FTC Publishes Final Guides Governing Endorsements & Testimonials
Posted today on the FTC website:
http://www.ftc.gov/opa/2009/10/endortest.shtm
If you know anything about the Acai Berry or the Google Bizops going around then you will know that most of the landing pages that affiliates are creating have several testimonials included. Here are some exerpts from the new amendment to these rules. These were last updated in 1980!
Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.
Also this:
both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers.
Do we have to state that we get a commission per sale of a product? This can be very interesting. Will we now hear Oprah say “Acai Berry X paid me $1 Million to tell you their product ROCKS!” ???
Just a little update on EVERYTHING
Hey everyone. I just wanted to give a little update on what is going on in the Cashtactics world.
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First off we have our second Meetup202 going on tomorrow at 11:00 am. If you are in the DFW area and want to join us for a little networking then please feel free to stop by. Here is the link to the meetup.com group so you can find out where we are eating, what we are doing, and who else is going! >>CLICK HERE<<
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Cashtactics.net t-shirts have been made and sent off to the printers. This has actually been in the process for a long time now and I just need to get to the phone and call them with the sizes that I need. The shirt was originally designed a few months back and due to some busy schedule I have had I just never got it to a printer. Well the design is now at the printer and just needs a phone call from me to say DO IT. I changed the design colors so I could drop this on a black shirt. I’ve played around with a few colors and this looks the best. A white shirt looks good to but just reminds me of a plain old “T”. Here is a pic of the shirt for those of you who haven’t seen this yet.
BAM… I know… it’s sexy don’t lie.
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CS1.1 – Pay Per Click Case Study Part 1
1. Affiliate Networks:
2 & 3. Competition Research and Offer Selection:
If you have more questions about this video and the topics covered, please sign up to the forum and post a question in the ‘Case Studies’ area in the appropriate section – Visit Forum Here
Our sole purpose is to help each of you understand how to build a profitable PPC or other method of an internet business. It takes alot of our time and efforts to publish any content on this blog. I read a comment in one of my earlier posts, where someone suggested that I start a blog of my own. To be honest, I’m not sure if I want to. It’s not an easy thing to keep up and there is very little monetary return. It is proven that my business will grow faster and better by not blogging at all. Then why am I blogging on CashTactics? Because, blogs where my main source of information at one point in time. So I want to give back and do what I can to help. If you plan to join any networks or products that we recommend, we would greatly appreciate it if you joined through us. It helps us cover the expenses of the blog and forum, which isn’t cheap.
We do plan to produce more case studies and perhaps on a regular basis. By the way, if you want to kick start your marketing budget, sign up for the CashTactics RSS feed, you’ll be in for a big suprise! Don’t wait too late.
Blog Monetization Strategies From Blogging Fingers
A quick word on Matt from Blogging Fingers. He has just released a Blog Monetization Strategies E-Book. Normally you wont see me pimping ebooks but the book is free, Matt seems like a cool guy and if you get a little dead time after production hours it should be a good, quick read. I dont get anything from this post other than the privilege of letting you know about the information he is giving away.
There is a contest surrounding this book and you will need to optin to get it. FruitfulTime has sponsored the book and is allowing Matt to give away 10 free copies of the software totaling $300. That’s actually a contest I like. I dont own the software but if any reader from this blog happens to win a copy of it, I would be more than willing to post a review if you felt like writing one. I would be happy to link to you or work something out so that your time spent writing the review is worth it.
FruitfulTime TaskManager helps you manage your ‘to do list’. It has an easy to use interface and allows you to input your tasks and split them into subtasks. You can keep notes related to the tasks, contacts of other people working with you on a task and set reminders to make sure not to forget any deadlines.
Head over and grab a copy of the book and get yourself entered to win a free copy of the FruitfulTime Task Managing Software. Be sure to read all the details on how to get many entries to ensure you have the best possible chance of winning.
I am not involved with the contest in any way. I posted this just for the hell of it.
Why Make Money Bloggers Do Not Reveal Their Secrets
I think this really goes hand in hand on this very blog and other blogs I frequent. I see affiliates that are struggling and often disgruntled after a make money blogger goes out of their way to offer important advice, only to get hammered with 50 more questions and often times snarky, maybe even downright mean comments. In case you did not know their is a secret alliance among all of us where we do this secret handshake and then jabber on about how mean your comment was and how at the very sight of it we can tell you dont have what it takes to developing a winning attitude.
……………………………………………………….Just Joking.
There is no secret club, their is no handshake and I for one damn sure do not sit back and laugh when I get something a little offending or even mean written to me. In all actuality I always feel like I should have done more in the post. Had I been blogging here a year ago, I would not have had the same attitude. Back in my heavy spamming and blackhat days I would have most certainly provoked you thru the comments. I would have pissed you off to the point you thought you were going to burst. You know what though? That shit is lame, it makes everyone look completely stupid and damn sure does not help either or all parties reading to further businesses online.
Seeing comments like that leads me to believe that some affiliates and aspiring web entrepreneurs are still living in la la land. Put that f#cking ebook down for 5 minutes and hear me out.
Add CashTactics To Your Technorati Favorites
After 4 months of sending email after email and post after post in the Technorati forums I got to reclaim my blog. It got flagged for review over 4 months ago…WOW.
Anyway I just basically setup a whole new account and cannot even delete my old because Technorati makes it impossible. I saw in my old account a few blogs I had favorited so I went ahead and added them again. If you have a blog though we can do the ole Technorati switcheroo on the favorites thing. It works in both our favors. So add CashTactics and I will love you forever.
Just leave a comment here or shoot me an email with your blog link. Make sure you’re signed up with Technorati.
BidVertiser Ads For Feeds Program
I got an email last night from Shahar at BidVertiser letting me know of a new unique service they have come up with. If you will remember I recently posted about you being able to get $20 in free clicks with BidVertiser to test out their Pay Per Click services at no cost.
BidVertiser has now launched their Ads For Feeds Program which gives another unique twist to monetizing your content yet again. Here’s what they have to say about it:
Since we launched BidVertiser Ads for Feeds, we have been closely listening to our publishers’ feedback and the most common request was to find a solution that will enable them to run the ads while keeping their current feed address (and FeedBurner Subscribers Count).
If you have access to all of Feedburner’s features and statistics and still want to keep your subscriber count then Bidvertiser has 3 easy solutions for you to use:
WordPress Plugin to allow you to seamlessly embed the BidVertiser Ads in your feeds. You can download the plugin from your publisher account.
Solution for FeedBurner that allows you to embed the BidVertiser Ads in your current FeedBurner address.
- Register your ORIGINAL feed with BidVertiser (not the one you got from FeedBurner).
- Login to your FeedBurner account.
- Click Edit Feed Details.
- Type your new feed address from BidVertiser under Original Feed.
- Click Save Feed Details.
Solution for Blogger/Blogspot that allows you to embed the BidVertiser Ads in the footer of each of your post feeds.
5 Simple steps to adding BidVertiser ads to your Blogger Feed in your Footer. (Blogger does allow 3rd party placement ads).
- Login to your Blogger account.
- Click Settings -> Site Feed.
- Copy your BidVertiser Feed Code to the Post Feed Footer area.
The Blogger Proof Workout
As you know I have been really trying to cut back on a lot of vices. I have been up to 240 lbs which is an 80 lb gain from where I was at last year. Israel from FatManUnleashed.com was kind enough to send me his book he put together title The Blogger Proof Workout Vol. 1. First off, I would like to give a huge thanks for Israel as I make his blog almost daily and for the copy he shot over to me by email.
Second Israel has made this book freely available. It’s a short but very detailed book on some exercises to do while you work throughout your day. I loved how he put together the workouts to work in conjunction with your daily work schedule. Here’s an excerpt:
The way he tied it all together is pretty cool and helpful at the same time. He did not come up with just some lame workouts but he thought them out and I can tell these are workouts he performs throughout his day. I am putting this book into motion ASAP.
The Ultimate Laptop Workout was a pretty cool bonus as well but to know what it’s about, you’ll have to read the book.
