Saturday, November 8th, 2008

CS1.6 – Pay Per Click Case Study Part 6 – Stats Recap and Going Forward

Make sure you guys sign up to those sites via the link here NOT by the banners(unless its Convert2Media or PPC Bully).

Market Leverage
PPC Bully

Ok, so I forgot to talk about a very important piece that I wanted to talk about. It’s been a crazy week/weekend. I wanted to talk about how to know when to get rid of keywords that aren’t being profitable. The answer is pretty simple, when a keyword has cost twice as much as the offer payout and hasn’t converted, that’s when its time to remove that keyword as a non converting keyword. Example: On a $10 payout, and keyword 1 has cost $21 and no conversions, its time for that keyword to be paused or deleted. That will give you a foundation of knowing when to remove keywords. So the process of keyword, landing page and campaign optimizing is simply:

1. Split test ads and landing pages at all times.

2. After a sufficient amount of data has accumulated, remove not performing keywords or keywords that do not produce conversions at double the offer payout or less. So remove keywords that spend 2x(Offer Payout) = No Conversion or Only 1 conversion. As long as your cost/conv is less that 2x the payout, the keyword most probably can become profitable after optimizing. As you continue to weed out not performing keywords, keep testing new keywords. So start with a few hundred keywords, run them for a while and then make changed and repeat the process. Expand on your profitable keywords and the ones that are making conversions. You are able to identify all keywords performance by using the google pixel and Tracking202.

3. Repeat the process. Continue split testing ads and landing pages, continue tracking keywords, remove bad, replace with more to test. That’s how you build up a campaign of profitable keywords is by that process.

4. Don’t give up so easy. If over the course of a month you’ve spent $1000 and only made back $300, unless you continue to see great improvements, it’s probably best to move to onto another campaign. If you spend $1000 and make back $500 or more, you should be able to get that campaign profitable, so keep at it. Patience and Persistence are both hard to accept but it comes down to failure or success. If you can control your emotions and be persistence you will succeed, if not you will fail.

Before I get asked this question I’m going to answer it. Why did I start out a campaign with 700 keywords and only a $100 budget? Because a $100 is only the beginning, I plan to continue this campaign and build it up. It’s no doubt that the big markets have big money in them, you just have to find a creative and unique approach. Don’t follow the same steps as everyone else or you will fall into the ditch just like them.

I hope that helps. Below is the few items I spoke about:

1. PPC Bully

2. Convert2Media, Hydra, Market Leverage

3. Amit Mehta’s Bid and Ad Optimizing strategy –

Please sign up to the Forum to ask any questions of the last video that will be a Q&A video. Also, don’t forget to sign up for PPC Bully and the other Affiliate Networks if You w cant to see the strategy I am using on PPC Bully.

Have a great weekend!

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36 Responses

November 9, 2008

Hi Andrew, thanks for case study, learnt a lot from it. A quick question about applying the three networks you mentioned (Convert2Media, Hydra, Market Leverage), I don’t have a website as of yet, is there a way that I can be accepted regardless?

November 9, 2008

Make sure you guys sign up to those sites via the link here NOT by the banners.

Market Leverage
PPC Bully

@Zen – Check out this post from Ruck several months back

Hope that helps. If you fill out the application and get denied send me a PM in the Members Forum and I will see what I can do for you.

November 9, 2008

Hi Andrew, thanks for your work this been a really great CS for all beginners in PPC, such as my self.

In fact when i stumbled on this CS I decided to do everything according to your advice, basically mirroring CS, and see how it will work out for me.

So I set up 2 landing pages, did my keyword research, got tight list of around 100 keywords, and wrote several ad copies. And after 100$ spent I’m breaking even… Now I’m really excited to tweak this campaign into profit.

And yes, this really is my first PPC attempt, so it just shows how great of a job Andrew did in his videos.

November 9, 2008

Awesome job man^

Andrew, thanks for the this case study, I really learned a lot.

November 10, 2008

DarPhoenix* Glad you are having positive results. Just keep learning and expanding. And thanks for the comments.

AMagz* Thanks for the comments. Glad the case study has helped.

November 11, 2008

Wow, great affilliate schemes. They have grown rapidly over the past two years to be the well established brands that they are.

November 11, 2008

Can someone link me to the Part 1 of this case study? I was going through the post archives, but somehow can’t seem to find the entry :/

November 11, 2008

Here is the Part 1 and 1.1

If you click the “Case Study” link in the sidebar categories, it will list all of the parts for you.

Part 1

Part 1.1

November 11, 2008

The thing with ppc is that you really must have a good amount of testing capitol before you finally get to profit status…Harvey Segal’s free Ultimate SuperTips ebook has a more elegant way I think.

November 11, 2008

*Caleb – That’s not entirely true. You can get a campaign profitable with as little as a couple hundred dollars, although you’re more likely looking at $1000-2000 but that isn’t much when you spread it out across a month.

I got this case study profitable and spent under $250 before making profit and its steady ;)

November 11, 2008

Nice blog I just came across it and feel the need to read everything. I’ve always found that your number 1 rule, split testing to be the key to making money online. I’ve learned to split test everything, and even when it’s going well I try to improve by split testing.

November 12, 2008

They more the internet continues to grows, they more we come across such great affilliate schemes. They have grown rapidly over the past two years to be the well established brands that they are (today).

November 16, 2008

great ill have to put some links to your videos, in my sig on other forums

November 19, 2008


My question is, do you only promote products like acai berry. I mean products that are’nt really products at all, but offer a free offer. like a free creditreport, a free trial etc. Do you ever promote actual real products, like toys, gifts, etc.?

Same goes for you DarPhoenix, you sid you are breaking even on ur first campaign. Is this offering a real product or a ‘made up product’

November 19, 2008

OK, OK, I’m NOT here to discredit this case study by any means, because I know Andrew has a lot of experience in PPC, and makes quite a bit of money online. I also learned quite a bit.

BUT, I do feel like someone needs to call this out, and I’m here to play devil’s advocate.

Sooo, you ran a $100 case study. You spent $100 and made nothing, $0, nada, zip, zero, zilch. Now, I know you said that you probably wouldn’t be profitable from the start, but I mean, $0? So if I blow through $100 and make nothing, I’m on the right track?? Doesn’t make much sense man. The whole point of a case study SHOULD be to show affiliates how to be profitable with a campaign, anybody (even my grandma) can plug keywords into AdWords and lose $100.

Also, so now you’re supposedly making money now that the case study is over? Makes no sense, and we have to sign up for C2M (to make Kris money) or PPC Bully (again, to make Kris money), and THEN we’ll get the report on what you did with PPC Bully? Give me a break.

I’m not saying this whole case study was a scam, but what I am saying is that the point of a case study should be to show affiliates how they can turn a profit or get a good campaign going. You showed us how to get keywords and plug them into AdWords so we can lose $100 (or more). You didn’t show us how to get a good quality score, a good CTR, or get on the first page (where everyone clicks), or get conversions on the landing page, or anything. These are the kind of things affiliates have the most problems with, and are the really juicy areas. I guess I may have been expecting too much, but I really wouldn’t call this a case study, or even a completed case study. More like how to start a campaign.

Sorry. Just looks like generated buzz for this blog and a contest to boot!

And again, I’m not hating on what you’ve done here Andrew. I actually have a ton of respect for YOU and this “case study” you put on, and I realize you did all of this for free. My only gripe is that you never really finished the ‘case study’ and show us how to turn a profit. Just sayin’

November 19, 2008

@nicky lakes: Take it easy …

November 19, 2008

nickey lakes get a life not our fault your not making any money. I’m using this method and making 50 a day. This is also my first time with PPC so I think Andrew did an excellent job.

November 21, 2008

LOL! I bet the people who bought the banner spots wouldnt be too happy with you telling them to go through your link instead.

November 28, 2008

hey nicky a case study is a case study – it can be highly profitable or it can be a total dud like everything we do in life.

November 28, 2008

Almost forgot – regarding your point that by joining CM you’re making Kris money then you’ve totally misunderstood it because whenever you buy something anywhere online or offline it profits another person so take it easy

November 30, 2008

@Sam: nice catch lol

November 30, 2008

lol oh well. You win some you loose some :D

I have no other way to track it though. Besides the banners are bought form the original owners of the products so I’m sure they won’t mind the additional business anyways. LOL Thanks for pointing that out though. I didn’t think about that.

December 12, 2008

Andrew… is your free report for keywords still available if I sign-up through your link?

December 12, 2008

Yeah absolutely. Just join and shoot me over an email.

December 28, 2008

I just finished watching the full set of videos for the Case Study and wanted to thank you because I am one of those who has been spinning my wheels and not doing anything about it because of the fear. The videos are amazing and highlighted areas that I was struggling with. . and even more amazing that they are free to the readers. Thank you!

February 3, 2009

thanks again for such a cool post .

March 27, 2009

wow, thanks for the videos they are great.

April 1, 2009

Yet another great post! I bet the people who bought the banner spots wouldn’t be too happy with you telling them to go through your link instead.

April 2, 2009

Great post and yet another one to think about.

July 2, 2009

The whole case study is well structured, clean and simple. Some webmasters would sell this stuff for $50-$90.

All I can say is that I’m amazed of the free and of great value information we receive on this blog. Awesome.

November 28, 2009

Honestly, I have to agree with the guy that slammed this case study. I watched this hoping there would be some good and valuable information but really…..this case study was a joke. Serious.

It basically showed how to spend $100 and not make single sale!!! LOL.

I knew when the guy said that he would NOT show the keywords or landing page that he was using that this might be a big waste of time. Why not do the whole case study and then AFTER it has been running for awhile release the videos? That way the people running the case study could make some money and have the campaign up and running BEFORE anyone saw the keywords and the landing page.

The way this was done was to sell a product. Pure and simple. It is with amusement that AFTER the initial loss of $100 we are told that a few tweaks were made and now the campaign is making money but we have to sign up for PPC Bully with THEIR links in order to see what was going on. Come on guys….do you think EVERYONE is that stupid? Jesus.

There was NOTHING about what makes a good landing page, what makes a good ad, anything like that. Just very generic information that you can find ANYWHERE.

Very disappointing and makes me very leery about listening to anything these guys have to say.

January 26, 2011

I think the study reveals what is the more important aspect. If you are not able to respect the visitors and use the bad positioning for the ads, you will loose on the long term. Without a strategy, you will not be able to win.