cruise or a zip submit giving away $500 frequent flyer miles

Like I said, you can test this yourself. A lot of marketers think that a zip submit is GOING to convert better than an email submit everytime. These are normally the marketers I turn away from and put on my shitlist to never listen to again. Right then and there, I know from personal testing that this person has zero f#cking clue of what they are talking about. While they may be successful, the way they got it was from working WAY harder and following bad advice. I much prefer working less for more, and listening to good advice. Agreed?

Lesson #4 – Good leads or bad leads.

This does not necessarily tie into the offer itself but it is something that needs to be looked at from the start. You see in the world of CPA there is a shitload of scumbag advertisers. While every network I work with has sorted out every issue I have ever had, it goes without saying that some advertisers are just plain greedy shitbags. Everyone likes working over Google Trends and Yahoo Buzz and structuring campaigns over news events. Most generally they do this with little voting pages offering the offers incentive. I can tell you right now that this works EXTREMELY well. As a matter of fact, I have made over $1,000 within an hour over just one event recently.

The thing is that some Advertisers dont want their stuff promoted this way. Most of the time this is horrible lead quality. I like to think of it as a *double-back*. These are offers are ALL shit from the beginning anyway. Seriously, you put your zip code in and then have to complete two more offers before getting your chance at the prize anyway. It’s all spam, and it’s all shit. This advertiser has your email, so expect this crap in your inbox from here on out. That’s the law of the land. Advertising is a multi-billion dollar a year business on the Internet and it is not letting up anytime soon. Which leads me to my next point.

If an Advertiser ever does try holding out on you for lead quality, you better go to your Affiliate Manager and let them know that this advertiser has acquired the lead as stated. While they call this *bad* lead quality, it’s still a lead. If they like it then f#ck em. I have a ZERO tolerance policy over a-hole advertisers and networks. They get their lead, you get paid…simple as that.

Trying to find offers that will keep you AWAY from such problems though, is really the ultimate way to keep out of hot water like this.

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Making Money With Ringtones – Scale It Up

Ruck — Tue, 22 Jan 2008 19:30:08 +0000

There’s been a lot of talk over the last week or so that gaming sites such as Youtube with watermarked urls for ringtone offers can make you money. Of course it can! You must be living under a rock if you have not done this before. There are many variations to the method but most of what I am seeing is that people are saying to watermark a video with something like:

Get The RingTone @

www.yourdomain.com

That’s all I do. Some morons are putting the word free in there so it’s only a matter of time before they are swiftly brought back down to earth. However the key here is LOTS of videos and destroy all the amateurs out there doing it. So how do you do that? Easy. I will tell you how here in a minute. First off you should know that in order to beat everyone else, you can’t think like everyone else. Start thinking about how people are doing things and how you can do it better. In regards to this simple stupid but VERY profitable method here’s exactly what I do.

1. To take care of the video sites I have 4 programs.

Ultraget
Total Video Converter
Video Watermark Factory
Video Post Robot

Google them. You can use anything you want in regards to these tools, these are just what I use.

With Ultraget I quickly take 5 Youtube videos and download them and they come out as FLV’s. I then mass import all 5 videos into Total Video Converter and convert them into MPEG’s. I then take these converted videos and mass import them into Video Watermark Factory and watermark each video with what I said above. I simply have my domain forwarded to a ringtone Affiliate link. I take my newly watermarked video and setup 5 quick projects in Video Post Robot. This tool uploads to 27 video sharing sites at once. Setup the videos to upload every hour for however many you have. Personally, I like to do 15-20 videos a week to the video sharing sites per account.

Now…

You should have save all these watermarked videos into a folder. Open up Limewire and every other P2P application you have and set the folder to be shared. Make sure to ALWAYS have the artist and song name in the title. This is how people find things on Limewire. The video should be laid with keywords pertaining to the artist and song.

Next…

Upload all the videos to torrent sites. Personally I have my own trackers and storage service. On my T1 line when I did this I was transfering anywhere from 350-400 Gigs a month. Now I can transfer over 2000 gigs a month and it does not even use my connection.

Scale it out, there are more ways to do this, this is just how I do it. 5 videos takes me about 30 minutes a day to completely setup and run.

Start thinking outside the box on this too. You can upload movie pieces and trailers and promote a Blockbuster or Netflix offer. You can even promote something like Columbia House Cd’s. For gaming there is Gamefly if you were uploading gaming vids. Tons of opportunity here but to grab it you have to be one step ahead of everyone else AND be producing on a large and VERY fast level. You can still make $100 a day but that’s peanuts.

As far as the quality of traffic is concerned since your watermarking they have to type your domain in so they are somewhat interested.

This article is intended for people already experienced in these types of methods. If you got a problem with it simply move on.

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Gaining Momentum For Your CPA Offers

Ruck — Wed, 16 Jan 2008 18:31:57 +0000

If you take the shotgun approach with CPA then chances are that your throwing more crap at the wall than I am when it comes to finding profitable offers. However, since taking this approach I have found that I am getting lifetime valued prospects. For this to exercise I am going to assume that you already have a profitable offer. If you dont then then thats ok, I’ll help you out. Remember to think outside the box and remember what not to look for in an offer. I am also going to assume that since you have this wildly popular and PROFITABLE offer then you have gone ahead and set up your landing site/pages. If not, then again remember to read tips on how to optimize your page for a better quality score and cpa offers, keyword research and landing page setup. By then you will be rocking and rolling.

So we want to structure ourselves a thematic site based around the offer. Let’s use the ecards example from previous shall we? We can take a look at what we want to rank for. For this example I want my home page to rank for Ecards. However I may want to target other keywords as well. Now I setup my landing sites and pages on WordPress because I have found that I can often get indexed and ranked for many obscure keywords. Knowing undisclosed details of over 50% of Google’s searches are unique, I never take the fact that since a keyword is NOT showing up in a search tool, does not mean it does not get searched or will get searched. Keep that little piece of advice on the backburner…it’s important.

There’s a truly vital plugin for WordPress that has made TONS of difference for me in regards to Search Rankings. This is also an important plugin in regards to Pay Per Click as well. It’s lowered my costs and boosted my quality scores around the board in ways that would have taken me forever had I been doing static HTML sites. So get the plugin here. The All In One SEO Pack Plugin is a crazy little plugin that will allow us to optimize each post or page (which should be our landings!) very easily. Here’s a quick look at how easy and fast it is to use the plugin to optimize a birthday ecards landing page (a wordpress post).

So we’ve properly optimized the landing page with some good onpage seo techniques. This alone can get some longtail phrases ranked in the search engine as you move thru your list of keywords and keep on posting. The next part is actually getting links to these pages because that’s going to make the difference on how long you actually stay ranked. For this I will want to use some sort of quick social bookmarking tool. I am no longer a big fan of automated social bookmarking tools. More often than not, when your submitting your own posts your sort of looked at as a spammer. However, many people have different views and being the money grubber I am, I could give two shits. I’ve seen worse posted on the bookmarking sites and for this example *ecards* are a lot fun for everyone. In my eyes, no harm no foul. Keep on, keeping on with the social bookmarking. I also like the Sociable plugin for WordPress. It fits quite nicely below my posts (landing pages) and gives everyone else the chance to share among others as well. You definitely want an *Email This* link as well.

Newsletter - Quite simply, if you do not have one of these on EVERY site or page you do then your an ~~idiot~~, ~~moron~~, know-nothing marketer. If your in it to half ass it, have fun. I prefer lifetime value over the quick buck anytime I can get it. It doesn’t matter if I am promoting Ipods, gift cards or insurance. I have an optin box on every site/page I promote. No ifs, ands or butts. By the time the site/page is ready to be promoted I have an optin box. Normally I have gone with Aweber but I much prefer Feedburners automatic email update service. Just with displaying a feed count on one of my blogs that is used entirely for the methods outlined above, I have put up a private ad on one and turned down another. The private ad was an exclusive to one of my CPA Networks. Not bad heh? Getting a set amount each month AND promoting their offers. You know what happened after the exclusive ad? I got my payouts raised on EVERY offer I ran.

Feedburner is a godsend in my book. While you can configure Awebers Autoresponder service to deliver updates, I much prefer Feedburner for its simplicity. To burn a feed and setup a newsletter code takes me all of about 3 minutes. Which is exactly what you need when your moving at the speed of light in testing offers. Just ask my designer Jeff if he is sick of designing neat little graphics for my little offer blogs newsletters. He did 3 in the last week alone. With Feedburner your blog posts are automatically emailed each time you post. So let’s do an example of how powerful this really can be.

Say we have an ecards blog. Tomorrow your going to blog 3 posts (landing pages). One post over birthday ecards, one post over animated ecards and the last post of Valentines Day ecards. Do you see what’s taking place here? After each post it will be delivered via email to your subscribers. They dont even have to visit your site at all. Just checking their email (which is the #1 thing people do online) they have 3 new posts to check out. We already know they are into ecards because they have opted in to your newsletter. Now we have 3 easy chances to find out the interest they have in which type of ecard they are into. Now the next day you may post about funny ecards, sexy ecards, naughty ecards. So on and so forth. The cool thing about this whole idea is that people dont have to visit your site at all. They can easily read the post in their email client and do the offer right there. Can we say power?

Let’s take this a step further because this is exactly what is happening to me ever since I started to promote my offers this way. When people get an email they like, what do they usually do? They forward the email to their friends. With using Feedburner I can have exact replicas of my posts going to people and having it shared among their friends who have zero clue about my site. Now they will

Forums - we can take this yet another step forward. Now that we are gaining subscribers and our subscribers are sharing us among their friends with our simple newsletter updates (which are our landing pages mind you), we may want to consider the idea that all these people will want a place to congregate and talk about ecards. What better way than to set up a forum and start posting about to your blog. Now our subscribers see that they have a place to go everyday and talk about ecards. I can tell you right now that they are going to invite their friends right off the bat. People like entering forums when they know they have someone in there they know. Now as a marketer this works great in our favor. It builds our site brand, newsletter subscriber count, and viral marketing for our community. Structuring offers like this on this magnitude can bring ALOT of money in. Add the fact that people may want to advertise on your blog, thru your newsletter or on your forum and you have reoccurring commissions from outside your self-promotional efforts

Incentives - What is one thing that most people want more of? — Money!

Now by this point we would have Pay Per Click driving people to our landing pages (posts), properly SEO optimized posts/pages driving search traffic, an auto-sending email updater on every new piece of content we do, a forum where people can congregate and discuss ecards, what else is there to do?

Set yourself up a freebie site. If you can find incentivized offers on networks (which you can) then you can offer people things to sign up to your offers. Be sure to check the terms on the offers but you can send them gifts or cash for completion of the offers. You can run your own arbitrage freebie offer site. Now all your subscribers and forum members will see that they have a chance at some cool gifts (or even cash) just by signing up to these offers. If you were not going viral before (which you should be) you will now. Yet again we post on how people can sign up to the offers for the gifts/cash and they will make this work for us. Just by doing what you have been doing already, you will set up yet another viral campaign to bring in even more people to the site/blog, newsletter and forum.

There are many ways to retain traffic but I am using this as an example of how you can totally structure a high trafficked site/blog around using some of the easiest techniques on the planet. Starting a site or blog is a good start but it’s just not enough this days. Putting a forum and freebie site up is easy. There are tons of free forum software out there and there are freebie scripts as well. I hope this starts to open your eyes on what can be accomplished when you structure around something that people like and their is a way for you to monetize and build around. I have not even talked about offline promotion yet but I will in my next post.

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