Archive for January, 2009

January 10th, 2009
Comments Off on Cashtactics x DressHead Red Midi Dress

Cashtactics x DressHead Red Midi Dress

Cashtactics x DressHead Red Midi Dress – Bodycon Fit / Plunging Front

For the confident woman who is daring and bold, here is a sultry knit midi dress ready to take you to the next level of party dresses. The deep plunging front is stunning and unique. The uniqueness continues to the back where there is interesting and stylish strap detail. Because it’s cut from smooth stretchy fabric this red dress inspired by cashtactics x www.dresshead.com/c/red-dresses will resist wrinkles and give you a close bodycon fit to showcase those curves! The length falls well above the knees. With your favorite lipstick and a pair of heels you’ll be ready for a night on the town looking very chic and sexy. Be ready for all the attention you’ll receive because this red dress is a definite showstopper!

January 7th, 2009

$5/ off every month PPC-Coach coupon

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Okay guys here is the $5 off month to month with PPC-Coach.  Again he gave me the option of $10 off first month or $5 of every month.  So, I chose $5 for you guys since most people seem to be staying for more than 2 months.

Here is the link.  This will expire on the first of febuary! Click Here <—– That’s the link to get you $5 off.

If you want to be really nice you’ll Click Here FIRST :)

January 4th, 2009

Hardcore Demographic Targeting FTW

Targeting a specific demographic for your advertising can really help you improve your ROI. Facebook and Myspace have demographic targeting already set up. But how did we target those demographics before those two social networks came out with their advertising platform?

So, before I begin I am going to select an offer that we should all be familiar with.  The offer comes to us from Convert2Media and is the “Acai Berry Detox (Top Converter) (596)” Go ahead and take a good look at that offer.  When I see that offer and try and think of the person that would want that product I immediately think of a middle aged, over weight, white female. Lets take a look at what the demographics actually are for this offer.

For this we will once again refer to Quantcast. In quant cast I will type in the actual URL of the offer. Not my affiliate link but the actual root URL for the site.  Unfortunately not all sites will show up in Quantcast.  But more the most part the majority of top converting offers will.

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According to QC the website serves mainly African American women between the ages of 12-34.  Really all ages will fit but the majority come from 12-17 and 18-34 (Young Adults).

Okay now that we know who the website serves we can feel safe in assuming that female African American young adults buy this specific brand of Acai Berry.

Did you know that in Adwords you can target specific demographics?  This serves on the content network only and does not work for the search network. This is how I did my advertising in the past for Facebook and Myspace.

Okay the first step to get to demographic bidding in Adwords is to click on a specific campaign that you already have set up. Once you are in there you should see something like this:

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Click on the “Edit campaign settings” link. This will take you into the settings for the specific campaign.  From here you can edit the name, daily spend, and a few other things. Scroll down until you see the “Networks and bidding” section.  Now on the right side of this section you should see the “Demographics: View and edit options” button.

Your first time in here you will get an introduction screen. This will explain a little bit of what demographic targeting is. Read it over then scroll down to the bottom and click “Get Started”. From there you should be able to figure out how to set it up properly so that you are targeting the specific demographic that caters to the offer you are trying to promote.

Here is a little exerpt for you directly from Googles demographic page:

  • Increase bids for groups that provide good value. If your conversion rate for men is four times higher than it is for women, you may want to bid more for those male viewers. Increasing your bid should make your ad appear more often to that audience. Additionally, if reaching a particular segment is very important for your campaign, raise your bids to increase the frequency with which that segment is seeing your message. To raise your bids this way, click the ‘Edit’ button in the ‘Make Adjustments’ column of the appropriate age or gender row. You can bid up to “bid + 500%” for any one demographic group.
  • Hide ads from groups with significant traffic and poor value. If your conversion rate is very low for the 18-24 age range, and they account for 50% or more of your traffic, you might use the ‘Make Adjustments’ feature to restrict your ads from appearing to that group.

So that’s how I like to take advantage of demographic targeting within Adwords. Other PPC networks allow for this as well. You might need to consult their help page or call them directly to get the down low on demographic targeting from them directly, but if you ask, they will tell.

If you have questions feel free to ask in the members forum here at CashTactics.

January 1st, 2009

Happy New Years and PPC-Coach Giveaway!

  • CD837 – 31
  • CD850 – 8
  • CD857 – 48
  • CD866  – 1218
  • CD1087 – 8
  • CD2669 – 735
  • CD2851 – 29
  • CD2873 – 213
  • CD2874 – 1
  • CD2955 – 104
  • CD2996 – 86
  • CD3174 – 8
  • CD3284 – 948
  • CD3437 – 1

Congratulations to CD2669.
PPC-Coach hasn’t given me the discount code yet, but as soon as he does I’ll get it to you!

Happy New Years guys and gals!