Monday, October 20th, 2008

CS1.1 – Pay Per Click Case Study Part 1

1. Affiliate Networks:


Market Leverage


2 & 3. Competition Research and Offer Selection:

Google Trends

Google Keywords Tool

Associated Content


If you have more questions about this video and the topics covered, please sign up to the forum and post a question in the ‘Case Studies’ area in the appropriate section – Visit Forum Here

Our sole purpose is to help each of you understand how to build a profitable PPC or other method of an internet business. It takes alot of our time and efforts to publish any content on this blog. I read a comment in one of my earlier posts, where someone suggested that I start a blog of my own. To be honest, I’m not sure if I want to. It’s not an easy thing to keep up and there is very little monetary return. It is proven that my business will grow faster and better by not blogging at all. Then why am I blogging on CashTactics? Because, blogs where my main source of information at one point in time. So I want to give back and do what I can to help. If you plan to join any networks or products that we recommend, we would greatly appreciate it if you joined through us. It helps us cover the expenses of the blog and forum, which isn’t cheap.

We do plan to produce more case studies and perhaps on a regular basis. By the way, if you want to kick start your marketing budget, sign up for the CashTactics RSS feed, you’ll be in for a big suprise! Don’t wait too late.

So I obviously didn’t say the word ‘Acai’ just right. So I Googled it and provided a link so that we can all learn to say it properly :) Hear the word pronounced. Read the pronunciation.

If you’d like a full screen high quality version, visit the link just below the video.

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48 Responses

October 20, 2008

Great video! More informative than most of the guides I’ve been reading, and thanks for answering/covering some of my questions so far.

lol and I’ve been saying “acai” wrong too

October 20, 2008

This has got to be one of the most comprehensive FREE guides I have seen! This has officially become my favorite blog.

October 20, 2008

Wow, what an awesome video. I’ve been looking to get into PPC and this is the guide I’ve been looking for. I’m going to have to watch it a couple of times. :)

October 21, 2008

Wow never expected to be mentioned and my questions answered on the video. Anyway thanks man. This is getting to be cooler than PPC Classroom 2.0. If you keep this up I might cancel my PPC 2.0 subscription lol. Great first vid!

October 21, 2008

This has got to be one of the most interesting FREE guides I have seen! thanks you kris

October 22, 2008

Andrew & Kris, This first (case study) video is an exceptional piece of work. You rock for laying out an actual live example of what goes into creating a hopefully profitable campaign… and you’ve given this priceless information for FREE.

Appreciate the time you’ve put into this guys and already this is way better than any other paid for PPC material i’ve seen because it’s LIVE and real guys… We get to look over your shoulder to see exactly what you do, what you look for and how you think. It’s the nuts…

October 22, 2008

Fantastic Video…No BS…incredible..Thanks so much! Look forward to your next video.

October 23, 2008

Just watched this video and I’m really impressed. I really like your approach to this case study and I’ll definitely be following it closely! Thanks for taking the time to do it.

November 14, 2008

I have fallen in love with you. Thank you so much for posting this amazing video/guide. I’ll be following a long to test the waters. Thanks!!!

November 26, 2008

Now I don’t need to forward my friends to those stupid $100++ coaching programs. The videos are great and thanks for not using YouTube for screencast. Vimeo works great!

November 26, 2008

Slow to the party, but being swamped with ideas I wanted to clear my workload and then focus on this. This is a great introduction to PPC – after focusing on other areas I’m going to be following this series and jumping in. Scary times.

Thanks for taking the effort to record and share this!

November 30, 2008

Now I don’t need to tell everyone about PPC from scratch and get that “Uhh?” look! I’ll just forward them to this page

December 7, 2008

Great video, very helpful… Going to watch the rest now :)

December 9, 2008

dude, it’s “A-Sigh” berry.

December 10, 2008

dude….I’m very impressed with the content videos and it’s free.

December 17, 2008

Exceptional Video. I have been a student of affiliate marketing now since Sept ’08 and it can be a bit overwhelming at times. Finding good quality information like this for free is rare. The information in the video was pithy and truly informative. I would expect to pay for this level of quality. I have bookmarked this site. I look forward to more videos. Great job Andrew.


December 28, 2008

thank you for video.

February 5, 2009

This is good stuff and makes me want to get more involved with affiliate marketing.

I like how you say that people need to over come fear because every type of business comes with fear. That is so very true.

Through experience you realize that when you make educated decisions and do your homework then the risk factor really isn’t a problem at all.

February 6, 2009

Really good video! Unlike other free videos you have more infomation then product promotion :D

February 21, 2009

Great video! Thanks Ruck. Well, it’s already 12 midnight. I want to sleep, but everytime I want to leave your website, there’s always something here that make me keep sitting here in front of my pc, hwwaarrrhhhh………

April 16, 2009

Thanks a lot for the free and in depth case study video about Pay Per Click. I think Newbies and even advance affiliate marketers can pick up some useful info and techniques after watching the case study. This is indeed a very good Internet Marketing Blog. Keep up the good work!

April 16, 2009

Hey, Great video! Thanks for all the great info. I am looking forward to seeing the rest.

Thanks for putting up this very useful case study. I particularly like the keyword research tools you listed in part 2 of the case study. It’s rare to find a case study like this on a blog. Keep up the good work! Will be coming back for more PPC tips.


June 30, 2009

Big thank you for putting up this case study… can’t wait to see any new videos you guys post.

July 15, 2009

Awesome video, I really enjoyed listening to you explain your thought process and what you are looking for. I have finally found a blog that combines theory and practice.

July 28, 2009

wow amazing im a new affilate and was getting pretty fed up of looking for infomation on how to do ppc and other tasks, without my email being spammed with get this course and i have to say thanks your site is very infomative and educational, i dont have to spend on stupid courses or offers its all here and thanks


September 22, 2009

Awesome video Andrew.I was expecting for some useful material for PPC like this all these days.Every explanations were so clear and concise.It would surely be a great help for both the beginners and the experienced ones.
Thanks for sharing it free.
Keep posting.

September 23, 2009
Leon David

I want to know where to sign for those CPA network trough your links. Can you email them to me? Also I want to have the link for tracking they profitable keywords.
I am new in this business, a little bit confused, specially in choosing products to promote. Do you provide one and one training?

January 18, 2010

Thanks, all these videos are just great!

February 8, 2010

Great Post , Im guessing this is the 1st of the series I signed up for.

February 17, 2010

This is a really cool video. I have learned a lot of things from it. And it’s always good to go back to basic. We sometimes get so focus on the advance that we forget the basic.

March 5, 2010

Really information video. I will be reading and viewing more of this site.

March 13, 2010

Thanks, the videos are just great for insider especially affiliate marketers!

March 14, 2010

Big thank you for putting up this case study…

May 14, 2010

okay, the video is really amazing and helpful, thanks for the same. but, can anybody tell me if the PPC is cost effective, specially if i have a very small budget of only US $ 100 to US $ 200 per month ?

June 6, 2010

nice tutorial over here…loved it

July 26, 2010

Yes it is effective have you see the other blog like this bookmarkingdemon. It’s similar to this one pay per click tools?

August 4, 2010

Wow this has helped me understand quite a bit. I have heard of PPC but have never looked into it. Now that I understand it a little better I think I will set up a test and see what kind of results I can get.

September 28, 2010

Good Stuff – Even now a lot of the info still applies.
Look forward to checking out your other articles.