Comments on: Why The Traditional Advertising Agency Model Is Broken

By: Denim Leggings

Denim Leggings — Mon, 07 Dec 2009 14:37:21 +0000

To be honest I saw some traditional advertising agencies falling down because their owners didn’t even tried to follow modern trends and ways of presenting information. Nowadays web marketing is even more important than tradition advertising. Specialists should know that.

By: Ben

Ben — Tue, 01 Dec 2009 20:10:58 +0000

sure. the only advantage an ad agency would have over say an affiliate is the power to help create or shape a brand. its difficult to put an ROI on that. we’re talking about big advertisers looking to spend millions of dollars so consumers view their company/product in a certain way. for example coke has spent millions if not billions of dollars to advertise/market their coke brand image. Coke is one of the most recognizable brands in the world. now that brand is certainly worth a lot but we cannot put a specific number on it. Their brand image helps Coke sell billions of dollars worth of product every year. Obviously, tracking sales off line is not as easy as it is on the internet.

as an affiliate i certainly agree that the model is broken in terms of a performance driven specific ROI. traditional ad agencies interests are in line with their clients buying more ad space. the ad agencies will have to adopt to meet the needs and demands of their clients in the future.

By: shashibca

shashibca — Wed, 25 Nov 2009 11:33:18 +0000

Hey,
I’m agree with your ideas. That works well because the interests are aligned. The quality of the advertisements is what is more important. It must be client pleasing.
Thanks for a lot….

By: Direct Agents

Direct Agents — Tue, 24 Nov 2009 15:21:34 +0000

Companies thriving in the rapidly changing marketing industry such as Direct Agents have been promoting this idea for years. I think traditional agencies are starting to realize the power of this win-win situation also.

By: Ronald

Ronald — Tue, 17 Nov 2009 13:45:55 +0000

yes, now it looks like everywhere you go, you see an ad. The problem is that the firms that want to adverties their products actually want it to be sold. The results are most important for them. In my opinion, the advertising companies that won’t have good results will be out.

By: Legitimate work at home jobs

Legitimate work at home jobs — Mon, 16 Nov 2009 07:48:33 +0000

Yes I agree with your opinion. Day be day blogger are increasing and so competitor also increasing, So advertiser can buy ad with low price.

By: marcus@how to make money online

marcus@how to make money online — Tue, 10 Nov 2009 16:17:39 +0000

Great post. Because affiliate networks rely on the the advertisers and affiliates to profit, they generally supply you as an affiliate with the best tools and ad copy.

By: Computer Support Sydney

Computer Support Sydney — Tue, 10 Nov 2009 08:40:05 +0000

Today we had seen many kinda of ads. Today we see so much crowed in this industry and these are not so much effective. So the price is going down.

By: Blast Off Network

Blast Off Network — Mon, 09 Nov 2009 17:33:49 +0000

My wife works in the advertising industry and sees it slowly unraveling. The companies that will survive are the ones that can show their customers results. Over time you will start to see more advertising based on performance rather than just ad space.

By: Casey

Casey — Mon, 09 Nov 2009 03:16:20 +0000

I agree . The model would works well because the interests are pointed out. The quality of the advertisements is what is more important. It must be client pleasing.
Thanksfor sharing.

By: PSP Downloads Guide

PSP Downloads Guide — Sun, 08 Nov 2009 13:55:14 +0000

>> The problem with this model is that the ad agency and the advertiser do not have their interests aligned.

Actually, at one point in time, there was this thing called Scientific Advertising, where the results of advertisements were actually tracked. Ad agencies actually had to provide actual numbers in terms of the improvements they delivered to their customers.

By: halo trial

halo trial — Sat, 07 Nov 2009 04:12:23 +0000

People are becoming ad blind, I believe advertising will become less and less effective, therefore the price of advertising should go down with it…

By: Arafat Hossain Piyada

Arafat Hossain Piyada — Fri, 06 Nov 2009 17:32:08 +0000

Nice points to read. I am not big learner on advertising media but one thing I always believe – ‘Team has the power to make thing possible’. The problem with traditional media is, they always try to take over each other, sometime try to blame other to show they are better where affiliate network try to build a new relationship. It’s something like viral advertising. Just ask yourselves, how many of us know a name of any traditional media and how many of us know some name on affiliate media?

By: Ad Hustler

Ad Hustler — Fri, 06 Nov 2009 11:45:54 +0000

@Thumoney

“If you compare classical media agencies with affiliate networks you notice that most media agencies do the media buys themselves. The media agency is like the affiliate network + the affiliate together.”

That’s an interesting and true deduction. The only serious difference is that the payment to the agency is not performance based and that’s the major problem.

By: joel

joel — Fri, 06 Nov 2009 10:27:18 +0000

I agree with you. The model works well because the interests are aligned. The quality of the advertisements is what is more important. It must be client pleasing.
Very well written and thanks for sharing.