Tuesday, November 11th, 2008

$1 email submits VS $30 health offers

Who would win that fight?  I often get asked the question of what kind of offers do I run.  Here are some of my personal thoughts on the types of offers you want to run.

Lets take the example I received from a friend of mine.  If someone came to you and asked you to sell $1,000 worth of pens and gave you a few choices of pens which “pen” would you choose to sell?

Type “A” Pen = $0.30

Type “B” Pen = $15.00

Type “C” Pen = $500.00

If I sold “A” I would have to sell 3,334 pens.  If I sold “B” I would have to sell 67 pens. And lastly if I sold “C” I would have to sell 2 pens.

This is my approach to the problem.

Type “C” is a high quality, high end pen. Because it is so expensive you can’t really make a sales pitch for it.  Instead people already know they want to spend the $500 to buy the pen, especially when other pens can cost around… 30 cents…  People have done their own research. Type “C” pens sell themselves.  All I need to do is make a page for people to find the pens. I can put as much effort as possible in PPC but chances are… I won’t do too well… Now if I did do PPC again Super targeted because of the type of offer AND lots of spend!

Type “B” is still a really good pen.  It will be one of those “metal” pens that you find.  Not the plastic pens school students use.  These are made for adults! Now type “B” are easy to get sales from just like type “A”. The difference is… More spend.  If you buy in to PPC for type “B” pens don’t expect to pay $0.30. You might even have a hard time paying $1. However, your return on investment will come alot quicker as in the end you spend less to make more.

Type “A” pens are cheap. These are email and zip submits.  I don’t really know what to say about these pens except that if you want to make any money off of them then you have to sell a lot of them. Now that being said.  I personally know a couple of people in the PPC Coach program that make several thousand a month off of these small sales.

So…  What do you make of all of this talk about pens…

1. Don’t just focus on zip and email submits. Expanding your products to larger items can make a quicker return on investment.  Think about it this way.  If I sold 1 health offer a day at $30 a pop you would have to sell 30 email submits at $1 a pop.  Who do you think will have less work to do?

2. While the large items may seem impossible to sell, people do want them. Otherwise they wouldn’t be there.  Don’t worry about focusing your efforts into selling a $500 product.  Focus instead on making yourself known as a resource for the product and people will find you.

3. Buying traffic from adwords is far more targeted than free traffic from YouTube. Learn how to harness PPC traffic to maximize your conversions to your $15 items. This will not only cut down on your costs in the long run but it will quantify your ROI by leaps and bounds.

I just went back and read that.  I was kind of confused by all the talk of pens.  The whole point is that you can make much more money if you focus on higher payout CPA offers than if you focused on low payout CPA offers.

Think about this. You would have to do more work for the money to get email and zip submits to make you $1000 verses the amount of work you would need to do get higher payout offers like health, insurance, and debt.

Make sense?  If it doesn’t please post and I will try and clarify more… Its been a LONG LONG day :)  Happy Veterans Day by the way!

Category: PPC
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

23 Responses

November 12, 2008

Hello, Ive been a lurker for quite a while now. Been reading this blog since ruck started it back in 2007. Just wasnt commenting or posting on forums as I was pouring more of my time testing and making money from the things I learned here. The thing about high payout offers is that there are lots of competitors promoting them, unlike if you promote email/zip submits which visitors wont pay anything, initially at least. Just want to say thank you, Ive read this blog 2x already to internalized the content, and I did. Im still doing email submits up to now though. Havent really got any profits while testing out cp sale.

November 12, 2008


I always pick up Pen C because set up all campaign take time for ROI
is never enough. It sis the beauty of this game.

November 12, 2008

Your points make sense, I like the simplicity behind pen C selling themselves. But my first reaction was to pick pen B as I reasoned it would be much easier to make a $30 sale than a $500 one. But your point is valid that this product wouldn’t be out there if there weren’t buyers.

November 13, 2008

I prefer B , it is difficult to find buyers for c

November 13, 2008

I like pencils though.

Pens have their place, but when it gets down to it, pencils have the flexibility of being able to make notes in the margins in your notes, they don’t leak ink and they’re environmentally friendly.

On the subject of getting conversions for pens you’re promoting, to paraphrase your point – a lot of marketers focus merely on the “price” of the product and assume it’s going to be easy or hard based on that.

A better metric is understanding your audience and figuring out instead what they will buy as well as how much they will by.

It’s a good rule of thumb whether you’re evaluating a mortgage refinance (potentially a “Pen C” type of lead gen offer) vs a Biz Op (“Pen B” type offer) vs the “Win an Xbox” email/zip submit $0.50 offer.

November 13, 2008

This is a very tricky one but requires both sales and judgemental skills.If I was to sell 67 pens to reach my target for a cheaper price or 2 pens at a much expensive price,which will I chose? Simple the more expensive one, why? Well I have more chances of spreading my tentacles and speaking to more people in higher places to buy them – Since it’s expensive I can convince people to buy as a christmas present or a gift for anniversary. The cheaper one will mean working so hard to meet my target.

November 13, 2008

I think a lot this deals with volume and how much you can push consistently. PPC would be ideal for high volume sales of Pen B, whereas a simple SEO organic site would be perfect for Pen C.

November 14, 2008

Speaking of pens, a co-worker offered us some free pens that his wife gets from drug sales reps that visit the doctors office she works at. I picked one that was very versatile, as it had both a pen and pencil in it. However, another co-worker picked a larger, shiny silver pen. It had an led light on one end, and in trying to figure it out realized the led light was the power indicator for the usb drive built into it! Talk about versatility!

Anyways, I agree 100% that many people focus on the lower paying zip and email zip submits (pen A) due to the ease of income these present. Sure it takes more to reach a daily goal, but there is money to be made in these as well and should not be overlooked. However, my PPC campaigns I have done in the past for these were almost always a loser, hence why I abandoned PPC with these.

Certainly a few sales to a higher value CPA offer (pen B) would surely be much more profitable for the same amount of work performed when setting up a PPC campaign.

As for the really high cpa offers (pen C), I’ve never really tried to sell any of these, but this might definitely worth trying out.

November 14, 2008

Good analogy. I’ve always been intrigued by the zip/email submit offers and how prevalent they are on networks, but they’ve never seemed to be worth the time it takes to promote them. If you’re able to get the sort of volume that it takes to make a decent amount of money on those offers, you might as well go for something with a ~$15+ payout.

Personally, I’ve had the most success with high CPA pen C offers. You generally have a better margin to work with on these offers. Don’t forget, also, if you’re a more advanced affiliate, the higher payout offers are easier to arbitrage once you get some decent volume.

November 15, 2008

Selling “pen B” is my choice. You can’t make much of money with pen A as well as you can’t sell much of pens C to become rich

Of course, if we can do well with pen C, it’s perfect :)

November 15, 2008

So you’re saying, when I need to buy some pens, you’re the guy to see, right? :-)

November 15, 2008
Master Bates

What if Pen C is being pimped out by hundreds of affiliate wannabes with domains like PenCWeightLoss.com or PenCWeightBlog.com or PenCDiet.com and Pen C has ridiculous rebill charges and customer service for Pen C doesn’t exist?

Do you still go for Pen C?

November 16, 2008

@Master Bates

If you’re familiar with pricing models, you’d know that Pen C wouldn’t cost $500 if there was a monthly rebill on it.

It’s be a S&H trial with the rebill in fine print and about $20-50 comm payout, not $500.

November 16, 2008

What about the possibility of selling Pen A in bulk?

November 16, 2008

haha good idea ive been selling the cheap pens. lol

November 19, 2008

Of course selling cheap pens is easy but you can’t get rich by selling such kind of pens lol

November 26, 2008

That’s not true – cheap commodity articles sell like hot cakes and they’re always in demand.

But if you want to get rich in some decent time the choice has to be Pen B because it is easier to sell than Pen C and pays more than Pen A. Its like best of both worlds.

November 27, 2008

Sometime it’s better if we could challenge ourselves.

Why not try to selling pen A for a while?

November 29, 2008

I would like to comment on this. IDK I think you have a point but I also think with how tight everyone’s money is today that people just aren’t going to be buying Pen B. I think email submits, zip code submits, and stuff like 1 and 2 page forms will be better for the time being than trying to sell a 20.00 item.
I just tihnk about myself as a web surfer. I am not spending nearly as much online as I used to but I still fill out email forms on a regular basis. People will contimue to do this.
I do think you should have a balance. That is what I do. I balance cheap zip code submits, with larger ticket items but my main stay in cheap 1.00 and even less than 1.00 leads and hope they build up.

November 30, 2008

What I try to do is promote Pen B and when I make a profit I e-invest it to test my skills for selling pen C.

But in my opinion Pen C is the million dollar orange which is hard to sell

November 30, 2008

@kris: something went wrong with the link created by WP Affiliate Pro. This link youtube

Could you please fix it?

November 30, 2008

Here is what I got when clicking on the link

Invalid input

Invalid parameters were passed to the script. If you think this is an error, please contact the administrator.

invalid object id: IIfea481718ef3ace811421907a494c538(8)

November 30, 2008

ahh the youtube thing is down. Sorry. I’ll get that taken out. Thanks for catching that :D