Archive for August, 2010

August 21st, 2010

Affiliate Summit East 2010 = Epic + Connections

Well… It came and it went.  Affiliate Summit 10′ was definitely one for the record books.  I don’t think I’ve made so many connections in my life.

Let me give you a brief play by play of what when on. I sat down to give you a play by play of what went on… But to be honest with you… I don’t remember too much about the order of events.  I just remember what we did…


Saturday 14th

Arrived in NY around 2:30.  I was exhausted so I caught a cab to the hotel and crashed for a couple of hours.

Benny Tejeda was staying in the hotel with me so I called him up to let him know I was in the room.  He was mid transit to the hotel.

Benny ended up meeting up with me at Rue 57 with Brian (Winley) and his business partner AJ.  Brian I’ve known since December and has really taken off in his affiliate marketing.

At some point I met up with my buddies Ian Fernando and AdHustler.  We ended up heading on over to “Faces and Names”.  Somewhere along our little 2 block march we ran into some kid that… well… seemed to want to argue the whole night…Anyways, at some point, NickyCakes met up with us at “Faces and Names” and well… We took a picture for my mom.

Yeah… That’s for you mom… For some reason… My mom has an obsession with Nicky.  So when I saw him I had to get a picture with him… And boy does she love it. Here’s her comments left on the pic in Nicky’s Facebook account (Yes… They are FB friends…)

AdHustler hit that one on the head “This is getting weird”.

After we left “Faces and Names” we meet up with Jason Rubacky and did a little more… Hanging out :)

Sunday 15th

Benny and I headed to breakfast/lunch around 11:30.  The restaurant in the hotel has some decent food… But for a $20 meal I would rather eat street meat (Food vendors on the corners of Manhattan streets).

After breakfast we headed over to the “Meet Market”.  If you aren’t familiar with the Affiliate Summit, the meet market is the perfect opportunity to walk around, see who will be exhibiting, and to make brief connections with people that you plan on meeting with during the week. During the meet market I bumped into several affiliate that I have known online for months online, but never had the opportunity to meet them in person.

Lunch came courtesy of Eric at ClickBooth!  Thank you Eric :) There we talked about none other than… Well… I don’t remember… It was sports at one point…

The meetup202 group in NY had a get together. Lot’s of good contacts there.  John Hasson, his wife, and I talked about Mormons, milk, sprite with lime, and missions to South America.

After the Meetup202 event it was time to eat so Ian, Brandon and I headed over to Capital Grille for Ian Fernando’s famous “Affiliate Dinner”.  Other notable names include Morgan Thomas aka HeavyT (creator of 2 girls 1 cup!), Ryan Gray (Super Affiliate Twins), Brian (, Mike Chiasson, Wes Mahler (Creator Tracking202), Brandon Hoffman (AdHustler), Bryn Youngblunt, Ian Fernando (of course… it’s his dinner), Matt Wasserman, and the crew of Kitara Media (Sponsors for the dinner).

Dinner was good.  Probably the best I’ve had in all of my Affiliate Summits.

After dinner we hit up a rooftop party… Don’t remember who sponsored it.  But met up with some really good people.

The night was still young…   This was NY of course.  So… We headed out to where the Elite Clicks Media crew was…  Their hotel :) There we hung out, talked marketing, and well… had an overall good time. I got to hang out with some good friends that I’ve known for a long time and I even got to meet some new people. NJ, Steve Howe, Thy, Justin, Greg and Kim Davis, Tyler,  Ryan Machara, Raphaela Bazalgette, Luke Samples, Ricco, Jon Fisher, Nicky Papers and well… too many to name. At some point in the evening the hotel security came up and kicked us out… So we went to none other than… “Faces and Names”.

Do you see that guy in that last pick on the far left?  He’s some random french dude.  No one could figure out who he was and how he got there.

Anyways, I could be missing some details in there… but you get the jist of what happened.

Monday 16th

FOOD… When you go to these events and you stay up till 4:30 in the morning you tend to sleep for a LONG time.  Man was I starving by the time I woke up.  Luckily for me so was the Elite Clicks Media team and Ian Fernando. We… it was time to head over to Old Castle and grab some food.

Our service was terrible.  The poor waiter knew it too.  It was so bad we had to call the front desk to send reinforcements.  But in the end we ate, talked, and left full.

When we got done eating I had a couple of meetings with AMs.  I walked around the show for a little bit to catch other people I knew.  Stopped for about 30 minutes and talked with my good friend Ruck (Owner Convert2Media).  It was nice catching up with him after these last few months.  I also met up with Ryan Eagle (Owner EWA Private Network) for a few minutes and had a chat at some point (might have been during the meet market).

Later that day I was conducting a round table on PPV advertising.  It went pretty well. People were crowding all around just to hear a couple things about PPV advertising.  It was a lot of fun though.  There were networks, affiliates, and merchants all sitting in to listen to some PPV tricks of the trade. The only problem I had was that I was still tired… and my voice was almost gone.  I was going to record it but my flip mino was dead when I got down to the round table.

After the round table I went to grab some food.  Wish I could remember where.  Probably street meat.  Headed over to Morgan’s affiliate get together. Then the NeverBlueAds party (weak…), then took a cab across Manhattan to the ClickBooth party. Met up with Brian (Winley) and well… Had a good time.  Street meat, parties, all the fun stuff.

Tuesday 17th

Woke up hungry again… Called around to see what everyone was doing.  Finally got a hold of Brian (Winley) and his partner AJ. We headed over to Old Castle to grab a bit to eat and talk business.  We had some really good conversations.  I was explaining to Brian and AJ the best way that I have found to deliver email without using a third party autoresponder. It was a very good productive conversation.

After lunch, I headed back to the conference, hung out in the press room to get some work done (way behind) and then… headed home


Overall… ASE 10′ was a huge success.  I made plenty of new connections to help my business grow and I cultivated connections that I have made in the past.  These event’s aren’t necessarily just a place to learn… These events are essential to your networking in this business.  It’s not about what you know.  It’s all about who you know.  AND… Who you can leverage or who can leverage you.