Archive for the ‘Case Study’ Category

November 14th, 2010

A Lesson Learned in Mobile Marketing

—This post was originally removed as we worked on some things with an advertiser. It is now being re-posted for your learning pleasure. —
Over the past couple week I have had some opportunity to work closely with ECM provided me with a Pay-Per-Call offer that paid out $10 per phone call no matter the length. So… naturally I jumped on the opportunity to run traffic to the offer.

In the past I have marketed on mobile networks such as Admob, Inmobi, and Mojiva.  I knew for a fact that Admob offered a “click-to-call” function for their mobile advertisers (so does Inmobi, don’t know about Mojiva) so I chose to try out their traffic.  Basically what happens is when someone clicks on your advertisement they are shown a message that states “Are you sure you want to call XXXXXXXXXX” Then the person clicks call or cancel.  Now, the theory behind this is that if someone clicks the call button then they genuinely want to call your company.  At least that was my thought on this process.

Here was the first banner creative

This was the first creative that was used.  This was a text version of an Admob ad.  Originally the ad just said “Free Debt Elimination Kit – Call Now!”.  However, we noticed a terrible CTR for the offer.  Because we were sending traffic after business hours we assumed that people just weren’t clicking.  Most people know that if you call after business hours you will have to deal with an automated system instead of an actual phone operator. So to combat the issue we put on Call 24/7 to the ad to help ease people’s minds. 21k impressions, 130 clicks, 6 confirmed calls, $48.xx spend, average $0.30 a click. Not the best… so we moved to a banner ad approach so we could add more info to the creative.

Here was the second/final creative

This was an actual image instead of using the Admob default background and custom text.  Image ads on mobile networks allow you to add more content to the actual creative.  You can also see that we were pre-qualifying people by letting them know that if they click they will need to continue with a phone call to us. The creative also let the surfer know what they would be receiving for calling in.   1,316,753 impressions, 9,871 clicks, $1,353.50 spend (about $0.14 a click)… you ready for this?… 410 calls.  That’s $4,100.  AWESOME RIGHT?  Well… yes and no… The advertiser wasn’t too thrilled about the quality of traffic… Don’t worry… they’re going to pay up… but…

Here is what I learned

Mid day we received a report of the traffic quality.  Unfortunately it was quite low. And here’s why…

Any good marketer knows that they should always track their stats with a third party company. For this project I chose to go with (a phone number tracking service). Dynamicic also offers the option to record the phone call so that you can hear what exactly is going on. Out of my own curiousness for how the calls went I made sure to turn on the recording function from the beginning.  After we received the report from the advertiser I went back and listened to about 50 phone calls.  While some of them were indeed real people the majority were remnant noises of little kids… WHAT?  Yeah… little tykes making their little googoo gaga sounds.

So… While I did make a HUGE return for the investment, the quality of the actual phone call was utter $#!^ to say the least.  This venture in mobile marketing taught me that 85%+ clicks on the advertisement come from kids that are playing with their parents phone.  Now… Normally this wouldn’t be an issue but when you have an advertiser that is paying you for a phone call of ANY length then this is a critical matter that needs to be resolved.

That traffic was ran on Friday.  Right now the campaign is paused until I can get a full report as to the quality of the leads. If it’s extremely bad I’ll just ask for a pay decrease and hope that I can keep pushing traffic.  Even at a couple dollars a lead I’ll still be making oodles of dinero from this campaign.

Here’s some screen shots for you

April 26th, 2010

MySpace and Facebook Blog Commenting (Free Traffic)

Hey guys, I will be sharing with you some free traffic sources that are simple and effective over the next few weeks.

Today we will be focusing on Blog-Commenting.

The simplest way of doing this is using Facebook and Myspace.

MySpace is a great medium because it is full of younger adults who are eager to become an adult; whereas, Facebook is full of adults who are employed and generally have a college education.

You should know your demographic and choose accordingly.

The first step of joining either of these communities is to create an account. The process is simple and takes less than 2 minutes.

Once you have created your account, you can access the creation page, where you can begin to promote yourself and your business on your profile.

For now, let’s skip right to searching for other people’s blogs and commenting on those blogs. I will give you a breakdown on how to do this.

The first step is to search for the different blogs about your business. We will use “surfing” as our example topic.

  1. Start by going to You should see the following page:MySpace’s blog search page. From here, you can locate all MySpace blogs through searches.
  2. Search for your niche topic. In the case of my example, I have entered the word “surfing” and then searched for it. MySpace’s engine returned 13,400 results:A sample of some of the profiles that contain surfing blogs.
  3. Move from blog-to-blog until you find one that both receives traffic and is relevant to your particular niche, as well as your goals. In my case, I found a surfing blog that may be worth commenting on occasionally:
  4. Select a blog to comment on.(Some bloggers require you to be there friend before you can comment). If necessary, become the blogger’s friend by sending a friend request.Once they have accepted your friend request, you can begin to comment on their blog.
  5. Be sure and compose a constructive comment that is useful to the blogger and its readers. Under your comment be sure and include a link to your site. (This step is VERY important, as it would be a waste of time if you do not drive traffic back to you).

This is a great method for pointing one way links towards your site and can drive a large number of visitors to your site. Additionally, it has the potential to increase your site’s SERP. This process should be done regularly as it keeps you involved in your niches community. It may be faster and simpler to have the comments written elsewhere, like on Word, and then simply copy and paste them onto the blog page.

In addition to MySpace and Facebook blogs, you can find places to leave comments in Technorati and Yahoo! Blog Directory, you should also consider checking out the various blogs on and

April 26th, 2010

Series update

Hey everyone. Here is an update on the series.  I know it has been a while.  I’ve had a lot going on.  The two guys that were supposed to be driving for this haven’t really done too much so I am going to be stepping in a little more.

There has been very little traffic to the site other than what has come in from  This is because nothing has been done by these guys that I was trying to help.  So… I’m going to put my personal assistant Randy on the free traffic patrol for this project.  Everyday he is going to spend about 2 hours working on free traffic for the site.

I am also going to put him on blogging duty for a bit.  He will be jumping on here and giving some free traffic secrets for those that want to learn.

Here is an image of the traffic stats from Google Analytics.

NOW… I know it is showing decent traffic… 50% is coming from and about 45% is coming from some douche that copied the site.  They never switched out the google analytics code…

Anyways, Randy will have a post to you tomorrow morning or tonight.  He will also be loading up several posts in there ahead of time and I’m going to make sure you get at least two new free traffic sources a week until he is done.

March 1st, 2010

(Series) – Just an Update on Everything

Hey readers! I just wanted to give you an update as to what is going on with the series. I know I haven’t written anything in a while but that’s because there really isn’t anything to write about at this point in time.  But I do apologize for not keeping you in the loop sooner.  I’ve been in the process for the last week or so moving into a new office building as well as moving in one of my employees and a business partner.

So here is your update to the series.

First thing I did a couple of weeks ago is I put the site together. Not just a bunch of random pages like it was before, but now the site is hooked up and working. The first page you hit is the squeeze page.  We used aweber for the autoresponder.  After they sign up for aweber they get pushed off to a secret tip.  This secret tip should be good enough to keep them coming back for more. At the bottom of the secret tip they are presented with a link to the sales letter.

For this product we used paypal as the payment gateway.  If you don’t know how to set that up you can ask in the members forum.  I’ll be more than happy to jump in there and help you out. Anyways, after they purchase the product paypal will push them off to a thank you page.  This thank you page should only have a little thank you message and another autoresponder form.  This form will be for a different mailing list.  Not the original list we had people sign up to before.  This is how we separate our buyers from the rest of the group. Once they sign up they get pushed on to a page so that they can download their product.

The URL for the thank you page and the download page should be some weird combination of numbers and letters.  For example your thank you page could be . This will keep people from guessing the link.

Then you can use a robot.txt file to block the thank you page and the download page from being indexed into the search engines.  Here is the code for blocking pages from the search engines.

# robots.txt for your site

User-agent: *
Disallow: /thankyoupage.html
Disallow: /downloadpage.html
Disallow: /orthewholefolder/

Ok if you didn’t understand that User-agent: * means every search engine spider/bot. Then you are telling them to not have access to specific pages or folders… It’s really easy. Just upload that into a regular .txt file, name it robot.txt and then upload it into the root of your website.

Okay once the site was all set up I sat down for a couple of hours and I showed the two guys how to do some basic FREE marketing.  We went over yahoo answers, blog marketing, forum marketing, and youtube video ripping.

You can see we have begun to gather visitors to the site. Here are our results for optins from aweber.

So, we’ve begun to get some results.  I’m sure some of those optins come from readers here.  I promise… there isn’t any reason for you to sign up so please don’t if you don’t have to we would like to try and keep these numbers as close to accurate as possible.

We have yet to make a sale, but we are in there working hard to drive traffic to the site. Once we get some more data I will begin to tweak the site to make it convert better.  I’ll also be installing a click map over the site.  This will help me determine what actions I need to take.

That’s it for an update.  I’ll get with these guys tonight and tomorrow.  I’ll make sure to have something for you on Thursday!

January 29th, 2010

(Series) Building Out Our Site – The Squeeze Page

Before I begin this post I want you all to know that I am now taking two individuals through this case study/series.  I will no longer be touching a thing but I will be training these two guys hands on.  I flew out to their location in order to give them a basic lesson in HTML. Believe me when I say these guys have absolutely NO experience online!

If you go to the main page you first hit will be full of links that you can use to navigate your way around the site as it’s being built.  We will be rotating between two different squeeze pages to find out which converts the best.  After they hit the squeeze they will be taken to a page with the answer (something short yet powerful) and then off to the actual sales letter.

The key to the first page is to entice an individual to sign up to your mailing list.  I’m not going to claim to you that I am some squeeze page guru…  Trust me I’m not.  I like to stick with what works and fortunately for us Perry Belcher and Ryan Deiss have tested plenty of squeeze pages for us.  During this case study I will be using one of their squeeze page as my base for a split test. You can check it out by clicking here.

There are several basic elements that have been tried and tested to help boost your squeeze page conversion rates.  Here are a list that I know for a fact work… These have been proven time and time again by marketers and have proven to help your conversion rates.

  • Make sure your content is readable.  This includes font styles, size, and color.  This data has already been gathered for you by many different sources and marketers.  Don’t try and re-invent the wheel here by creating fancy fonts at different sizes.  Stick with black size 12 Arial as your default font.  Arial is an easy to read especially when you set the color to contrast the background.
  • Make your headline stick out.  A few years back John Reese told the world that they should use red Tahoma font in their headers.  Michel Fortin of reiterated the use of red Tahoma back in 2006. Read that article to get some more insight on headlines and their ability to help convert readers.  Keep the header font size between 22-28 (That’s my opinion). It works and it converts.
  • Choose a color that is going to relax the reader.  Light colors tend to work best.  When I create my pages I choose a light blue or light grey color for the background.  Check out what what says about colors. When you have a sales letter or really anything you want people to read your best bet it so give them colors that will keep them relaxed.  If people are relaxed while they are reading your content they will take action. After you read that article take a look at what main colors trusted companies use. You’ll see lots of blue. Figure out how you can get trusted colors onto your pages.
  • Use arrows.  Lots of arrows.  Okay… Don’t go overboard or anything but place arrows in places where you want people to look.  The eye follows the arrow.  Even arrows that are integrated into the design.  99% of the time your eye will follow the direction that an arrow is taking you.  When you load up the squeeze page on where does your eye look? Chances are your eyes will hit the headline and then jump right over to the arrows.  Don’t be afraid to guide people where you want them with arrows.
  • Speaking of guiding people.  Make sure you strip your site of useless links. Don’t include navigation or links to other websites.  If people leave they might never come back. If you must include navigation on your sales letter place it at the bottom.  This of course is very different for actual online stores where you want people to look around.  With this method of advertising we want people to only go where we tell them to go. Keep your useless unproductive links out of sight.
  • Use images to help convey the message of what they will be receiving.  Images are powerful. They say an image is worth 1000 word. You can absolutely use images on your squeeze page to help fill the gaps.  Remember, this is a squeeze page we are creating.  We don’t want to overwhelm them with words.  We want to get our point across as quickly as possible so that they join our list.  Images should convey a message.
  • Use bullet points to address what is going to be taught or given to the individual. What are they getting by joining your list? 5 bullets are plenty to get your point across.  You  don’t want to overwhelm them right now with reading… Once again, the point of the squeeze page is to grab their email.

Okay that’s the basics on a decent squeeze page.  Again, take a look at what I have put together at We are going to continue knocking out these designs in the next few days.  I’m hoping we can have this done in a few days.

January 14th, 2010

(Series) The Flow of Our New Site

As we go through this series I want you to realize the importance of having a mailing list. There is a huge amount of money in owning your own leads so that you can email to them over and over again. Our goal is to have two lists by the end of this series. The first list is going to be for free loaders. The second list will be our buyers list. The buyers list will be our money maker. Not only will we have sold them our own product, but chances are we will be able to sell them a product that someone else owns to make an affiliate commission.

Below is an image of our overall site flow.

Here are the steps to our site.

  1. Receive an opt-in for a free ebook or a free course.
  2. Upsell to a paid course or package – After they optin in they will be redirected to the offer AND the free auto responder series will direct them to the offer.
  3. Move them over to a buyers list.  Once the person has completed their purchase through us we can move them over to a buyers list.  This will be a more active list and will be more profitable for us.  Our end goal is to move people over to our buyers.

The free auto responder series will have several emails that cover basic advice for our niche of choice.  At the end of about 7 emails we’ll give one last hard push to buy the product and if they don’t… we’ll then chances are they aren’t going to pick anything up from us.  But they are still good to have on a mailing list so that we can try and market other products to them.

Once they opt-in they will be directed to the actual product page.  Then there is a series of upsells and downsells until we finally reach the download page.  However, before they can download we need them to opt-in to another list.  This will remove them from the freebie list and over to a buyers list.  These are our golden boys.  They have purchased once from us and chances are we can get them to purchase something again.

That’s the overall flow of the site. Next week I’ll be in Vegas for Affiliate Summit West 2010.  I’ll try my hardest to get a post out on Tuesday but if it doesn’t get out I’ll get one to you on Thursday for sure. In the mean time, I am going to start to upload the site.  As I begin uploading pages I’ll post the links here so that you can see what exactly I have been working on.  Here is the domain:

I already have the PLR product thanks to And I already have an Aweber account. And hosting is going on my dedicated server.

Until next time… If you haven’t joined the series already you can sign up by clicking here!

January 12th, 2010

(Series) New Niche and Research

Ok before I begin I went ahead and picked a new niche. “NF” posted this in a comment on the last series post

The Dog training niche has been used extensively by all case studies i have seen and reports, ebooks, etc… It is like the only non-im niche all IM marketers are able to explain.
I think it would be more useful if you chose something else.

This is quite a good point. But let me explain why. It has everything to do with the ease of the market. The dog training niche is what we call an evergreen niche. Meaning you can make money in the niche all year long. Why? Because people don’t stop buying dogs. Golf on the other hand (My new niche choice) is down right now and about to hit an upswing as we get into spring.

That image is the basic graph of all keywords relating to golf. If you notice, at the beginning of the year is the low point. Then throughout the year there is an upswing. This will be good for this case study/series as I start off slow and build the momentum.

About halfway through the year you’ll notice from that graph that there is a sharp decline in searches. I don’t golf so I don’t know what big turn happens around July. I can only make a guess.

I’ve gone ahead and purchased a URL –

You’re more than welcome to follow along in this niche with me. However, it would be nice if you picked your own niche to jump into. I definitely understand. But please respect the fact that I am going to try and make this niche profitable. I only give you the URL so you can see what I am doing with the website as I move along.

Here are some basic things that we will need with this project of ours.

  1. A domain name with the main keyword in the url. I use namecheap for the free whois guard. ($9.96)
  2. A hosting package.  I use a company called Don’t mind the look of the site… I use them because I can get my IPs cheap and each IP I receive comes to me from a different C-Class.  I’ll cover good hosting in another post. When we get into solid SEO for this series you’ll want one of the servers they have.  But for now you can use a basic hostgator account ($4.95/month)
  3. An auto responder account ( I use aweber) ($19.95/month)
  4. A good PLR product that we can dissect and part out.  Most PLR products come with websites and other goodies.  I’m a member of a PLR Club so I have access to HUNDREDS of PLR articles, websites, software, etc.  ($47/month) or ($15 one PLR article/site)

That’s all we are going to need to start out.  Our total month to month cost is very cheap.  Below $50.  If you can’t swing that then get out of here. I’ll dive more into each of those 4 things we need to get this rolling as we move along.

———EDIT: I have been in contact with the owner of PLRNicheClub to offer you 30 days at $9.95 and then after 30 days for $22/month.  When you join PLRNicheClub you automatically receive access into PLReBookClub for free! This product is normally $47 so the only way I could work this deal is if I gave up my commissions.  Why do I need my commissions?… Err… I don’t…

Until next time… If you haven’t joined the series already you can sign up here by clicking here!

January 7th, 2010

(Series) This is what we are going to do.

Basically over the next few weeks I am going to show you how to build a list and how to make money from the beginning.

We’ll build out a complete site and then begin marketing to free sources. While our money is building up for the free sources we will open the doors to PPC advertising, move over to some banners/media buys, and then PPV advertising. Don’t forget the SEO that we will be receiving as well.

So I guess to start out we will need to pick a niche to jump into. I recommend that you watch the 40 minute video on niche research that I set up a few months back.

For the case of this series I am going to use dog training as the niche of choice. So before I jump into anything serious I need to so some research on the niche. What kind of products are out there and what kind of search volume is this getting?

Unfortunately for us Google has removed the sponsored links search so it might be a little more difficult to see what your competition is doing. You can always use the Google external keyword tool to gauge the competition. Make sure you do a good amount of surfing the web to see what kind of product competition there will be for your niche.

Once you have a good understanding of the competition you can begin your plan of attack. So for now I am going to surf some sites and I’ll get back to you in my next post with where I searched and what I found. Till then why don’t you watch that video on niche research and begin to pick a niche. Remember… You can make any niche profitable… It’s just a matter of how you attack it.

If you haven’t read the first post in the series make sure read it and join our list!