Monday, December 31st, 2007

Google Placement Targeting For Starters

It seems with my last post on PPC, readers have been wanting more information on how to do this. There are even a few forum threads that have been sparked over the topic. I think I will try to take a swipe here and answer a few general questions and dispell a few myths.

First off, if you have never used Google Adwords then you had better get educated….and fast. Adwords is a beast and it will kick you in the nether region faster than almost any advertising platform on the planet. So, I am not going to teach you AdWords. Go learn it. Second, if you have never done a placement campaign it gets even worse for you. I hope when everyone read my previous post they realized I have been using for Pay Per Click for about two years now. That’s two years of throwing money down the drain testing offers and then kicking Adword’s ass by establishing profitable campaigns. It takes time, and if your not going to be patient then your only hurting yourself. You might want to start at the learning center for more information on a placement campaign.

Is there some secret to making money with Adwords? Uhh no.

The only thing really about paying for your advertisements is profit. There are tons of other things to consider but if your profit outweighs your spend, your on the right track. Those other things will come to you. The first thing you need to do though is gain experience with Adwords. There are tons of ebooks out there that you can get for free to get some knowledge about Adwords. I would suggest the learning center (link above) to get started though.

If your asking questions on how to setup a placement campaign, then your clearly not ready. It seems this is the majority too. So get educated before you even think about doing this otherwise, you’ll probably just blow your wad. Pun intended.

Category: PPC
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16 Responses

December 31, 2007

After reading some of your posts, I was motivated to try site targeting. I have been making a small profit off of the content network, I was hoping to increase that with targeting. My first few days haven’t been good, Not having much luck finding sites that I believe to be relevant and don’t cost a ton in cpm or cpc, But I will keep trying, I imagine the key is thinking outside the box.

December 31, 2007

The key is to develop a large keyword list as you would for a search campaign and then running those keywords in all 3 big search engines and looking at the first page placements and notice if they are running adsense :)…’s not site targeting. Many people make the huge mistake of placing ads on sites. You should be targeting specific pages.

December 31, 2007

I’m targeting specific pages, I think I have the idea. Of course its not as easy as I hoped. :)

January 1, 2008

Thanks for the info Ruck. I guess i have a lot of reading to do tonight.

January 1, 2008

The thing with placement targeting is that it’s a different animal from your regular search and content campaigns.

To use a Counter Strike analogy, you’re using an Artic Magnum AWP, while the guys on search are using the m16 carbine or the ak47, and the content guys are using chain guns and spraying all over the place.

if you get the game analogy and are able to adjust your thinking appropriately, you can come out on top. Else you’re headed for a ‘terrorists win!’ scenario…

January 1, 2008

I don’t get the game analogy yet, but I’ll do some research on it:)

Thanks Ruck & Andrew

January 1, 2008

ahhh, counterstrike. i get it andrew, thanks for that analogy. also, thanks to you Ruck for this post. After reading your initial post about this, I went and set my account up and was ready to go. Then after reading a follow up to your post, I realised Im not ready yet to fire at this so I paused my campaign. I am learning myself up right now and will keep pluggin away but I can see how this will be profitable IF we use the “how” and “WHERE” that you spoke about in one of your past posts.

HAPPY NEW YEAR guys (and gals)!

January 1, 2008

@andrew- I loved my awp and desert eagle… =)

January 2, 2008

Ok, while I may not really get the Counterstrike analogy, I figure it might be kinda like … um … peeing, wherein aim and targeting are critical.

Not trying to be coarse on purpose, but does that work?

In any case, Happy New Year!

Best wishes,

January 8, 2008

Thank you to tell to your readers that they will actually lose money in the beginning.

It’s not what many people want to make us believe.

Adwords is a tough game.

January 8, 2008

Your right..It can be absolutely brutal. I know from experience and I try to be upfront and honest as possible about it.

June 13, 2008

Kinda off topic, but has anyone seen the Google video ads on anyone adsense website?

November 30, 2008

I’d suggest using PPC search network for new PPC mkters.

Placement targeting can be tougher, especially if you don’t have the fundamentals down pat yet.

November 30, 2008

Once you get a campaign rolling in search and then search network then your next stop is the content network because clicks can be cheap.

As far as my experience is concerned you need to learn about the CN than straightaway jumping in.

May 7, 2010

Its great that you are creating awareness amongst other immature newbies. Its hard to be brutal since people like to be pampered and comforted for what they have lost. But people wake up!!! Its cause of your setbacks that you stand where you stand. Take responsibility and rub away any left over tears… Go learn what you have to know and update yourself on what’s new. We should be grateful of people like Ruck that provide their support we can’t ask much from him and he is right in his article that ‘he won’t teach you what Adwords are’. That’s your responsibility to get access to it and be grateful that he has provided this information. We are so dependent upon rubbing each others backs that we have become lazy… I wouldn’t be surprised that in the coming years people will look for fast tracks to these blog sites too… Since to some it seems a waste of time and straining the eyes to browse down them.