I got this question in a forum this evening. People sometimes stretch their niche blogs so wide that they don’t know where it begins and ends. A little example would be something like this.

Instead of having a blog on a topic with 10-20 categories, try to dig a little a deeper. The deeper you dig, the easier it is to get ranked for the keywords. What I try to do is take a domain and for this example I will use DVD Players as my example.

So we would have –> dvdplayers.com (probably someone’s domain :) )

Then we would setup folders and yes I say folder. I am not a big subdomain type of guy. We could argue all day on the aspects of folders and subdomain in terms of SEO but if your using Wordpress difference then WTF is the point? Anyway….

DVDplayers.com would be our “mama” site. This is the site that needs updated the most actually. While all your niche specific blogs will need constant updating, generally speaking those would be like review type blogs. In essence, I have found that getting product reviews in mass quantities is a lot easier for writers than having someone working on your mama blog. You can actually just work on the mama blog and have the niche specific blog reviews outsourced, and this will cut yor time tremendously, it’s almost AUTOMATIC :)

Ok now dvdplayers.com and then we have folders like this:

dvdplayers.com/orion              dvdplayers.com/panasonic      dvdplayers.com/sony

Don’t even know if those are DVD brands, I just use an Xbox 360 :) Anyway, the point is to keep these blogs topic related. You don’t really want a blog where you have dvdplayers.com reviewing every single category of DVD players because it’s quite possible to get overwhelmed. Besides if your outsourcing the reviews, then you can have a writer work on one blog a piece. It gets much easier when you get into it yourself, I promise.

Now you could have a reviews blog setup with a ton of categories, but it’s quite possible your going to lose your buying prospects due to the overwhelming amount of information. Keep it really freaking simple as I like to say. Besides on your mama blog is where your notifying your readers that review updates are available in your niche specific blogs. Interlinking is always a good thing, no matter what kind of bullshit you hear from people saying interlinking on your domain is bad. They are blogs and that is what they do….they link.

But look at the possibilities here now. This is how we setup for TARGETED readers, prospects and ultimately buyers. You are able to funnel them into their passions. If they are passionate about Sony DVD Players and that’s all they want, then they are not going to want to sort thru a bunch of bullshit about Orion DVD Players. It’s as simple as that. Use your funnel and you can build mailing lists, send them to niche specific affiliate links, whatever it is you want to accomplish. But, keep it simple and split up into specifics and I bet you get much better results.

Popularity: 9% [?]