Comments on: EPC… Eat Pizza Cold?… That’s not right…

By: SkyWatcher

SkyWatcher — Wed, 26 Nov 2008 07:57:30 +0000

Sometimes I load the landing pages quite some times and that increases the clicks that are received compared to the leads that are generated for the network giving a false impression of low EPC.

One thing I suggest is always checking the landing page out yourself and go for it.

By: webhosting

webhosting — Wed, 26 Nov 2008 05:24:32 +0000

Keep up the good work

By: andrew wee

andrew wee — Mon, 24 Nov 2008 03:48:58 +0000

Ya, I ignore EPC too.

If you are one of the first affiliates for the offer, the data will be missing or inconsequential.

If you’re going into an offer which is poorly marketed, the low EPC is an indication of the potential and upside available.

I like to compare EPCs for similar offers across 2 or more networks.
That gives you a lot of useful intel when you’re putting yr own campaign together.

The best marketers are the ones who think outside of the box.

By: BusinessX

BusinessX — Sun, 23 Nov 2008 07:32:12 +0000

I appreciate the honesty that you felt you were not doing the topic justice, and got someone who could. Shows you are interested in giving us the best information, not just the easiest.

By: Rankmaniac

Rankmaniac — Thu, 20 Nov 2008 20:15:05 +0000

Sometimes a very low EPC can mean that the advertiser is lead shaving right? I know that this has happened in the past and the merchant/network relations have gone sour in those specific examples.

By: Hock

Hock — Thu, 20 Nov 2008 19:14:38 +0000

Often times, the only EPC that counts is your own EPC. The networks can show you the EPC for an offer but it doesn’t separate out the data from emailers vs. PPC or other forms of traffic.

I use the EPC numbers as a guide when selecting offers but it comes down to collecting and analyzing your own campaign data.

Thanks for post!

By: ThemeLib.com

ThemeLib.com — Thu, 20 Nov 2008 17:35:50 +0000

Low or High EPC it doesn’t matter but you do want to see it high, right? :)

By: AMagz

AMagz — Thu, 20 Nov 2008 17:30:49 +0000

nice post, clears some EPC stuff up.

By: Marc

Marc — Thu, 20 Nov 2008 16:45:05 +0000

i always thought epc was earnings (total commission) dividd by total clicks.

is this wrong?

By: GoInS

GoInS — Thu, 20 Nov 2008 16:31:18 +0000

Great post, ill have to keep that in mind when running my campaigns.

By: browie

browie — Thu, 20 Nov 2008 16:26:36 +0000

Excellent post. I also think about EPC as just a tool for yourself. I don’t like the networks EPC because there could be A LOT of test clicks or random clicks and that screws up the EPC too.

By: ThemeLib.com

ThemeLib.com — Thu, 20 Nov 2008 09:45:34 +0000

Eat Pizza Cold ? lol

By: scott

scott — Thu, 20 Nov 2008 06:26:10 +0000

Doesn’t High EPC still matter… because if you can drive more traffic to a high EPC product vs. a low EPC product, you will get more profit?