Archive for April, 2008

April 17th, 2008

Spring Cleanup For Better Optimization

Today is one of the days where I absolutely felt like crap after waking up. Granted I did stay up until 4 am working on a new site for Jeff and I. As usual I went thru my work-out routine and went for my morning jog which usually refreshes me. After taking a shower and sitting down at the command center, I started making my rounds but could not for the life of me engage in any comments or hardly any forum postings let alone want to start on the days productivity spread sheet. Sheesh!

I guess the morning work-out and jog is going to have to be revised into something harder. I started optimizing the home office a bit more (specifically the desktop) and here’s what I came up with. Currently I am still unsatisfied with the setup but at least I can run all communications off a separate machine now, which is vital considering the amount of gabbing I have been doing with affiliates, managers, network owners, entrepreneurs and marketers over the last couple of months.

A mess at first:

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April 16th, 2008

Staying Focused And Following Thru

A lot has been covered with the 3 major search engines as of late with the CPA Marketing Series so like you, I feel as if even I may need to take a break even if it is just for a few days. We will resume the Series soon with other great places to advertise and even get into the web placement and email marketing side of things with CPA offers. For now I would like to talk about a question that was asked in the forum just awhile ago.

Whoopie: I have a shedload of ideas and things to try. Maybe it’s the AS and ADHD, but I’m having a *really* hard time pushing things through. I have … far too many ideas on the go at once, and I’m not covering all the bases I need to and therefore not seeing the results that I should. It’s not that things aren’t working, it’s that I can’t focus to push them to work even better – if that makes any sense.Anyone else have this? How have you dealt with it?

I and every other Entrepreneur/Marketer have and will experience this. This is just the nature of working online. I remember when I first started out it seemed like the only way to make money online was to write and ebook or promote one. Being online for 3+ years now, things could not be any farther from that. As a matter of fact, I’ve made my living by not even following that business model. It’s a good way (obviously for some) but not the “be all, end all”.

Even today with all my organization one could come into my home office and conclude a hypothesis just from looking around or observing how I work one day that I am on a collision course for a business breakdown. That’s not saying I am disorganized but to someone who would have the opportunity to view me work, I would imagine that would be their assumption.

It does not matter how detailed my schedule gets. I have things that pop in out of the blue everyday. I get sidetracked. Shit happens and it’s a fact of business, especially when you are the business. I dont discourage organization and schedules, as a matter of fact, I highly encourage but it’s only going to be as good as you treat it. If you have 10 money making ideas flowing thru your head here’s what I would do.

  1. First off I look at all 10 ideas and write them down on a piece of paper. I put in projections and goals, and I do my best to determine a time-frame to hit these.
  2. Now I have an idea of what my goals are for each idea and how long it SHOULD take me to achieve them, I can now decide which idea I want to take on. For organization purposes, I only take one idea. Which idea is entirely up to you and how you want your business to run. If your in need or just want quick money, then obviously you want to take on the idea that has a goal that is going to be reached in the shortest amount of time possible. If your looking for more stability and long term business benefits because your already making money (or for whatever reason) then obviously you would shoot for the idea that has a goal with a longer extended time frame to reach.

It’s really tough to try and do 10 things at once especially when we see the dollar signs in our head. Typically for people who are new to having an online business it seems better to generate 10 sources of income from varying directions. I really dont believe this, not at that point anyway. Focus on that one thing and get it down before you try moving on.

Once you get something working for you though, the trip does not stop there unless you want it to. I can relate to my jobs I used to work. I was competitive and always worked hard to be the best at what I did. Much like a money making idea, these thoughts should carry over. The harder you work, the more effort you put towards it, the better chance you may get a raise (online this means scaling more income). Dont ever stop working on something that is making you money. Always try to improve it until you come to a point where either:

  1. Your comfortable with the income it’s bringing
  2. The niche dies in terms of demand

When working online we tend to take things way too far into perspective. This is not necessarily a bad thing because if you really take your businesses seriously then this is a crucial part of the fundamentals to building a long-term and stable model. Overlooking, over-thinking and even over analyzing though can be real time wasters. Personally for me, it comes down to the two things stated above. Either I get comfortable with the income and move on to something else to add, or I completely kill the model. If I dont come to either of those two points then I dont stop working.

Information overload is a huge factor in wasted time. Now that so many Entrepreneurs and Marketers are blogging you have to face an information crisis each day that you go to check your feed reader. What do I do this in situation? Personally, I’ve cut the amount of feeds I read daily. I used to consume anywhere from 75-100 by scanning headlines but nowadays I am reading anywhere from 20-25. As I evolved into a Paid Search Advertiser a lot of the blogs I was reading became absolute shit in my eyes. Even so, a lot of the Pay Per Click Information that I was reading was shit as well. Cut the fat from your daily reading habit. If you chose that one model to follow, then cut all the other stuff out and only focus on the information sources that help you in relation to the model your chasing.

What are your thoughts? How do you approach so many ideas online these days? What do you do that keeps you on track?

April 15th, 2008
Comments Off on Google Quality Score Questions Answered

Google Quality Score Questions Answered

Here are my responses to questions asked regarding quality score. There was not too many of them. SWEET! Less work for me haha. Seriously though, check the PPC Section of the forum for more in-depth conversations.

MasterOf None: I understand that most of quality score is about having a quality site, but adgroup/keyword organization also affects things for sure. In light of this, what is the best way to structure your campaign?

Here are some thoughts I had, are any of these on the right track(assume I have a script to make all these easy)?

-One keyword to an adgroup, include keyword in ad
-Few keywords to an adgroup, include only very similar phrases
-Lots of keywords to an adgroup, but they all share a common word or two in the ad.

If I may go two for one with the questions, even if we have a quality site, should we/can we still utilize dynamic keyword insertion techniques to boost relevancy?

Personally since I use a lot of software and the Adwords Editor I tend to go for a lot of one keyword per adgroup type of campaigns. This requires contact with Google in getting the limits raised such as the 25 campaign limit and 50K keywords starting off. This also takes multiple accounts but so easy to track. If one adgroup is getting clicked on the so easy to scrub others that dont perform so well.

I stay away from adgroups with over 25 keywords if I am not doing singles. In my experience, it’s just not worth it. Spitting out landing pages per adgroup (keywords within) is the best way I have found to counter the QS.

Even with a quality site you can use Dynamic Keyword Insertion. Even though Dynamic Keyword Insertion may help you out with relevancy, it’s not going to effect your QS much. The better your CTR, the better your QS.

Tihomir: Sometimes some part of my keywords get slapped even if I follow all the advices for quality. When that happens shall I delete them, wait 24h and add them in another adgroup?

What are you doing when that happens to you?

I provided some insight to this here –> http://cashtactics.net/04/10/cpam-series-quality-score-rd-2-adwords-account-and-quality-scores/  … The short answer here is that if you want to try and game the system is to build a landing page specific for these keywords and try it that way. If they are getting slapped BEFORE you know if they are good keywords or not, I would suggest moving them and making a landing page for them specifically and see if you can get away with it. Generally you can. I try to NOT delete them if I possibly can. Deleting them and bringing  them back is still going to bring back the historical nature of these keywords and probably effect you again down the road.

RonnyG: I hope this is not of the track. I could use some help with how to get my articles to help my Google ranking. I seem to be able to write articles with not much problem, but am not clear on how or what to put at the bottom of the article to link it to my blog and my keywords.

Totally off track here but your author box basically makes or breaks you with article marketing and people clicking over to wherever you want them to go. Make your author box very inquisitive. Make it mysterious. Ask a question. If all else fails, only post part of the article if you can and let people know they can read the rest over at your site. You need a call to action to get people from the author box to your site.

Ilya: How do you deal with keyword relevance? My landing pages quality score is always OK, but Google slaps me on keyword relevance and recommends I delete all my keywords.

Read every part of this QS series. It’s not only about landing pages and keywords. Account history, keywords performance WORLD WIDE, all types of aspects to consider here. Google looks at your site and reads it NOT just your landing page when you go to setup your ads and the little optimizer box checks it over. Is the landing page relevant to the overall theme of the site. Do you have content? Do you have unique content that updates often? Links in, links out? Take a look at the overall structure of your site and work on it. You can always take everything to a new account and try it out, or even switch it all to a domain but that’s more of a short term fix. You should look at your entire structure and start talking here or in the forum on specifics.

Franklin: but I was wondering if you can may be write a systematic PRACTICAL blueprint that you consistently follow yourself in order to yield a profitable campaign? That’d include market research, keyword research, campaign creation for maximum CTR, landing page creation for maximum conversion rate, bidding strategies/adjustment techniques, campaign expansion, testing/tracking, etc. I mean, you’re already successful and I’m sure you always follow some certain protocols right? So if you could share that, it would be great. I know that different people do it differently, but it’d be nice to see how an expert does it, so that when we create our own methodologies, it’ll be based upon an already successful one.
Or may be you can do a few case studies wherein you start some CPA/CPS campaigns from zero, and make them profitable in Google, Yahoo, and MSN…..

I’ve blogged so many times on market research I dont know if I could do that again but I did create a separate category here for that purpose. Between that category, the PPC category and the CPA Series Category, I dont know how anyone could not make money. Many already are from the word of the forum. However, putting everything into a step by step format (maybe PDF) is probably a good idea because a lot of everything gets sidetracked.

A case study sounds good but it wont be over an offer that is currently profiting. I could do a past one easy. I gave up one of my sites a few months back and spawned a shitload of copycats that came back to bite me in the ass. But a case study is indeed a cool idea.

Not too many questions here but some good ones that came thru. You can follow more in-depth discussions in the forum.

April 14th, 2008

Google Quality Score Q & A

Instead of repeating myself a bunch of times over a bunch of variations and things related to the Google Quality Score, I have decided to just take questions of it. I dont know it all, but I will do my best to answer your questions and try to provide some background and even my own experiences. So let’s here it! Just comment here and I will answer after we get a few going.

April 11th, 2008

CPAM Series – Quality Score Rd 3 – Avoiding Google Slaps

This post is probably going to sound similar to the Quality Score Rd 1. I feel I need to stretch this out even more from the number of emails I got about “quick fixes” with the Quality Score. First off, I have already covered that there is more than one quality score. At what point would it make any sense to start rattling off about ways to game the QS when in a month another update by Google would be made? I could sit here for months and go on about ways to counter each update but I am not going to. If taking the initiative to avoid Google Slaps in the first place is not your cup of tea, then I would be wasting my time trying to tell you after each update on how to fix everything. I would have to say that 99% of the marketers I speak to want to actually “play by the rules” so to speak. Everyone wants a quick fix or work-around. You are not going to get that here. As I have said before, if I did give you one, chances are there would be a ton of more problems go on in the future and it’s just not worth it….to either of us.

With that said, let’s talk about building and avoiding Google Slaps to begin with.

First off when you’re an Adwords advertiser this does not get you or your site into the good graces of Google’s natural search results. It does not matter how much money you spend, you cannot buy your way up the ladder. The only thing you might get from this is by having Google’s bot checking your ad and visiting your site and when it gets there, it finds content that it was not aware of. Big whoopie doo. If you build like me, then it’s a matter of pinging to let G know you got new content.

On the other side of the fence though from ranking well organically, I have noticed that the quality score increases positively EVERY time. I’m not saying this is written in stone or anything but from all the sites I have advertised, the more rankings I have the better the quality scores. Google has never come out and said this, so take this information with a grain of salt, I am merely letting you know of my experiences and how I approach the Adwords Search side of things.

It’s no secret that Google is smacking the piss out of affiliates. They just dont want that thin affiliate shit in their Paid Search Results. Hell, do you blame them? Seriously, I can honestly stand up and tell you right now that I have built some of the gnarliest and hideous affiliate sites and landing pages on the planet. I’ve gamed Google for about two years now trying every underhanded trick in the book and out of the book. You want to know something though? I have never felt better since I started building real blogs with real content and trying to add things such as forums and article directories to them to increase the possibilities that people would WANT to return to the sites/blogs.

Avoiding Slaps

I’ve said it once and I will say it again. It is only a matter of time people. I personally have already noticed it with some of my older sites. If you think building mini sites with Privacy, Contact, About, Disclaimer and 15-25 pages of content is enough to keep your PPC dreams alive then your sadly mistaken. Sure you might be fine for awhile but it’s coming peeps. If you dont think Google knows Affiliates are doing this and they are already in the process of determining another “update” then you need to start paying closer attention to what happens after each Google update and what it takes for you to fix the things that are wrong.

When you go to first setup your site, you should absolutely make sure to optimize properly for onpage SEO right from the beginning. I’ve explained what I like to use the QS first post. It is extremely simple in how I do it. With regular HTML sites, building pages and SEO’ing them could potentially take you a long time. Especially when you need to update your sites regularly with unique content. I use WordPress because I can literally write the content and SEO everything from within my post page. Easy as that.

You need unique content. There’s no value in your site if you’re just ripping articles. While it’s hard for me to choke that down, it’s just the way of the land. If this was a year ago, I would be telling you to go rip articles because that worked like a charm back then. Dont do it. Take the initiative and write your own stuff or have someone write it for. Also, as if writing your own content was not enough, you need to update and update regularly. Not once a month, I am talking about at least twice a weak. Remember when I was talking about Google moving towards more a social media route? Think about this for a second…Where are you going to stand when everyone else is updating 3-4 times a week? Now in some niches this wont be required but if your in the high powered competitive niches, then it’s in your best interest to go above and beyond what everyone else is doing. Just like conversions rates you should always be adding MORE content to improve EVERY aspect of yor site.

I personally like a resources page on my blog as well. This is very simple to make with WordPress and even easier to update once a month. Basically, I go to try and find 15-20 highly resourceful sites within my niche. This includes Wiki, maybe some Technorati stuff, and I always try to find a .gov or .edu site or two to link to. Linking out is a good thing, so dont be afraid of it. More than likely not very many people are going to visit that page anyway. It’s more for Search Engines than anything.

Landing pages from your domain are crucial as well. Generally you do not want to build a landing page promoting products OUTSIDE of your sites theme. Now you can either build landing pages independently on the domain or just use WordPress as well. It’s really up to you what you want to do. It’s so easy to use a blog for all this because then all you really need to do is link from a couple of posts into your landing page and link out from your page to some of your resources that you have already put together. Every aspect of your landing page can be utilized from your site. That’s the way it should be anyway.

The quality scores of Google are only going to get worse in the eyes of affiliates. Taking the initiative now is going to ensure that you are going to be probably 90% of the affiliates in your niche. Looking for quick fixes is basically futile at this point when in a month or two you are just going to have to go back and make changes. Do things the right way starting out and the only problem you really are going to face is expansion.

April 10th, 2008

CPAM Series – Quality Score Rd 2 – Adwords Account And Quality Scores

This can be one of the most frustrating aspects about Adwords, especially when first testing out offers just to find keywords that will bring you conversions. There is a lot that goes on in testing such as adding, pausing and even deleting. Everything you do INSIDE your account is monitored and a history is recorded with it. Now I have personally asked Google Reps about Account history and while they say that “account history DOES NOT directly affect your quality score”, they have said that “account history is VERY important to the success of your campaigns”. What a vague reply.

Here are some tips, findings and experiences I have had that helped my account history perform at its best.

Keywords that suck affect your ad groups. Pretty simple right there. The problem we face here though is whether to delete these keywords or try our ass off by making other adgroups and re-submitting them. Watching the performance of your keywords is one of the most important aspects of using PPC. With using Adwords, it’s pretty much a “make” or “break” situation. The better your performance history is with long running ACTIVE campaigns, the more likely your going to get breaks down the road from Adwords.

In my experience when you move keywords it has never had a negative impact on ANY of my accounts histories. For this matter alone, I recommend that you move keywords into different adgroups. As a matter of fact, I recommend that you move keywords around every now and then anyway. You should always be striving for better adgroups and keyword performance. Sure you may face bumps along the way but the more you use Adwords and get use to it and the more you strive to improve your adgroups and keywords, the more likely that your going to get a better performance across the board.

When you delete keywords however, I have noticed an entirely different ballgame here. The first time I really started to pay attention to my Accounts I went straight to the horses mouth to read:

“If you delete a keyword and then add it back to your account in any other format or any other location (placing it in another ad group, for instance), our system will still take the keyword’s past account-wide performance into consideration. A poor performer can affect an entire ad group and/or campaign, if it is used multiple times.”

There is no more testing to see if that is true or not. It totally makes sense and comes from Google themselves. If anything, I would consider this text along with every answer I have ever gotten from an Adwords Rep and realize that this is probably pretty vague (like everything else they say) and think that their is probably a lot more to it than even this. Now I am not saying to NOT try and delete keywords and than resubmit them, you can test whatever you like. I am merely speaking from what I have experienced and what I believe here. I can tell you that I have done this myself and it does not matter what you do really. If you have shitty performing keywords, nothing is going to help you to try and get these to going.

In my opinion since Account Quality Score seems to be impression weighted, I would get rid of the under-performing keywords. If you’re a large oriented advertiser than a couple hundred bad keywords may not hurt you to bad but you should know that I would personally scrap keywords that are performing poorly with low impressions AND scrap keywords that perform poorly with high impressions.These are called campaign killers. With so much put into Adwords Quality Scores, I think you can see why.

Now you need to take in account that this is your money and decision what to do. If you have poor keywords but they are converting for you and your profitable, you will have a decision to make. Scrap it or take the money and run. You’re best bet here is to start optimizing landing pages to accommodate these keywords. It’s really in what you want to do.

New Adwords Accounts

This can be a real pain in the tail right here. Right off the bat, I have noticed that I can often pay 25%-50% MORE on keywords than with my older, more established accounts. That is why in the very first post of this series when we were talking about the Google Content Network I recommended you get a My Client Center Account with Adwords if you are at all serious about pushing a lot of volume with PPC Advertising. Taking the initiative now to build multiple accounts with a great Account History is only going to help you as you progress further into your PPC business.

Generally I have noticed that accounts can take anywhere from 3-5 months to build a reputable history. This is one thing that can help speed this process quicker though. That requires to spend LOTS of money! Adwords puts you on a type of probationary period. Basically after you reach your first $50 in clicks, your ads may stop running until that payment is processed. There is a natural progression after that as well. I am not for sure on the limits but it may repeat this on your first $100, $500 and $1,000. Just know that there is indeed a progression. During this time Adwords is basically building their relationship with you as an Advertiser. It’s in your best interest to pay your dues as fast and timely as you can without any significant problems. For me and all my accounts it may be confusing for some. I use credit cards on company owned accounts and then I have a bank account attached to each one as a backup. You do not want a glitch in your payments especially if you’re pushing large volume.

So this was just a small inside look at how Account History with Adwords comes into play with Quality Scores. We went a little beyond that but I felt those parts would help as well. The most important thing is to consistently work on optimizing everything in your account and PPC Business. Ads, adgroups, keywords, landing pages, consistent payments are all parts of your account that have progression periods. The more you use Adwords, the better you will understand this.

April 8th, 2008

CPAM Series – Quality Score Rd 1 – Blogs And Quality

First and foremost you want to seek the advice from Google themselves. With that said the very definition that Google provides (which is very vague) of their Quality Score is here:

The components of Quality Score vary depending on whether it’s calculating minimum bid or ad position:

  • Quality Score for minimum bidis determined by a keyword’s click-thru rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account’s historical performance, and other relevance factors.
  • Quality Score for ad positionis determined by a keyword’s click-thru rate (CTR) on Google, the relevance of the keyword and ad to the search term, your account’s historical performance, and other relevance factors.

So now you may start to get a bigger picture about Quality Score. There is not just one you have to deal with but two. There may be more (according to the affiliate chatter) but those are myths so we are going to stick with what we know. Just realize that facing Google slaps can come from many angles. You need to recognize WHY you are getting slapped.

To keep from this and actually trim away the possibilities of being slapped or just getting good Quality Scores across the board, I have already pointed out that you should be building quality sites. Ever read an Adwords Ebook or been to another Affiliate’s blog to hear them talk about how they like to test offers with JUST a landing page instead of building a mini site around it? Well, in a sense that is true but the vital information that is most likely left out is that they already HAVE BUILT a high quality site that these pages are residing on. AHAH!

So what’s my take on building sites around CPA Offers?

I dont build sites around that one odd Zip submit that I know there is hardly any competition for. This is a possible bite in the ass I just have to deal with. (This is my experience and how I market). The reason why I dont start after this offer with building a site is that I dont know if it will work or not. If it does then great I will make money, if it does not then it’s just wasted time. I dont know about you but I dont have much time to waste on that. So what I try to do is look at ALL my sites and see if there is one closely related to the offer. I mean that I get as closely related as possible. Then I will test the offer.

But…..

It all starts with having SITES IN THE FIRST PLACE. These days you cannot just put up sites that have lots of content pages. Take that back for a second. Yes, you probably can and will get good quality scores with doing this HOWEVER your still thinking in short terms. With Google ever-changing to increase the positives of user relevance throughout EVERYTHING they do, you need to think outside the box and go ABOVE AND BEYOND what others are telling you. It’s only going to help you out more in the long run. Most of the shit I read these days is the Adwords peeps saying to build mini-sites around offers. This is all fine and dandy but what happens when that does not work anymore? If you dont think that will happen, take a look at the last year of Google Slaps and changes…………………and then think about it again.

Site Structure And What I Like To Do

First off I dont build HTML sites. Why? Umm, probably cuz they suck and they always require re-work after a Google Update. Does not make much sense to keep re-working shit after you already built it right?

How do I counter that?

This is simple and most of the regular readers here already know this. WORDPRESS.

I build EVERYTHING out of WordPress in relation to sites. HOWEVER, this has also changed since January as well. I dont even bother building sites anymore. I just build blogs. Why?

There are many factors why I do this so I will just share the most important ones now. First off, I have noticed over the last year that Google is starting to lean more towards blogs as the most RELEVANT and CURRENT information source for news on the web? I can tell from the blogs I have built personally and even from here at CashTactics. It literally takes me less than two hours to show up in Google after a post. Just look around though at Celebrity Gossip and Tech News. Who owns the results? Celebrity blogs such as TMZ and Perez Hilton along with Gizmodo and TechCrunch.

It’s simple folks and it’s right in front of you.

Build something of quality but also something people will WANT to return to. You can have all the high quality and unique content in the world but if nobody wants to return to it how good of a user experience are you REALLY providing? If you’re tracking your visitors and noticing the time spent on your blogs/sites is less than 1 minute with a 60% bounce then you will kind of get that idea that people dont really like what you got going on. As smart as Google is, how long do you have before they figure this out?

So how do I build my blogs?

Generally I focus around the niche or industry an offer is in. If I was promoting a zip submit for a Maybelline Eye Liner Offer then I would most likely build a blog towards Maybelline products. HOWEVER, I personally do not go about build these unless I can find multiple offers that are closely related. It just takes too much work to build around an offer unless you know for a fact that it’s a money maker. The more offers you can find that are closely related, the better chance you have of more content (around the offers) and more content PERIOD that you can produce consistently.

Consistency is yet another key part into providing relevance and a good user experience. The more consistent that you produce unique content, the more likely spiders are going to be crawling your site. Does this have a direct correlation with getting a good Quality Score though? In my opinion and experience yes. Since going from sites to blogs I have noticed a considerable difference in tweaking campaigns. I truly believe it is because I keep my sites updated on a consistent and UNIQUE basis. Sure it’s work but when dealing with the Quality Score, you are also dealing with your livelihood on Adwords and you need every edge you can get to beat the QS itself as well as competitors.

Now I wont teach you how to setup WordPress. Just go look for a tutorial. I will however give you my weapons of choice that I use on every blog I build. You will need some plugins, so here they are:

  1. All In One SEO Pack
  2. Deans Permalinks Migration
  3. SEM Google Analytics ( 2nd comment down)
  4. Similar Posts
  5. Sociable
  6. WP-Contact Form
  7. Simple Tags

Please read every description so that you know how to use them. I do not use them any differently than what is stated. The main importance of these plugins is to help optimize your blogs. Good optimization is key for your blog. When you go to setup landing pages and you have built a relevant site to your offers as well as have UNIQUE content that relates to it, then it’s pretty damn simple to add some outgoing links from your landing page into the content on your blog. 

Using WordPress AS Landing Pages

By far the easiest method of getting good Quality Scores. You dont even design ANY landing pages outside of your blog. You simply cater posts or pages AS your landing pages. Now here’s why it was a good idea to get those plugins. For one you can rewrite post titles and setup your meta description and keywords with ease. Often times I will put 10-15 keywords in description and keywords. This is sort of gaming Adwords but believe me…it works. Another thing is that constructing this blog around offers you have a multitude of ways to cash in.

Using plugins such as the Similar posts plugins helps to have more keywords on your landing page. This will also help funnel visitors if they read your landing page and dont like the offer into other areas of content on your blog. If you have all your pages setup correctly with UNIQUE content, bullet points and calls to action (use this slyly) then you have increased your chances of monetizing off the clicks you pay for. Normally marketers like to have landing pages that dont allow any visitors the means to escape. This works but when dealing with the quality score it’s a much different ballgame. That’s not to say you still cannot get away with it, because you can. However, I am trying to help with a long-term solution so discussing these types of antics is futile and a waste of my time. Chances are that once you face a slap using these techniques, you would just keep hunting for another quick fix. This is extremely frustrating folks and can be a real productivity killer, so try to not get in the habit of it.

Adding User Benefits And Reoccurring Visits

This is really the tough part and actually requires work outside of PPC Advertising. However like I have said before, “you’re building a business, treat as so”. A large, uniquely filled content site cant still get the piss knocked out of it with a Quality Score slap. Google is not dumb. They know that affiliates know that they want content good for users. While building large content sites may give you a year of good Quality Scores, you could possibly have the wind knocked out of your sails next year. Personally, I like to see this not happen so establishing some user benefits and ways to retain and get reoccurring visitors is essential. Putting up an article directory or forum is a great way to make this happen. Not only that, but you will probably get free search traffic as well. This all plays a part in the quality score. It’s not some simple, stupid thing you can beat overnight. It’s a reoccurring problem that can arise at anytime in your business. Nobody is safe from it so the best idea is to actually go all out and create something people find useful.

The more useful YOU are, the more likely that Google is going to realize this and reward you. This all plays a part when you go to that Adwords interface, create your ad, add your keywords and set your bids. What you do outside of Adwords is going to reflect when that colorful little bar starts analyzing YOUR SITE…not your page (big tip right there) inside of Adwords. You already know the outcome of your bids because of what you built. If you half-assed it, then you are probably sitting there worried about what your minimum bids will be. If you took the time and built something people like going to then your just sitting there laughing telling the little analyzer bar to “HURRY THE F#CK Up”.

April 7th, 2008

CPA Marketing Series – Getting Started On Google Search

Ahh well we’re here. Google Search. The Pain in the ass Quality Score. How do we beat it?

Let me start off by telling you that there are a multitude of factors that determine quality scores thru Adwords keyword search campaigns. A lot of people (marketers) are only wanting to hear “how do I beat the QS”, or “what’s the quick fix to get my campaign running again”. This is very tiresome to answer and lately, I’ve pretty much ignored the questions. The reason is this:

No matter how many freakin times the people who know say it, some people just cant comprehend it. Now I am not saying that I wont write about a few tricks I use to game Adwords because I am going to get to that soon enough. If you want the shortest, bluntest and most honest answer on how to get good quality scores, then it’s quite simple.

BUILD SOMETHING OF QUALITY

It’s that simple. The days of our shitty affiliate sites are coming to end. However as marketers we adjust and evolve. Personally been doing it for 3 years now with almost a year and a half exclusively online. I’ve literally gone from a page with 5 banners on it (yes I actually made money with this shit back in the day), to building sites made out of WordPress with article directories and forums attached to them. In today’s world with Google: “He who adds the most user value..wins”.

In thinking of terms of beating the quality score you really have to open your mind. This is going to really require some deep thinking. In my experience you are going to need a few things and here are the most important ones:

  • An understanding of onpage SEO (which includes site structure), and an understanding of link building (off page SEO)

  • An understanding of your niche and industry. I personally do not recommend building sites around a special offer you may find. With zip and email submits this can be extremely difficult. The best way to profit from low payout offers such as email/zip submits is to utilize traffic you already have…NOT PAYING for it. If you were to target a Maybelline Eye Liner Zip Submit then I suggest looking around to make sure there are alternative offers related. This ensures that you have multiple sources of monetization you can use while building a site.

  • An understanding that Adwords takes the accounts they let you have VERY SERIOUSLY.

To me those are the 3 most important things you need to learn/know when it comes to getting a good quality score. We will go into more detail on each of these in the next posts.