Strategic Marketing At Warp Speed

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I have to give credit to Saczilla for this. Tonight I was chatting with him about some marketing techniques. Saczilla showed me this article from ABC. Now normally I wouldn’t be showing this sort of thing but I don’t think a lot of affiliates take the time to find pages that they shouldn’t advertise on.

You need to make sure that you put negative keywords and block out specific URLs that are not conducive of your website or your niche. If you are trying to sell someone on “acai berry” don’t let your ad appear on a site that is against acai berries.

I was running an ad for one of those wedding giveaways. It was strictly for the content network. I let the offer run for a couple weeks before Ruck yelled at me and told me to find out the sites I was appearing on. Did you know that your advertisement can be in english yet you will show up on non English websites? It’s ridiculous how Google can tell you that you are going to target a related site yet your advertisements pops up on a niche site in the opposite direction. I was showing my “Wedding” advertisement on a “Super Cars” website! And the worst part about it was I was receiving clicks. How targeted do you think that was?

Remember to always add negative keywords and to block out URLs. You can literally take a non profitable campaign to profit just by doing this one little thing that can take less than 30 mins.

Now… Get back to work.

I wanted to take some time tonight (and possibly over a few days) to talk about setting up your business. Now you may think that this isn’t necessary… And to be honest, for most it isn’t. For most people reading this right now they will never go anywhere with their “Make Money Online” venture. I encourage you to read this post only if you are serious about working for yourself and not for “the man”. Also as a side note… This is geared towards US affiliates/marketers. And when in doubt please seek professional legal advice. This is meant to be a guide not the bible on this subject.

So with every great venture we do that involves money, we invoke laws upon ourselves. Unfortunately are also need to protect ourselves FROM these laws and protect ourselves WITH these laws. Here’s what I mean. There are laws that are set into place that can harm you financially if you do not follow them. At the same time there are laws set in place that will protect you financially if you do follow them.

The key to setting up a legal business entity is to avoid costly mistakes and legal problems. Now this doesn’t mean that if you make $10 a month from Adsense that you have to follow these guidelines. For most affiliates starting out in this business you are fine not setting up a legal entity. However, I strongly suggest affiliates making enough income to support themselves to form a legal entity.

Their are several different types of business entities that an affiliate can form. The main 3 are these: Sole Proprietor, Limited Liability Company, S-Corporation.

In PPC you really gain a huge advantage when using landing pages versus direct linking, it puts the control of preselling the visitors in your hands and can result in MUCH higher conversion rates. Of course you have to presell them properly. I’m about to begin a series covering all aspects of landing pages so stay tuned. For now I wanted to give you two tips that you can implement immediately. You may have read these before but have you actually used these tips?

Tip #1 – In some cases, adding a video, audio or a video simulator can dramatically increase your CTR to the offer. Here is an example of what I mean. There are many other images like this that can be used as well. This tip isn’t new but maybe you have a campaign you can try this out on. I KNOW it works, so report back with your own results.

Tip #2 – This one is very important to your landing pages and most of  you who are struggling with getting decent conversions from your landing pages don’t test this enough. Always test your headline! Think of it like this, if you only had one sentence or phrase that would determine if someone gives you a FREE $1,000,000 check or not, I bet you would put more thought into how you used that one sentence versus just saying, “I Want $1,000,000″ “Don’t Be Scammed” or “Find Out the Only True Source for Green Tea Products”. Those are merely examples of titles with little thought put into them but also remember to make the heading stand out in very large lettering and even colors.

Would I be where I am today if I had not attended the Affiliate Summit in Boston back in August of 2007? Probably not and there is no way of describing the growth I’ve seen in my own business since that time. What were my expectations of attending ASW 09 in Vegas, other than it being in Vegas? Honestly, I didn’t really have any expectations, my main purpose of attending was to refresh and continue to build the business relationships/friendships that I had begun in Boston. I get energized and always come back with new ideas with all conferences I go to, even those not related to affiliate or internet marketing. The point is, in business you can only go so far without having business contacts. How did I find a mentor/person to ask my questions to? I definitely wasn’t able to afford one in the beginning, so I made as many friends as I possibly could. Friends help friends. Maybe I’ll write a post sometime in the future on how to go about making friends with other affiliate marketers while not seeming to be a blood thirsty, question asking Newb.

Jim over at theNetFool.com contacted me recently.  He had a nice little proposal for me that I was down to try.

Over the next 15 days Jim and I will try and see who can get the most RSS subscribers to their blog.  I really agreed to do this little contest so that I can be motivated to post more.  There is nothing like victory to move you along.

Basically the looser of the contest will have to clean out his toe jam on live camera and eat it by the spoon full… Yeah that was sick sorry… No the looser just has to make a post about the winner. A “review” of sorts for the winners blog. It’s not too bad, but its enough to get me to give it a shot.

Here are the screen shots from the 15th of January verse the current results!

	Starting Results	Current Results
CashTactics
theNetFool.com

**I’ll get the screen shot of those numbers up asap.**

In any business, networking is a key to success. When I went to Affiliate Summit West, I didn’t really go to speak with the merchants or networks. I didn’t even go to see the different speakers. Instead, I went for networking. I went to meet the blog owners of the blogs that I visit and to also meet the readers of the CashTactics(tm) blog.

Here is a list of the other blog owners that I met.

• AdHustler – This guy is way kool.  I first met him at IanFernando’s IANteract Dinner. His blog has some gems in it I definitely suggest you check it out if your interested in learning how to “hustle ads”.  AdHustler is someone you should get to know, especially if your lost in the desert.  This boyscout knows his stuff.  :P
• IanFernando – Ian’s all right… he’s really just a 5 ft. wanna-be ethug… Na I’m just playin’.  Ian’s pretty awesome!  On Sunday Ian hosted his IANteract Dinner sponsored by Paradigm Media.  I hung out with him a couple of times.  He is really knowledgable in different strategies for PPC marketing.  On tuesday Ian spoke about keyword blasting.  I didn’t have the opportunity to see him speak because I was heading off to the airport.  But if you get a chance to see the video’s from the summit I would recommend checking it out!
• BennyTejeda – Benny is secretly a geek. The funniest thing is that he really isn’t an affiliate marketer.  Instead Benny trades forex. It’s funny when you see Benny tell people what he does.  They always ended up looking at him like he is crazy.  Benny knows a lot of the Jersey marketers so he basically goes to the conferences with them. Check out his blog for some tips on Forex.  I know I’m going to be hitting that resource.