Strategic Marketing At Warp Speed

Quality Score or QS as we know it can be a HUGE headache. Basically for those dabbling in PPC QS determines a couple of things for you.

1. ad position

2. cost per click

Okay.  That being said, what does Google have to say about it?

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Quality Score for Google and the search network

Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its minimum bid and the better its ad position.

The components of Quality Score vary depending on whether it’s calculating minimum bid or ad position:

• Quality Score for minimum bid is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account’s historical performance, and other relevance factors.
• Quality Score for ad position is determined by a keyword’s clickthrough rate (CTR) on Google, the relevance of the keyword and ad to the search term, your account’s historical performance, and other relevance factors.

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Okay Great… Straight from the horses mouth… Our QS effects out minimum bid and our ad position. And its “calculated” using a “variety” of factors.  This is fancy for… “We look at your ad, link, domain root, content on domain, and content on subpages you want to link to… We then figure out how relevant your content is to the keyword… and we grade you on it.”