Saturday, December 1st, 2007

Google Paid Links Myths Made Official

GoogleFor all the whiners and crybabies wanting an explanation of why Google bitch-slapped them about a month ago and took away or degraded their pagerank, you should be happy to know that they have provided an official explanation.

Notice this:

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

  • Adding a rel=”nofollow” attribute to the <a> tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

So it looks to be ok in selling links if you have the nofollow on them. I am sure this will stir up the blogosphere. Glad it is not one of my money making models. There’s just way to much bullshit to deal with.


Category: Google / Industry News / SEO
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2 Responses

December 3, 2007

Well, the truth is most buyers of text links in the marketplace are doing so for the do follow backlink.


November 30, 2008
SkyWatcher

Why does Google think that most advertisers will buy links for “advertisement” and NOT SEO?