Google Placement Targeting For Starters
- 15 Comment
It seems with my last post on PPC, readers have been wanting more information on how to do this. There are even a few forum threads that have been sparked over the topic. I think I will try to take a swipe here and answer a few general questions and dispell a few myths.
First off, if you have never used Google Adwords then you had better get educated….and fast. Adwords is a beast and it will kick you in the nether region faster than almost any advertising platform on the planet. So, I am not going to teach you AdWords. Go learn it. Second, if you have never done a placement campaign it gets even worse for you. I hope when everyone read my previous post they realized I have been using for Pay Per Click for about two years now. That’s two years of throwing money down the drain testing offers and then kicking Adword’s ass by establishing profitable campaigns. It takes time, and if your not going to be patient then your only hurting yourself. You might want to start at the learning center for more information on a placement campaign.
Is there some secret to making money with Adwords? Uhh no.
The only thing really about paying for your advertisements is profit. There are tons of other things to consider but if your profit outweighs your spend, your on the right track. Those other things will come to you. The first thing you need to do though is gain experience with Adwords. There are tons of ebooks out there that you can get for free to get some knowledge about Adwords. I would suggest the learning center (link above) to get started though.
If your asking questions on how to setup a placement campaign, then your clearly not ready. It seems this is the majority too. So get educated before you even think about doing this otherwise, you’ll probably just blow your wad. Pun intended.
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15 Comments on this post
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- Jeff said:
After reading some of your posts, I was motivated to try site targeting. I have been making a small profit off of the content network, I was hoping to increase that with targeting. My first few days haven’t been good, Not having much luck finding sites that I believe to be relevant and don’t cost a ton in cpm or cpc, But I will keep trying, I imagine the key is thinking outside the box.
December 31st, 2007 at 9:29 pm - Ruck said:
The key is to develop a large keyword list as you would for a search campaign and then running those keywords in all 3 big search engines and looking at the first page placements and notice if they are running adsense :)…
Also..it’s not site targeting. Many people make the huge mistake of placing ads on sites. You should be targeting specific pages.
December 31st, 2007 at 9:39 pm - Jeff said:
I’m targeting specific pages, I think I have the idea. Of course its not as easy as I hoped. :)
December 31st, 2007 at 9:48 pm - ProRicer86 said:
Thanks for the info Ruck. I guess i have a lot of reading to do tonight.
January 1st, 2008 at 3:03 am - andrew wee said:
The thing with placement targeting is that it’s a different animal from your regular search and content campaigns.
To use a Counter Strike analogy, you’re using an Artic Magnum AWP, while the guys on search are using the m16 carbine or the ak47, and the content guys are using chain guns and spraying all over the place.
if you get the game analogy and are able to adjust your thinking appropriately, you can come out on top. Else you’re headed for a ‘terrorists win!’ scenario…
January 1st, 2008 at 12:07 pm - Sinewave said:
I don’t get the game analogy yet, but I’ll do some research on it:)
Thanks Ruck & Andrew
January 1st, 2008 at 2:49 pm - mo said:
ahhh, counterstrike. i get it andrew, thanks for that analogy. also, thanks to you Ruck for this post. After reading your initial post about this, I went and set my account up and was ready to go. Then after reading a follow up to your post, I realised Im not ready yet to fire at this so I paused my campaign. I am learning myself up right now and will keep pluggin away but I can see how this will be profitable IF we use the “how” and “WHERE” that you spoke about in one of your past posts.
HAPPY NEW YEAR guys (and gals)!
January 1st, 2008 at 5:22 pm - mo said:
@andrew- I loved my awp and desert eagle… =)
January 1st, 2008 at 5:23 pm - Sinewave said:
Ok, while I may not really get the Counterstrike analogy, I figure it might be kinda like … um … peeing, wherein aim and targeting are critical.
Not trying to be coarse on purpose, but does that work?
In any case, Happy New Year!
Best wishes,
SineJanuary 2nd, 2008 at 12:28 am - Franck Silvestre said:
Thank you to tell to your readers that they will actually lose money in the beginning.
It’s not what many people want to make us believe.
Adwords is a tough game.
January 8th, 2008 at 8:32 am - Ruck said:
Your right..It can be absolutely brutal. I know from experience and I try to be upfront and honest as possible about it.
January 8th, 2008 at 8:52 am - Webkinz said:
Kinda off topic, but has anyone seen the Google video ads on anyone adsense website?
June 13th, 2008 at 11:43 pm - andrew wee said:
I’d suggest using PPC search network for new PPC mkters.
Placement targeting can be tougher, especially if you don’t have the fundamentals down pat yet.
November 30th, 2008 at 2:49 pm - SkyWatcher said:
Once you get a campaign rolling in search and then search network then your next stop is the content network because clicks can be cheap.
As far as my experience is concerned you need to learn about the CN than straightaway jumping in.
November 30th, 2008 at 6:09 pm
[...] a free $20 in clicks by signing up for a new account with them. I thought since I spoke recently on Google Placement Targeting this might be a great chance for you to get your feet wet WITHOUT spending ANY [...]