Archive for the ‘Affiliate Marketing’ Category
Apply this Free PPC Tip Immediately
Hello ladies and gents. It’s been a while since I’ve made a post, so here I am again. This will be a rather short post, however, do not over look this lightly. I love to network with people, learning from other marketers (or business minded individuals) and by networking is how you discover potential mentors that help you succeed in your given field. Today I want to talk to you about a nifty little script that you can modify your Prosper202 software with that will allow you to see what your landing page click-through-rate is for both individual keywords and individual ad texts that you’ve got in 202.
My friend Jasper, from www.nerdyaffiliate.com had this put together and it’s something I had put on my to do list, but he beat me to it. He has pushed it on his blog at this post: 202 KW CTR Script , you can go there and read more details about it and I highly suggest implementing it immediately if you are using prosper202 for your PPC campaigns. What is the benefit of this you say?
Being able to identify which individual keywords have a poor LP CTR, will enable you to take a much faster action in improving your campaigns performance and ROI. Let me simply illustrate a way that you can see improvements by implementing this script ASAP. Keyword #1 may be getting a 43% LP CTR to the merchant offer but Keyword #5 may be getting only a 23% LP CTR to the merchant offer. Yet, you are sending the traffic from both keywords to the same exact landing page. So let’s take keyword #5 and direct it to its own LP that you’ve customized the text copy and images to directly influence that exact keyword, you will be able to test and improve upon its CTR in a whole new way. Just imagine if that keyword is breaking even or already profitable before you implement this, you can greatly increase your ROI with just a few small efforts.
Live uStream Wednesday night!
You heard that right. May 20th, 2009 I’ll go live on uStream.tv. My uStream channel is: http://www.ustream.tv/channel/CashTactics . At 6:30 Central Standard time I’ll jump on there for about an hour to talk and chat with you guys. There isn’t any set topic right now. I’m hoping to make this weekly or at least bi-weekly. I’ll start tweeting a count down tomorrow around noon so that you won’t forget :).
Here is my twitter accout: http://twitter.com/_cashtactics
If you want to be able to comment you can sign up with a ustream account or you can add me to your skype and talk to me on there. My Skype username is its_kris.
I’ll see you there!
PPC Suicide – Part 3 – Must Read
Ok, so I decided to scratch the idea I had for this post and write about a new idea that literally EVERYONE struggles with, even those so called Super Duper Affiliates. As I write this I am presently on a plane flying to visit my family for a few days and if I’ve never told you so, I completely enjoy the ability to work from almost anywhere. I am a bit frustrated at the moment as my flight was not only delayed for almost an hour but once we did board we had to turn around and de-board 20 minutes later and wait on a totally new plane altogether. No worries, by now I am calm and collected and don’t mind sacrificing time for safety. Moving on…
The issue of today’s discussion is something everyone has heard before (repeated tips doesn’t mean it’s outdated or bad) but not everyone understands the life or death effects that can result from the decisions encountered, at least relating to PPC marketing. I bet you’re asking, “Well, what the heck is it…” and I say, “PATIENCE!”. No, I’m serious, PATIENCE is the tip. Why? How come? What for? I’m not a patient person, I can’t have patience, and what should I do? I’m not going to lie to you, I’m not the most patient person in the world and in some cases I have no patience at all but being an entrepreneur that is a characteristic you MUST develop in order to succeed. Quick decisions usually result to be your biggest mistake, that is, until you’ve developed enough experience and skills to know how to follow through with a good decision even if it’s made quickly.
Did you hear about Google’s NEW rule?
That’s right… Effective June 4th Google will no longer be protecting trademark terms. That means you can now bid on your favorite music artists, celebrities, and brands. This is HUGE if you run polls or even competing company offers. Here are my three favorite picks from the list of over 150 countries that Google will no longer investigate.
- United States (US)
- United Kingdom (UK)
- Canada
BAM That’s money right there. Unfortunately my #1 country isn’t on the list.
Click here to see Googles official list!
Click here for the article in Search Engine Journal!
Get those campaigns ready. It’s going to be a dirty fight to take over some of those trademarked terms!
You will need to remember to look at the original TOS for the offers that you are running. Some offers make their own rules and you will still need to follow their rules on bidding on trademarked terms.
The Next Big Step
After you have your little work space set up. You then need to form a game plan. Every successful business has a game plan. They have a direction they want to take their business and they know what they need to do to get it done. Now is your turn. This is like goal setting, but it is also about structure. You can do this really formally with an official business plan or you can do this informally with some notes on a piece of paper. I suggest writting a business plan as that will get you pumped and motivated to get some work done.
This first thing you want to do is identify what exactly it is that your business does.
Do you:
- Run PPC campaigns
- Run PPV campaigns
- Perform SEO for others
- Build websites for others
- Build personal websites
- Web design for others
- Copy writing for others
There is a whole list of things that you business can do. My suggestion as you are starting out is to pick only one or two things that you know how to do and learn to do them really well. Once you get that down then branch out. Look at how my business was structured. I started doing PPC for myself. Then I started to do PPC for small businesses. Then I did SEO for small businesses. And lastely I added webdesign for small businesses. That means that I went from doing PPC for myself to a full on PPC, SEO, and design service for small businesses. Just because you are an Internet Marketer does not mean that you have to ONLY do your Internet Marketing. Some of my best clients paid me $10,000 just to perform SEO, and set up (not manage) a PPC campaign. That’s a lot of money for a little bit of work. The great thing is that they were happy because they didn’t know how to do it… But they found someone that could do it well.
Putting your duckies in a nice little row.
I wanted to take some time today to write a little bit more about setting up your business. If you remember in the first post about setting up your business (click here) I talked a little bit about the different types of business entities that you can create. Now I know it has been a while since I last wrote on the subject… So you can just click that link above to give yourself a little refresher. Anyways… Here goes.
When you select the type of business you want to form there are several things you need to do to help you keep organized and productive. I’m want to outline some things that I do and recommend that you do so that you can keep productive and grow a strong healthy business. These are just my opinions from things that have worked for me. You won’t know if they apply to you or not unless you try them out for yourself.
First things first. You need to select a place to do business. People have offices for a reason. When we are in a location that is supposed to be dedicated to our work then we WILL work and get more done. Picking the location can be alittle difficult if we don’t have a seperate room to dedicate. So this is my suggestion. When I first started out online I didn’t have a seperate room to work. Infact, at the time, my wife and I were house sitting for someone. We lived in a 2 bedroom guest house off of the main house. One of the bedrooms was storage for the owners and the other was for us to sleep in. The dining room was about as big as the bathroom and the living room was taken up by one futon and a TV. So where did I choose to work on my marketing stuff? The futon. I sat with a laptop on my lap for about 3 months. This in the end turned out to be an epic fail. Let me explain why.
PPC Suicide – Part 2
This post is going to be a short one and straight to the point. I kind of like this little series on mistakes that lead to PPC suicide. By the way, I hope each of you had a wonderful Easter! So let us jump straight into what I have to say.
Last time I pointed out that probably one of the biggest issues is not getting your landing page click through rate up high enough to properly test your traffic and ultimately become profitable. This time I want to hit on the topic, for those of you lazy wanna-be marketers, about learning atleast the basics of HTML coding yourself.
Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team. Meaning, what would normally take a team of five to do, you have to do all yourself. You have to learn how to build a website, how Adwords and the other search engines work, how to write content and ads, how to track data properly, how to negotiate deals, how to work out technical problems and a bunch more. That atleast applies to you if you are trying to do this business on a very small budget in the beginning. Thus, my main point I want to focus on is, YOU HAVE TO LEARN HTML CODING!




$600 OFF PPC BULLY 2.0 (1 Day Only)
So Here is the deal. There is only 49 copies left at the current time (48 now that I grabbed my copy). So by tomorrow all of the copies are going to be gone. I’m not saying this as a “scare” tactic I’m letting you know the truth.
Here is what I am offering to you. Most of the people promoting this are promising you more eBooks to add to your ever growing collection. I am going to offer you the commission I would have earned from you. I’m not going to lie. The commission is at 50% of the first sale and 25% of all the up sells combined. So what I am going to do is give you $600 back for purchasing through me… Not another eBook…
I shouldn’t have to explain to you what PPC Bully is. But in case you have been living under a rock the last few month missing PPC Bully 1 and the last few weeks missing PPC Bully 2 pre-launch then let me give you a brief run down of what this tool is.
It is… Simply put… A gift from the PPC Gods themselves. The product allows you to effectively see what other people are bidding on. You get to see the average CPC, Network the product is from, estimated monthly search volumn, exact ad, and URL (so you can see the LP). There is even a nice little “PI” or “Profitability Index” where you can see how many days the ad has been running. This is AWESOME information to know. Chances are if someone is running an ad for 15+ days then they are making money! PPC Bully will help you find the campaigns that are making people money.
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