Archive for the ‘Google’ Category

July 21st, 2009

Urgent Update: Did Google Just Bomb Review Landing Sites?

This is going to be a very short and brief post. I am subscribed to Perry Marhsall’s newsletter (I recommend if you are a PPC marketer to do so) and he just sent out an urgent update about affiliate review sites. Although none of my assests have been affected at this time, I’ve talked to numerous affiliates and personal mentor students who’ve been having issues with Google slapping them from a 10 to a 1 on their review sites. Repeatedly!

Perry Marshall – Product Review Google Slap

For those of you who have not been affected by it yet, you may want to take a precaution and keep a closer eye on your campaigns.

Best of Wishes,
- Andrew

June 30th, 2009

40 min video on niche research

This video has been long over due. So I’ve been planning on making this vid for the last week or so and I really wanted to get it done yesterday before I went off to bed.  Well sure enough I was busy all day yesterday.  So… I ended up making this vid at 1am.  Now for most affiliate marketers thats no big deal.  But for me it is… I usually go to bed pretty early so I was pretty tired towards the end of the vid. Anyways… Enjoy!

http://www.google.com/insights/search/

http://www.shopping.com/top_searches

https://adwords.google.com/select/KeywordToolExternal

http://www.google.com/sponsoredlinks

May 12th, 2009

Did you hear about Google’s NEW rule?

That’s right… Effective June 4th Google will no longer be protecting trademark terms. That means you can now bid on your favorite music artists, celebrities, and brands. This is HUGE if you run polls or even competing company offers. Here are my three favorite picks from the list of over 150 countries that Google will no longer investigate.

  • United States (US)
  • United Kingdom (UK)
  • Canada

BAM That’s money right there. Unfortunately my #1 country isn’t on the list.

Click here to see Googles official list!

Click here for the article in Search Engine Journal!

Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!

You will need to remember to look at the original TOS for the offers that you are running.  Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.

September 3rd, 2008

Over Coming the DKI Headache

 Dynamic Keyword Insertion (DKI) is a nice little feature that the PPC networks provide.  However, it can also be a huge headache. So how do you get this great little feature to work to your benefit.  Easy… Read this post and then emulate it… For sanities sake we are only going to talk about the Adwords DKI token so as not to confuse anyone.

DKI is basically inserting the searched term into your ad copy and ultimately into your website. This makes your ad copy relevant to your website.  AND it makes it look like you have a lot of dynamic ads on the Internet. The downside to using the DKI with Adwords is that your QS will go down initially.  However, because your CTR will… or should… go up your QS should be fine in the end.

How do you  do this?

Google has a place holder that you can insert anywhere into your ad.  That insert looks like this:  {keyword:default}
Now lets break this down into the individual parts. The word “keyword” can be written several ways in Google. Here is a little chart from Google to help you remember this!

Keyword Capitalization

Example

Rule

keyword

google ads

None

Keyword

Google ads

Sentence (first letter of first word)

KeyWord

Google Ads

Initial (first letter of each word)

KEYWord

GOOGLE Ads

  • Entire first word and
  • First letter of each remaining word

KeyWORD

Google ADS

  • First letter of first word and
  • All letters of each remaining word

KEYWORD

GOOGLE ADS

All letters of all words*

This list was taken from Google.  The link to their DKI page can be found below

September 2nd, 2008

A note on Quality Score!

Google Quality ScoreQuality Score or QS as we know it can be a HUGE headache. Basically for those dabbling in PPC QS determines a couple of things for you.

1. ad position

2. cost per click

Okay.  That being said, what does Google have to say about it?

_____________________________

Quality Score for Google and the search network

Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its minimum bid and the better its ad position.

The components of Quality Score vary depending on whether it’s calculating minimum bid or ad position:

  • Quality Score for minimum bid is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account’s historical performance, and other relevance factors.
  • Quality Score for ad position is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword and ad to the search term, your account’s historical performance, and other relevance factors.

_____________________________

Okay Great… Straight from the horses mouth… Our QS effects out minimum bid and our ad position. And its “calculated” using a “variety” of factors.  This is fancy for… “We look at your ad, link, domain root, content on domain, and content on subpages you want to link to… We then figure out how relevant your content is to the keyword… and we grade you on it.”

February 1st, 2008

Microsoft Wants To Buy Yahoo

Ok if you have missed this then you must have been under a rock this morning. You can read the full story here but:

Technology giant Microsoft Corp said on Friday that it had offered to acquire Internet media company Yahoo Inc for $44.6 billion in cash and stock.

Microsoft said it had offered to buy Yahoo for $31 per share, which it said represented a 62 percent premium above the company's closing stock price on Nasdaq on Thursday.

If this goes thru I see this as a GIGANTIC move on Microsoft's part. This would be nice if they could get their shit together and start putting up more of a fight with Big Daddy in the Search Wars. I like advertising on MSN when my stuff is running but I also like Yahoo as well. Combining them I dont know what would happen but I do know that Yahoo turned down the last offer so I am not getting my hopes up just yet. BTW – Their stock is shooting up.

January 21st, 2008

I Was Right

I sure called that one this morning huh? Original post –> Bom or Dud?

The Superbowl owns Google Hot Trends after playoff games today:

Superbowl Owns Google

December 1st, 2007

Google Paid Links Myths Made Official

GoogleFor all the whiners and crybabies wanting an explanation of why Google bitch-slapped them about a month ago and took away or degraded their pagerank, you should be happy to know that they have provided an official explanation.

Notice this:

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

  • Adding a rel=”nofollow” attribute to the <a> tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

So it looks to be ok in selling links if you have the nofollow on them. I am sure this will stir up the blogosphere. Glad it is not one of my money making models. There’s just way to much bullshit to deal with.