How to make a video work with your Lander

Videos on landing pages are great! From my own personal experience and experiments I have seen conversions double when a video was placed on a landing page.  This being said, that is not always the case.  Your videos can distract from the task at hand.  They can confuse visitors so much that they want to leave your site.  So how do you make the video work for the site?

Creating your own video these days is really easy.  There is a lot of different pieces of software out there to use.  Camtasia is one of the most well known out there.  Because I have a Mac I use “Jing“.  Jing is a free piece of software from the creators of Camtasia. I don’t know about Camtasia but Jing only captures your desktop. To capture my head shots I use the built in piece of software for a mac… iMovie. (What is there to use for a windows machine?)

When you are capturing your video you want to do a combination of headshots and screen shots.  People like to see that there is a real person behind the voice on the video and they like to actually see what you are doing. Building trust with people is the key to success.  If no one trusts you why would they take your advice online?

Now, before you actually start your video you should have a plan.  Write down on a piece of paper or a whiteboard what you will do.  Make sure you have step by step so that during the video you aren’t fumbling around or saying “ummm”. You want to give a professional yet personal feel to the video.  If you have to write a script do it.  Just don’t sound like a robot when your filming.

Make sure your videos have a hook.  Why are people going to keep watching your videos?  or why would they pass them along to their friends? With my example on the previous post about my most profitable sales letter, the hook was the simple fact that they were learning how to make money quickly.  Don’t exaggerate your “hook”.  There is a website out there (don’t remember the URL sorry) where bloggers can go on and post a short vid about their blog.  The point of the website was to get exposure to your blog.  One guy on there was going crazy! He kept running back and forth, talking real fast.  The “hook” was soooo exaggerated that I wanted to puke. Not only does an overacted hook make you look unprofessional, but it also turns the users off to what you are offering.

Here’s the all important question.  How long should the video be?  This is from my own personal experiences.  I try and make my videos that I want to be big and go viral 2-3 minutes long.  Just keep this in mind… Too short and you won’t grab the user, too long and you’ll bore the user. It basically comes down to the simple fact that the longer the video is the less viral it becomes.  So the time of 2-3 minutes is what I have found that works best.  Just enough time to give the good and keep them interested. If you have several steps to the process, and the time limit well exceeds 3 mins, then break it up into sections, ad an opt-in list, and tell them that for joining they get the whole video series.  This is great because you get opt-ins to a niche that you can begin to market too.

That’s about it for videos.  If you have any intense video creation questions please jump over to the CashTactics Forum and post your questions there.

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