Friday, October 24th, 2008

CS1.2 – Pay Per Click Case Study Part 2 – Keyword Research

Keyword Research Tools

KeywordSpy

Wordze

Google Keyword Tool

Keyword Discovery

GTrends for Wordtracker

Another thing that I forgot to mention are the tools located inside of PPC-Coach. There are a handful of excellent keyword tools, like the keyword expander tool and more. Not to mention there is a landing page generator that is priceless. I’ll talk more about that next week. I’m sure that this keyword research video will generate some questions. I apologize for this video being a little more chopped up than the last. I had a rough night and haven’t been feeling too well today. The main points I wanted to stress when doing keyword research on a small budget are :

1. Focus on targeted, mid-level volume keywords. Some short-tails are fine but make sure you do just as much research on finding negative keywords (keywords that you know are not related to the offer) before you launch your campaign.

2. Bidding on a wide range of related keywords both in and out of this direct niche will work but it usually requires a bigger budget. The approach I am showing here is to focus on the keywords related to this specific niche, get those profitable and expand your testing from there. However, I do recommend bidding on some initial related niche keywords as well, that way you do have some width to your campaign.

3. Change your thinking to that of someone who would be searching for a product. If you were about to buy a digital camera and you already had one in mind, you’d search for: ‘canon sdxxxx review’, ‘canon sdxxxx coupons’, ‘canon sdxxxx price’, etc. You would not search for ‘canon sdxxxx photo paper’ or ‘canon warranties”. Think like a consumer who is in the buying mode, what would you search for? That’s what they will search for.

If I haven’t gone indepth enough or you still have questions, please visit the CashTactics Forum to post your questions.


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32 Responses

October 24, 2008

This is one of those rare gems being shared..it has been a while since good case studies have been published.

cheers

Jared


October 24, 2008

Andrew, I’m just getting into PPC / Affiliate marketing and found this site today actually. I’m watching the video and taking notes! Thank you so much for doing these videos. Truly appreciated. I will be signing up on the affiliate networks you listed in video 1: Market Leverage, Convert2Media and Hydra.

I spent a lot of time going through Clickbank and Commission Junction but they don’t have too many products that allow Google Conversion tracking code to be added. Hopefully Market Leverage, Convert2Media and Hydra do or maybe it still depends on the product.

Just came back from a job in Japan and unemployed at the moment so times are tough with the economy (every penny counts) but taking PPC very seriously and will be following your updates.

Please extend my thanks to Kris as well for this site.

Have a great weekend,

Frank

PS. What other tools are available to track the campaign if they do not allow us to place Google Adwords Conversion Tracking code on their Thank you page?


October 24, 2008
Andrew

*Frank – You’re very welcome. Getting tracking setup through CJ is often times very hard and with Clickbank it just depends on the offer. The only offers worth running on Clickbank are the ‘hot’ ones and most of them offer tracking.

Convert2Media, Market Leverage and Hydra each have tons of offers and with a dedicated affiliate manager you will see a huge difference working with them. Also, about 85% of all the offers are able to have your pixel placed without a problem. There is another way of tracking as well, I will be mention that next week in one of the videos, so be on the lookout.

Don’t forget to sign up to the forum and RSS to stay up to date. More than happy to answer your questions through the forum.

Andrew


October 24, 2008

Thanks for your fast response Andrew.

I’ve already signed up for both the forum and RSS feed as well.

Out of the 3 affiliate networks (Convert2Media, Market Leverage and Hydra), if you had to choose one to start which one would you suggest for a person just starting out?

Of course I will get to the other two affiliate networks but I don’t want to sign up for an account, let it sit and then be closed for non-performance.

I think it would be great if you ended up creating a checklist and those people who have signed up can provide you feedback on their progress.

At the end of the case study we should all celebrate and throw a party or something.


October 24, 2008
Andrew

I would choose Convert2Media and Hydra. I recommend signing up for two, because you will be able to compare different offers, sometimes an offer expires on one network but not another or the offer on one networks is paused due to budget exceeded for the month and another network has a similar offer. That way you are able to continue profiting ;)

Throw a party eh? lol


October 25, 2008

Great vid as usual. Hope you cover ad copywriting too.


October 25, 2008
bbb

Great video. I can’t wait for other parts.


October 25, 2008

This is really outstanding tool I use it but not for the PPC purpose but for the SEO to know what to optimize for. thanx for vids!


October 25, 2008
AMagz

Another awesome video. Really good information for free!


October 25, 2008

great and helpful video,thanks you andrew


October 26, 2008

Hi Andrew,
Looks like you know this area well.
May I ask you to give an unbiased review of PPC Bully.

You’ll find out that it beats all the tools above by far.
Thanks, Yefi


October 26, 2008

I’m just getting into ppc. Great case study. I can’t wait to jump in and get my hands dirty :-)


October 27, 2008
Marc

Andrew –
Do you ever promote physical/actual products or do you only do products like acai berry? So do you only promote products where people sign up and get sent something for free or do you ever do things like furniture, home products, toys etc?


October 27, 2008
Andrew

*Marc – I’ve ran an assortment of offers, the acai berry is an actual product that is sent out. I do understand what you mean. The only items that I would say I’ve promoted that are similar to what you are speaking of are internet security software and home tv and internet services. I’ve never promoted furniture, toys, etc.


November 30, 2008
SkyWatcher

Wordtracker stats are taken from Dogpile as I’ve read somewhere and I dont think that Dogpile is reliable anymore!

Is there any other free tool which is better than Wordtracker that shows actual searches?


November 30, 2008

I’m using Google Keyword Tool and satisfied with it

Will take time to test the other tools you mentioned above


December 7, 2008

Another fantastic video, great for beginners… And I love Vimeo <3


January 19, 2009

I second the google adwords tool. It’s always the first tool I go to. Second would be ‘good keywords’ windows app.

Don’t forget thesaurus.com either.


February 3, 2009

wow… superb video and article Andrew.i knew a couple of tools already but this definitely awesome.thanks for sharing .


February 7, 2009

I totally agree with your comments about the fact that you need to think closely about the types of searches a potential visitor would do to find your site content. In a sense you have to think like a visitor, which is not always straight forward. I have always said that website owners are more likely to be successful if they have a background in psychology rather than specific technical knowledge, because it’s all about creativity and thinking outside the box.


March 27, 2009
dan

thank you for the free information!


April 17, 2009

Wow! What a great blog! I found your content top notch and bookmarked your site. Great information. I am heavily involved into PPC and CPA for about 5 months now and I can verify that your information is correct.


May 5, 2009

Keyword research is the most critical thing on PPC and you’ve done a good job mentoring on this topic. I use keyword spy everytime before I enter to a new market and analyze competitors status and it’s a great tool.


May 19, 2009
Gehsam

hi, thats a cool video.

kindly tell me pls, is Keyword elite any good and can it do what keyword spy does. A friend wanted to buy me a starting tool as a gift.


September 23, 2009

The “Free search term suggestion tool” was a new information to me.Came across many new tips.Really helped me a lot in my job
Thanks for sharing Andrew.
You are doing a great job.


December 31, 2009

Great video! I think you did a good job of reducing the amount of fear most newbies have when it comes to starting a campaign.


March 17, 2010

adwords search tool is the best to search for “keyword”.


Thanks for the information about various keyword selection tool. I hope it can help me to research on keywords for PPC.


May 28, 2010

Thanks for the Direction… I know most this stuff but your video glues it all together… thanx alot.. Have fun in Hawaii.. if you ever make it to S. Florida get at me..

Respectfully,

Joe


July 26, 2010

Very nice video again I have to try it to see how it work.


August 4, 2010

Keyword research is really important. It is tricky too. Thanks for the video. I picked up a few tricks I had not heard yet.


August 15, 2010

Nice that you mention the importance of “buyer keywords”. It’s pretty much logical thinking, but still, many new IM’er just look at the numbers in their keyword tools.