Late last night I got scheduled in for another tooth extraction. If you remember I had one of my far back teeth extracted somewhere in the middle of January. Fortunately this time it was a tooth that was not causing problems (unlike the last one) but my Dentist was going on vacation next week and with the baby being really close I had (L) schedule the appointment late yesterday evening.

The last one was hell. Being the last tooth in top back and never had a dentist pull a tooth before I had no experience with that sort of thing. Got thru it fine (thanks to some drugs). This front tooth was a beast though. I should have kept it but didnt. This thing (I kid you not) was about 2 1/2 inches long. I never even had an idea how long this thing was. I bet a dollar to a doughnut this thing went clear up to the base of my nose. Which is crazy because I’ve had my nose broke 4 times now and it’s caused some cartilage problems and irregularities which means that my nose is bigger than it should be.

Anyway I popped a Vicodin at about 10 am this past morning and crashed until like 3:30 pm. Which was also crazy because I actually went to bed before midnight the night before. I think it’s safe to say that I got some much needed rest and it came from the expense of an emergency tooth extraction. I think (L) thinks I am a little nuts with everything I got going on but I was never the type to half ass it.

So anyway back to the tooth.

I apologize right now folks. It seems that my newborn baby girl may be coming sooner than expected. Because of this I dont want to start the next part of series until I know that I can at least sit here for a day committed to answering questions and participating in the conversation. With that said, I also did not want to leave you hanging with nothing to read so I thought I would show a couple of things. I’m trying to split this as evenly as possible among PPC, Web Placement and Email CPA Marketing so since we’ve talked about testing out small offers on the Google Content Network, I will be going into general web placement. For the most part, web placement for CPA Offers costs you very little. A lot of the times it can even be free.

However, I am going to warn you right now. Some of the tactics are downright aggressive and may be frowned upon. I’ve done my best to move away from spam but in the end doing my best to keep from it, there will always be people that look at it as just that. Hopefully I can show you how to aggressively promote web placement cpa offers and not piss of the networks or the sites your using.

Without further ado, look at this. Just plain ownage. Almost every major artist I search too. There are TONS of hacks, exploits, SEO tricks and just plain free methods of generating leads. Now for the more slow moving whitehat it would take months probably a year to get any type of decent volume going just with a site. For the overly aggressive SEO geeks like myself, it happens almost monthly to find a new, fast loophole we can exploit. Nothing bad going on here except the fact that we know the Yahoo and MSN Search Engines are completely pathetic in respects to their Search Engine Ranking Algorithms and we know how to exploit it. On the other hand, thanks you dweebs. You too make my life so much easier by being so transparent. Sometimes I wonder why I even bother paying for traffic from The Googles in the first place?

It seems things have slowed a bit since this afternoon and the discussions are moving more towards the forum. I tried to spend as much time as possible today to answer all questions to the best of my knowledge. I still encourage all questions to be asked though so that nothing gets left on the table and so that everyone gets the benefit of the discussion. With that said the question of “When we will talk about Google Search” is already being asked. I can tell you that we are actually quite a ways off from discussing that. Now your probably wondering why we are starting off on the Google Content network but not directly moving into Search. Let me make it very clear that yes, I do game Search Engines, I game Adwords and I game the Quality Score but my intention is to not lead you down that path. (Not yet anyway). As a matter of fact, I absolutely refuse to. I want you to be able to comfortably test offers with spending the least amount of money as possible, with the least amount of headache as possible. Google Search is a whole other ballgame people and I assure that if you think there were many questions and comments stated ( I count 137 total) so far just in the initial testing phases there are going to be many, many more than that when we talk about Google Search.

Besides Google is only one fish in a very big pond. There are many Search Engines and many other types of Pay Per Click services to discuss before we get there. Each step we go thru is going to arm you with enough information to be “golden” in Google’s eyes when it comes to Search. Even then shit can happen that is out of our control, but I promise you that you’re going to possess enough knowledge that these infamous Google slaps are going to seem like tiny setbacks should you ever face one. More on this later.

I plan on making some videos but for the time being here are just a couple of images from a test campaign. I am showing the urls and variations from this test. Typically on a successful campaign I would be an idiot for revealing it and my partner would probably cut me in half. So here’s just an example for the people wondering what sort of impressions domain targeted keywords can yield on the content network. This is a test campaign over a couple of celebrities on Google.

Then Domain Variation By Breakdown

It’s pretty easy to figure out what I am doing here but I am not going to explain. Just note the impressions, clicks and cost per click in the first picture and then 1 of the domain adgroups breakdown by variation in the second. Yes, this tactic works and it works damn good on the Content Network alone.

Do people optimize their sites for this stuff? I highly doubt it. A lot of it has to do with Google scanning your page and finding relevant placements. Most likely you will find your ads on celebrity sites (in this example) that are linking out to the sites I have adgroups for. This works for almost any niche. Yes we didnt get many clicks but we’ve made twice what we spent just in the testing phase. Some you will get more clicks on than others, hence why we test.

Yesterday we talked about intial keyword research using the Google Content network to promote an Email Submit offer. Now from the abundance of questions and comments, I thought I would answer them in one spot.

First off I am not teaching Adwords or HOW to do PPC here. If you want to learn Adwords then you really need to go to the Adwords Learning Center. There are just way too many variables in using PPC Advertising to go over and even then, they change almost daily. So if you dont know PPC I would probably suggest leaving this alone until you get some basic knowledge. Dont worry though, this will all be here when you get done and any question will not go unanswered. We are mainly focusing on CPA Marketing using PPC at this moment.

I can tell that the domain bidding was new to some people. I understand that so let me clear a few things up. Your BIDDING on domain variations in a KEYWORD targeted campaign. This means that www.whatever.comand every variation of it is a keyword that belongs in its own adgroup. Now every domain you do should go into its OWN adgroup for a tightly themed group.

 You said by targeting domain keywords like http://www.abc.comww abc com, etc that you will get low cpc clicks. Why are we able to buy these clicks for so low?

Because there are just less advertisers USUALLY. It’s that simple.

To begin with, why are you using domain targeted keywords on the content network?

Read above. I know how people use search engines. I know that a good chunk of them dont type addresses into their address bar. They use the search engines. I also know their tends to be less competition which means I am most likely to pay less CPC.

When you start out in researching keywords you should have taken some time to get in a mindset of a college or future college student. Did you go to some Yahoo Groups or Yahoo Answers and check out anything people were asking about college scholarships? If so then your on the right track, if you skipped that step because you think your a badass then more power to you. You will soon realize why I think it’s important to take a little time and look at the landing page and see what others are saying about the topic.

First off you dont go firing up your keyword tool. This is a mistake. It’s been said over and over and you’ve probably seen me say it more times than you care to see that roughly 40% of the online searches are unique. If your using a keyword tool starting out then chances are your going to skip what I am going to talk about next. It’s imperative to develop a process so you dont miss out on keywords and ultimately traffic. Is this the right way to do it? Who knows but I can tell you personally after two years of testing, losing money, tweaking, profiting, scaling, test more that this system works pretty damn well for me. Granted you look at keywords and research the way I do we can all communicate effectively a lot better when things dont go our way.

First off Google Content Network

I like to strategize for the Google Content Network FIRST. Before we get into that let me tell you why. I’ve been asked many times why and how I am able to test offers by direct linking and now you know. While I do start off on the content network, I am only starting there as a RESEARCH point. I realize even with targeted adgroups and ads I can still get some shitty traffic. That’s ok though because Ruckles has a few filtering methods he likes to use to weed a bunch of that junk out from the start.

It’s been said that “he who has the most keywords, wins”. That is only partly true. What should have been said is “he who has the most CONVERTING keywords wins”. Keywords are the lifeblood of a lot of Affiliate Marketing. Whether your capitalizing on SEO or PPC, keywords are vital to your success. Often times as a Pay Per Click Marketer we have to weed out hundreds, thousands maybe hundreds of thousands of keywords to determine that only a handful will bring us profits. This takes time, money, TRACKING and patience. However when it’s all said and done, you can establish campaigns that literally run on their own with very little work.

Surfers use search engines everyday but their methods of searching are not always the same. For keywords that are profitable in Google may not be profitable in Yahoo or MSN. That’s the way of the land. So when you first put together your keyword list you will want to OPTIMIZE for Google (because they are such a pain in the ass) but you will also be refining separately for other methods of search traffic.

There is something VERY important you MUST learn if you want to succeed with PPC to CPA. You MUST develop good research skills and keyword strategies. Without them, your just going to hobble along and probably lose a lot of money in the process. I’ve done everything in my power to list tools and resources to help you accomplish this but it will ultimately come down on how you adapt and react and can think for yourself.

Role Playing and Choosing an Offer

This post is a PRIMER.

I am going to assume you know how or already have a Google Adwords account. If you dont know how to set one up then please refer to the Adwords Learning Center. You should really read that anyway. It will take you quite awhile but this is your livelyhood of your Adwords business for years to come we are talking about. I think a week out of your life is well worth it.

There are 3 ways I use Adwords to drive traffic to CPA offers. I use Keyword Targeted Campaigns on Google Search, Keyword Targeted Campaigns on the Content Network and Placement Targeted campaigns for site/page placements that has Google Adsense published on them.

For starters if you have a new account you can expect a somewhat tough beginning. This is just the way of the land. This is also why I recommend a MCC (My Client Center) account. Google allows you to have unlimited accounts using this feature. You had better damn well take advantage of it too. Account history is a very unspoken thing among Adwords but from my own personal testing and experience there are things that effect you from the beginning. Get a few accounts and start establishing right now. Bite the bullet now and get it over with.

Your account history and payments are on a somewhat type of “probationary” period right from the start. Generally I see that I pay a little bit more on new account campaigns than my older ones. Typically this actually lasts from 3-5 months. There is a way around this though but you may not like it. See Google will charge you after your first $50 in clicks has accumulated. They want to establish a relationship with you and it’s vital to your Adwords business that you do so in a very honest and professional manner.