Archive for February, 2008

February 27th, 2008

Blog Monetization Strategies From Blogging Fingers

Blog Monetization StrategiesA quick word on Matt from Blogging Fingers. He has just released a Blog Monetization Strategies E-Book. Normally you wont see me pimping ebooks but the book is free, Matt seems like a cool guy and if you get a little dead time after production hours it should be a good, quick read. I dont get anything from this post other than the privilege of letting you know about the information he is giving away.

There is a contest surrounding this book and you will need to optin to get it. FruitfulTime has sponsored the book and is allowing Matt to give away 10 free copies of the software totaling $300. That’s actually a contest I like. I dont own the software but if any reader from this blog happens to win a copy of it, I would be more than willing to post a review if you felt like writing one. I would be happy to link to you or work something out so that your time spent writing the review is worth it.

FruitfulTime TaskManager helps you manage your ‘to do list’. It has an easy to use interface and allows you to input your tasks and split them into subtasks. You can keep notes related to the tasks, contacts of other people working with you on a task and set reminders to make sure not to forget any deadlines.

Head over and grab a copy of the book and get yourself entered to win a free copy of the FruitfulTime Task Managing Software. Be sure to read all the details on how to get many entries to ensure you have the best possible chance of winning.

I am not involved with the contest in any way. I posted this just for the hell of it.

February 27th, 2008

Initial Approach To Keyword Tracking On PPC Campaigns

Pay Per Click Marketers vary on each of their methods. I dont think there really is a truly *right* way to start your adgroups and keywords in a pay per click campaign. Everyone has their own methods so let me share mine. When I initially start a PPC campaign I am not actually looking for *converting keywords*. What? Dont get me wrong, that is the overall goal (to establish a campaign on almost if not all keywords that convert to conversions). However, doing this takes a boatload of preparation, time and setup. My goal at the very start is to get an idea of what keywords are getting clicked on.

Most people either believe or have been told that you should track EVERY keyword to determine profitability. This comes later. This does not come at the start. Unless you have a small set of keywords that would not take much time, but come on, lets face it. He who gets the most keywords will most likely profit more.

There are two things that I have read since day one of wanting to get involved with pay per click that I truly believe.

  1. Almost 40% of keyword searches done online are new
  2. MAYBE 15-20% of my total keyword list will reveal keywords that bring me profits.

You see, I know and realize this. This is exactly why I dont start tracking keywords (unless its a truly small campaign). This is a huge time waster for me. Yes I would determine profitability right from the start. Yet, I have to actually look at the time it would take me to do that. My time could be better spent letting this campaign run for 1-2 days while I blast out 5-10 more. If you got a weak stomach, small budget and suffer from impatience then this is not going to work for you.

However the downside is that if you are methodical and trying to perfect everything from the beginning how are you going to feel after 10 campaign setups and find you only got 1-2 campaigns that are worth developing further? All that setup, preperation and time will seem nil.

By the time you realize that you have 1-2 campaigns that can be tweaked I already have launched at least a dozen more campaigns, and already got a *clean* list of keywords to run while scrubbing the others that did not bring me the clicks. While your thinking that you might be on top of the world with your winning 1-2 campaigns I have already got a dozen campaigns ready for me to completely monitor for converting keywords. So how do I and many others move ahead from the rest of the pack?

Simple.

We blast and blast and blast and when we are sick of it, we blast some more.

A Simple Formula:

  • Blast
  • While waiting for data to be returned, BLAST another campaign
  • Check for any conversions, got some conversions work on scrubbing
  • Check 1st campaign adgroups for clicks (none or not sufficient, scrub)
  • Check keywords campaign wide (none or not sufficient, scrub)
  • Keywords with high clicks — TRACK
  • Let run to return data again, while waiting BLAST another campaign
  • Check keywords 1st campaign (cut keywords with insufficient clicks, regroup converting keywords — TRACK)
  • Profitable campaign established (Monitor)
  • Time for upscaling and expansion

Repeat the process in order for Campaign #2. By the time profitability is established to monitor with campaign #2 you should have at least 5-7 campaigns going to get the same results. You run into a campaign that yields no conversions right at the start then it’s probably time to pause, tweak the landing page, change the offer. Do something on your end if you got clicks but no conversions.

February 25th, 2008

My Current State On Retail And CPA Marketing

Just a real quick post that will answer a lot of questions that I have been getting.

I will be making a change soon as I take on a larger business venture that completely eliminate me from selling my own products and will definitely take a lot away from my retail income. I wont say that it will take away from my CPA income entirely but it will reduce the amount of time I spend as a PERSONAL affiliate for the CPA Networks I am associated with.

While I do love the CPA Industry and almost every network I have worked with on a personal basis it’s time for me to move on just a bit. Not entirely but for the most part as a personal affiliate I will be cutting down the amount of volume I personally push and focus on pushing each and every month. I can tell you that I never once intended to be just an Affiliate Marketer all my life. While I love the business it only makes more sense to establish my own network of publishers and that is exactly what I will be doing.

I wont go into much detail until we are officially launched but this should help keep the emails that I have been getting from marketers, jv prospects and of course all the affiliate managers to a lower level. Just wanted to give a public shout as to the situation of my business right now.

February 25th, 2008

AffSpy And OfferVault – Finding CPA Offers Made Easy

Just a real quick post this evening as I wanted to touch base on a couple of resources to use for CPA Marketing. I have been using one source for awhile. (Once as a paid member and now as a free member) and another source that looks really interesting as it nears to becoming live.

First though I need to do the linking thing as a good blogger and thank Paul from Uberaffiliate for his lengthy and informative write up on Affspy. Second to Linda from the 5 Star Affiliate Programs Blog for her write up on both resources. Thanks for the write ups Paul and Linda! You can read both their write-ups for more in-depth information.

The sites are AffSpy and OfferVault.

Affspy is still not open to public yet and is supposed to launch during the Affiliate Summit going on currently. Initially I think there are to be 100 beta testers. I signed up moments after I saw the headline from UberAffiliate’s post so hopefully I will be invited to check it out and relay what it is all about in the coming days.

OfferVault on the other hand was a service within Affiliate Radar (monthly fee). It’s now open to the public and offered as a free tool to quickly scan a bunch of the top CPA Networks to retrieve offers related to whatever you type in the search bar. I cannot stress to you enough how awesome and fast the tool is. Check them both out and let me know what you think of them.

February 22nd, 2008

Make Money With CPA Empire

CPA EmpireI been getting quite a few emails asking about which CPA Networks have a lot of email and zip submits. While I love every network I work with, I had to put CPA Empireon the hotseat. If you like CPA Marketing then your going to have a field day with CPA Empire. They got more offers and campaigns than you can shake a stick at and this does not even include all the private offers and exclusives they have.

Currently their are over 540 offers and campaigns you can work with. One notable thing about them is the sheer size of their email and zip submit offers. Another cool thing is that their International campaigns are no slouch either. This is good for Ruckles because he does not really care to promote in the US in respect to email/zip campaigns. As a matter of fact his International volume VS. US volume for these types of offers sits at around 80% to 20%. While you cant really get a zip code Internationally, those Brits, Canadians and Australians tend to dish out their email like they could care less.

I will not reveal any of the offers within CPA Empire nor will I disclose any payouts. While some people do this and think they are doing good by revealing information…your really not. That’s one perk about CPA Networks is generally they dont care to have a bunch of public information on their offers. This brings other networks *coat-tailing* and creating competition. So I will not be soliciting information on specific offers, payouts or information about them.

Here’s one thing I find interesting about them as well. They write a blog. While this may seem minuscule to a lot of people, I find it refreshing. Even if they are just jerking around about nonchalant stuff it lets me know their are humans and not robots behind the system (so to speak). This gives you more of an opportunity to get personable with them.

CPA networks can be a real pain in the ass to join sometimes. Seriously, if your a new affiliate who wants to get started with Affiliate Marketing what are you supposed to do when it asks you to list a website and you dont have one? What if they call you to confirm your identity and speak with you and you dont know what to say? These things seem very small to some of us but I know and remember the feeling when I signed up for my first network. So that’s where I am going to help you.

{Insert Self Promotion Here}

If you would like to join CPA Empire and look over what they got then getting approved is as simple as doing the following:

Sign up thru this link. In the comments box at the bottom of the signup form request LAURA as your AM. Also in the comments box tell them that Ruck from CashTactics sent you. It’s as easy as that.

Anyway this was just a short post about them. I will be featuring them along with other networks in the upcoming Affiliate Directory that I am putting together but wanted to cover the topic of who has a bunch of email and zip submits as well as a few perks about CPA Empire.

PS.

CPA Empire Shirt

Thanks for the UnderArmor shirt & card Laura!

February 21st, 2008

Feedburner Screwed Up

For everyone that shot me an email or commented, I really dont know what the problem is with Feedburner today. Subscription count is off but it appears that the subscription methods (RSS and Email) are working. I took my morning rounds and noticed all the bloggers I read are down by half in Subscribers showing.  I also went to the Feedburner forum and the question has been asked a few times already but no response. Anyway, that’s the skinny on Feedburner. Back to work.

February 21st, 2008

Want To Outsource To Freelancers Or Get Paid For Being One?

oDesk{Disclaimer: The following post is based on observation and opinion. I am not signed with oDesk nor do I have any affiliation with them currently}.

oDesk has really been a fun read for me over the last evening. As I have started to branch out from reading the same old boring marketing forums I started to revamp my evening browsing into finding companies and other sites that, while they may not serve as a money making oriented interest to most people, I try to find the perks behind the sites that will allow people to maybe consider using them as an additional income and revenue source. I added a new category to the blog titled “Company Spotlight” that I would like to dedicate to postings like these.

What is oDesk?

Much like Get A Freelancer and Elance, oDesk serves as an innovative way to outsource web projects, hire IT freelancers, programmers, web designers and much more. However after comparing the 3 I really like the layout of oDesk. When you first outsource work it can be a daunting and nerve racking task. I know, I still remember the first time I did it. I’ve been burned on these sites before and it truly leaves a sour taste in your mouth. Beyond that negativity though I have meant some extraordinary people in the web design and programming fields.

One thing I looked for when I first landed on the site was reliability. I have not yet signed up with them as I have way too many things going on right now to even brainstorm a new idea but rest assured, I probably will in the next couple of months. I came across some good reading about oDesk from Red Herring, Business Week and PC Mag.

For quick reference you can read the overview on oDesk and view the video tutorial

Alright now for the money making aspect parts of oDesk and how it can help us as Marketers and Entrepreneurs. It looks to be a super easy signup process. You will be going there as a buyer looking to hire out some work or as a freelancer applying yourself to take on jobs.

Why post a job?

  • It’s free
  • No credit card required
  • Reach 42500 providers
  • Get 20+ applicants in 24 hours

Buyers

As a potential buyer and wanting a project done you have easy navigation to see job postings, buyer feedback, skills, rates and oConomy facts (which serve as some quick statistics on the oDesk Marketplace).

On the other side of the fence we have the jobs section for freelancers looking for work:

Jobs

There are hundreds of job listings. The keyword box up to the top left makes it a little easier to search specifically based on your skills and what type of job you might want to go for.

oDesk also has an active community of registered users that you can associate with. This would probably be a better source of asking direct questions about oDesk. It probably serves as a great networking spot to associate with other freelancers and/or companies related to your field.

Not your typical CashTactics post I know. However this serves as a great resource for marketers, entrepreneurs, webmasters, programmers, designers and everyone else in the web industry. It can be a legitimate opportunity for all you programmers out there trying to become marketers and it could probably help aspiring marketers who hope to one day work online full-time as another additional income source to help supplement them as they make their way.

They have detailed information on the pay structure so be sure to read over it.

February 20th, 2008

Kaboodle Issues Round 1

KaboodleI have gotten a few messages and even held a Skype conversation with linking issues and Kaboodle. Previously I talked about how to utilize the Kaboodle Toolbar to quickly add links and products to your Kaboodle lists. I would first like to remind everyone that I merely use Kaboodle as a sort of Parasite SEO method to get inbound links to internal product pages on two mashup sites, a few datafeed sites and a couple of E-Commerce sites. I am not using Kaboodle as the *lazy affiliate way*. The only products I have added directly with Affiliate links were used as only examples.

Programs, links, merchants and networks are all going to differ in linking structure. For instance I was able to add a link from Wrapables (CJ Merchant) with the Kaboodl toolbar and everything parsed just fine. However yesterday I was on Skype with a person who was doing the same thing but the url and affilaite cookie were not working properly. I am unable to answer every specific example, so be sure to test that everything is working properly. Worse case scenario you will have to add them manually. I actually prefer this anyway. Here’s how to do it.

  • Go to your Kaboodle page
  • Click on the list you want to add a product for
  • Click Add New Item (Top right of your profile pic)

That will bring us to adding our own link. (Be sure to cut the http:// off after entering it)

Add New 

From there it’s super simple to create your Titles, Descriptions, Tags and changing any images. I test over a dozen links from a dozen different networks and had zero problems last night. Yes, boo-hoo for the manual adding but that’s life. I still can add certain from the Kaboodle toolbar easily because it’s like bookmarking webpages.

However, I had ZERO questions about that. Every question was regarding inputting products specifically into Kaboodle. I dont do that but I knew the majority would so that’s how to do it properly without facing any problems with urls or cookie sets.