CS1 – Cash Tactics Pay Per Click Case Study 1 Overview

Case Study for Making Cash

Everything is still on track to begin the case study, so be on the lookout for part 1 to be released on Monday. You didn’t hear this from me but there is something special in store for our RSS subscribers, so if you haven’t signed up, I would recommend doing so NOW! I just wanted to a take a few minutes and kind of discuss what we will be covering in the case study. I also would like to provide some answers to some of the questions and comments I have been receiving.

First let’s talk about mindset and how it really plays a big factor in your success or failure. Many people think that an online business means you can make money from virtually nothing, that is a misconception.  In this case study we will be using only $100 in marketing expenses.  That does not include the purchasing of a domain name, your hosting account or any other tools needed throughout the process.  And to be completely honest with you $100 is the bare minimum necessary to even begin to test a market. It will merely give you an idea of whether or not this niche has potential or move onto the next one.  You can’t magically turn $100 into $10,000 and definitely not overnight. If you think you can make money without spending money, you are not in the right mindset and unless you change that thinking you will never own a successful business of any type. I highly recommended if you’re just starting out, you need to have some type of a job, whether part-time or full time. You need income coming in to cover your expenses of living and money to spend on marketing.

The biggest thing holding people back is really them self. People lack the understanding of what it takes to be successful.  When I first started out I didn’t have anyone to talk to about my online business and I had many questions.  I read as much online information as possible, but still, that wasn’t quite enough to get me to where I wanted to be.  I ended up joining a couple of paid forums where I was able to interact with more experienced marketers who were much more knowledgeable than the free forums. If you’re serious about building your online business, it will benefit you greatly to join a paid forum. They will spend more time with you answering your questions and you will see your business much faster. Throughout the case study I will be mentioning a bunch of different tools and services that I actively use to build my campaigns, get my questions answered, find out what markets are hot and much more. Some of them are free, some of them are not but each of them plays a vital role in my business. At each part of the case study I will list the tools and resources I use and recommend you start using them. Obviously, if you are on a very small budget you need to be conservative, so don’t sign up too much just yet.

So What Will We Be Covering?

• Affiliate Networks/Competition Research/Offer Selection
• Keyword Research/Campaign Structure
• Landing Page/Keyword Tracking
• Initial Campaign Launch
• Optimizing the Campaign for Profitability

You’ll have to bear with me a little, this is my very first case study so I’m leaving room to expand on topics that generate questions. Also, if you would like to follow along with the case study, here’s a little homework for you. Visit our Recommended Networks page and sign up with the Convert2Media, Market Leverage and Hydra networks. They are great starting points, great affiliate managers who are eager to help you succeed and tons of offers to choose from. As a reminder, we are directing all questions about the case study series to the forum. Please sign up for free access and we will be better able to answer your questions.

Alright, thats enough for now. I look forward to your responses on Monday.

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