Quality Score or QS as we know it can be a HUGE headache. Basically for those dabbling in PPC QS determines a couple of things for you.

1. ad position

2. cost per click

Okay.  That being said, what does Google have to say about it?

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Quality Score for Google and the search network

Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its minimum bid and the better its ad position.

The components of Quality Score vary depending on whether it’s calculating minimum bid or ad position:

• Quality Score for minimum bid is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account’s historical performance, and other relevance factors.
• Quality Score for ad position is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword and ad to the search term, your account’s historical performance, and other relevance factors.

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Okay Great… Straight from the horses mouth… Our QS effects out minimum bid and our ad position. And its “calculated” using a “variety” of factors.  This is fancy for… “We look at your ad, link, domain root, content on domain, and content on subpages you want to link to… We then figure out how relevant your content is to the keyword… and we grade you on it.”

Just wanted to let you guys know that I want to run a contest soon.  Don’t know when, don’t know what.  I’m going to see if any CPA networks would like to donate something. I will also be fronting some cash as well as a website that I have made some money with in the past. The website will be one of my search engines along with a copy of my ebook isearchebook.

Anyways, I will also be doing a case study once the RSS feed hits over 1000.  Thats part of the reason why I will be running a contest.  Contests always boost readership.

Thats it for tonight.  I’ll get back to posting the goods in the morning.  I hope you all had a good labor day :) I know I sure did.  I didn’t work at all this weekend HAHAHA.