(Series) Building Out Our Site – The Squeeze Page
Before I begin this post I want you all to know that I am now taking two individuals through this case study/series. I will no longer be touching a thing but I will be training these two guys hands on. I flew out to their location in order to give them a basic lesson in HTML. Believe me when I say these guys have absolutely NO experience online!
If you go to http://www.bestgolfswingsecret.com the main page you first hit will be full of links that you can use to navigate your way around the site as it’s being built. We will be rotating between two different squeeze pages to find out which converts the best. After they hit the squeeze they will be taken to a page with the answer (something short yet powerful) and then off to the actual sales letter.
The key to the first page is to entice an individual to sign up to your mailing list. I’m not going to claim to you that I am some squeeze page guru… Trust me I’m not. I like to stick with what works and fortunately for us Perry Belcher and Ryan Deiss have tested plenty of squeeze pages for us. During this case study I will be using one of their squeeze page as my base for a split test. You can check it out by clicking here.
There are several basic elements that have been tried and tested to help boost your squeeze page conversion rates. Here are a list that I know for a fact work… These have been proven time and time again by marketers and have proven to help your conversion rates.
(Series) The Flow of Our New Site
As we go through this series I want you to realize the importance of having a mailing list. There is a huge amount of money in owning your own leads so that you can email to them over and over again. Our goal is to have two lists by the end of this series. The first list is going to be for free loaders. The second list will be our buyers list. The buyers list will be our money maker. Not only will we have sold them our own product, but chances are we will be able to sell them a product that someone else owns to make an affiliate commission.
Below is an image of our overall site flow.
Here are the steps to our site.
- Receive an opt-in for a free ebook or a free course.
- Upsell to a paid course or package – After they optin in they will be redirected to the offer AND the free auto responder series will direct them to the offer.
- Move them over to a buyers list. Once the person has completed their purchase through us we can move them over to a buyers list. This will be a more active list and will be more profitable for us. Our end goal is to move people over to our buyers.
The free auto responder series will have several emails that cover basic advice for our niche of choice. At the end of about 7 emails we’ll give one last hard push to buy the product and if they don’t… we’ll then chances are they aren’t going to pick anything up from us. But they are still good to have on a mailing list so that we can try and market other products to them.
Irresistable offers to BOOST response rate!
“I’m gonna make him an offer he can’t refuse.”
-The Godfather
This is mainly for those of us that have our own products out there. If you don’t have your own product I suggest getting one. There isn’t anything better than making 100% profit on a product your selling AND having hundreds, even thousands of affiliates promoting a product for you!
So lets jump right in and begin talking about boosting up your response rate for email marketing or your own little lander.
The best thing that you can do is to offer free samples. So what are some things that you can do? Giving a 3 day trial run or even a demo version of your product is the best way to accomplish this. Now I know most of you probably don’t have your own product. This demo version is often given on CPA offers as well. Have you see the $2.95 sample pack of acai berry!? These guys know what they are doing. They are getting people to buy into their product with a sample pack.
They can’t necessarily give away free samples of acai berry. That would be suicide for them. So what they do is they get a credit card number for a sample pack of acai berry and then in 7 days they hit them with the actual cost. The sample pack is what drew them into the offer to begin with (that and Oprah).
Now, what are some other things that you can give away to help make your offer more irresistible? A series of training videos, user manual, members forum or chat, unlimited support, unlimited updates for the life of the product. There are all kinds of things you can add to make your product look outstanding to people.
Email Marketing – The Art Of List Bribery
This can apply to almost any niche. It’s not some spectacular secret but since I dont see many people talking about it, let me introduce this concept and follow up with it on some ideas of how and where to implement it. See one of the biggest things about marketing is that most typically if you want to make serious money in a relatively short time you have to surpass all the known efforts that you have already heard and come up with something not so typical but bound to work better, faster and more efficiently. Most of the content I right on tutorials, ideas and tactics pertaining to making money are almost ALL tests. I’m testing you as the reader, opportunist, marketer to surprise me, entice me, hell DEFY me.
However almost every topic I write about I get QUESTIONS instead of SUGGESTIONS. That’s not at all bad, I just try to throw some things out there to see what other people will come up with. With that said let’s try and shift that focus towards BRAINSTORMING instead of THINKING. When you think, you tend to rely on your brain for answers thus if you cannot come up with one, you go and ask for it. However when your brainstorming you tend to find answers first then coming up with the questions pertaining to them. If you dont get that quite yet, no worries because it will come to you.
The Art Of The Bribe
Unethical? Preposterous? Aggressive? Some may consider that, yes.
Profitable? Fast? Easy? You bet your ass.
Let’s put this in perspective and pick out a niche. I feel if we do just one in particular you will be equipped better to shift that focus into other niches. Besides, we dont want to be vague here, we want to provide the exact answers on how to entice people to optin to our email lists. A step by step tutorial if you will.
Writing Email Broadcasts And Follow-Ups For Higher Delivery Rates
If there’s one thing I hate it would have to be Yahoo’s and AOL’s aggressive spam filters not letting my autoresponder broadcasts and follow-ups thru to my list members. With Aweber though there are some certain tweaks we can adjust (most importantly how we craft our emails) our messages to help ensure stronger and better email deliverable rates. Higher rates help ensure that our list members are at least getting our emails to view for themselves whether they will click thru and open them or not. That part is all about your Headline but let’s shift our focus to getting these emails to their inboxes first.
My autoresponder of choice is of course Aweber so if you dont have it then this may be slightly different for you. If however, you do and do not already know this, then I hope this helps.
After creating your broadcast and/or follow-up message to be sent out, there’s an option to check your Spam Assassin score. The higher the score the more likely your email is considered spam and this does pose quite a hindrance on how your email is or is not accepted by email clients. Yahoo and AOL are the worst of the worst in my opinion. It does not matter if your prospects are double optin, they are just bad.
I’ve created a sample here with headlines such as “work from home” and “make money online”. This will apply to almost any niche though. It is important in a niche such as this one or weightloss, debt, and/or insurance that you craft the emails to lower the score as much as possible.
At least Aweber is kind enough to give us some tips on how we can make our messages better to help get thru the filters:
