Strategic Marketing At Warp Speed

Sorry guys… Nothing special about this post. This is in response to the emails and instant messages. It’s just a video of how to find your CD number in the Direct Track networks.

That’s right… Effective June 4th Google will no longer be protecting trademark terms. That means you can now bid on your favorite music artists, celebrities, and brands. This is HUGE if you run polls or even competing company offers. Here are my three favorite picks from the list of over 150 countries that Google will no longer investigate.

• United States (US)
• United Kingdom (UK)
• Canada

BAM That’s money right there. Unfortunately my #1 country isn’t on the list.

Click here to see Googles official list!

Click here for the article in Search Engine Journal!

Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!

You will need to remember to look at the original TOS for the offers that you are running.  Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.

If you have been one to make the rounds to the different marketing blogs then you will have no doubt seen that Unique Blog Designs has been hard at work for other bloggers. Today (March 17th) UBD has launched an affiliate marketing product for WordPress that will blow your mind!

This product is for Affiliate Marketers and more specifically for those affiliate marketers that like to use wordpress for LPs and Review style LPs. Take a look at their promo video:

Is that not the koolest WordPress tool you have ever seen! Now don’t get me wrong… This isn’t for those affiliates that can make their own pages and designs. If you can do it on your own then I suggest you do it on your own. But everyday I get asked from affiliates who they can out source design and coding too. A lot of the readers here are new to affiliate marketing and don’t know how to layout div tags or even basic HTML. This tool will solve that problem.

Here is a screen shot of my favorite part of this tool:

Do you see that? You have complete control over the layout! Complete control over how your review site will look!

Now if you ask me I would suggest getting the middle package. That way you have a license to use this on multiple domains. If however, you aren’t comfortable messing with html and designs then go with the largest package. There are over 30+ designs filled with a whole slew of layouts for review style landing pages. The only thing you have to do is configure the look by selecting drop down boxes and then add your content!

Targeting a specific demographic for your advertising can really help you improve your ROI. Facebook and Myspace have demographic targeting already set up. But how did we target those demographics before those two social networks came out with their advertising platform?

So, before I begin I am going to select an offer that we should all be familiar with.  The offer comes to us from Convert2Media and is the “Acai Berry Detox (Top Converter) (596)” Go ahead and take a good look at that offer.  When I see that offer and try and think of the person that would want that product I immediately think of a middle aged, over weight, white female. Lets take a look at what the demographics actually are for this offer.

For this we will once again refer to Quantcast. In quant cast I will type in the actual URL of the offer. Not my affiliate link but the actual root URL for the site.  Unfortunately not all sites will show up in Quantcast.  But more the most part the majority of top converting offers will.

According to QC the website serves mainly African American women between the ages of 12-34.  Really all ages will fit but the majority come from 12-17 and 18-34 (Young Adults).

Okay now that we know who the website serves we can feel safe in assuming that female African American young adults buy this specific brand of Acai Berry.

Did you know that in Adwords you can target specific demographics?  This serves on the content network only and does not work for the search network. This is how I did my advertising in the past for Facebook and Myspace.

Starting out in this business can be a scary thought Here are some quick tips for you to remember as your start out. And for you experienced marketers… Here are some things you want to make sure you are doing… or not doing…

DO

Invest in a domain name and hosting. You can’t run your offers if you have no place to host them! If this is your first domain name get a general name. Don’t get too specific. Pick something like… VoteToday.com, TakeMyPoll.com, CastYourVote.com. Don’t pick something like… iPhonePolls.com, WinAGiftCard.com. You get my point. Invest in something that you can expand on.

DON’T

Don’t waste your money on get rich quick ebooks. That is not to say that every ebook out there is bad. Some are very good and unique. I wrote an ebook a while back and I know for a fact that it’s one of a kind. However, these ebooks that you can find online about “HOW TO GET RICH ONLINE” are all the same… Don’t waste your money.

DO

Learn all you can about this business. Join forums like the CashTactics Forum. Many online communities can be full of information. Read up and learn all you can. But remember… Don’t get caught up in the information. In other words… Don’t read forums and blogs for hours on end. You will only end up …. in the same spot… That is not making any money. Set a time limit and stick too it.

DON’T

Don’t be afraid… People message me everyday and ask me questions about this business. 99% of the time they struggle because they are afraid to invest the money. Yes this does take money. You are starting a business and unfortunately that does take money. There are certain things that don’t have to take money to start. In fact I made my first $700 online with ZERO investment… But you cannot be afraid to make the jump in putting your money into a campaign.

Okay, it’s taken me a bit to get this too you. I do apologize. I still have family in town and we have kept pretty busy doing the site seeing thing.

Anyways, as I promised… Here is an example of a clean looking landing page for a dating site. The offer that I designed this after can be found Convert2Media. The offer is the “Over 30 Dating”.

Here is the page that I created to show you: Landing Page Example
Remember, that is JUST an example that I made this evening. I didn’t add the title or the meta tags to that, but you would want to for real offers you want to run. This will help with your QS and it will help in getting you ranked in the search engines.

You can jump over to the Free Reports section to download that template. Just click on “Landing Page Template” under Misc. Files.

I hope that example give you a better idea of what your plain landing pages for CPA offers should look like. Remember they should be clean looking and direct. If you notice on the page I have 3 images. Each can be clicked to direct people to the offer. I didn’t get the animated gif. But you should use an animated button to draw attention.

Your written sections can be gathered from some PLR content or from an article that you find. Try and change it up so that you don’t sound like everyone else.

I normally suggest adding your own bullet points. But in this case the image I used had the bullet points for me.

I had this HUGE long post on tracking your offers… I didn’t save it at all… Then the power went out… Sorry guys.

Let me tell you the gist of it all.

Tracking your offers is ESSENTIAL. It is the only way you will really become profitable. Remember, we are trying to set up a business. Something long term. If we aren’t tracking our offers then we wont know how to fix them and make them work for us when money is down.

Let me give you a quick example. I had a campaign that was pretty profitable. I was pretty retarded with PPC when I first started so I didn’t track a thing. I didn’t care where people where coming from as long as I was making money. If you think like I did… You need to think again. When I started tracking my campaigns I turned my break even campaigns into winners, my winners into bigger winners. And my losers… Well I just dropped those.

It is not too late to start. Infact, if you don’t have any tracking set up right now, I urge you to at least go into your Adwords account… create a report from the “create report” link, make sure you create a “Placement / Keyword Performance” report.

When I finally did this to first profitable campaign… I realized I was receiving traffic from countries I had blocked… Traffic from sites related to cars when my campaign was about something on the opposite end of the spectrum. I realized I was also receiving traffic from Myspace… Thats a killer right there. Most of Myspace traffic is crap because those are little kids just looking for Myspace layouts.