Strategic Marketing At Warp Speed

Quality Score or QS as we know it can be a HUGE headache. Basically for those dabbling in PPC QS determines a couple of things for you.

1. ad position

2. cost per click

Okay.  That being said, what does Google have to say about it?

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Quality Score for Google and the search network

Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its minimum bid and the better its ad position.

The components of Quality Score vary depending on whether it’s calculating minimum bid or ad position:

• Quality Score for minimum bid is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account’s historical performance, and other relevance factors.
• Quality Score for ad position is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword and ad to the search term, your account’s historical performance, and other relevance factors.

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Okay Great… Straight from the horses mouth… Our QS effects out minimum bid and our ad position. And its “calculated” using a “variety” of factors.  This is fancy for… “We look at your ad, link, domain root, content on domain, and content on subpages you want to link to… We then figure out how relevant your content is to the keyword… and we grade you on it.”

Ok if you have missed this then you must have been under a rock this morning. You can read the full story here but:

Technology giant Microsoft Corp said on Friday that it had offered to acquire Internet media company Yahoo Inc for $44.6 billion in cash and stock.

Microsoft said it had offered to buy Yahoo for $31 per share, which it said represented a 62 percent premium above the company's closing stock price on Nasdaq on Thursday.

If this goes thru I see this as a GIGANTIC move on Microsoft's part. This would be nice if they could get their shit together and start putting up more of a fight with Big Daddy in the Search Wars. I like advertising on MSN when my stuff is running but I also like Yahoo as well. Combining them I dont know what would happen but I do know that Yahoo turned down the last offer so I am not getting my hopes up just yet. BTW - Their stock is shooting up.

I sure called that one this morning huh? Original post –> Bom or Dud?

The Superbowl owns Google Hot Trends after playoff games today:

For all the whiners and crybabies wanting an explanation of why Google bitch-slapped them about a month ago and took away or degraded their pagerank, you should be happy to know that they have provided an official explanation.

Notice this:

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

• Adding a rel=”nofollow” attribute to the <a> tag
• Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

So it looks to be ok in selling links if you have the nofollow on them. I am sure this will stir up the blogosphere. Glad it is not one of my money making models. There’s just way to much bullshit to deal with.

I saw this on my morning rounds. To give credit I first saw this on one of the popular blogs that I love to visit CashQuests. I started digging a little deeper because I always like to have more than one source but this story is bananas.

The man’s name is Sebastian Klein, a German Network Administrator who apparently has enough of the Big Daddy. So far he has registered 10 Google related domain names. He is demanding a job in exchange for these names.

And he won’t settle for just any job. He would “favour an employment as an internal auditor for security IT” and must be allowed to travel to Cologne to visit his daughter every weekend.

Here are some word’s from the horses mouth himself:

“I would like to perform a lot and also be paid well,” Klein demands in the letter, which is riddled with broken English.

“However, quite clearly I am ready to put back with the money if for it the work is great fun.”

If it wanted to, Google could probably force Klein to hand over the domains by filing a dispute with the World Intellectual Property Organisation.

I just thought this was kind of amusing. Desperate yes, but quite amusing. Full Story Here.

A Snapshot of this wannabe Google Employee: