Strategic Marketing At Warp Speed

Review – Landing Page Tutorial Part 1 and Part 2

Ok people, sorry for the lack of posts the last week or so, things have been busy busy. The private and Free PPC Mentoring section of the forum is alive and well and I will be posting some hot stuff in there this week! I’ve already answered tons of questions that would have taken a lot of trial and error to figure out, so if you haven’t joined our Free PPC Mentoring yet, better hurry. I’ve already talked about finding your targeted demographics and designing your landing pages accordingly. And in part 2 we identified key components in a landing page. In this post I want to cover some basic optimization tips and things you need to continually focus on to improve your landing pages. So let’s begin!

Landing Page Testing and Optimization

Here is a very important tip when you are first about to launch a campaign. You want to create atleast 3-4 different landing page designs. And when I say different, I mean completely different. Each one should have their different colors, header, layout, HEADLINE (the attention grabbing one), different approaches, so instead of saying “Check out these Reviews”, a secondary test would be “The Most Trusted Products are” or whatever creativity you want to put into your market. Try with a picture of your product, try without, try with a video, try without, test it all.

So the Basic Steps Are:

1. Create atleast 3-4 completely different LP designs, with different approaches, colors, looks and headline. (Most of the time you can keep the same body content but it wouldn’t hurt to test different body copy too.)

Okay okay… I know you’ve seen it around. Azoogle is having a Play Boy Mansion party. Well… I normally wouldn’t post about this because it’s one of those contests where you have to make money to win. However, Azoogle is giving those pubs that don’t generate to much cash a chance to win!

Here is what you have to do…

1. Be an Azoogle pub. If you aren’t a pub it’s too late to join for this contest (sorry)
2. Log onto twitter and add AzAdsInfo.
3. Keep an eye out for hints to questions.

I don’t know all of the details… but I do know that it will involve some sort of trivia. Starting at 11am 2/19/09 Azoogle will be dropping hints to trivia questions. I don’t know how the answering will take place… Maybe you will have to do an @reply in twitter or maybe they will have an online survey… Anyways, the winner will be announced on Friday at noon. And what does the winner get? Yeah you guessed it… A ticket to the Play Boy Mansion Party!

Check out http://www.cuatthemansion.com/ for more information.

I don’t know what the questions are about… But I do know that I will be calling my AM at Azoogle just before 11am to get the answers ;) Yeah … I do plan on winning this…

In other news… since your going to be jumping onto twitter to add AzAdsInfo, you should also take the time to find CashTactics.net on there. I’ll give you a hint… _cashtactics_

The Landing Page Tutorial will continue soon, I promise :) Please watch this video.

The Landing Page Tutorial will continue later this week.

Ok, so we told you we had some good things in store for you. Well, here is one. We have decided to help our readers and anyone else who is interested in learning how to build a profitable online PPC business (or to help you expand your current one) and we will do it for FREE! You will not pay us a penny! Of course there are requirements and let me explain the only way we are capable of doing this. There has to be a way for us, Kris and I, to be rewarded for the huge amount of time involved from answering questions one on one. So here is how it works.

Requirements

1. You must  create an account with MarketLeverage through this link –>MarketLeverage <– or have already created an account through this blog in the past. If you already have an account with MarketLeverage that isn’t underneath us and you still want to join the Free PPC Mentoring, you must contact me via the contact form. Basically, we are able to make the mentoring completely FREE for you, only if we are able to receive referral commissions from you being underneath us. We are not trying to hide this, nor are we trying to “Bank” off of you. But there has to be some return on our time that we will have to put into this. Also, if you have been too cheap to sign up for PPC Classroom, The Black Ink Project or PPC-Coach, then this is an alternative for you. But don’t think we are going to let you sign up, help you and you never make a dollar with MarketLeverage. So read the next requirement.

Just wanted to let you know that during ASW 09′ Andrew and I had the opportunity to be interviewed by the Wes Mahler of Tracking202. You can check out the vid on their new site TV202.com or just click play below.

Stay tuned for theses up and coming interviews:

• Jason Akatiff ( Smaxor ) – Network Owner ( A4D )
• Ryan Pamplin ( Ryactive ) – Affiliate Operations & Affiliate Deals
• Ralph Ruckman ( Ruck ) – Network Owner ( Convert2Media )
• Charles Ngo ( Dr. Ngo ) – Media Buys
• NickyCakes – General Affiliate Marketing

If you haven’t already, you can catch the recently posted interviews for these guys as well:

• Ad Hustler and Ian Fernando on Affiliate Partnerships
• Neil Turner on Facebook Marketing

In Part 1 of this tutorial we went over a few things on market research and understanding your demographics, that not only applies to landing pages but to your entire marketing efforts. A very important step. Glad to see there were some questions asked and many comments made. You can find the Questions & Answers from Part 1 at the end of todays post. Let us jump right in to today’s topics.

Styles of Landing Pages

1. Review Style – Shows and reviews mutliple products in the same niche.

2. Comparison Style – Similar to review style except you go more into detail on the pros and cons of each product and do a cross product comparison.

3. Single Offer Style – Focused on promoting a single offer or product.

4. Multi-Offer Style – Pitching mutliple offers such as a main offer and a complimentary offer, in an attempt to increase EPCs.

5. Testimonial Style – Usually involves a personal testimony (most of the time its a fictional story) but be careful with fake testimonials, the BBB can come and bite you on the butt.

6. Email Opt-in Style – The main purpose is to develop a list of emails that are related to a certain niche or theme for later email distributions that you will send offers to.

Key Elements of Landing Pages

There are a few very important elements to consider when designing a landing page.

1. Color Scheme – Be sure to use coloring that best fits your demographics of people. For example, if you are targeting elderly people, ages 50+ don’t use a lot of colors that blend really easy together. Instead choose more bold colors with better contrast. We all know that with age comes the deterioration of eyesight.  Make your landing page easy to read and easy on the eyes for your demographics.