CS1 - Questions and Answers Video
Click Here to view a High Quality version!.
Here are the answers to the questions that have been asked concerning specifics of the case study and other various questions. If you have more questions, please feel free to ask.
If you would like to get the Free PPC Bully report, simply sign up by clicking here: > PPC Bully <. Then email Kris so he has your name and email address to verify that you signed up, then he will email you the special report. Believe me, it’s worth it.
Congrats to all those who are having success and good luck in the contest!
CS1.6 - Pay Per Click Case Study Part 6 - Stats Recap and Going Forward
Click Here for a High Quality Version!.
Make sure you guys sign up to those sites via the link here NOT by the banners(unless its Convert2Media or PPC Bully).
Convert2Media
Hydra
Market Leverage
PPC Bully
Ok, so I forgot to talk about a very important piece that I wanted to talk about. It’s been a crazy week/weekend. I wanted to talk about how to know when to get rid of keywords that aren’t being profitable. The answer is pretty simple, when a keyword has cost twice as much as the offer payout and hasn’t converted, that’s when its time to remove that keyword as a non converting keyword. Example: On a $10 payout, and keyword 1 has cost $21 and no conversions, its time for that keyword to be paused or deleted. That will give you a foundation of knowing when to remove keywords. So the process of keyword, landing page and campaign optimizing is simply:
1. Split test ads and landing pages at all times.
2. After a sufficient amount of data has accumulated, remove not performing keywords or keywords that do not produce conversions at double the offer payout or less. So remove keywords that spend 2x(Offer Payout) = No Conversion or Only 1 conversion. As long as your cost/conv is less that 2x the payout, the keyword most probably can become profitable after optimizing. As you continue to weed out not performing keywords, keep testing new keywords. So start with a few hundred keywords, run them for a while and then make changed and repeat the process. Expand on your profitable keywords and the ones that are making conversions. You are able to identify all keywords performance by using the google pixel and Tracking202.
CS1.5 - PPC Case Study Part 5 - Campaign Update and a Top Secret Tool
Click Here to view a High Quality version!.
A Top Secret Keyword Tool that will Crush Your Competitors!
What I Didn’t Tell you in the Video
Something I decided to tell you after I produced the video. I put in some keywords of a campaign that ‘i know’ is profitable from a different niche, to double check and see what results PPC Bully produced. I was basically doubting that this tool worked. Well, after about a week of data, literally all of the keywords that I put in showed which ads were profitable and which were not. PPC Bully revealed absolutely ALL of the keywords that I had put in and their ads for a campaign that is profitable. So you see, this tool is very new and not too many people know about it or have started using it yet. That leaves an opportunity for you.
Kick start your profitable campaign by signing up for PPC Bully.
If you have any questions please direct them to the FORUM - Thanks.
CS1.4 - PPC Case Study Part 4 - Advice, Tips and Campaign Structure
Click Here for a High Quality version!.
First off ladies and gents, don’t take me wrong by my blunt and slightly brutal tone on some of the topics. My only intentions are to motivate you and to have an impact on your success. To be completely honest, I haven’t been receiving as many questions as I expected that I’d get. Most places charge a lot of money for what I am showing you how to do. Just surprised more of you aren’t taking advantage of it.
By the way, I wasn’t directly speaking to anyone in particular when I mentioned talked about people just asking ‘newb questions’. I was saying in general, there is so much information on the internet that is free, you shouldn’t have to spend much money on learning materials and the basic questions have answered provided all over. Trust me, there isn’t a completely 100% fail proof guide that holds your hand through each step of the process until you’ve built a profitable business. If there were, you wouldn’t learn anything at all because someone else did it for you. So take my advice and make a change in your life and your family’s.
Next video will be posted next Monday afternoon/evening.
Have a great weekend!
CS1.3 - Pay Per Click Case Study Part 3 - Landing Pages and Tracking
Click Here for a High Quality version!.
Landing Page Resources
PPC-Coach - Has an awesome landing page generator tool.
FREE CashTactics Landing Page Template
FREE Landing Page Template from ZacJohnson.com
Key things to remember:
1. Above the fold design.
2. Always split-test landing pages. Start with two different designs, find the best performing one and then make a new variation off of the best performing of the original two.
3. Learn basic HTML for your own sake. Even if you don’t plan to design landing pages, it will come in handy.
Keyword Tracking Tools
Google Pixel - Make sure you know how to use it.
Yahoo Pixel - Make sure you know how to use it.
Tracking202 - Completely FREE Tracking Software - Hosted Version
Prosper202 - Completely FREE Tracking Software - Self-Hosted Version
PPC-Coach - Also has an excellent tracking software that is included with the forum, keyword tools and FREE Coaching Video Tutorials.
hosting Company
#1 Recommended hosting - hostgator
With all of this information that I’ve been providing to you, if you can’t get a campaign profitable and start building on online business it will be your own fault. Whether from laziness or just excuses. Get off your butts and start somewhere. Remember… JUST DO IT!
CS1.2 - Pay Per Click Case Study Part 2 - Keyword Research
Click Here for a High Quality version!
Keyword Research Tools
Another thing that I forgot to mention are the tools located inside of PPC-Coach. There are a handful of excellent keyword tools, like the keyword expander tool and more. Not to mention there is a landing page generator that is priceless. I’ll talk more about that next week. I’m sure that this keyword research video will generate some questions. I apologize for this video being a little more chopped up than the last. I had a rough night and haven’t been feeling too well today. The main points I wanted to stress when doing keyword research on a small budget are :
1. Focus on targeted, mid-level volume keywords. Some short-tails are fine but make sure you do just as much research on finding negative keywords (keywords that you know are not related to the offer) before you launch your campaign.
2. Bidding on a wide range of related keywords both in and out of this direct niche will work but it usually requires a bigger budget. The approach I am showing here is to focus on the keywords related to this specific niche, get those profitable and expand your testing from there. However, I do recommend bidding on some initial related niche keywords as well, that way you do have some width to your campaign.
3. Change your thinking to that of someone who would be searching for a product. If you were about to buy a digital camera and you already had one in mind, you’d search for: ‘canon sdxxxx review’, ‘canon sdxxxx coupons’, ‘canon sdxxxx price’, etc. You would not search for ‘canon sdxxxx photo paper’ or ‘canon warranties”. Think like a consumer who is in the buying mode, what would you search for? That’s what they will search for.
CS1.1 - Pay Per Click Case Study Part 1
Click Here for a High Quality version!.
1. Affiliate Networks:
2 & 3. Competition Research and Offer Selection:
If you have more questions about this video and the topics covered, please sign up to the forum and post a question in the ‘Case Studies’ area in the appropriate section - Visit Forum Here
Our sole purpose is to help each of you understand how to build a profitable PPC or other method of an internet business. It takes alot of our time and efforts to publish any content on this blog. I read a comment in one of my earlier posts, where someone suggested that I start a blog of my own. To be honest, I’m not sure if I want to. It’s not an easy thing to keep up and there is very little monetary return. It is proven that my business will grow faster and better by not blogging at all. Then why am I blogging on CashTactics? Because, blogs where my main source of information at one point in time. So I want to give back and do what I can to help. If you plan to join any networks or products that we recommend, we would greatly appreciate it if you joined through us. It helps us cover the expenses of the blog and forum, which isn’t cheap.
We do plan to produce more case studies and perhaps on a regular basis. By the way, if you want to kick start your marketing budget, sign up for the CashTactics RSS feed, you’ll be in for a big suprise! Don’t wait too late.
CS1 - Cash Tactics Pay Per Click Case Study 1 Overview
Case Study for Making Cash
Everything is still on track to begin the case study, so be on the lookout for part 1 to be released on Monday. You didn’t hear this from me but there is something special in store for our RSS subscribers, so if you haven’t signed up, I would recommend doing so NOW! I just wanted to a take a few minutes and kind of discuss what we will be covering in the case study. I also would like to provide some answers to some of the questions and comments I have been receiving.
First let’s talk about mindset and how it really plays a big factor in your success or failure. Many people think that an online business means you can make money from virtually nothing, that is a misconception. In this case study we will be using only $100 in marketing expenses. That does not include the purchasing of a domain name, your hosting account or any other tools needed throughout the process. And to be completely honest with you $100 is the bare minimum necessary to even begin to test a market. It will merely give you an idea of whether or not this niche has potential or move onto the next one. You can’t magically turn $100 into $10,000 and definitely not overnight. If you think you can make money without spending money, you are not in the right mindset and unless you change that thinking you will never own a successful business of any type. I highly recommended if you’re just starting out, you need to have some type of a job, whether part-time or full time. You need income coming in to cover your expenses of living and money to spend on marketing.
