Monday, October 6th, 2008

Focus… No really thats all I could think of for the title… No fancy long name… Just Plain Old Focus

A few weeks ago I had the opportunity to speak at the Dallas Affiliate Marketers Associate.  There I spoke about focus and getting started.  I wanted to take some time in this post to respond to “Grow Your Own Bamboo”.  (hmmm interesting choice for a name HAHA).

GYOB asked “What do you do to stay focused?”  The answer unfortunately isn’t one I want to tell you.  Why is that?  Because then you wouldn’t read the blog anymore HAHA just kidding.

Focus is a difficult thing to accomplish especially when you are trying to work from home and on the Internet.  Often times we get discouraged because we aren’t making any money online.  The only reason for not making any money is the simple fact that we aren’t focused on getting a job done.

Most if not ALL new Internet marketers experience an inability to focus.

It’s a sad statement but its true and I was one of those people that couldn’t focus when I started online.  So how do you break the cycle and get your butt into gear?


Unfortunately this is one of those easier said then done tasks. When I started online I spent over $5k on junk products and ebook that promised the world to me.

etc etc etc

You’ve heard those stories and I wouldn’t doubt it if you have fallen into the cycle of buying things from the “Gurus”.  So what got me to stop the cycle?

I’m a college student.  When I look into my bank account I need to know that there is going to be money in there to pay the bills and eat.  I looked into my account one day that my wife and I had worked to save up.  All of it was gone.  The easy use of PayPal got a hold of me and I was buying anything I could get my hands on.  Not seeing any money in my savings account freaked me out.

I had to make a decision. I could either stop getting online, or I could start working on my own success. If you can’t tell … I definitely didn’t stop getting online.  I did however make a few changes to my routine.

1.    I set goals
2.    I limited my time to forums and blogs
3.    I deleted all emails from the big guys
4.    I set myself apart from my personal life

Okay let me explain each of those.

Goal setting is essential.  Goals are a road map.  I’ve said it before and I’ll say it again. If you don’t set goals you won’t be successful and you will continue to run circles around yourself.  If you want to break over the plateau and grow your business you need to set obtainable goals that will stretch your limits

Limit your wasteful activities. I know you have to read those blogs and forums.  But limiting your time spent will help you have more time for success in the long run.  20 minutes or so to browse your blogs and forums is plenty of time.  Ask what questions you need to and move on.  You can waste hours and hours of precious time cruising through junk.  I strongly feel that blogs and forums are an important resource, so don’t stop all together (that’s my way of saying don’t stop reading the CT blog HAHA).  Great networking can be done in forums! Limit your time and stick to it. You have to get it out of your system.

Get rid of the spam.  Now I know you opted into someone’s list.  And I’m sure you like their emails.  However, if you read them you will buy something eventually.  You have to break the cycle of buying.  So to that I say delete all incoming emails from whomever you get them from. Save them if you want for a rainy day.  But I promise you… They just want you to buy something.  And if you didn’t already know… The same information they are selling you can be found online for free by asking.

Set yourself apart. Dedicate a spot in your house, apartment, dorm room, or wherever so that you can work. Sitting with your laptop in front of the TV will do you NO GOOD. Trust me I know… That’s what I used to do.  But if you set 1-2 hours a day to sit at your dining room table to work on your marketing then you will be many steps ahead of everyone else. Dedicate a space and time to work!

Those are the basic steps to getting out of the cycle of buy buy buy and jumping into the cycle of work work work.  It doesn’t come easy and will probably take you several attempts before you get it down.  Everyone looks for the “bridge” between the information and implementation of the information.  Someone online has the signature in their forum tag that says “Do work son”.  That is the magic bridge…

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20 Responses

October 6, 2008

Focus… It seems like such a simple topic but it really does play a huge factor in whether or not you will succeed or fail.

Excellent Post!

October 6, 2008

One of the most attractive benefits to having your own online affiliate marketing business is that you are afforded the opportunity to work from home. The freedom to escape the trappings of a traditional nine to five job and earn good money at the same time is something that appeals to many people. The affiliate marketing activity aims to increase sales while increasing economies of scale.
opinion leader

October 7, 2008

I am left with 4 person to follow in my inbox. I used to follow up to 20 persons and the reason is because I would love to find out what others are promoting and I want to learn how the gurus write their mails.

However, I find that all my time are wasted reading the mails and even ended up being persuaded by them. :mrgreen:


October 7, 2008

Focus is certainly a big issue. The two points you brought up above: spend less time on forums & blogs & set goals seems to do the trick for me when i lose focus.

October 7, 2008

Hi Kris, Aaah the age old question FOCUS…..from time to time this questions visits me also.
Kris Perfect Answer, without goals nothing NOTHING can be achieved which is worthwhile…..


October 7, 2008

Ok…time for me to get a new theme. Seems I’m finding other affiliates with this theme (and default colors) every week. It’s a good theme though, no doubt.

October 8, 2008

I have a dumb question: Why would you want to test offers to see if they will convert or not?

Can’t you just ask your account manager to see which ones convert and which ones don’t? Or do they not have access to that kind of information?

October 8, 2008

Shit, I posted that on the wrong post.

October 9, 2008

Yea… Rip.. a little off topic but the reason you want to test offers is because even though the affiliate managers can tell you whether or not an offer converts, it may not convert with the type of traffic you are sending or the method you are using. Just about any offer will convert, your job is to test and find the type of traffic/keywords that will convert it.

You should sign up for the CashTactics Discussion Forum
—> <—

There is alot of great information in there and plenty of places for you to ask questions.

October 9, 2008

No worries man. Andrew hit that right on the dot. You want to test campaigns to see what your traffic likes. Google traffic for one keyword is going to be different than Yahoo traffic for the same keyword. The demographics are different and so you have to figure out what that demographic wants at that time.

Your AM can tell you whats converting… But they can’t tell you why. I run campaigns all the time that my AM suggests and most of the time I can’t get beans out of it.

That being said. I also try and shoot for campaigns that have a high EPC. I should blog about EPC….

October 9, 2008

Oh ok! I see now. One more quick question to derail you from the topic of this post…

So, after you test and find an offer that converts to a decent degree, you have a nice list of keywords. BUT… you were most likely using a redirect on your ads to the offer itself.

The next step is to build a site around that offer and those keywords, correct?

If you build a site around that offer and those keywords, is there a problem of losing/lowering conversions? It seems like you’re putting up an obstacle in the path of a person that goes from keyword-to-offer.

But I guess that’s just part of the game?

Sorry, I guess that was like 3 questions. (I’ll go to the forum now, I promise!)

October 9, 2008

I defiantly still struggle with time management but have learned to buckle down when I’m trying to get a campaign or site launched. I have a sticky not taped above my monitor that reads, “What have you done today that will make you money?”

October 9, 2008


These are some incredible tips. I am glad you shared your personal story with focusing on a career online while attending college. This industry really caters toward college students looking for a way to supplement their income while making time to hit the books. Not enough can be said for focusing. As you said, you can’t let a few bumps in the road discourage you. Just focus on the task at hand: Internet success. Make a list of goals and tackle one task at a time. Great post!

October 9, 2008

Well I’m glad to have inspired a post from you, and thanks for sharing your insight. Some of what you have said I already implemented, so for the rest it comes down to discipline. Though not in college, I have a full time job, a house to take care of, three kids and everything else that comes with that. So staying focused often times can be a challenge by itself.

Part of my problem also is spreading myself too thin when it comes to my online ventures. So many unfinished projects that need to be completed, yet I still am looking for that next “golden opportunity”. Guess I need to stop looking and start doing.

So with that I will put what you said into action before I continue anything else this weekend. Thanks!


October 11, 2008

“What do you do to stay focused?” The answer unfortunately isn’t one I want to tell you. Why is that? Because then you wouldn’t read the blog anymore HAHA just kidding.

That’s funny …

I’ve thought about this issue a lot, because I’m a newbie affiliate but actually successful on eBay.

A newbie needs to focus BUT a newbie has no track record to refer to. So there is a constant fear that what they are doing will not work and time and money will be wasted. So they keep buying and reading and doing nothing… the IM loop that hopefully sites like yours can help people snap.

I’ve seen incredible posts on here and some that my baptist upbringing question… :)

Keep it coming!!!


October 18, 2008

You sure have made a solid point about what people need to do to have the right focus available. I would say that the focus is lacking in some individuals because of the numerous distractions that are placed in front of them in their environment. It is a task just to remove those in the first place.

October 23, 2008

Man you don’t even know how long I’ve waited for this since disabling my own Movable Type widget (that doesn’t work since Haloscan bypasses that code).

November 30, 2008

HAHA!. this was a great read. your blogs keep me coming here everyday

December 5, 2008

My field is real estate and we have the same problem. The investor gurus all have 100 different ways to make money in real estate but the guys that are the most successful are the ones that have a core strategy and stick to it.

March 19, 2010

great post thanks, recommending this page to all my friends.