Ready to send out prospect letters.
So I’ve taken a bit of time here and compared all of the sites I gathered. Now I am ready for the next step. That is, I can send out my prospect letters. I now have a nice list of 18 sites that I want to advertise on.
Several of the sites had little to no traffic. And a few had boat loads of traffic. Now if I was new to media buying I would want to advertise on those sites that have around 10,000 visitors a month. However, I still want to prospect all of the sites. You never know who might respond. The person getting 100,000 visitors a month might have no clue about the monetization possibilities and you could get a way robbing the bank with them.
In order to contact the people you will need to have a savvy little letter written up for them. This letter shouldn’t sound generic either. And it should be tailored for them. Something along the lines of:
“Dear ________,
My name is _________ and I was visiting your website ________.com/net/org. I really like how your site is laid out and I was wondering if I could purchase an advertising spot on this page ______<link to page>______. I too have a website in the _______ niche and think that your website would be a great advertising opportunity.
If you are interested I would greatly appreciate it.
Here is my contact information:
<email address>
<phone number>
Thank you for your time,
<your name>
<your email> ”
Now thats not the greatest letter, but for most of these people whose sites we want to target this will suffice. Remember, we want to target the non web savvy people.
I’ve got my URLs now what?
I’m ready to really start sending out advertising inquires to website owners for my Media Buy. I have a list of 30 websites that I would LOVE to advertise on. Some of them are obviously going to be quite expensive. But to help me narrow down my potentials I need to know more about the traffic that they are receiving.
For this I use 4 websites. Quantcast.com, Compete.com, Alexa.com, and Google.com. I’m sure there’s better ways to do this but you have to find what works for you.
Compete and Alexa I use to find the traffic volume. Now, I like to compare websites against a site whose traffic source and volume I am sure of. In other words, I compare traffic against one of my own sites. Compete is pretty cool because it give you an estimation of actual traffic volume. Alexa gives you a percentage of the daily reach of Internet users.
Now Quantcast can also be used to find traffic volume. However, Quantcast gives a very very rough estimate of traffic volume. Because they are so new a lot of their information is incomplete. So I try to not rely 100% on Quantcasts traffic estimations. Instead I like to use Quantcast for demographic research. It’s important to know who visits a website. We need to make sure we can find offers that match the demographic. Just remember… Quantcast is a very rough estimate of traffic volume.
Google I use to find how sites rank for certain keywords. If I was going to advertise on a health related site I would be more happy to advertise on a site that ranked on the 1st or 2nd page for weight loss as opposed to a site that ranks on the 99th page for the same keyword.
