Strategic Marketing At Warp Speed

I just wanted to take some time to thank “T” from Prozines.com for the Cashtactics logo.  Prozines is a webdesign company that started up recently.  They are pretty big into landing page designs.  Infact they have designed pages for Paul Bourque of Uberaffiliate and Ubercamp.

Mention CashTactics and you’ll get a 10% discount on any design style that you want.  They offer landing pages, banners, and some exceptional logos! Check them out at http://www.prozines.com

Oh yeah… “T” also made up a 125×125 banner for CT that looks pretty slick!

I should probably also mention that the theme I am using here is from Unique Blog Designs. They have a couple of free themes that you can choose from.

Thank you Prozines!

Videos on landing pages are great! From my own personal experience and experiments I have seen conversions double when a video was placed on a landing page.  This being said, that is not always the case.  Your videos can distract from the task at hand.  They can confuse visitors so much that they want to leave your site.  So how do you make the video work for the site?

Creating your own video these days is really easy.  There is a lot of different pieces of software out there to use.  Camtasia is one of the most well known out there.  Because I have a Mac I use “Jing“.  Jing is a free piece of software from the creators of Camtasia. I don’t know about Camtasia but Jing only captures your desktop. To capture my head shots I use the built in piece of software for a mac… iMovie. (What is there to use for a windows machine?)

When you are capturing your video you want to do a combination of headshots and screen shots.  People like to see that there is a real person behind the voice on the video and they like to actually see what you are doing. Building trust with people is the key to success.  If no one trusts you why would they take your advice online?

Now, before you actually start your video you should have a plan.  Write down on a piece of paper or a whiteboard what you will do.  Make sure you have step by step so that during the video you aren’t fumbling around or saying “ummm”. You want to give a professional yet personal feel to the video.  If you have to write a script do it.  Just don’t sound like a robot when your filming.

As an affiliate marketer I have had the opportunity to write some pretty junky sales letters.  I have also had the pleasure of writing some pretty profitable ones as well.  Writing a sales letter can be fun at times. This post is going to give a little insite on how I write a profitable sales letter on a page.

When I write a review style landing page for visitors I like to give the visitor a taste of what they will encounter on the actual offer page. I even like to show them how they can benefit.

Lets take for example paid surveys. My paid survey page generates massive sales and here’s how. There are four little parts to make this completely successful.

1. Make a POP OUT headline
   • Use the words “For FREE”
   • Choose a bold headline color (When in doubt just use Red)
   • Pose a thought provoking question
2. Add a video above the fold
3. Add written content below the video
4. Add several sites you like and several you don’t

Thats it.  Thats what makes a winning landing page. Now here’s the question.  What is so profound about a video and the content.  We all know that those should be on the page. So tihs is what you do.  Yes this will separate you from the rest of the affiliate marketers but you do what you have to do to get sales.  The “secret sauce” is to tell people exactly how they will benefit.  In other words… If I am promoting these paid surveys I will tell people EXACTLY how to fill them out.

Start Example:

Do you want to know what I do to make OVER $700 a week For FREE?

Ever want to know what people are doing on your landing pages? I was recently introduced to Crazyegg.com by a friend of mine here in the DFW area. After only using it for a day I quickly realized the potential of the program. Basically what happens is you get a nice little piece of javascript to place on your website. After you attach the javascript you can then log into your Crazyegg account and begin to check out the statistics.

So what does Crazyegg track? Visits basically. Infact it tracks the clicks on your page that the visitors make. You get a nice visual look at whats going on. There are two main views that you can see the first is called “heatmap”.  Heatmap places heatspots on your page where visitors have clicked.  So in other words places where no visitors click are left a transparent gray and those where visitors click start from blue (meaning not alot of action) to bright white (lots of click!).

The other view for seeing your visitors is called “confetti”.  I like this method because I can see the EXACT spot that someone clicked and I can see who referred the person to my website.  I like this view a lot better than heatmap because it makes the page all colorful. HAHA.

Anyways, check out these screen shots.  This was after a couple of hours on the CashTatics homepage:

There you have both the heatmap and the confetti views of the side banners.  Remember that was only after a couple of hours.  The data seems to be real time which is definitely a plus in my book.

CashTactics got a make over tonight.  Bare with me as I tweak the look a little.  I’m also going to compile an ebook from posts as well as add my own thoughts.  So keep an eye out for that!

Let me know what you think of the look! (If there are any logo designers reading this and want to make a logo please do.  I’ll be sure to give you props and a plug in the blog!)

So the contest is now over.  I’m going to open up another window here and let you know who I think take the cake.

Okay here you go:

• John’s Weight Loss Blog - HAHA That made me laugh so you get some dough.
• Digital Point Noob! - Buying ebooks is a waste of money unless they come with scripts or forum access. HAHA You get some dough :D
• lordsir31 - Your son is ugly.  You get some dough, not for boxing for your kid, but for plastic surgery.
• Kris (no not me) - You get some dough because I know how it feels to have to mow your own lawn.  Maybe you can pay lordsir31’s son to do the job?
• da buck - I’ll give you some dough if you admit to me that crack is bad…
• Andrew - I’ll give you some dough only if you promise to buy the steaks HAHAHA
• Justin - Because your wife gave got mad I’ll give you some dough.  I definitely know how that feels LOL
• Amanda - Okay you can have some :) But you better win!
• JV - This isn’t Rucks money.  However, I too know how it feels to need gas… You get some dough.
• Jonathan Volk - HAHAHAHAHAHAHAHAHAHAHAHAHAHA….

It’s my Birthday today… Actually tomorrow Sept 6th.

SO for some reason I feel like giving away some money.

You weekend readers are in for a treat.  Readership always drops off on the weekends because people are at home and not at work. So from now until my next post on Monday you can have a chance to win some cash.  Here is what you have to do…

1. Post here and tell us why you need the cash.  Are you a struggling affiliate that needs to pay the bills? Maybe you need to pay your child support because adsense isn’t shelling out the cash like the good old days. Tell us why.  Be creative.

2. Join the forum (click here) and post your forum name in your comment for #1.

Your post should start like this…

“Forum name: ————–

I need the cash because…”

I mean it… creativity will win.  I’m not looking for an honest answer… Just a fun one.

How much am I going to give? Probably around $100.  It could all goto one or it can goto several.

Happy commenting!

 Dynamic Keyword Insertion (DKI) is a nice little feature that the PPC networks provide.  However, it can also be a huge headache. So how do you get this great little feature to work to your benefit.  Easy… Read this post and then emulate it… For sanities sake we are only going to talk about the Adwords DKI token so as not to confuse anyone.

DKI is basically inserting the searched term into your ad copy and ultimately into your website. This makes your ad copy relevant to your website.  AND it makes it look like you have a lot of dynamic ads on the Internet. The downside to using the DKI with Adwords is that your QS will go down initially.  However, because your CTR will… or should… go up your QS should be fine in the end.

How do you  do this?

Google has a place holder that you can insert anywhere into your ad.  That insert looks like this:  {keyword:default}
Now lets break this down into the individual parts. The word “keyword” can be written several ways in Google. Here is a little chart from Google to help you remember this!

This list was taken from Google.  The link to their DKI page can be found below