Archive for October, 2009

October 5th, 2009

FTC Publishes Final Guides Governing Endorsements & Testimonials

Posted today on the FTC website:
http://www.ftc.gov/opa/2009/10/endortest.shtm

If you know anything about the Acai Berry or the Google Bizops going around then you will know that most of the landing pages that affiliates are creating have several testimonials included.  Here are some exerpts from the new amendment to these rules.  These were last updated in 1980!

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

Also this:

both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers.

Do we have to state that we get a commission per sale of a product?  This can be very interesting.  Will we now hear Oprah say “Acai Berry X paid me $1 Million to tell you their product ROCKS!” ???

October 1st, 2009

Top 5 September Posts

Well… Its October 1st now so I thought I would get this out to you right away :)

Here are the top 5 posts in September.

  • 40 Minute Video on Niche Research– Once again…  This is a hot hot video.  I frequently get told about how people are refered to this video by their affiliate managers.  This is an EPIC video! It’s a great video that covers some very basic techniques in researching your niche before you jump in to it. Watch it… and please leave a comment!
  • CPA Offer Search– This is a new one to the top post list.  It’s actually not a post but a tool for searching CPA offers.  Here you can compare different offers in the same niche. There are currently over 25,000 different offers that can be search with this nifty little tool!
  • Check out Revolution 202 Right Now– This is a post I wouldn’t have expected to make the list.  But it did.  With a couple thousand visitors too… I was surprised.  Anyways, this post is short and just explains how the Tracking202 team has started their own CPA network.  Not only do they provide you with quality tools to use in your marketing efforts, but now they provide you with a place to find offers.
  • 9 Marketing Methods– I think this is the only post from September that made the list. This was posted on 9/9/2009 so I had to play on the 9s theme and post 9 different methods for marketing. This post very briefly touches on PPC, SEO, Media Buying, Social Marketing, and more.
  • The Landing Page Example-Just a simple little example of a very basic landing page.  This isn’t rocket science, but you can get an idea of some of the landing pages that I use and have success with.  The biggest contributor to this post is 5 star affiliates.  Thank you Linda for sending people to the blog :)

Thats it guys and gals.  Those are the top 5 posts in September.  Please remember we have a members forum.  There is a lot of good information in there.  If you have questions please post them in there.  If you have comments please post them here.

Let’s have a good October!