There really is nothing special or different about Adcenter in terms of using keywords to drive traffic via pay per click. However one of the toughest things I have found is that while I like to soak up some misspelling and typo traffic, aside from using domain variations, it’s quite a ride trying to keep misspelled words and typos active with MSN. The MSN bot is generally sent out to crawl your pages after you get your campaign up and I can tell you from previous experience that this is not always a pleasant experience. I really dont know what the hell is going on over there in terms of bots, indexing and rankings. Generally back in the splogging days all I had to do was put up a blogger blog with a few trackbacks or blog comments and VOILA! The rankings fell from the heaven. Also I had always found that if I actually made more than one post on these blogs I would rank well in MSN for related keywords. Today however, I dont think that it could be any further from that and I actually HARDLY pay attention to the SEO side of things with MSN.

With that said it gives you a little idea of how erratic their crawling bot can be. Seriously, I’ve seen campaigns generated with SpeedPPC targeting one keyword per landing page. I’ve generated hundreds of keywords/landing pages centered around certain industries with offers only to have them ALL go down before. This situation has happened more than once to me and while it was a hassle to call them up, a campaign built with landing pages centered around 1 keyword is the easiest thing to get reinstated. While it’s a bit more work than the norm, this is generally how I like to do things granted I have the times and tools to do it.

Finally back and ready to go. Fortunately we get to talk about a potentially really cheap source of paid traffic but on the other hand we are going to deal with a company that hires some of the dumbest most unknowledgeable people to help act as their PPC “specialists”. In case you are wondering, here is one of the conversations I have had with a MSN Adcenter Rep awhile back. So to answer a lot of questions that have already been asked, YES, keyword stuffing FTW on Adcenter. Now I am not saying to go stuff thousands of keywords on a landing page and expect the approved keywords to fall from the heaven. Shit dont work that way. It might work here and there but for the most part that is a really lazy to try and do shit and you’re likely to burn a lot of budget. Now having a landing page relevant to say 50 keywords at a time? You bet your ass. Ruckles loves doing this to MSN. Especially at the speed you can spit landing pages out…or at least the speed I can.

Dont abuse the fact that you can game Adcenter with keyword stuffing. Their bot is a sensitive little prick, their staff is normally slow, and their “specialist” whom you will be calling are as fast as snails. Relevancy is still key with MSN with a touch of “we know how to game you easy”. MSN Adcenter is really secretive about their Relevancy Formula. Of course we can figure that your Bids and CTR play important roles in the formula but everything else is very foreign. As a matter of fact, from what I have seen for quite awhile now is that nobody over there really knows anything about it either. I only say this because I get the same ole stuttering “I have sausage in my mouth and cant speak right” type of responses. You should always appeal any keywords that get disapproved. I highly suggest that you call them. You get to experience how bright their specialists are first hand. Sometimes you can literally run circles around them while at other times you may think about putting a loaded gun in your mouth. It’s a crap-shoot but you should appeal anyway.

Well (L) went a little longer than expected but at 12:40 this afternoon my daughter (Addisyn Paige) arrived into the world. I almost forgot how much pink has been bought until I got home with the two boys to get everything ready for her home arrival tomorrow. (L) has to stay over night and I stayed with her until 4 pm this afternoon but I am now home with the two boys who have decided to be complete mongrels. (Must be the excitement). Anyway I got a few pics but only uploaded one so far. Probably have some more to share soon. Addisyn was 20.5 inches long and 7.1 pounds. Before it’s asked, I have slept very little over the last week so the bags under the eyes make them black.

Some people were requesting some more tools to help simplify and speed up their keyword research. Here are a few more free tools that I have used.  After we talk about MSN Adcenter and move into Google Placement Targeting (Site Targeting), I got even more tools to help you out with that as well. Remember to refer back to my previous tools post and you will see what I have already covered.

Keyword Tools:

• Typo Generator & Keyword Phrase List Generator – Both are super fast tools. They come from SeoBook.
• Keyword Fusion - If you use domain variations then this tool will be of great use. Normally I type in something.com and it will 8 variations of the domain for me. Experiment with it though and test for the http:// as well so that you dont miss any variations. It’s free and super slick.
• Adwords Generator – It just goes without saying some times. When I want to shotgun campaigns with a lot of exact matches this tool saves me a ton of time with just one click. This is also another free tool.
• Good Keywords – Yet another free tool. It also contains another good tool in KeywordPad which helps you to modify and multiply your keyword lists.
• Another Typo Generator and Misspelled Domains Tool.

These are just some more free tools to help you speed up keyword research. We will be talking about MSN Adcenter (which is incredibly simple IMO) before long. The only thing about Adcenter is that while it’s traffic typically brings me a better return on investment than Google and/or Yahoo, the traffic volume is generally lower. I have a few things to counter this and one of them is the “Shotgun Relations” approach. I’ll probably have it written up late tonight or early tomorrow but this approach is a great way to get a lot more traffic out of MSN to your CPA Offers rather than traditional means of keyword research and optimization. MSN is an engine that is incredibly easy to game and until they get their shit sorted out, (if that ever happens) I will show you how to game their Paid Advertising Model.

One of the most important things about CPA Marketing is developing your model of how you want to market your offers. There are many avenues of marketing and your only limited in your marketing passion, analytical skill and thinking outside the box. I’ve already stated a couple of ways of how I like to get started with offers including the Google Content Network and Yahoo Search Marketing. With that said you should know that there are a lot of other paid advertising models we can utilize as well. Places such as MSN Adcenter, Adbrite, 7Search and Facebook are just a few that we will discuss in the ongoing series. These are just a few places that tend to have lower traffic volume however, they tend to be generally cheaper in terms of pricing and can produce great ROI’s if used correctly.

The most important thing though, is developing your model of HOW you want to market CPA Offers. Generally CPA Networks allow you to email market, place links or banners on your websites (Called Web Placements) and Search Marketing. All 3 of these do not have to be used by you as a marketer. However, knowing how to PERFORM all 3 are essential to build a long term and reoccurring CPA Marketing business. I’m not talking about half-assing it each month or spamming social networks either. I am talking about making CPA Marketing a business model. It can, has and will be done for a very long time.

So how to determine your model?

I get emails all the time of people saying that they either do not have capital to invest in Pay Per Click or that they do not understand enough about it. These are two small problems in my opinion. Not having the education is simply a matter of reading to acquire it. For that purpose you should really focus on learning the aspects and ways the Big 3 Search Engines (Google, Yahoo and MSN) go about their business. There is a mountain of wealth in:

First off I should start out by saying that this past week/weekend has been one of the most stressful weeks I have gone thru in a long time. A long story short, it feels really good to be back at the keyboard pounding away on how to make money with CPA Marketing. Today I want to talk about campaigns/offers/Yahoo Search.

I seen a few comments, maybe a forum post or two and definitely quite a few emails of people asking me how and what the “secret” is to getting zip/email submits past Yahoo’s Manual Reviews. Well, I got to tell you right now that their is now “secret” to getting around this. If there is then trust me when I say, “Nobody has given it out”. That’s not to say you cannot do it. I am just telling you that CPA Marketing very well extends PAST email/zip submits. Some of my best offers have been cost per sale items within CPA Networks. As a matter of fact, these are actually easier in Yahoo than email and zip submits. For the spirit of fun though, we are going to stay on course and still talk about email/zips. Just so you know, it most likely will not be easy. It’s not going to be a golden token you throw in the fountain and money appears. It takes work, as does ANY business online or off. If you can stand to sit on your ass, in the coolness of your house, from your computer chair and put forth a little effort then email/zip campaigns on Yahoo can work for you.

So let’s get to it.

At the request of a TON of emails I will extend this series to include the following about Yahoo. It would seem that many are not familiar with their Search Service. Right now you should GET FAMILIAR with it. When you get it working for you, it can be your biggest earner.

With the recent change in Yahoo making their bid prices no longer at a $0.10 minimum the way the Yahoo Search Game is currently changing. You need to pay attention to changes. Changes in the industry can make you or break you overnight. Dabbling in Yahoo Search you would consider their blog to be your bible. On a side note: ( If Yahoo treated their Search blog as well as their Search Services, no doubt in my mind they would be #1). In some cases, they still are for search. Now you should also have taken advantage that Yahoo provides a free workbook for Advertisers. I’ve uploaded this book for you to download right quick. Just Right Click and Save As this link.

Payments

A lot of people want to know or dont understand completely how Yahoo charges you.  It is a little different than the standard Adwords payments so you need to get familiar with it. You can read more about how they charge and how you can pay here. You also need to understand the basics of daily spending limits, budgets and billing. Note you can add Paypal as your funding option.

Now that we have covered how to get some traffic from the Google Content Network for CPA offers let’s turn our focus on another great way to generate traffic (for the most part) without the headaches of the Quality Score from advertising on Google Search. Your probably wondering why I am shifting gears going from the Google Content Network into Yahoo Search? Let me give you a very informative response:

There is a code I try to live by using Pay Per Click. This code is simple. I try to do the LEAST amount of work possible in my testing. If I was testing an offer directly on Google Search I have a major pain in the ass I have to deal with in their Quality Score. Yes, I can absolutely beat it 95% of the time. However, when I do beat it I usually get slapped later in the months when they come around with one of their “updates”. Unfortunately for me I dont care to run my PPC businesses this way. There’s nothing wrong with that but following the steps in the PPC series is going to ultimately lead you into testing offers FAST and CHEAPER minus MOST of the headaches that Google will throw your way. By the end of the series your going to know EXACTLY why I went thru this in these steps. By the end of it, the quality score is not really going to mean that much to you.

THERE ARE TWO RULES I LIVE BY IN YAHOO

1. Thou shall call and bitch to Yahoo Support until I am blue in the face  Yahoo Support: 1-866-924-6676
2. Thou shall concentrate on getting a 5 with my Yahoo Quality Score

Seems pretty damn simple right?