Hey guys. This has been a long time in the works. I’m just going to jump right into it an explain whats going on. For about 6 months or so I have been trying to find a network that would allow me to do a contest for $25,000. This isn’t just any old contest though. This is the real deal where every affiliate has a chance to win. Not just those affiliates that make the big bucks. Let me explain.

Karaktr Media and I have teamed up to present a contest that awards a ballot to individuals for certain actions. Each ballot will allow the individual to enter in a drawing for $25,000 at the end of the contest. This is our way of “leveling the playing field”! Those affiliates who don’t promote in big numbers will easily be able to generate one ballot a day, while those who generate huge numbers can earn up to 5 ballots a day. Does this not make it fair for everyone? Now you have a chance to win even if you are just starting out in this industry!

So who exactly is Karaktr Media? How are they different from other “networks”?
Well to be honest with you … They aren’t a network. They are the advertiser. That means that they own the products. They create them. They distribute them. This is good for you because you can potentially generate a higher payout than the network can give you because there is no middle man. You can also take advantage of their REOCCURRING COMMISSIONS!!!…WTF… Yeah it’s weird… I’m not going to lie… Reoccurring commissions for pushing Berries or Pipe cleaner (colon cleanser). Can you imagine how much you can generate from this one little perk on a month to month basis? Crazy I know… Oh and… Payouts START at a whopping $42!

Now what do you have to do to join? Well… That’s the easy part. There are 4 ways to win. And in all honesty you can learn about them by going to the contest page. http://www.cashtactics.net/karaktr/
Click on one of the “Four ways to win” to be taken to the proper section on the page.

Good luck and happy fishing!

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There are over 60 networks included and over 13,000 offers to search through.

Bare with us as we work on blending this nifty little tool into the site. We are in the process of getting the blog re-designed by Unique Blog Designs so for now the page is going to look plain. But the results are there and they are looking good!

There are many reasons why you would want to use a tool like this. Here are the top two reasons.

1. It’s quick and easy to find offers that are related to your niche. Instead of calling up your affiliate manager or searching through each of your networks individually you can just plug in a keyword hit submit and get instant results. This is a HUGE time saver.

2. It’s always important to see what networks are running the same offers. You’ll often see networks giving different payouts for the same offer. GREAT… But don’t go for the highest payout. You should always test the offer against all the networks that you can. Sometimes you will have an offer that converts better with one network over another. It’s weird how it works and I’m not going to get into it… But you get the point.

Two great reasons for you to check out our new little tool. Here’s the link again: CPA Offer Search OR remember… You can always use the sidebar for searching!!!

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http://www.google.com/insights/search/

http://www.shopping.com/top_searches

https://adwords.google.com/select/KeywordToolExternal

http://www.google.com/sponsoredlinks

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• United States (US)
• United Kingdom (UK)
• Canada

BAM That’s money right there. Unfortunately my #1 country isn’t on the list.

Click here to see Googles official list!

Click here for the article in Search Engine Journal!

Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!

You will need to remember to look at the original TOS for the offers that you are running.  Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.

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This product is for Affiliate Marketers and more specifically for those affiliate marketers that like to use wordpress for LPs and Review style LPs. Take a look at their promo video:

Here is a screen shot of my favorite part of this tool:

Do you see that? You have complete control over the layout! Complete control over how your review site will look!

Now if you ask me I would suggest getting the middle package. That way you have a license to use this on multiple domains. If however, you aren’t comfortable messing with html and designs then go with the largest package. There are over 30+ designs filled with a whole slew of layouts for review style landing pages. The only thing you have to do is configure the look by selecting drop down boxes and then add your content!

This product just amazes me. I have this running on several campaigns I have running right now. I set it up initially to see how quickly it would take to implement a design. I normally use Dreamweaver, but this has eliminated the NEED to use Dreamweaver for most of my LPs.

Inside of the members area you will find 20+ vids on how to work this system. You will also find some podcasts from other Internet/Affiliate marketers such as Jonathan Volk, Jim Kukral, Yaro Starks, and even Spiderman. This tool is revolutionizing the way that we as affiliate marketers use WordPress to manage our PPC campaigns!

Enough of my blabbing about the product. You really need to jump over to their website and check it out! If you are truely serious about creating a PPC business then this is hands down a product you need in your arsenal! I am only promoting this because it really is a gem to have for those that want a quick and easy way to create LPs. You really need to jump over to their website and read about all of the features this product provides! They even have several examples set up for you to view. If anything, look at the examples so you can get a better idea of what truly great review site should look like!

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So, before I begin I am going to select an offer that we should all be familiar with.  The offer comes to us from Convert2Media and is the “Acai Berry Detox (Top Converter) (596)” Go ahead and take a good look at that offer.  When I see that offer and try and think of the person that would want that product I immediately think of a middle aged, over weight, white female. Lets take a look at what the demographics actually are for this offer.

For this we will once again refer to Quantcast. In quant cast I will type in the actual URL of the offer. Not my affiliate link but the actual root URL for the site.  Unfortunately not all sites will show up in Quantcast.  But more the most part the majority of top converting offers will.

According to QC the website serves mainly African American women between the ages of 12-34.  Really all ages will fit but the majority come from 12-17 and 18-34 (Young Adults).

Okay now that we know who the website serves we can feel safe in assuming that female African American young adults buy this specific brand of Acai Berry.

Did you know that in Adwords you can target specific demographics?  This serves on the content network only and does not work for the search network. This is how I did my advertising in the past for Facebook and Myspace.

Okay the first step to get to demographic bidding in Adwords is to click on a specific campaign that you already have set up. Once you are in there you should see something like this:

Click on the “Edit campaign settings” link. This will take you into the settings for the specific campaign.  From here you can edit the name, daily spend, and a few other things. Scroll down until you see the “Networks and bidding” section.  Now on the right side of this section you should see the “Demographics: View and edit options” button.

Your first time in here you will get an introduction screen. This will explain a little bit of what demographic targeting is. Read it over then scroll down to the bottom and click “Get Started”. From there you should be able to figure out how to set it up properly so that you are targeting the specific demographic that caters to the offer you are trying to promote.

Here is a little exerpt for you directly from Googles demographic page:

• Increase bids for groups that provide good value. If your conversion rate for men is four times higher than it is for women, you may want to bid more for those male viewers. Increasing your bid should make your ad appear more often to that audience. Additionally, if reaching a particular segment is very important for your campaign, raise your bids to increase the frequency with which that segment is seeing your message. To raise your bids this way, click the ‘Edit’ button in the ‘Make Adjustments’ column of the appropriate age or gender row. You can bid up to “bid + 500%” for any one demographic group.
• Hide ads from groups with significant traffic and poor value. If your conversion rate is very low for the 18-24 age range, and they account for 50% or more of your traffic, you might use the ‘Make Adjustments’ feature to restrict your ads from appearing to that group.

So that’s how I like to take advantage of demographic targeting within Adwords. Other PPC networks allow for this as well. You might need to consult their help page or call them directly to get the down low on demographic targeting from them directly, but if you ask, they will tell.

If you have questions feel free to ask in the members forum here at CashTactics.

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DO

Invest in a domain name and hosting. You can’t run your offers if you have no place to host them! If this is your first domain name get a general name. Don’t get too specific. Pick something like… VoteToday.com, TakeMyPoll.com, CastYourVote.com. Don’t pick something like… iPhonePolls.com, WinAGiftCard.com. You get my point. Invest in something that you can expand on.

DON’T

Don’t waste your money on get rich quick ebooks. That is not to say that every ebook out there is bad. Some are very good and unique. I wrote an ebook a while back and I know for a fact that it’s one of a kind. However, these ebooks that you can find online about “HOW TO GET RICH ONLINE” are all the same… Don’t waste your money.

DO

Learn all you can about this business. Join forums like the CashTactics Forum. Many online communities can be full of information. Read up and learn all you can. But remember… Don’t get caught up in the information. In other words… Don’t read forums and blogs for hours on end. You will only end up …. in the same spot… That is not making any money. Set a time limit and stick too it.

DON’T

Don’t be afraid… People message me everyday and ask me questions about this business. 99% of the time they struggle because they are afraid to invest the money. Yes this does take money. You are starting a business and unfortunately that does take money. There are certain things that don’t have to take money to start. In fact I made my first $700 online with ZERO investment… But you cannot be afraid to make the jump in putting your money into a campaign.

DO

Take the time to make your page look professional. If you don’t know how to go about that there are many templates that you can purchase online. I happen to be fond of the templates at “Clean Templates”. A professional look builds confidence in the eyes of your sites visitors. Now, that being said… I have seen some pretty ugly pages convert. Just look as professional as you can.

DON’T

Don’t forget to utilize free stuff… Whether its traffic sources or adwords vouchers… USE THEM! Infact… If you don’t have a hosting account. Join the hosting companies affiliate program before you buy their service… I know I will take some guff for saying that… But do it… It will save you money as you start out and money when your starting… is important…

DO

Optimize your page from the beginning for SEO! You never know… Your site can get some freakishly crazy traffic for a keyword or phrase that is on your page. And you would never have known it if you didn’t at least try to perform some sort of on page optimization. Don’t leave this step out. Don’t overlook the power of SEO.

DON’T

Don’t start something that is will either cost you too much money or be too competitive. That will only discourage you. Want to go for Ringtones right off the bat? DON’T… Go for a niche that isn’t saturated with marketers. And don’t forget to go for other countries. A niche that is saturated in the US might be great to run with in Australia.

DO

Work hard… and never give up. This is hard work. This isn’t a get rich quick type of business. Not when you start out at least. Until you get your portfolio built up… you should be working ALL the time!

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Anyways, as I promised… Here is an example of a clean looking landing page for a dating site. The offer that I designed this after can be found Convert2Media. The offer is the “Over 30 Dating”.

Here is the page that I created to show you: Landing Page Example
Remember, that is JUST an example that I made this evening. I didn’t add the title or the meta tags to that, but you would want to for real offers you want to run. This will help with your QS and it will help in getting you ranked in the search engines.

You can jump over to the Free Reports section to download that template. Just click on “Landing Page Template” under Misc. Files.

I hope that example give you a better idea of what your plain landing pages for CPA offers should look like. Remember they should be clean looking and direct. If you notice on the page I have 3 images. Each can be clicked to direct people to the offer. I didn’t get the animated gif. But you should use an animated button to draw attention.

Your written sections can be gathered from some PLR content or from an article that you find. Try and change it up so that you don’t sound like everyone else.

I normally suggest adding your own bullet points. But in this case the image I used had the bullet points for me.

Now… Where can you get the images to use? When you’re browsing your CPA offers to choose from, you can almost always find an HTML ad version of the offer. Click the “View HTML” link under the text box. Right click the images to save them to your desk top and edit them as needed. These images are for you to use in advertising so feel free to take when you need. Just remember to keep your images straight… In other words… Don’t throw up a Fling.com image on your Over30Dating.com landing page.

If you have questions on your landing page or would like your page reviewed just post it in the CashTactics discussion forum so that others can participate as well!

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Let me tell you the gist of it all.

Tracking your offers is ESSENTIAL. It is the only way you will really become profitable. Remember, we are trying to set up a business. Something long term. If we aren’t tracking our offers then we wont know how to fix them and make them work for us when money is down.

Let me give you a quick example. I had a campaign that was pretty profitable. I was pretty retarded with PPC when I first started so I didn’t track a thing. I didn’t care where people where coming from as long as I was making money. If you think like I did… You need to think again. When I started tracking my campaigns I turned my break even campaigns into winners, my winners into bigger winners. And my losers… Well I just dropped those.

It is not too late to start. Infact, if you don’t have any tracking set up right now, I urge you to at least go into your Adwords account… create a report from the “create report” link, make sure you create a “Placement / Keyword Performance” report.

When I finally did this to first profitable campaign… I realized I was receiving traffic from countries I had blocked… Traffic from sites related to cars when my campaign was about something on the opposite end of the spectrum. I realized I was also receiving traffic from Myspace… Thats a killer right there. Most of Myspace traffic is crap because those are little kids just looking for Myspace layouts.

Google has a tracking pixel that you can place on your offers. The tracking pixel will track with Google so that in those reports you can see which one of those sites generated a lead for you. If you aren’t using that… You better start… Tracking where your clicks and conversions come from is ESSENTIAL!

Now, when you find a site that is generating a good amount of clicks and conversions for you… you can place a site targeted ad. Do you see the importance of tracking now?

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That means that I can gather their name and email address for my aweber account. Having your own mailing list is invaluable. For every four times the offer pops up I like to have my squeeze page pop up once. Now we should know the conversion rate for our actual offer. Placing our own page on there is obviously going to change the conversion rate, however, if we are creating our squeeze page to mimic the offer page then who really cares if our conversions on the offer go down. We now have conversions to our own aweber account!

Often times an offer will get paused or will stop on the advertisers end. That’s okay, we can continue running with our landing page until we find offers to test. I like to find 3-5 new offers to run through the rotator all at once just as if we were starting from scratch. The good thing though, is the fact that we already have our keywords that are getting us traffic. The only thing we need to do is find an offer that converts to the traffic.

Once we find that converting offer we can create a landing page to mimic the offer or we can throw up that old landing page that we used for the previous offer. Either works. The best thing to do is to split test the two pages against eachother… Place both into the rotator by themself for a couple of days to see which converts better, then take out the non-converting aweber landing page, and throw the offer back into the mix.

I hope that wasn’t too confusing. If you have questions… just ask.

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Everyday I get asked the question over AIM and MSN Messenger “Can you help me with my campaign?” While for the most part I don’t mind… I do want to recommend 2 websites to check out.

ppc-coach.com

The first site I want to recommend is PPC-Coach.com. If you have an extra $50 a month then you NEED to make the investment. I promise you that you will not be disappointed. If you have liked the whole PPC series on this blog then you will LOVE what Coach has to say.

Not only will you get some excellent training in PPC-CPA you will also be able to ask more in-depth questions that can better be answered by a full time, PPC-CPA marketer. But what is really cool about PPC-Coach is the fact that there are SEVERAL success stories inside that will simply blow you away. One guy turned his first profit on January 12th, 2008 and has since turned a profit of over $35,000 ALL from the PPC-Coach training.

I like the coaches system because it really is a learning ground for people. It is a training center where each month you get more and more information to help you turn a profit online. If I was given the opportunity to start with this program when I started online I would have.

PPC-Coach even gives you over 10 PPC related tools for you to use. My 3 favorite tools that he has are the Landing Page Generator, Big 3 Campaign Generator and the Keyword Tracking System. These three tools alone justify the $50/month payment.

Why stop at the tools? Coach has even provided videos that show you how to use the tools and how to better your PPC campaigns.

Lastly… The forum. It is absolutely a necessary item. There you have the opportunity to ask whatever question you need answered. I’ll be honest… I’m no guru at PPC-CPA. Even I have asked a question in there to get clarification.

It’s worth a look. And if you are serious about building PPC-CPA as a profitable business… it is a necessity!

Ubercamp.com

Ubercamp is a relatively new site. So far the majority of the content in there is PPC-CPA related. It is seriously one of the best websites I have found for advanced marketers to learn! If you are new to the IM game then I don’t suggest signing up with them. In fact the owner Paul Bourque even states right on the site not to sign up if you aren’t already making money!

Jonathan Volk from Jonathanvolk.com made this statement about Ubercamp, “Ubercamp is more for affiliates who are already a bit established but can’t seem to push past into that next level.” He couldn’t have put that any better. And while I have been marketing online for a while now, I have definitely learned a thing or two inside Ubercamp that I know will help grow my business.

The main difference between ubercamp and PPC-Coach is the simple fact that PPC-Coach is for beginners and Ubercamp is for experienced marketers. Also, while Ubercamp doesn’t have any tools right now, the information available is priceless!

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I have uploaded a new version of the iframer/rotator thanks to Yebot. He has included a section to add for your tracking and a section for dynamic keywords. So you can either jump over to the Free Ruck Reports or you can click here to download the new iframer/rotator.

The tracking feature is pretty easy to use. Around line 65 you will find a comment about inserting your tracking script. Just place it between the two comments and you will be good to go.

The dynamic keyword tracking will be a little different. The script can now pass a keyword to your CPA network via the URL. In order for this to work your URLs will need to look like this: http://www.yourdomain.com/index.php?kw=yourkeyword
If you are adding the script to a folder then your URL will look like this http://www.yourdomain.com/folder/index.php?kw=yourkeyword
It is not necessary to use the keyword passing function, but if you wanted to, it is there for the taking.

The tricky part of this will be gathering the correct URL from the CPA network. Because this is PPC, you will want to use the Search Creative URL that they give you. However sometimes they don’t always give you this URL yet they say it is for search. For example on Convert2Media I have chosen the “Debt Avenger – Lead Gen (46)”. It says that it is promotable by Search, however, no search creative can be found. So I will be using the text ad creative at the bottom.

The generic URL for this offer looks like this: http://convert.convert2media.com/z/852/CD39/
This URL by itself will not let us pass the keyword through to them. We need to use the subid function for keyword tracking purposes. Some CPA networks only allow for 1 subid, some allow for up to 5. When the network asks you for a subid just put “keyword”. This is going to be a space filler for right now. In the case of the debt avenger offer the URL with subid “keyword” would look like this: http://convert.convert2media.com/z/852/CD39/&subid1=keyword
Unfortunately we aren’t done yet. In order for the keyword to properly be passed we need to now delete the word “keyword” from the URL with the subid inserted. This will leave our URL to look like this: http://convert.convert2media.com/z/852/CD39/&subid1=
This is the proper format for the URLs that we want to use in the rotator IF we want to pass the keyword to the CPA network. Do you see the difference? The URL has appended &subid1= to the end. This is what the CPA network needs in order to pass a keyword from your site to theirs.

Make sure you copy and paste the proper URL into the script.

Now it’s just a matter of sending visitors to your site via the ?kw=keyword function. Remember, your URL should now look like: http://www.yourdomain.com/index.php?kw=keyword

Pretty kool eh?

Remember, when using this URL you will want to add several offers. I try and rotate between 3 and 5 offers at a time. This helps to ensure quick split testing. If you try and work one offer at a time you will most likely burn through money trying to find a converting offer. Remember, this is not for offers like free iPhones or free iPods. This is for dating offers, insurance offers, and other big ticket items.

If you have any questions about this PLEASE ASK. Remember, no question is a stupid question, and we are all here to learn.

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Where you see $pgtitle =” “ you need to insert the title of the page. What I like to do is find the title of one of the CPA offers that I am running that will work with all three sites. Sometimes an adjustment to the name of the title needs to be made. This isn’t a problem. I also like to include the domain name. For example: YourDomain.com – Top quality car insurance at an affordable price.

My title tag would then look like this: $pgtitle =” YourDomain.com – Top quality car insurance at an affordable price”

You’ll then want to do the same thing with the meta keywords and meta description tags.

On the next post I’m going to show you how to add dynamic keywords. This will really help out your quality score. Go give it a try, see if you are able to get the script up and running with the title, keyword, and description tags. If you have any questions please ask. Remember, there are no stupid questions.

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Before we start using this URL rotator let me explain some things. It is important to test multiple offers. Split testing is VERY important in this business. One bad CPA offer can kill your budget. At the same time one good CPA offer can buy you a car! When I use the iframer I like to test out 3 offers at a time.

The offers are place in the $offerstr. Remember to separate your affiliate urls with a comma ( , ). Also, in order to activate that function you will need to delete the backslashes ( // ). You should find two of them there so make sure you delete both of them next to the $offerstr function. If you have a line counter on your html editor it’s on line 31. Or you can do it the old fashion way and just count down 31 lines.

Make sure that the offers you’re rotating are in the same niche. Don’t run a dating offer with an insurance offer through the rotator. Also, I like to rotate an email/zip submit, and two short forms to begin. This is just for testing purposes.

Okay enough about setting the URLs to rotate. If you have questions post in the members forum.

Now, what I like to do is purchase a domain for the specific niche. For example, if I want to run these bingo offers from Conver2Media I’ll go purchase a domain name like “PlayBingo.com” or “BingoTonight.net”, something bingo related.

I’ll then upload the URL rotator to the domain with the information filled out. I’ll make sure its working (hit re-load on the page several times so you see all of your offers). It is important to check the rotator once it has uploaded as sometimes your offers will break the frame. If that happens, just go find another.

Do your keyword research and drive people to the site with PPC.

Keep an eye out for the next post. I’ll go more into this little system.

Here’s a contest update

Only a few people have signed up. You don’t need to sign up with MarketLeverage under my affiliate URL. Just sign up so you can get a chance to win. Remember, the contest starts June 11th… That’s coming up fast! Make sure you reply to the contest thread in order to be entered in.

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