Sunday, December 14th, 2008

Irresistable offers to BOOST response rate!

“I’m gonna make him an offer he can’t refuse.”
-The Godfather

This is mainly for those of us that have our own products out there. If you don’t have your own product I suggest getting one. There isn’t anything better than making 100% profit on a product your selling AND having hundreds, even thousands of affiliates promoting a product for you!

So lets jump right in and begin talking about boosting up your response rate for email marketing or your own little lander.

The best thing that you can do is to offer free samples.  So what are some things that you can do? Giving a 3 day trial run or even a demo version of your product is the best way to accomplish this.  Now I know most of you probably don’t have your own product.  This demo version is often given on CPA offers as well.  Have you see the $2.95 sample pack of acai berry!? These guys know what they are doing.  They are getting people to buy into their product with a sample pack.

They can’t necessarily give away free samples of acai berry.  That would be suicide for them.  So what they do is they get a credit card number for a sample pack of acai berry and then in 7 days they hit them with the actual cost.  The sample pack is what drew them into the offer to begin with (that and Oprah).

Now, what are some other things that you can give away to help make your offer more irresistible?  A series of training videos, user manual, members forum or chat, unlimited support, unlimited updates for the life of the product.  There are all kinds of things you can add to make your product look outstanding to people.

I have often seen people give away other private label right (PLR) products.  It is my opinion that these are retarded… The problem with PLR products is that you should be grouping them up in their respective niches or function.  If you are selling a product on how to do SEO better WHY would you give away a PLR product for making money with adsense? If however, you gave away 5 other SEO PLR products with each purchase people will look at that in a better light. People will begin to say to themselves “Oh great… I’m not getting 1 SEO product.  I’m actually getting 6 SEO products PLUS training!”

My favorite booster is to offer a DEEP discount for a 3 day trial.  I’ve seen several sites out there that cost $97+ and offer a $1 trial.  Once the trial is up BOOM they get hit for $97.  Most people will forget about this.  They just think “Okay great $1 and I get this product for 3 days” then 3 days later when they forget about it they get hit with a paypal receipt saying THANK YOU FOR YOUR PURCHASE. hmmm kinda slimy and sneaky… But look at the acai berry offers.  This is exactly what they are doing.  Any time you have to pay $x for a trial offer you can bet that you will be billed in 3-7 days for the full amount.


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12 Responses

December 15, 2008
Pete

This is interesting. I can definitely see the difference between giving away things that relate to your niche verses givng away non niche products.

There is a lot to learn from CPA offers in this respect.


December 15, 2008

“Once the trial is up BOOM they get hit for $97. Most people will forget about this. They just think “Okay great $1 and I get this product for 3 days” then 3 days later when they forget about it they get hit with a paypal receipt saying THANK YOU FOR YOUR PURCHASE. hmmm kinda slimy and sneaky… But look at the acai berry offers. This is exactly what they are doing. Any time you have to pay $x for a trial offer you can bet that you will be billed in 3-7 days for the full amount.”

– Not really, cos paypal is pretty lax abt refunds, and if they get a string of complaints, they’ll freeze yr paypal account and you can’t touch the $50k you have in it.

Plus it takes them another 6mths to unfreeze it.

I don’t suggest doing this tactic unless your product is really solid.


On the acai/dating and other rebills, it’s not uncommon to have about a 20-30% refund/chargeback on the rebills. You need to factor it into your cost of doing biz and roll with the punches.


In both cases, it can be profitable and do very well, but if you are going in with the idea you’re going to be rolling it it, you’re going to be in for one rude awakening


December 16, 2008

I’m not saying paypal specificly. Just a general payment processor. I know someone that is doing this method with Clickbank and they are making pretty good profit. But your right. Your product needs to be solid so you don’t get hit too hard with refund requests.


December 23, 2008

What would you suggest if, for example, you plan on releasing a book? Give away the first chapter? Signed copies?


December 23, 2008

Giving away the first chapter is EXCELLENT. That gives people a sneak peak and if you write it good enough it will definitely hook them into the book.


February 4, 2009

It looks like a good way to increase response rate and sales but it is not ethical. Surely, this will be hit and run customers. There won’t be any return customers if we play by acai berry formula (charging after 5- 7 days).


February 4, 2009

I never said it would be ethical. It is just another way to make money. Yes you will have upset customers. But you should have a well enough backend that you don’t have to worry about that. A trial offer is an excellent way to get someone into your program.


April 4, 2009

Great suggestion on using incentives to boost up sales. I agree with this concept. I have heard Dennys have used this incentative of a free meal for anyone, and they lost 5 million, but made up for it, and profited even more than they would have when they didn’t start the promotion.


About the last strategy you said..$1 trial. I seen this thing many times. I agree with you. People mostly forget about trial or they don’t really know how to stop it. Sometimes the merchant make it hard to stop the trial…LOL.


November 4, 2009

Nice post! I have been looking for information like this one. I am just a new affiliate and I think these tips will really help. I will give 10 credits for this!


January 24, 2011

I wish more web sites would follow your advice. Half the email spam I get is for high priced items that can easily be purchased cheaper with just a couple of google searches. After one or two emails with totally untempting offers, the unsubscribe button is the way to go.