==> Click to Watch the Free Traffic Secrets Video’s

There are a few easy tricks that are free and will help you catch up to the competition who are making money and using sources of traffic that you may never have even heard of.

We have put together 7 FREE video’s outlining various places to generate traffic, places you haven’t allowed your mind to think of. Most importantly I want you to pay close attention to one particular video named:

“Revealing Your Competitors Traffic Sources”

In this video I will show you a simple little trick that not only allows you to reveal the traffic sources that are best converting for your competitions but also really hot traffic sources on specific affiliate offers. You will be able to see the top 5 places where traffic is coming from for a particular offer and many times they are not being used but by just a few affiliates so you will have an easy level of entry to start promoting that offer or a similar offer.

Click the link below and all you will have to do is enter your name and email address to start watching the 7 Free video’s immediately.

I look forward to your feedback here!

==> Click to Watch the Free Traffic Secrets Video’s

ShareThis

Related posts:

1. Free Traffic better than No Traffic Free traffic is great. When I get free traffic to...
2. Make Money And Build Traffic With Video Marketing Using These Methods I thought I would share my personal method of using...
3. Article Directory Submission (Free Traffic) Most of us do not enjoy writing Articles. But understanding...

Perry Marshall – Product Review Google Slap

For those of you who have not been affected by it yet, you may want to take a precaution and keep a closer eye on your campaigns.

Best of Wishes,
- Andrew

ShareThis

Related posts:

1. Parasite SEO And Initial Sites To Target Parasite SEO is basically the methods of piggybacking high authority...
2. Bomb Or Dud? I think some people would love to put a bullet...
3. CPAM Series – Quality Score Rd 3 – Avoiding Google Slaps This post is probably going to sound similar to the...

I’m not going to sell you on the reason why you should sign up for the new Revolution202 network, the quality of their products are far more of a testimonial and statement to be made than anything I could ever come up with. Behind the Revolution202 team, you have a strong affiliate marketing background combined with a great insight on how to make products that simplify the process of achieving profitability; you are sure to benefit from the integration of Revolution202. You can check out their top notch team by visiting HERE! And as an affiliate marketer, you most definitely need to check out their latest update on their Global Affiliate Program, it’s very appealing.

I encourage you to take a few minutes and review the Revolution202 Partner Network. And while you’re at it, sign up and check out some of the free tools you get access to. As always, stay focus and determined, you shall succeed!

ShareThis

Related posts:

1. Check out my Interview. Hey guys and gals. I just wanted to give you...
2. Check out this Financial PPL site! . . . . So the other day I had...
3. Crazy way to check out your LP visitors. Ever want to know what people are doing on your...

My friend Jasper, from www.nerdyaffiliate.com had this put together and it’s something I had put on my to do list, but he beat me to it. He has pushed it on his blog at this post: 202 KW CTR Script , you can go there and read more details about it and I highly suggest implementing it immediately if you are using prosper202 for your PPC campaigns. What is the benefit of this you say?

Being able to identify which individual keywords have a poor LP CTR, will enable you to take a much faster action in improving your campaigns performance and ROI. Let me simply illustrate a way that you can see improvements by implementing this script ASAP. Keyword #1 may be getting a 43% LP CTR to the merchant offer but Keyword #5 may be getting only a 23% LP CTR to the merchant offer. Yet, you are sending the traffic from both keywords to the same exact landing page. So let’s take keyword #5 and direct it to its own LP that you’ve customized the text copy and images to directly influence that exact keyword, you will be able to test and improve upon its CTR in a whole new way. Just imagine if that keyword is breaking even or already profitable before you implement this, you can greatly increase your ROI with just a few small efforts.

These are the types of tips, explanations and clarifications you will find by having a mentor or experienced marketing friend.

Have you joined the CashTactics Free PPC Mentoring forum yet? Sign-up Now!

Serious about becoming profitable? Inquire about private mentoring: andrew-at-cashtactics.net

P.S.
I know the red dot image has nothing to do with anything. But it stands out :)

ShareThis

Related posts:

1. Free Ruck Reports Easy as that. Every report and I give away free...
2. Christmas Came Early – Not 1 but 2 Free Affiliate Summit West Silver Passes – Hurry and Get Yours ($700 Value) CashTactics is proud to hold a drawing on behalf of...
3. Free Download – Affiliate Article Marketing Domination 101 Today was one of those days where everything clicked.  After...

The issue of today’s discussion is something everyone has heard before (repeated tips doesn’t mean it’s outdated or bad) but not everyone understands the life or death effects that can result from the decisions encountered, at least relating to PPC marketing. I bet you’re asking, “Well, what the heck is it…” and I say, “PATIENCE!”. No, I’m serious, PATIENCE is the tip. Why? How come? What for? I’m not a patient person, I can’t have patience, and what should I do? I’m not going to lie to you, I’m not the most patient person in the world and in some cases I have no patience at all but being an entrepreneur that is a characteristic you MUST develop in order to succeed. Quick decisions usually result to be your biggest mistake, that is, until you’ve developed enough experience and skills to know how to follow through with a good decision even if it’s made quickly.

Many of you know about the Free PPC Mentoring Forum we have here at CashTactics.net and even my private mentorship. Every time I look at a scenario presented by a student there are two things that typically pop in my mind. One, I can tell that they need to be more patient or two, they need to better understand the metrics and data that needs to be collected to make appropriate decisions. Let me outline a simple scenario for you and the reasons I suggest looking over your own performance and decision making.

Scenario #1:

Lets say Marketer 1 has setup a campaign with a daily budget of $100/day on Google Adwords. Great, he’s excited, he has a mentor or part of the free mentoring forum and he’s confident he can get this profitable and fly around the world helping others through his blogs posts. He’s starts the campaign by split testing two ads per adgroup and two landing pages, per instructions and as common sense lays out.

Day 1 Results:
Spent: $104.00 (his max budget is $500 for this ‘test’ campaign.)
Revenue: $0.00
Avg. CPC: $2
Total Clicks Purchased: 52
Landing Page 1: 20% CTR – (a total of 5.2 clicks came to this page.)
Landing Page 2: 23% CTR – (a total of 5.98 clicks came to this page.)
Offer payouts range from $30-38 per lead but with 0 conversions, he has $0 revenue. So he loses $100 and a total of about 11 clicks even made it to the offer. * Side Note – And some of you wonder how come you don’t get a conversion after spending $104+ on a campaign. It’s because you don’t focus enough attention and patience on your landing pages to get them improved enough, so you waste 80% of your budget by just throwing it into the Google Trash can. * He then makes drastic changes such as, changing his daily budget to $50/day, adds new keywords thinking the ones he does have don’t convert, pausing keywords before they reach a certain cost/conv stat and many more. Marketer 1 repeats the above results all the way through Day 5, discarding attempts to improve his landing page or ad copy and lowering CPC costs.

Scenario #2:

Marketer 2 actively reads CashTactics, joins the Free PPC Mentoring forum or gets some form of good mentoring, follows the advice given coupled with their own desire to succeed. Take all of that, dip it in PATIENCE and you will be profitable before you know it.

The most terrifying thing to people is the fact that they log on every day and see that they are losing money, perhaps your optimization strategy is flawed or do you even have one? But rest assured that every PPC marketer has had to deal with that same issue of patience, and some still have to keep their self in check. That is why I suggest you set aside a budget of at least $1500, do your research, set up tracking, setup the campaign, and launch it with a fixed daily budget of say $50/day. Then you can compare one day’s data and results to the previous day’s data and results. Slowly making improvements on your landing page, ad copy, filtering out bad keywords that get 2x payout and 0 conversion, adding in new keywords in small batches, and slowly you will develop a group of converting and profitable keywords. So what if you spend $5,000 in two months and lose $3,500 of it, if by the end of 60 days you are profitable doing $100+/day in profits. Isn’t it worth the wait? The agony? The horror? But of course!

A very reasonable goal of $100/day net profits is achievable within a 3-6 week period. You just have to dig in and be mindful of the decisions you made. Another tip I want to leave you with, if you launch a campaign, only to rebuild and relaunch the same campaign a week later, it’s basically like starting over from scratch and you will end up losing more overall.

Get to it! Join our Free PPC Mentoring Forum and take the pain!

*I shall not be held liable for any of your successes or failures. I am simply a contributor of information gained from my personal experience, which most have done very well with.*

Peace!

ShareThis

Related posts:

1. Ruthless For The People Is One Of The Greatest Posts I Have Ever Read Really short and sweet, I realize it’s Halloween, my girl...
2. Landing Pages with 74% Click-Thru-Rates. Believe it!!… I’m not going to sit here and give you a...
3. CPA Marketing Series – Keyword Research When you start out in researching keywords you should have taken...

Internet marketing is a great business, it has plenty of Pro’s and plenty of Con’s. You are basically a one person marketing team. Meaning, what would normally take a team of five to do, you have to do all yourself. You have to learn how to build a website, how Adwords and the other search engines work, how to write content and ads, how to track data properly, how to negotiate deals, how to work out technical problems and a bunch more. That atleast applies to you if you are trying to do this business on a very small budget in the beginning. Thus, my main point I want to focus on is, YOU HAVE TO LEARN HTML CODING!

Why? Because, even though you may have a landing page designer/coder that you outsource your work to, if you don’t understand how the HTML coding and sometimes php coding works, you are not going to even be able to make a small adjustment to your own page, thus having to submit it to your outsourcer, taking a couple days to get back to you and setting you way back. You are never going to be able to understand exactly how things should be done unless you know how to do them to a certain degree yourself. Your landing page designer may not even be an ‘affiliate landing page’ designer. He might be use to corporate landing pages or just designing website layouts in general, each of which have a completely different approach than the landing page you need. You must not rely upon someone to do any job, unless you fully know how the job should be done and have relayed that information to your outsourcer or whoever.

After all is said and done, those that make the money are those that have worked for it. Those that complain about not knowing how to do this or that, and saying that is the reason you are not able to move forward. You just need to keep your day job. You will never make sizable money online. But I encourage you to move forward, learn new things, push yourself with challenges and it will pay off many times over. Be consistent in your efforts and you will see progress.
Until next time!

ShareThis

Related posts:

1. Landing Pages with 74% Click-Thru-Rates. Believe it!!… I’m not going to sit here and give you a...
2. Cross browser compatibility for your LPs One of the most frustrating thing in the world is...

What I am about to tell you is something that one of my paid mentors and I were discussing earlier today. And many of the affiliates inside of our free ppc mentoring forum have had an issue with understanding this particular item, so I figured I’d lay it out in plain terms for everyone. One of the most overlooked pieces of the pie that new affiliates miss and just don’t seem to understand. And all of you affiliates (yes there were a lot of you!) that have instant messaged me on AIM and have asked why this or that hasn’t worked for you, 9 times out of 10 it was because your landing page click through rate was so low. Let me describe it in much more detail below for a visual. If you are spending $100/day on a campaign at $1 per click, which means you are sending/buying 100 clicks of traffic per day. Let’s just say that you are promoting a $30 payout offer. When you launch a campaign, despite what your ad ctr is, number of keywords you have, what your quality score is, or how much you are spending on PPC traffic. If you don’t have a good LANDING PAGE CLICK THROUGH RATE you are just taking a lighter and catching each and every dollar you have on fire and then you wonder “why didn’t I make any money? I thought I’d get atleast 1 or 2 conversions”. Let’s say you are sending 100 clicks to your landing page but if you landing page is only getting a 20% click through rate, that means only 20 clicks/visitors/potential conversions, are getting to see the actual offer and are tempted to purchase or fill out the form. So the other 80 clicks you spent are literally (in a sense) jumping off a cliff and taking your money with them. So then after you have spend $500 over 5 days and only made $120 back in commission, you automatically assume that niche/campaign is too saturated or just isn’t a profitable niche. That’s ok, keep thinking like that while I keep banking on your errors! Another reminder, if you are bidding on 100 keywords only a small percentage, like 10% will have a good conversion rate, the others will such miserably. So once you have a landing page click through rate of 50% or more (atleast!) and you can actually test the keywords you are bidding on accurately, remove the bad keywords and keep the good keywords. That’s when you see profits! It’s not a super simple process but it’s something you need to understand so that you can stop wasting your money and my time!

Here is how you can improve your landing pages click through rates:

http://cashtactics.net/01/30/landing-page-tutorial-part-1/

http://cashtactics.net/02/03/landing-page-tutorial-part-2/

http://cashtactics.net/02/23/landing-page-tutorial-part-3/

Sign up for our FREE PPC Mentoring by click the image at the top right of our blog!

An accelerated Paid PPC Mentoring is available. Email me at: andrew -at- cashtactics.net

ShareThis

Related posts:

1. Landing Pages with 74% Click-Thru-Rates. Believe it!!… I’m not going to sit here and give you a...
2. EPC… Eat Pizza Cold?… That’s not right… So I have been thinking for a few weeks now…...
3. Top 5 Posts for May Hey guys. This is something I want to start doing...

Stay tuned for more juicy tips and strategies to be posted this week!

ShareThis

Related posts:

1. CashTactics.net Interviewed on TV202.com Just wanted to let you know that during ASW 09′...
2. CashTactics Exchanges Leadership Roles Sort of a sad time in my busy life really....
3. Cashtactics.net’s Offer Search! You heard that one right. Thanks to the guys at...

Landing Page Rotator Script from Prosper202

Free PPC Mentoring from CashTactics

ShareThis

Related posts:

1. The Landing Page Example! Okay, it’s taken me a bit to get this too...
2. Your Landing Page A landing page or squeeze page is where visitors get...
3. Tuesday Tips – Improving Landing Page CTR In PPC you really gain a huge advantage when using...

Ok people, sorry for the lack of posts the last week or so, things have been busy busy. The private and Free PPC Mentoring section of the forum is alive and well and I will be posting some hot stuff in there this week! I’ve already answered tons of questions that would have taken a lot of trial and error to figure out, so if you haven’t joined our Free PPC Mentoring yet, better hurry. I’ve already talked about finding your targeted demographics and designing your landing pages accordingly. And in part 2 we identified key components in a landing page. In this post I want to cover some basic optimization tips and things you need to continually focus on to improve your landing pages. So let’s begin!

Landing Page Testing and Optimization

Here is a very important tip when you are first about to launch a campaign. You want to create atleast 3-4 different landing page designs. And when I say different, I mean completely different. Each one should have their different colors, header, layout, HEADLINE (the attention grabbing one), different approaches, so instead of saying “Check out these Reviews”, a secondary test would be “The Most Trusted Products are” or whatever creativity you want to put into your market. Try with a picture of your product, try without, try with a video, try without, test it all.

So the Basic Steps Are:

1. Create atleast 3-4 completely different LP designs, with different approaches, colors, looks and headline. (Most of the time you can keep the same body content but it wouldn’t hurt to test different body copy too.)

2. When you launch the campaign you should immediately be split testing 2 LPs, run them until each LP has received at least 70 clicks from the LP to the offer and a minimum of 3 conversions. Take the LP with the best CTR and CR and test the LP #3 with the winner of round one, the find the best of those two and repeat the same process with LP #4. After you have chosen the best design/layout concept of atleast 3-4 different LPs, you can now begin the next step.

3. Split testing the same LP and changing one variable at a time. So now you’ve identified the best layout/design concept for your LP, so you duplicate it. Now you have an Original LP (the winner of all your designs) and the Test LP (which is the exact same LP as the original except we are going to test one change at a time on it.). The first thing you want to test is the headline. On the Original LP you never touch a thing, on the Test LP, you want to change the headline to something completely different and test it against the original LP. Take the best performing LP of the two and repeat that a couple of times. (By the way, after each test you run, the best performing LP then becomes your Original LP and you duplicate that LP and test a new change.) Then work on testing your call to action that is above the fold. Then maybe add or test different images if you have some on your page. Try adding a video to your LP if it would be relevant. Test different color schemes, test the location of the call to action, maybe add an arrow pointing to it. Test absolutely every single thing but do it one at a time and NO more than ONE at a time.

4. Test different offers. If you are running a single offer landing page, if you are aware of similar offers in your niche, test each offer to see which one converts the best. If you are doing a review style landing page, test the positions of the offers you are running. You might have the best performing offer in position #3 when it could be the only thing keeping you from being profitable, if you had it in position #1, you could very well be banking!

5. Use tools like CrazyEgg, Clickheat and Clicktale to help you better understand what type of interaction is going on with your landing page. Exactly where are they clicking, what they are doing, what attracts them the most. That is priceless data.

6. And be creative, try split testing your normal top converting LP against the same LP but with an exit pop that auto redirects to the offer, might be able to gain a few more conversions that way. Or make the exit pop ask them leaving visitor for their email address and name, so that you can inform them of special offers or related information to what they are searching for. Then you can do email marketing on them later. And email marketing is highly effective!

7. Final Point – TEST EVERYTHING ONE AT A TIME! And don’t give up so easily!

Landing Page Optimizing for Great Quality Score

Some people make the biggest deal about getting a high Google quality score. I can honestly say I’ve rarely had a problem with my QS. The reason is, I’ve fed the hungry beast of an engine, GOOGLE, and they are always satisfied with my cooking. And believe me, you’d probably have already found your first successful campaign if you would focus on your landing pages and quality score and do it right. There are many point of views about how to get a good QS with Google, I’m merely going to list the things that I do to get a good QS. This mostly applies to Google’s terms because Yahoo and MSN QS is VERY simple to please.

1. I almost always build my websites/affiliate sites from a Wordpress foundation. I’m not an extremely great designer/web programmer so I tend to take the easy route. I put a Wordpress CMS (Content Management System) in place, which essentially means I make my wordpress blog look like an actual website even though it is powered by Wordpress. I make static pages, remove the blog posts from the front page and relocate them to another page typically names ‘Articles’. Wordpress is superb when it comes to being SEO friendly, which helps it get indexed quicker, more likable by Google, tons of nifty plugins to manipulate things however I want. Both SEO and non-SEO. Another reason why I use wordpress as my foundation is because its so easy to update. I can teach literally anyone to update new content or whatever else that needs to be done.

2. Absolute must have pages: Home, About Us, Contact Us, Privacy Policy, Disclaimer, Terms and Conditions, Resource Links and Articles.

3. You need to have at least 5 (preferably 10) unique article pages on the site as well. It helps if they are written were they sound factual and professional with external reference points. As you begin to optimize your campaign and realize that it has profitable potential, you need to continually add more articles to it. Two articles a week is a good number (ex:1 on Monday, 1 on Friday.)

4. On your landing page, at the very bottom, you want to link to the following pages: Home, About Us, Contact Us, Privacy, Disclaimer, Terms and Conditions, Resource Links and Articles and 3 additional links to high authority external sources, like Wikipedia, CNN, FOX, .edu’s, etc.

5. Perhaps put A, as in 1, one, numero uno, Adsense box, that blends extremely well with your website and is nowhere near the call to actions so they wouldn’t effect it and only place the Adsense on your CMS section, not the landing pages. My theory behind it is if Google sees you are also trying to monetize by Adsense, you are continually adding new content, getting organic traffic, you are looking to be around a while and not just throw up a page and a campaign for a one night stand.

Those tips right there are some important steps that will put you way ahead of the game and competition. Feel free to ask whatever questions you have about this tutorial series in the comments below and I will answer them on my next part in the serious, which will include some rather fun stuff, so stay tuned!

ShareThis

Related posts:

1. Tuesday Tips – Improving Landing Page CTR In PPC you really gain a huge advantage when using...
2. Your Landing Page A landing page or squeeze page is where visitors get...
3. The Landing Page Example! Okay, it’s taken me a bit to get this too...

ShareThis

Related posts:

1. Just a little update on EVERYTHING Hey everyone. I just wanted to give a little update...
2. Update on my Media Buy Here is a quick update for my media buy. I...
3. Free Ruck Reports Easy as that. Every report and I give away free...

Ok, so we told you we had some good things in store for you. Well, here is one. We have decided to help our readers and anyone else who is interested in learning how to build a profitable online PPC business (or to help you expand your current one) and we will do it for FREE! You will not pay us a penny! Of course there are requirements and let me explain the only way we are capable of doing this. There has to be a way for us, Kris and I, to be rewarded for the huge amount of time involved from answering questions one on one. So here is how it works.

Requirements

1. You must  create an account with MarketLeverage through this link –>MarketLeverage <– or have already created an account through this blog in the past. If you already have an account with MarketLeverage that isn’t underneath us and you still want to join the Free PPC Mentoring, you must contact me via the contact form. Basically, we are able to make the mentoring completely FREE for you, only if we are able to receive referral commissions from you being underneath us. We are not trying to hide this, nor are we trying to “Bank” off of you. But there has to be some return on our time that we will have to put into this. Also, if you have been too cheap to sign up for PPC Classroom, The Black Ink Project or PPC-Coach, then this is an alternative for you. But don’t think we are going to let you sign up, help you and you never make a dollar with MarketLeverage. So read the next requirement.

2. To maintain your free access into the PRIVATE PPC MENTORING section of the forum, you must generate atleast $20/month in gross revenue on MarketLeverage. That is simply one sale or a few small sales a month. That is totally easy for even a new person and will help us to eliminate people who will just waste our time and never benefit from our help. Also, it will show us who is serious and really wants to succeed.

That is all the requirements that you must accept to apply for the mentoring help. Kris and I enjoy helping people and as long as we can help and still be compensated for the time we take away from our own business, we are more than happy to help you build a business and succeed online.

BONUS for PPC Mentoring Students

You will also have full access to an SEO mentoring section and for those students who learn to master PPC and build up to 10K or more a month, will gain EXTREMELY EXCLUSIVE access to a PPV Mentoring Section, where you will be able to explode your profits many times over!

If your CD number is listed below, send a message to kris@cashtactics.net with the subject line saying “PPC Mentoring” and Kris will add you so that you will have access to the Private Section of the forum. Currently there is no information in this section of the forum. But there will be very soon. The main idea of this is for you to be able to ask specific questions of any kind and we will directly answer them or point you to the right location to find the answer. Your success = Our Success = We All Happy! We will also release some exclusive tips and strategies that you won’t find floating around the internet. All information shared in the private section of the forum will be exclusively for the students who join it and no others!

ATTENTION – Please Include Your Forum Name and the MarketLeverage CD# When Emailing KRIS So That We Can Add You. Thanks!

We hope this will help to motivate you and bring you to where you want to be in your online ventures. So Apply Now —–> MarketLeverage <—–!

ShareThis

Related posts:

1. Free Download – Affiliate Article Marketing Domination 101 Today was one of those days where everything clicked.  After...
2. Christmas Came Early – Not 1 but 2 Free Affiliate Summit West Silver Passes – Hurry and Get Yours ($700 Value) CashTactics is proud to hold a drawing on behalf of...
3. Free Traffic better than No Traffic Free traffic is great. When I get free traffic to...

Styles of Landing Pages

1. Review Style – Shows and reviews mutliple products in the same niche.

2. Comparison Style – Similar to review style except you go more into detail on the pros and cons of each product and do a cross product comparison.

3. Single Offer Style – Focused on promoting a single offer or product.

4. Multi-Offer Style – Pitching mutliple offers such as a main offer and a complimentary offer, in an attempt to increase EPCs.

5. Testimonial Style – Usually involves a personal testimony (most of the time its a fictional story) but be careful with fake testimonials, the BBB can come and bite you on the butt.

6. Email Opt-in Style – The main purpose is to develop a list of emails that are related to a certain niche or theme for later email distributions that you will send offers to.

Key Elements of Landing Pages

There are a few very important elements to consider when designing a landing page.

1. Color Scheme – Be sure to use coloring that best fits your demographics of people. For example, if you are targeting elderly people, ages 50+ don’t use a lot of colors that blend really easy together. Instead choose more bold colors with better contrast. We all know that with age comes the deterioration of eyesight.  Make your landing page easy to read and easy on the eyes for your demographics.

2. Above the Fold – For those of you who may not know what ‘above the fold’ means, it refers to the portion of your landing page that shows when a visitor first visits your landing page, without scrolling down. Be sure to consider the various screen resolutions that will be used, 800 x 600 will show differently than 1280 x 800, etc. Design with that in mind. Review the two screenshots below. These are the portions of the landing pages that show up on my 14″ Dell laptop with a 1280 x 800 resolution.

Acai Berry Detox – Convert2Media

AcaiPure – Convert2Media

Want to know the 2 big factors as to why these two offers are the absolute best Acai offers to run and the reason they out perform all other similar offers? Reason 1: They both list easy to read benefits with a strong call-to-action arrow pointing (this is important) to the free trial sign-up box. Reason 2: They don’t list how much shipping and handling charges are on the front page, so more people sign up and don’t completely realize they have to pay a couple bucks for shipping until page #2 or #3. That’s a little tricker method to achieve leads but those two reasons are huge factors as to why those offers are HOT! Check out the MONSTER payouts on Convert2Media.

3. Qualifying / Attention Grabbing Statement – If you noticed, both of the offers above are using the statement, “Flush pounds from your system with the power of Acai!” That is a pretty solid attention grabber. You want to qualify the visitor and at the same time keep their attention. Here is why, the purpose of qualifying the visitor is to ensure that they indeed are taken to a page that relates to what your Ad copy suggested. That way they find what they are looking for and don’t just click the back button immediately or close out. Why you want to keep their attention is pretty obvious, you want them to read the rest of your ’sales pitch’. And yes, your landing page is a sales pitch of sorts in whatever fashion you are using it in. You want to encourage them to continue reading and take action with a belief of trust and confidence with your offer.

4. Call-to-Action – Don’t overlook this, one thing I learned when working for Dell computers, always ask for the ’sale’ (lead or sale in this case). Provide quality and accurate information and then don’t be afraid to ask for the sale, ask them to sign up, ask them to try it out, tell them how much they will benefit from it. The point is you basically want to TELL THEM WHAT TO DO! Customers/visitors are usually influenced by the recommendations you make based upon the ‘trust’ factor you’ve built with them and what YOUR opinion is. So if you have a review style page listing 3 different offers and you title offer #1 as “Voted #1″ or “Top Ratings”, etc. Chances are, more people will choose that offer just because you recommended it. And have a call to action more than just once. You might have a main call to action like the Acai offers above use the arrows and point to the sign up box. You want to hyperlink text within your pre-sell content, ALL of your images should link to the offer and then you still want 2-3 main call-to-action places (depending upon the type of offer).

5. Professional or Realistic Design – Without a doubt you want a professional or realistic design. It can’t look like my grandmother built the landing page. And believe me, my grandmother probably has more landing page design abilities than alot of you. Some of these landing pages floating around are just horrible. Doesn’t have to be professional as in Gucci catalog website. But make it believable. Simple. Clean. No clutter. Only the information you want the visitor to know about. Good LP Design and Bad LP Design . Notice the difference? See the simpleness of both but the difference of functionality and the less confusion the Good LP has over the Bad LP? There is a clear decision to be made and you are pointed to what needs to be done in the Good LP, were as the Bad LP, its just their main website and tons of other links that you can click on. So without a doubt they get less leads for their business.

6. Content and Pre-Selling – I kinda hit some tips when it comes to pre-selling but copywriting and LP content is a whole tutorial on its own. It boils down to this: list the most important benefits or advantages, have accurate information, show facts, studies, reports, statistics, true testimonials, videos, pictures and call to actions. Thats a brief overview of what you need. I can’t write the content for you word for word. Once you find a LP design that works, you want to continually test your LP copy, starting with the attention grabbing statement. Just look at each of the items above and consider them when doing your copywriting.

I can’t hold your hand and guide you through step-by-step when designing your landing pages. Basically it comes down to you either, learning how to use Photoshop CS and Dreamweaver (or Fireworks, Frontpage, Expressions Web, etc) so you can design your own landing pages to gain experience or secondly, you search for a LP designer until you find a good one. The best place I know of to learn how and to get familiar with Photoshop and the rest is at Lynda.com. Its not free but its by far the fastest route to learning those programs. Also, there are a ton of photoshop tutorials online that are completely free. That show you step by step what to do and how to create specific things, just Google them. Don’t complain about having to challenge yourself. Affiliate marketing is nothing compared to going to school to be a doctor or lawyer, and it even has equal to or better compensation opportunities. To hire an LP designer, just look on places like Elance, GetAFreelancer, ODesk, 99Designs, etc. Its costly though. Best to get an understanding of how to use those programs yourself and as you grow, start outsourcing or hire a full time designer.

Questions & Answers

Allen

a) So say you were trying to target this demographic and offer in Facebook… how would you focus in on race such as African-American? The female part would be easy but I’m very curious to know if it’s possible to do so for race.

b) In the landing page series, can you tackle the issue of fake blog-style landers… if/where do you think affiliates should draw the lines in terms of deceptive testimonial/results, comments, etc.

A. As I’m not too experienced on facebook marketing, I asked my friend Neil from NeilsWeb.com this question. He said there isn’t a way to specifically target groups by race but you can target groups of people according to their interests. For example, if you are using keyword targeting on facebook, targeting keywords that you know the african american population would have a strong interest in would be a way to capture a portion of that type of traffic. Using words like “Lil Wayne”, etc.

B. To tackle the the fake blog style landing pages is something more of a personal moral conviction. To say I’ve never done it would be lying. However, I do not support or promote that method of landing pages publicly and there can be severe consequences to those who in the past/present/future use those style of landing pages. I think each affiliate should try their best to provide truthful, adequate testimonials, comments and statistics.

TipJar

I haven’t got a clue on how to create one. I’m decent at graphic design so I tried creating one in Photoshop, slicing it, and then coding it in Dreamweaver. But I realized I had no clue what I was doing (especially when trying to add text with divs and css). I could outsource this task, but I don’t have the money, and would like to be able to create my campaign from the ground up (demographic-keywords-landing page). Once I know what I am doing I can always outsource it later.

Not to mention the fact that I’m not sure how to do DKI (dynamic keyword insertion), split testing, or PHP. Do you have any recommendations as to where I could learn how to design these myself?

Refer to my suggestions about Lynda.com, that is going to be one of the best ways to learn how to better design landing pages. You just need to better understand how DIVs, CSS and the other coding aspects work. Join a few design/graphic forums and you will learn alot. Also, don’t forget to Google the questions you have and you will be amazed to find how many different tutorial there are out there. Then over a little bit of time you have gained all of the skills necessary.

As far as DKI, split testing and PHP. Those are things that you will learn more about in the future, once you completely understand the basics. In the near future I will cover DKI and Split Testing.

I is Celebrities

Hey Andrew, love your case study series. A quick question, do you test the offer first before building a landing page, or do you already know for sure that it’s a good offer without first testing it? Thanks

Most of the time the offers that I chose to run, I start with landing pages. I rarely do direct linking because its not a solid business model. I don’t build out the website until I see that it converts well enough to make profitable. But I almost always use a landing page.

Thomas

That’s a great article. Even though Facebook has great targeting options I always had a really low CTR. I guess you almost have to have multiple offers/ads going on the network to make it really worthwhile.

I had a question though. When creating landing pages/sites for offers how much time do you initially spend on any one offer? With more content I know you have a better QS but if it takes you 2-3 days it’s hard to test multiple offers at the same time. Any ideas? Thanks Tom

With facebook, if you are running one offer, you want to test a bunch of ads and really narrow groups of demographics. Find the best version of your ad and focus exclusively on the best demographic with the best ad. For a better reference, again refer to this video interview of my friend Neil, Video Interview.

Not sure if I totally understand your question, however, to answer it to the best of my interpretation. It typically takes me 1 day to prep an offer for lauching and I launch it on day 2. That is for a test. If you are new, I would focus on testing one offer at a time. And if you want a shortcut start with Yahoo as their quality score requirements are much much easier than Google.

Joe Schleswig-Holstein

Very good post, I ll come back to your blog. Thank you also, i just discovered quantcast, whichis a very good tool!
I wish you showed a concrete example how you reach your audience, after having done such a research on that target audience.

I do not understand what your question is about the audience? If you can explain in more detail I will try to answer it.

That will be all for tonight. I will continue this series later this week.

ShareThis

Related posts:

1. Your Landing Page A landing page or squeeze page is where visitors get...
2. Tuesday Tips – Improving Landing Page CTR In PPC you really gain a huge advantage when using...
3. The Landing Page Example! Okay, it’s taken me a bit to get this too...

More experienced internet marketers understand the importance of landing page testing and optimizing, however many newcomers fail to grasp how big of a factor landing pages play in determining how profitable or unprofitable a campaign will be. One of the biggest mistakes I tend to find amongst marketers, when they are talking to me about their unprofitable campaign, is they fail to test multiple designs on their landing pages. No matter how many blogs, websites, ebooks they read or experts they talk to, some people just never seem to listen. If you want to find a profitable campaign do two things. First, watch all of the ppc case study videos and follow it word for word, if you have any questions about it you can ask them in the forum. Secondly, follow this landing page tutorial. That’s pretty simple to do right? WRONG! Most of you will read this, you won’t interact with this tutorial by making a comment below, you’ll just read and not take action. However you’ll continue your daily lives working for some job that you are totally disgusted with, making rude comments about your boss and job all day. The other half who isn’t complaining about their job are at  home complaining because they have no job! (I’m sure this doesn’t apply to some of you but MOST of you it does.) Why don’t you just leave the perfectly polished and dust-free TV remote alone for a while and challenge yourself to improve your life and what you get out of it.

There are tons of things to take into consideration when you are developing a landing page. Firstly is the Thought Process and APPROACH that you will take. You need to create a road map for yourself. Read the items below to get a better understanding of what I mean.

Thought Process and Approach

What does this mean? Understand and do your research on your target audience. Find out who they are, what they like, how they like it and you will be better equipped when you start putting together your landing pages. The example offer we will use for this tutorial will be from Convert2Media, called Course Advisor (offer #702). To begin our research lets start off with using Quantcast, view the results for the offer’s main website: Results Click HERE!

Quancast Data Below

Although this data may not be entirely accurate, it will atleast give you an idea and you can compare it to other similar scholarship finding websites to get an avg result. According to this data, about 56% of all visitors are female, the age range with the highest vistor rate are ages 18-34 at about 27% of overall traffic, roughly 63% are causasion, 61% have no kids, 28% make between $30-60k/year and 44% have NO college background. That is alot of valuable insights into this niche. Can you see the two-fold purpose of this? Obviously not or you’d be making money, so drink a red bull if you are tired and reread this section again. But for those who still can’t understand what is hidden between the lines, here it is plain and simple. ATTENTION all FACEBOOK and MYSPACE Marketers – This info helps for not only landing page creation/design but also helps you better understand where and how to target your traffic. If you want to maximize your chances of success, don’t target 50 yr olds for scholarships, start out with the 18-35 ranges, so you are testing the age ranges with the highest chance of a possible conversion. If you really want to do specifics, check out this data, College Enrollment Statistics (Simply found by doing 3 minutes of research. Google is useful for somethings.). Find out exactly what age, race and gender are in college or are the most likely to be in college. That is what you want to focus on. The more qualified your traffic is, the higher your chances of conversions, the more probability of profiting (you also want to take qualifying your visitors through your Ads and LP presell content into consideration). Then test the smaller chance areas later as an expansion strategy, after your making money.

Ok now that you have an idea of how to identify your target markets and research the demographics. Start to think just like them, if you plan to use adwords to promote this campaign (btw.. the content network would be good for this, consider placement targeting. Maybe use the domain targeting idea Ruck talked about HERE ) start getting some ideas of what your competitors are using for landing pages and analyze the process behind their particular design. Whether this offer works from direct linking, which it probably could, we are merely using this offer as an example to demonstrate landing pages. I just randomly picked an offer, no thought process went into choosing this offer for the tutorial.

Some of the things we will be going indepth on next week are:

- Styles of Landing Pages

- Key Elements When Designing Landing Pages

- Importance of Presell content/copywriting

- Split Testing Designs to Improve CTR and CR

- Understanding How Visitors Interact on Your Landing Pages

- Advanced Optimization Strategies and Tips

Feel free to throw in some of your questions along the way, I am more than happy to answer them. I plan to go indepth as I can, so if there are things you would like me to cover, please list them in the comments below. And break out of your shell, I’m sure many of you reading this have never even made a comment on this blog or maybe any blog. Take a step towards improvement and say something! I don’t bite, most of the time.

Take this information given above and begin to get familiar with it. If you want to see what other great offers Convert2Media has, simply sign up here: Convert2Media. Stay Tuned for More!!!!!!

ShareThis

Related posts:

1. Tuesday Tips – Improving Landing Page CTR In PPC you really gain a huge advantage when using...
2. Your Landing Page A landing page or squeeze page is where visitors get...
3. The Landing Page Example! Okay, it’s taken me a bit to get this too...

Don’t know why you are poor and your pay per click or internet marketing business is not doing well? Have you even thought about properly tracking your spend/revenue/profit/losses? Check out the video and start using our Free CashTactics PPC Income Tracker right now!

Download Here and don’t forget to View Other Free Tools.

ShareThis

Related posts:

1. Free Ruck Reports Easy as that. Every report and I give away free...
2. Blog Monetization Strategies From Blogging Fingers A quick word on Matt from Blogging Fingers. He has...
3. How To Rock Out With An Affiliate Mashup I apologize to some right now as something urgent is...