Archive for the ‘Industry News’ Category

January 24th, 2010

ASW 2010 Is Over And I’m Ready To Rock

Well… Affiliate Summit West 2010 is finally over and I’m ready to get back into the grind.  Before I do though I want to tell you about the event.  I’m sure you have seen everyone else posting about it, and while I’m sure they have a lot of great things to say about the conference… I unfortunately do not.

The Affiliate Summit conferences in general are very good.  I enjoy them and I will continue to attend them.  BUT… I honestly do not like going to the main event.  The summit is way too crowded.  It’s hard to walk around the meet market. I walked in… Tried to get to the back of the room… Got half way and turned around.  It wouldn’t be so bad if the tables were just a little bit farther apart.  The problem arises when you have 10 affiliates (for example) trying to stand in front of one table. You can imagine the congestion that arises. I think the problem with the meet market could have been alleviated if there were multiple entrances to the event.  I think affiliates need to also realize that the meet market is where you go to meet new contacts that you can go back to during the actual event. It’s called a MEET MARKET.  Not a STOP AND DO BUSINESS RIGHT THEN AND THERE MARKET.  Okay… So I might be blowing this out of proportion.  But seriously the meet market is way crowded and way hot on the inside.

The actual exhibit itself is awesome.  It’s not as crowded as everything is spaced apart pretty well.  The point of the actual exhibit is where you can go to meet those new advertisers or new networks that you found during the meet market.  It is a place of business where million dollar deals are being made.  Some booths do it better than others by creating an environment that affiliates want to be at.  Convert2Media has this down to the “T”.  They know what affiliates want. Other networks… Unfortunately don’t know what they are doing.

I’ve been apart of exhibits at convention centers for YEARS.  From the time I was a little kid I remember my mom taking me to the PDX Convention Center to help her in a booth at the craft shows.  Granted a craft show is different then an affiliate show the same concept of “GET PEOPLE TO YOUR BOOTH” still applies. If a booth has people sticking around then they know whats up.  Next time you are at a convention take a good look at who is in the booth and who isn’t.  Walk down the isles and take a peak at which booth has a bunch of people around it.  You can almost look at networks and their booths are your affiliate landing page.  Which network gets it?  Which network is getting the traffic and which is getting the conversions? eh… It’s a silly analogy but it makes sense to me…

If you want to learn you can definitely learn a lot by going to one of these events.  There are plenty of speakers just make sure you get the right pass so that you can sit in on a session.  Who knows, maybe one day I’ll get up and talk about PPV advertising.  I don’t go to the sessions though so I wouldn’t be able to tell you which ones are good to sit in on. Just don’t go to a session that you don’t feel would apply to what you are trying to accomplish… Common sense but it had to be said.

My wife came with me to this event and I was excited to show her around and introduce her to many people that she has said “Hi” to over skype. We arrived on Friday morning and just putzed around Vegas.  We caught a show and really just had a good time before ASW on Sunday.  Unfortunately for her she dislocated her shoulder on Saturday.  She’s dislocated her shoulder before but this time she couldn’t get it back in.  I was freaking out.  I know what it feels like to have your arm pop out and just dangle there.  Anyways… We got her to the hospital and they got her all fixed up :)

On Sunday I went to the meet market (By myself cause my wife was hurting)… You already heard about the joy that was so I’ll skip those details. I met up with Ian Fernando and Benny Tejeda.  Were were standing around trying to figure out what to eat when Naomi from Bloosky showed up.  So naturally we convinced her that it would be a good idea to have Bloosky take us out to lunch.  We went on a hunt though.  Apparently everywhere in Vegas closes early on Sundays.  Eventually we found a pretty good sushi bar called Sushi Roku.  It was pretty good and I thank Bloosky for the good food.

Later on that night I headed over to CraftSteak for the Ianteract dinner with Elite Clicks Media.  That was some GOOOOOOD food.  Steak, chicken, salad, and a bunch of other good food.  It was a feast and I thank Ian for having that dinner and ECM for sponsoring it. While at the dinner I sat at the ballers table.  There was Jonathan Volk and his wife (Sorry Maria… Next time my wife will come I promise…), Brandon Hoffman (AdHustler), Ian Fernando, Matt Wasserman, and Logan Thompson. Behind me was Andrew Wee, Kyle Hannah, and some other guy… Across the room was the ECM crew and a couple of their affiliates.

After the dinner I headed over to the PPC.BZ/Nickycakes party.  From there Matt Wasserman and I left to head over to the Karaktr Media party. Hung out there for a few minutes and then Matt and I left back to the PPC.BZ party.  Once that party was done I headed back home.  I was tired…

Monday was a good day.  I woke up late, got to the show late and basically walked to a couple of booths to discuss some business. Stopped by C2M, Clickbooth, MundoMedia, and a few other booths.  Also had a little chat with Ryan Eagle. Around 3:30ish I had a meeting with Adperio and Experian in one of the suits. That went pretty well.  When I left that I just headed home.  Talked with my wife for a bit (She was still hurting so she hung out at the condo), ordered some Chinese food, then headed back out for some more parties.  One of the biggest things that you have to realize is that networking is the best thing you can do for your business.  That’s the only reason why I go to the parties. Networking is key to the success of my business.

Anyways, the evening started out with the Meetup202 event at the Palms. Wes Mahler (Founder of T202) and the owners of Bloosky spoke about the T202/Bloosky merger. At the end several meetup202 organizers gave out tips.  Wes asked me if I would give a tip but I said no.  I wasn’t sure I was going to go to the event because the poor wife was still hurting. Ian’s tip was pretty good.  He gave a tip on PPV. Some weirdy named Ryan basically said to be compliant or die and another guy just started whoring out his product.  Jasper also got up and spoke about … well I honestly don’t know… some lady was sitting next to me and wouldn’t stop talking…

After that event Ian and I headed over to the Mundo Media party. It was good times there.  I finally got to meet Yousif the owner of Profit Kings Media. He wasn’t anything like I expected.  But that’s what happens when you work with people online… You just never know what they are like in person. Todd my business partner also joined me at this point.  From the Mundo Media party we headed over to the CX Digital party in the same tower at the Palms.  That was a pretty decent party.  Hung out a little with Emil from PPC Bully. Emil is a pretty crazy guy… but he is definitely good people.  Also saw Igal Pines there.  He is like the Shoemoney of Israel. I’ve met him at a few events before but never really had the opportunity to talk with him.  Anyways… After the Mundo party Ian, Todd, and I headed over to the Clickbooth Hangover suit party.  That was in a completely different casino so we made our way over there.  Took a bit of time but it was a good trip.  Saw Nick Throlson there and I swung my arm around his shoulder and asked him straight up… I said “Nick… tell me the truth… Do you actually make money online or do you just whore your affiliate link to everyone?” And he told me “I make my money from referrals”.  Had to do the same thing to Murray Newlands as he was at the party as well.  He admitted it.  I just wish I had my video camera. No wonder networks like MarketLeverage and Clickbooth want their nuts so bad. Oh well it’s decent money and I’m not going to knock them for doing it.

Around 3 am Todd and I left the Clickbooth party to go play some Craps.  We meet up with a couple of AMs from Epicenter.  We played till about 4:30 and honestly we all walked away with some money which is always nice.

So… That was my adventure at ASW.  I know I am missing the last day… but that is because I didn’t go.  I told my wife I would spend the day with her and that is what I did.

Honestly I think these types of events are something that you should experience.  Some people say that they don’t want to go because they don’t do that well online… WHO CARES!  The point is to go and network with people that can help your business. I challenge you to go to the next Affiliate Summit event. I promise you won’t regret it.

November 21st, 2009

Tracking202 Has Been Acquired!

Here’s some BIG news! As of a little over a week ago, Tracking202 has been acquired by Bloosky, another company within our space.

You can read more about it on the tracking202/prosper202 blog: http://prosper.tracking202.com/blog/

Congrats to Wes, Steven, and all the guys at T202!

November 3rd, 2009

Why The Traditional Advertising Agency Model Is Broken

This is a guest post by Ad Hustler

Not long ago “Traditional Advertising Agencies” ruled the advertising landscape. Companies would hire these traditional agencies as their “agencies of record” and the agency would put together their media plans, do their creative work and negotiate their media buys. Advertising agencies would do all of this for a 15% commission of the monthly media buys. To give you insight as to how traditional advertising agencies make money here is a little tidbit of info.

Most traditional media sources have 2 prices. The net price and the gross price. Traditional media is supposed to give advertising agencies the net price and advertisers asking for pricing directly from the media source are supposed to be given the gross price. The difference between net and gross pricing is 15% and that is the agency profit margin.

The problem with this model is that the ad agency and the advertiser do not have their interests aligned. In order for the agency to make more profit, they have to push more advertising on their client. They have to encourage the client to spend more whether or not that advertising is actually effective. If they don’t encourage their client to spend more money, they aren’t acting in their own self interest as an ad agency.

Affiliate Networks & Affiliate marketers already see the future. The reason that the model works so well and is so efficient is that everyone’s interests are aligned.

Advertisers make more money when Affiliate Networks make more money.
Affiliate Networks make more money when Affiliates make more money.
Affiliates make more money when everyone else makes more money.

No 1 party makes more money without all of the others benefiting as well. The model works because interests are aligned.

Unless the traditional advertising agency figures out a way to align their interests with their clients interests they may be a dying breed.

Why do you as an affiliate care?

Knowledge is power. Affiliates are a powerful force on the internet and many affiliates pursue other avenues of revenue. Knowing the issues plaguing the traditional advertising agency gives you the power to create websites, services and projects that align the interests of both publishers and advertisers rendering the traditional agency near obsolete.

Subscribe To Ad Hustler

October 5th, 2009

FTC Publishes Final Guides Governing Endorsements & Testimonials

Posted today on the FTC website:
http://www.ftc.gov/opa/2009/10/endortest.shtm

If you know anything about the Acai Berry or the Google Bizops going around then you will know that most of the landing pages that affiliates are creating have several testimonials included.  Here are some exerpts from the new amendment to these rules.  These were last updated in 1980!

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

Also this:

both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers.

Do we have to state that we get a commission per sale of a product?  This can be very interesting.  Will we now hear Oprah say “Acai Berry X paid me $1 Million to tell you their product ROCKS!” ???

May 18th, 2009

Affbuzz.com – Multiple RSS feeds in one easy location

affbuzzI don’t know about you… But in my spare time I like to see what other people are talking about.  I like to read blogs and forums and find out what the “buzz” is in the Internet/Affiliate Marketing community.

Affbuzz.com was created by Justin Barr of San Francisco, CA. A few days ago I asked Justin why he created the site and this was his reply: “CAUSE I’M GOOD LIKE THAT!”… No I’m just kidding I never asked him that.  But I must say… I wish I was the one who thought it up.

Affbuzz is where I can go in the morning for 15 minutes to see what everyone else in the IM/AM blogosphere is talking about.  I can immediately see which posts are new so that definitely saves me some time. I can also see what the buzz is in certain forums.  The best thing is… I can do it all without opening up 100 different windows.

If you have a blog that you would like to see on affbuzz.com don’t be afraid to let Justin know.  Infact… I’ll help you out. Click Here and make a suggestion to Justin.

Here is my own little suggestion for Justin (Lets see if he takes this and runs with it or runs the other direction).  Set up CATEGORIES!.  Tabs at the top of the page that people can click to see just forums, PPC blogs, SEO blogs, Justings “Fav” blogs, Corporate blogs (CPA Networks and Search Networks).  Just a suggestion.  Might make my morning go a little quicker.

Justin you out did yourself on this one.  Excellent job and keep up the good work!

affbuzz

May 12th, 2009

Did you hear about Google’s NEW rule?

That’s right… Effective June 4th Google will no longer be protecting trademark terms. That means you can now bid on your favorite music artists, celebrities, and brands. This is HUGE if you run polls or even competing company offers. Here are my three favorite picks from the list of over 150 countries that Google will no longer investigate.

  • United States (US)
  • United Kingdom (UK)
  • Canada

BAM That’s money right there. Unfortunately my #1 country isn’t on the list.

Click here to see Googles official list!

Click here for the article in Search Engine Journal!

Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!

You will need to remember to look at the original TOS for the offers that you are running.  Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.

March 3rd, 2009

C2M’s BOLD move and my thoughts on it.

If you are out the the CPA sphere then this really won’t matter to you. Recently (yesterday March 2nd) C2M announced some major updates to the way that they will be running their business. Because of this, I was flooded with questions from about 20 different C2M pubs and other bloggers. Why they sent me their questions is beyond me. Maybe it is because Ruck and I are good friends. Anyways, here are my thoughts on the situation.

GOOD FOR C2M. That’s business people… Get over it.

If you haven’t heard about the announcement you can see it on C2M’s forum by Clicking Here. One of the biggest complaints and concerns that people are having is in regards to the now 2% referral commission.

Previously C2M had 5% referral commission. By lowering this commission they have added a rewards program. Now this rewards program only gives back 1% of what the pub makes. So lets do the math (cause some people don’t know how to do this properly). 1% commission goes back to pub if bench marks are met. 2% goes to referrer. That leave 2% (or a little more) going into C2M.

Now, this I’m okay with. And let me tell you why. I would venture to say I am C2Ms biggest referrer. I have around 200 people signed up under me. January was a HUGE month with everyone pushing Acai Berry and starting up those Grant offers. So was I sad when C2M made this announcement? No… not really. Infact I was happy for them. You guys have to remember, this is a business. We are all here to run a business. If you base your income off of one source then you are going to be sorry when that source dries up.

Now if you base your income off of your referrals for any network then you just suck as a person. Those people are giving up 5% of their money to be signed up under you. You should be greatful that they took the time to join under you to begin with! You should be sending them a reward for the money they are earning you. Jasper from Nerdy Affiliate just got a MacBook Pro sent to him for the volume he is pushing with C2M. That was my way of saying thank you. I don’t need his commissions. I don’t need your commissions. I don’t base my Internet income on what you guys are making. That is too unreliable for me. I need to know that what I do will make me money. I can’t be worried about what you guys are doing. If I was… I would become an affiliate manager.

Now… I got asked a lot about whether or not I knew about the drop in referral commissions because the free PPC mentoring (my reward to people signed up under me) is now going to MarketLeverage instead of Convert2Media. Yes I did know about this. But that has nothing to do with why we moved to ML. We moved for the simple fact that we overloaded the C2M guys with work. They are a small team. Our choice to move to ML was based solely on the fact that we like ML and we made C2M busier than they already were. Ruck called me up and asked me flat out to back off on the referrals for a bit. That is the sole reason why we moved over. When C2M is ready I will be more than happy to move back to them on the referrals for the PPC program.

/endrant

December 11th, 2008

Christmas Came Early – Not 1 but 2 Free Affiliate Summit West Silver Passes – Hurry and Get Yours ($700 Value)

CashTactics is proud to hold a drawing on behalf of Direct Agents for not 1 but 2 FREE Affiliate Summit West Silver Passes to the conference event taking place on January 11-13, 2009. If I was to talk about one of the biggest turning points in my business, the first thing I would think of is the contacts I’ve made and the networking I’ve done. Making friends within the industry you are trying to build a business within is a very vital aspect in becoming successful and you should start immediately, it will put you way ahead of the learning curve! If you would like the exciting chance to win one of the FREE passes, please read ALL the details that are written below.

First, let me briefly talk about the company that is providing the 2 Free ASW passes. To be completely honest with you, I’ve never personally used them, at least yet. Their name is Direct Agents, they have been in operation for over 5 strong years and are continuing to grow rapidly. Just this year they doubled their office and client base, which says a lot! What I’ve noticed about Direct Agents, are the many exclusive offers they carry and each person I’ve talked to whether on the phone or through the internet has had an amazing attitude and focus heavily on one on one interaction with publishers, that’s a HUGE help especially for new affiliates. The biggest thing that has impressed me with them has been their selfless generosity, they didn’t ask me to write this, I actually offered because a company with characteristics like this is who you want to work with. Just an insider tip, some of their hottest offers right now is DirecTV, Fandango and USO. Each of these offers are goldmines!

So How Do You Win a Free Silver Pass to ASW in Las Vegas?

This is going to be the easiest drawing in the world, all you have to do is sign up for a new account with Direct Agents and your name will be automatically entered into the drawing. If you make a comment below this post or make a video comment telling me why you would like to go to ASW (drawing is open to those who have never been and those who have), your name will be entered in twice, giving you 2x the chances to win and that will greatly increase your odds of getting 1 of the 2 free tickets being given away. Time is short because the conference begins January 11-13, 2009, the winners of the 2 free passes will be selected on Tuesday December 16th (announced on Wed), to allow enough time (approximately 3 ½ weeks) to prepare for the trip to Las Vegas. Please do not enter the drawing if you know for sure you’re not able to go. If you still want to sign up with Direct Agents you can but please notify me that you want out of the drawing. To save on travel expenses, I recommend going to Priceline and buying your plane and hotel together in an area close to the conference hotel, which will save you money. You must sign up for Direct Agents through this post and we will confirm that the chosen winners have opened an account with Direct Agents. Like I said, this is the easiest drawing in the world, you can easily win and I’m guessing many people aren’t able to go or have already bought their ticket, that’s better for you, so sign up now!

To Win 1 of 2 Free Affiliate Summit West Las Vegas Silver Passes – Sign Up Below

Direct Agents