Strategic Marketing At Warp Speed

One of the most important things about CPA Marketing is developing your model of how you want to market your offers. There are many avenues of marketing and your only limited in your marketing passion, analytical skill and thinking outside the box. I’ve already stated a couple of ways of how I like to get started with offers including the Google Content Network and Yahoo Search Marketing. With that said you should know that there are a lot of other paid advertising models we can utilize as well. Places such as MSN Adcenter, Adbrite, 7Search and Facebook are just a few that we will discuss in the ongoing series. These are just a few places that tend to have lower traffic volume however, they tend to be generally cheaper in terms of pricing and can produce great ROI’s if used correctly.

The most important thing though, is developing your model of HOW you want to market CPA Offers. Generally CPA Networks allow you to email market, place links or banners on your websites (Called Web Placements) and Search Marketing. All 3 of these do not have to be used by you as a marketer. However, knowing how to PERFORM all 3 are essential to build a long term and reoccurring CPA Marketing business. I’m not talking about half-assing it each month or spamming social networks either. I am talking about making CPA Marketing a business model. It can, has and will be done for a very long time.

So how to determine your model?

I get emails all the time of people saying that they either do not have capital to invest in Pay Per Click or that they do not understand enough about it. These are two small problems in my opinion. Not having the education is simply a matter of reading to acquire it. For that purpose you should really focus on learning the aspects and ways the Big 3 Search Engines (Google, Yahoo and MSN) go about their business. There is a mountain of wealth in:

First off I should start out by saying that this past week/weekend has been one of the most stressful weeks I have gone thru in a long time. A long story short, it feels really good to be back at the keyboard pounding away on how to make money with CPA Marketing. Today I want to talk about campaigns/offers/Yahoo Search.

I seen a few comments, maybe a forum post or two and definitely quite a few emails of people asking me how and what the “secret” is to getting zip/email submits past Yahoo’s Manual Reviews. Well, I got to tell you right now that their is now “secret” to getting around this. If there is then trust me when I say, “Nobody has given it out”. That’s not to say you cannot do it. I am just telling you that CPA Marketing very well extends PAST email/zip submits. Some of my best offers have been cost per sale items within CPA Networks. As a matter of fact, these are actually easier in Yahoo than email and zip submits. For the spirit of fun though, we are going to stay on course and still talk about email/zips. Just so you know, it most likely will not be easy. It’s not going to be a golden token you throw in the fountain and money appears. It takes work, as does ANY business online or off. If you can stand to sit on your ass, in the coolness of your house, from your computer chair and put forth a little effort then email/zip campaigns on Yahoo can work for you.

So let’s get to it.

At the request of a TON of emails I will extend this series to include the following about Yahoo. It would seem that many are not familiar with their Search Service. Right now you should GET FAMILIAR with it. When you get it working for you, it can be your biggest earner.

With the recent change in Yahoo making their bid prices no longer at a $0.10 minimum the way the Yahoo Search Game is currently changing. You need to pay attention to changes. Changes in the industry can make you or break you overnight. Dabbling in Yahoo Search you would consider their blog to be your bible. On a side note: ( If Yahoo treated their Search blog as well as their Search Services, no doubt in my mind they would be #1). In some cases, they still are for search. Now you should also have taken advantage that Yahoo provides a free workbook for Advertisers. I’ve uploaded this book for you to download right quick. Just Right Click and Save As this link.

Payments

A lot of people want to know or dont understand completely how Yahoo charges you.  It is a little different than the standard Adwords payments so you need to get familiar with it. You can read more about how they charge and how you can pay here. You also need to understand the basics of daily spending limits, budgets and billing. Note you can add Paypal as your funding option.

Now that we have covered how to get some traffic from the Google Content Network for CPA offers let’s turn our focus on another great way to generate traffic (for the most part) without the headaches of the Quality Score from advertising on Google Search. Your probably wondering why I am shifting gears going from the Google Content Network into Yahoo Search? Let me give you a very informative response:

There is a code I try to live by using Pay Per Click. This code is simple. I try to do the LEAST amount of work possible in my testing. If I was testing an offer directly on Google Search I have a major pain in the ass I have to deal with in their Quality Score. Yes, I can absolutely beat it 95% of the time. However, when I do beat it I usually get slapped later in the months when they come around with one of their “updates”. Unfortunately for me I dont care to run my PPC businesses this way. There’s nothing wrong with that but following the steps in the PPC series is going to ultimately lead you into testing offers FAST and CHEAPER minus MOST of the headaches that Google will throw your way. By the end of the series your going to know EXACTLY why I went thru this in these steps. By the end of it, the quality score is not really going to mean that much to you.

THERE ARE TWO RULES I LIVE BY IN YAHOO

1. Thou shall call and bitch to Yahoo Support until I am blue in the face  Yahoo Support: 1-866-924-6676
2. Thou shall concentrate on getting a 5 with my Yahoo Quality Score

Seems pretty damn simple right?

I apologize right now folks. It seems that my newborn baby girl may be coming sooner than expected. Because of this I dont want to start the next part of series until I know that I can at least sit here for a day committed to answering questions and participating in the conversation. With that said, I also did not want to leave you hanging with nothing to read so I thought I would show a couple of things. I’m trying to split this as evenly as possible among PPC, Web Placement and Email CPA Marketing so since we’ve talked about testing out small offers on the Google Content Network, I will be going into general web placement. For the most part, web placement for CPA Offers costs you very little. A lot of the times it can even be free.

However, I am going to warn you right now. Some of the tactics are downright aggressive and may be frowned upon. I’ve done my best to move away from spam but in the end doing my best to keep from it, there will always be people that look at it as just that. Hopefully I can show you how to aggressively promote web placement cpa offers and not piss of the networks or the sites your using.

Without further ado, look at this. Just plain ownage. Almost every major artist I search too. There are TONS of hacks, exploits, SEO tricks and just plain free methods of generating leads. Now for the more slow moving whitehat it would take months probably a year to get any type of decent volume going just with a site. For the overly aggressive SEO geeks like myself, it happens almost monthly to find a new, fast loophole we can exploit. Nothing bad going on here except the fact that we know the Yahoo and MSN Search Engines are completely pathetic in respects to their Search Engine Ranking Algorithms and we know how to exploit it. On the other hand, thanks you dweebs. You too make my life so much easier by being so transparent. Sometimes I wonder why I even bother paying for traffic from The Googles in the first place?

It seems things have slowed a bit since this afternoon and the discussions are moving more towards the forum. I tried to spend as much time as possible today to answer all questions to the best of my knowledge. I still encourage all questions to be asked though so that nothing gets left on the table and so that everyone gets the benefit of the discussion. With that said the question of “When we will talk about Google Search” is already being asked. I can tell you that we are actually quite a ways off from discussing that. Now your probably wondering why we are starting off on the Google Content network but not directly moving into Search. Let me make it very clear that yes, I do game Search Engines, I game Adwords and I game the Quality Score but my intention is to not lead you down that path. (Not yet anyway). As a matter of fact, I absolutely refuse to. I want you to be able to comfortably test offers with spending the least amount of money as possible, with the least amount of headache as possible. Google Search is a whole other ballgame people and I assure that if you think there were many questions and comments stated ( I count 137 total) so far just in the initial testing phases there are going to be many, many more than that when we talk about Google Search.

Besides Google is only one fish in a very big pond. There are many Search Engines and many other types of Pay Per Click services to discuss before we get there. Each step we go thru is going to arm you with enough information to be “golden” in Google’s eyes when it comes to Search. Even then shit can happen that is out of our control, but I promise you that you’re going to possess enough knowledge that these infamous Google slaps are going to seem like tiny setbacks should you ever face one. More on this later.

I plan on making some videos but for the time being here are just a couple of images from a test campaign. I am showing the urls and variations from this test. Typically on a successful campaign I would be an idiot for revealing it and my partner would probably cut me in half. So here’s just an example for the people wondering what sort of impressions domain targeted keywords can yield on the content network. This is a test campaign over a couple of celebrities on Google.

Then Domain Variation By Breakdown

It’s pretty easy to figure out what I am doing here but I am not going to explain. Just note the impressions, clicks and cost per click in the first picture and then 1 of the domain adgroups breakdown by variation in the second. Yes, this tactic works and it works damn good on the Content Network alone.

Do people optimize their sites for this stuff? I highly doubt it. A lot of it has to do with Google scanning your page and finding relevant placements. Most likely you will find your ads on celebrity sites (in this example) that are linking out to the sites I have adgroups for. This works for almost any niche. Yes we didnt get many clicks but we’ve made twice what we spent just in the testing phase. Some you will get more clicks on than others, hence why we test.